Great Race
Great Race is an Australian event company headquartered in Tempe, founded in 2008, that organises team building, social events, races, and corporate activities for organisations and group buyers. It operates as a private firm with 11-50 employees.
- Company typePrivate
- Founded2008
- HeadquartersTempe, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Great Race does
Great Race is an Australian for-profit event company headquartered in Tempe that organises team building, social events, races, and corporate activities. Founded in 2008, the firm operates as a private company with a headcount in the 11-50 range, positioning it as a small-to-mid-sized operator in the domestic corporate and group events market.
The company's value proposition centres on structuring and delivering participatory group experiences — including races and social/team-building formats — for organisations and groups seeking turnkey event programming. Its primary web domain (greatrace.com.au) is an Australian ccTLD, consistent with a domestic-only geographic focus. No information was available in the source material on technology stack, proprietary platforms, digital booking systems, or back-end tooling, and the company website returned only a verification/loading page during source capture, limiting visibility into product mechanics, pricing, or marketing channels.
From a business-model standpoint, Great Race appears to operate as a services business, monetising through the delivery of organised events rather than a software or marketplace platform; no pricing models, subscription tiers, or revenue mechanics were disclosed in the input. The customer base is described functionally as corporate and group event buyers, but no named customer logos, segment splits, or contract values were available, leaving revenue concentration, churn exposure, and per-customer economics uncharacterised. The overall data picture is thin: aside from the founding year, location, headcount band, and functional description, no financial, leadership, or strategic-move information was extractable from the provided sources.
Great Race firmographics
Firmographics- Name
- Great Race
- Website
- https://greatrace.com.au
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 11–50 employees
- Short description
- Great Race is an Australian event company headquartered in Tempe, founded in 2008, that organises team building, social events, races, and corporate activities for organisations and group buyers. It operates as a private firm with 11-50 employees.
- Ownership category
- akta.pro rank
Great Race industry classification
Industry- Product category
- Corporate Event Services
- NAICS
- Other Spectator Sports (711219), Convention and Trade Show Organizers (56192)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industries
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Meet & Invitational Organizers (MPAKADAC)
Keywords
Where Great Race is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Great Race business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Great Race product offering
Product offeringCore offering
Great Race is an event company that organizes team building events, social events, races, and corporate activities. The company delivers experiential group events for organizations and groups, handling planning, coordination, and execution of on-site activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Building Events Organized team building events for corporate and group clients, designed to improve engagement, collaboration, and morale.
- Social Events Organized social events for groups and organizations.
- Race Events Organized race-style events for groups and organizations, delivered as experiential group activities.
- Corporate Activities Organized corporate activities for businesses, designed as group experiences and engagement events.
Companies that use Great Race
Customer profileIdeal customer profiles1 record
Great Race technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Great Race competitors and assessment
Company assessmentDirect peers
- Strayboots: Strayboots provides corporate team-building scavenger hunts and group events across multiple cities, directly comparable to Great Race's team-building and social event offerings.
- The Go Game: The Go Game designs and runs corporate team-building events, scavenger hunts, and custom group activities for companies, making it a directly comparable corporate events operator in the same niche as Great Race.
- CitySolve Urban Race: CitySolve Urban Race organizes citywide scavenger-hunt style races for teams and corporate groups, overlapping with Great Race's social race and team-building race offerings.
- City Chase: City Chase organizes urban adventure races and corporate challenge events, directly comparable to Great Race's mass-participation race and corporate activity formats.
- Wild Planet: Wild Planet is an Australian corporate team-building and adventure events provider, offering similar race-style and outdoor activity formats to Great Race in the same Australian market.
Emerging players
- Let's Roam: Let's Roam operates app-led scavenger hunts and team-building activities for corporate groups, an emerging tech-enabled peer overlapping with Great Race's corporate social and team-building events.
Regional players
- The Big Group: The Big Group is an Australian-based corporate events and team-building operator with a similar portfolio of group activities, racing, and experiential events to Great Race.
- Eventurous: Eventurous is an Australian corporate events and team-building provider, a regional peer serving the same corporate buyers as Great Race within Australia.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Great Race social profiles
Digital presenceGreat Race financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Race leadership team
Management profileNumber of profiles
Great Race funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Race M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Race
What does Great Race do?
Great Race is an event company that organizes team building events, social events, races, and corporate activities. The company delivers experiential group events for organizations and groups, handling planning, coordination, and execution of on-site activities.
When was Great Race founded?
Great Race was founded in 2008. It employs 11 to 50 people.
Where is Great Race based?
Great Race is headquartered in Tempe, Australia, in the Oceania region.
Who are Great Race's main competitors?
Direct peers on record are Strayboots, The Go Game, CitySolve Urban Race, City Chase and Wild Planet. Let's Roam is listed as an emerging player. Regional players are The Big Group and Eventurous.
Does Great Race have an API?
No public API is recorded for Great Race.
What industry is Great Race in?
Great Race's product category is Corporate Event Services. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 711219 and its SIC code is 7948.