What Coldwell Banker Premier does

Coldwell Banker Premier is an independently owned and operated franchise of Coldwell Banker Real Estate LLC, headquartered in Winchester, Virginia, and founded in 1994. It operates as a full-service real estate brokerage across 21 office locations spanning Virginia, West Virginia, Maryland, Delaware, Pennsylvania, North Carolina, Florida, and Washington DC, with a network of real estate agents serving residential and commercial clients. Service lines encompass residential sales, commercial transactions (via premier.cbcworldwide.com), property management (Real Estate Ownership Services), vacation rentals (Coldwell Banker Vacations in coastal Delaware and Virginia Beach), corporate relocation, and a luxury sub-brand (Coldwell Banker Global Luxury). Adjacent integrated services include mortgage origination through a Success Mortgage partnership and title and escrow through Allied Title & Escrow, allowing the firm to capture ancillary revenue around each transaction.

The business model is commission-based, with agents operating under the Coldwell Banker Premier brand earning revenue primarily through residential and commercial transaction fees that are split between buyer- and seller-side agents at typical industry rates of 5-6%. Additional revenue streams include property management fees, vacation rental commissions, mortgage and title referral fees, and relocation service fees. The firm has been recognized as a top-7% performer within the Coldwell Banker system and as a top-20 firm nationally for five consecutive years, and has earned 11 Platinum Awards for Relocation Excellence, indicating sustained premium-tier performance.

Technology is built primarily on the MoxiWorks platform, providing IDX-integrated listing search, agent microsites, CRM, and CMA tools. Proprietary consumer-facing tools include CB Estimate (an algorithm-based home valuation product aggregating public and third-party data) and Move Meter (a location comparison tool). MLS integrations with Bright MLS, REIN, and the Allegheny Highlands Association of Realtors feed listing data; supporting integrations include Twilio for SMS, Shopify and Braintree for payments, Google Analytics and DoubleClick for analytics, Walk Score and INRIX for location intelligence, and Spiro Media for virtual tours. Distribution combines 21 physical offices with the premiermove.com digital platform and individual agent websites.

Name

Coldwell Banker Premier

Legal name

Coldwell Banker Premier

Website

https://premiermove.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Coldwell Banker Premier is an independently owned Coldwell Banker franchise brokerage operating 21 offices across the Mid-Atlantic and Florida, serving residential buyers, sellers, commercial investors, and relocation clients with integrated real estate, mortgage, title, property management, and vacation rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from residential and commercial property sales transactions. Agents operate under the Coldwell Banker Premier brand with franchise affiliation.
2. Property Management: Property management services for rental properties including tenant placement, maintenance coordination, and rental collections through Real Estate Ownership Services
3. Vacation Rentals: Short-term and vacation rental management services across Delaware coastal areas and Virginia Beach markets
4. Mortgage Services: Referral partnership with Success Mortgage for mortgage financing services to home buyers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Coldwell Banker Premier is an independently owned and operated franchise of Coldwell Banker Real Estate LLC that provides residential and commercial real estate brokerage, property management, vacation rental management, relocation services, and luxury real estate representation across 21 offices in the Mid-Atlantic and Florida regions.

Product overview

Coldwell Banker Premier is a full-service real estate brokerage operating as a platform across 21 offices in Virginia, West Virginia, Maryland, Delaware, Pennsylvania, North Carolina, and Florida. The core offering includes residential and commercial real estate transactions, supplemented by property management services, mortgage services (via Success Mortgage), title and escrow (via Allied Title & Escrow), and relocation assistance. The digital platform includes property search functionality, the Move Meter comparison tool, and CB Estimate home valuation tool. The company operates Coldwell Banker Global Luxury as a sub-brand for high-value transactions, and offers commercial real estate services through premier.cbcworldwide.com.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate program offering high-end property services and global luxury property listings.
• Success Mortgage
• Move Meter
• CB Estimate

Products and services

• Residential Real Estate Brokerage
• Commercial Real Estate Services
• Property Management Services
• Vacation Rental Management
• Relocation Services
• Coldwell Banker Global Luxury Program

Quantifiable outcome

• Top 7% ranking among Coldwell Banker companies nationwide
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Coldwell Banker Global LuxurycoreChannel Partner/ Reseller/ DistributorPremium luxury real estate program within the Coldwell Banker system providing specialized services and marketing for high-value property transactions. Agents can join the Global Luxury program for access to luxury property listings and affluent buyer/seller clientele.
• Success MortgagecoreOthersIntegrated mortgage services partner providing financing options to home buyers. Coldwell Banker Premier website links to Success Mortgage for mortgage calculator and lending services.
• Allied Title & EscrowminorOthersTitle and settlement services partner referenced in footer branding. Provides closing and title insurance services for real estate transactions.
• MoxiWorkscoreTechnology or IntegrationTechnology platform provider powering the Coldwell Banker Premier website with IDX listing integration, agent websites, CRM functionality, and CMA tools. The platform hosts the company's property search, agent directory, and transaction management.
• Real Estate Information Network (REIN)coreTechnology or IntegrationRegional MLS provider for Virginia listings. Coldwell Banker Premier displays REIN MLS listing data on their website.
• Bright MLScoreTechnology or IntegrationMultiple listing service provider covering Mid-Atlantic regions including Delaware, Maryland, Pennsylvania, West Virginia, and Virginia markets. Provides property listing data and synchronization.
• Real Estate Ownership ServicescoreOthersProperty management services partner handling rental property management, landlord representation, and tenant placement services.
• Coldwell Banker VacationsminorOthersVacation rental booking platform for short-term rental properties in coastal Delaware and Virginia Beach markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Compass: Tech-enabled national residential brokerage competing in luxury and mid-Atlantic metros (DC, VA, MD). Uses proprietary technology platform and agent-led model; a more tech-forward, venture-backed peer disrupting traditional franchise brokerages.
• Redfin: Tech-enabled residential brokerage offering lower-commission and flat-fee alternatives. Operates in Mid-Atlantic metros and competes for buyer-side business, applying commission pressure on traditional franchise brokerages.

Direct peers

• RE/MAX: Global franchise real estate brokerage with strong Mid-Atlantic presence, agent-centric model, and similar commission-based revenue structure. Competes head-to-head for agents and listings in the same geographies.
• Keller Williams Realty: Largest US real estate franchise by agent count with strong Mid-Atlantic and Florida market centers. Competes for the same agent talent pool and seller/buyer relationships, though operating under an agent-cooperative model.
• Century 21 Real Estate: Global franchised real estate brokerage with substantial US Mid-Atlantic franchisees. Similar franchise-driven, commission-based model serving residential buyers and sellers.
• Berkshire Hathaway HomeServices: National real estate franchise network under Berkshire Hathaway with comparable Mid-Atlantic and Florida franchisees offering residential brokerage, relocation, and ancillary services. Closest direct comparable in business model and scale tier.
• Better Homes and Gardens Real Estate: Realogy-affiliated franchise network offering residential brokerage with comparable Mid-Atlantic and Florida footprint; similar commission model and affiliated ancillary services (mortgage, title).
• Sotheby's International Realty: Luxury-leaning franchise network; overlaps with Coldwell Banker Global Luxury at the high end. Comparable affiliate model serving affluent buyers across Mid-Atlantic and Florida luxury markets.
• Long & Foster Real Estate: Mid-Atlantic-focused brokerage (now part of HomeServices of America) with deep Virginia, Maryland, DC, Delaware, and Pennsylvania footprint. Direct head-to-head competitor for listings and agents in the anchor's primary markets.
• Howard Hanna Real Estate Services: Privately held Mid-Atlantic regional brokerage with strong presence in PA, MD, VA, WV, and DC — overlapping many of Coldwell Banker Premier's core markets. Closely comparable geographic and service mix, including mortgage and title affiliates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coldwell-banker-premier-move

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Premier