Mazza

What Mazza does

Mazza Wines is a privately held Western Australian boutique winery founded in 2002 by Anne and Dave Mazza, operating from a twelve-acre vineyard near Donnybrook, 200 km south of Perth. The company produces premium, small-batch wines exclusively from Spanish and Portuguese grape varieties — Tempranillo, Graciano, Bastardo, Tinta Cão, Touriga Nacional, Sousão, and the rare Planta Fina de Pedralba (of which Mazza is the sole Australian producer). Viticulture is hand-managed (pruning, shoot thinning, fruit thinning, leaf plucking, hand-picking, minimal irrigation), and winemaking uses traditional techniques including field blending and co-fermentation. First vintage was 2004, and annual production is capped at approximately 1,500 cases per year, with several core SKUs selling out (e.g., Tempranillo 2022).

The product portfolio is split across seven core single-varietal wines (with the Planta Fina white as a standout), a fortified Bastardo Touriga Nacional blend, blended cases (Six Mixed Red Mazzas, Twelve Mixed Mazzas), and museum/vertical releases (Tempranillo Vertical 2004-2009, Touriga Nacional Dave's Selection). Pricing is published and ranges from $29 to $39 per bottle, with mixed cases at $219 and $436.

Mazza operates a hybrid go-to-market model: direct-to-consumer sales via a Shopify storefront on mazza.com.au with free nationwide delivery on 6- and 12-bottle case orders, and wholesale distribution through Australian restaurants and bars (Rockpool Bar & Grill Perth, Wildflower, Market Eating House, Mojo's), premium independents (Grand Cru, Mane Liquor, Copper & Oak, Oxford Cellars), and national chains (Dan Murphy's, BWS across WA, NSW, VIC, QLD, SA, TAS, ACT). The company has no cellar door, relying on invitation-only tasting events at the vineyard for newsletter subscribers.

Name

Mazza

Legal name

Mazza Wines

Website

https://mazza.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mazza Wines is a family-owned boutique winery near Donnybrook, Western Australia, producing premium small-batch Spanish and Portuguese varietal wines (capped at 1,500 cases/year) and selling direct-to-consumer via Shopify and wholesale through Australian restaurants, premium independents, and national chains.

Ownership category

akta.pro rank

Product category

Boutique Winery / Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Boutique winery
• Spanish grape wines
• Portuguese grape wines
• Premium wine production
• Vineyard winemaking

Headquarters

HQ city

Donnybrook

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Mazza sells wines directly to consumers through their Shopify e-commerce platform, offering individual bottles, 6-bottle mixed cases, 12-bottle mixed cases, and special museum release packages. They deliver 6 bottle and 12 bottle cases only nationwide with free delivery across Australia.
2. Wholesale to Stockists: Mazza distributes through restaurants, bars, and liquor merchants across Australia including Grand Cru, Mane Liquor, Copper & Oak, Oxford Cellars, BWS, and Dan Murphy's stores nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mazza Wines grows Spanish and Portuguese grape varieties on a twelve-acre vineyard near Donnybrook, Western Australia, producing premium small-batch wines capped at 1,500 cases per year. The portfolio includes seven core single-varietal wines (Bastardo Rosé, Graciano, Tempranillo, Tinta Cão, Touriga Nacional, Planta Fina, and a Touriga Nacional Sousão blend), a fortified wine, curated mixed cases, and museum/vertical tasting releases. Distribution combines direct-to-consumer e-commerce on Shopify (free nationwide delivery on 6 and 12 bottle cases) with wholesale to restaurants, bars, premium liquor merchants, and national chains such as Dan Murphy's and BWS.

Product overview

Mazza Wines is a Western Australian winery producing premium, small-batch wines from Spanish and Portuguese grape varieties on a twelve-acre vineyard near Donnybrook. The company makes a maximum of 1,500 cases per year and does not have a cellar door. Their product portfolio consists of seven core single-varietal wines (Bastardo Rosé, Graciano, Tempranillo, Tinta Cão, Touriga Nacional, Planta Fina, and Touriga Nacional Sousão blend), supplemented by curated mixed case selections (Six Mixed Red Mazzas, Twelve Mixed Mazzas), museum/tasting releases (Tempranillo Vertical Tasting, Touriga Nacional Special Six Pack), and a fortified wine (Fortified Bastardo Touriga Nacional). The Cinque blend combining five varieties is also part of their offering. All wines feature rare Iberian varieties unfamiliar in Australia, with several varieties (Planta Fina) being the only Australian producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bastardo Rosé 2025 Dry rosé made from the Portuguese Bastardo grape variety. Elegant pale-salmon-pink wine with redcurrant, cranberry and strawberry aromatics and a long, dry finish. Targeted at adventurous wine drinkers.
• Graciano 2022 Single varietal red wine from the Spanish Graciano grape variety. Deep ruby in colour with blackberry, bay leaf, liquorice and earthy aromatics and a medium-bodied, generous palate. Targeted at adventurous wine drinkers.
• Touriga Nacional 2022 Single varietal Portuguese red wine from Touriga Nacional grapes. Aromatic profile of blood plum, blackberry, dried herbs and exotic spice with a succulent, dark fruit palate. Targeted at adventurous wine drinkers and restaurants (notably paired with game meats like duck and kangaroo at Wildflower Restaurant Perth).
• Planta Fina 2025 Rare Spanish white wine from the Planta Fina de Pedralba grape variety, propagated at the Donnybrook vineyard after DNA confirmation. Refreshing dry white with lemon blossom, honeydew and honeysuckle notes at only 10% alcohol. Targeted at adventurous wine drinkers seeking unique low-alcohol white wines.

Quantifiable outcome

• 94 points - 2022 Touriga Nacional (Paul Edwards, The West Australian)
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Henschke: Fifth-generation Eden Valley family winery producing premium single-vineyard wines from rare and old plantings. Comparable as a multi-generational family boutique with critical acclaim, museum releases, and a focus on distinctive terroir-driven bottlings.
• d'Arenberg: Family-owned McLaren Vale winery famous for unconventional and alternative grape varieties (over 120 varieties), with a strong sub-regional identity and cellar-door-led DTC model. Highly comparable to Mazza's boutique Iberian-variety positioning and small-batch premium ethos.
• Seppeltsfield: Iconic Barossa heritage winery with a centenarian vintage fortified program and rare varietal releases. Comparable to Mazza's vertical-tasting/museum-release strategy and emphasis on rare, story-driven wines.
• Torbreck Vintners: Barossa Valley boutique producer specialising in Rhone-inspired and old-vine bottlings from uncommon varieties. Comparable as a small-batch, critically acclaimed premium winery whose identity is built around varietal distinctiveness rather than scale.
• Plantagenet Wines: Western Australian Great Southern winery known for premium cool-climate wines including alternative varieties. Comparable as a WA boutique winery building reputation for distinctive regional bottlings outside the mainstream Shiraz/Cabernet canon.
• Yalumba: Australia's oldest family-owned winery (Barossa) with a long-standing commitment to Iberian varieties including Tempranillo and Touriga Nacional. Comparable as a multi-generational family winery cultivating alternative Iberian grapes and releasing single-varietal bottlings.

Regional players

• Cullen: Margaret River (WA) biodynamic family winery producing low-intervention premium wines with strong critical acclaim. Comparable as a Western Australian boutique with similar climate-driven, terroir-led approach, though focused on Margaret River classics rather than Iberian varieties.
• Leeuwin Estate: Margaret River (WA) premium family winery with national and international distribution and a strong museum-release program (e.g., Art Series Chardonnay). Comparable as a WA boutique with premium positioning, museum releases, and global critical recognition.

Broad incumbents

• Pernod Ricard Winemakers: Global wine major operating Jacob's Creek, Stoneleigh, and Montana in Australasia. Comparable as a broad incumbent in Australian wine distribution and brand-building that could serve as a wholesale/distribution partner for Mazza's growing output.
• Treasury Wine Estates: Australia's largest wine producer (Penfolds, Wolf Blass, Seppelt, Wynns). Comparable as the dominant Australian wine incumbent that also owns Seppelt (Iberian/Rioja heritage) and could plausibly acquire or partner with a niche Iberian specialist like Mazza.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mazza.com.au
• LinkedInlinkedin.com/company/mazza

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazza