Oddity

What Oddity does

bright. business hacking is a Swiss digital marketing agency founded in 2019 that delivers an integrated suite of services across the customer acquisition funnel: data and analytics, commerce (performance marketing), social, media, creative performance, and CRM/CX. The firm is built around a proprietary "Business Hacking" methodology that includes a named "Cube Marketing" framework, and its offering emphasizes data collection, structured tracking, attribution, and omnichannel campaign orchestration covering notoriety, consideration, and conversion. Technology consists of a digital marketing stack spanning data analytics, tracking systems, and omnichannel campaign management platforms; the firm holds no patents and offers no public API or SDK.

Name

Oddity

Legal name

bright. business hacking

Website

https://oddity.swiss

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

bright. business hacking is a Swiss digital marketing agency (founded 2019, 25 professionals) serving 40+ brands across 42 markets with integrated data, performance media, social, creative, and CRM services, operating as a subsidiary of Akiden Ventures group since 2026.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Rebrand & Brand Refresh Programs (MPAAAEAJ), Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Digital marketing services
• Omnichannel media campaigns
• Performance marketing
• Data analytics consulting
• Creative content production

Headquarters

HQ city

Carouge

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Agency provides comprehensive digital marketing services including data analysis, campaign management, creative production, and CRM solutions. Revenue is generated through professional service engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

bright is a Swiss digital marketing agency that sells data-driven omnichannel media campaigns, performance marketing, social media management, creative production, and CRM/CX services to enterprise brand clients. It supports these offerings with the proprietary Cube Marketing methodology and the in-house Oddity website-traffic analytics platform, enabling end-to-end digital growth delivery.

Product overview

bright. business hacking is a Swiss digital marketing agency offering an integrated suite of services: Data & Analytics, Commerce (performance marketing), Social, Media, Creative Performance, and CRM/CX. The agency operates under its proprietary Business Hacking methodology, which includes Cube Marketing as a named approach. Services are designed to work together across the customer acquisition funnel, combining data-driven insights with omnichannel campaign orchestration for clients across 42 markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Data & Analytics Data marketing and analytics services that translate first- and third-party data into audience insights, campaign measurement, and digital strategy optimization for enterprise clients.
• Commerce (Performance) Performance marketing services focused on commerce outcomes, including paid acquisition, conversion optimization, and measurable ROI for online revenue generation.
• Social Social media campaign planning, management, and activation across major social platforms for brand awareness, engagement, and acquisition.
• Media (Omnichannel) Omnichannel media planning and buying across paid digital channels, integrating paid, owned, and earned media for unified campaign delivery.
• Creative Performance Creative content production services that combine creative ideation with performance data to deliver campaigns optimized for measurable outcomes.
• CRM / CX Customer relationship management and customer experience programs covering retention, loyalty, lifecycle messaging, and experience design.
• Oddity Proprietary website traffic monitoring platform developed by bright that provides analytics on site visits, user behavior, and traffic sources, enabling clients to make data-driven decisions for digital strategy optimization.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Akiden VenturesparentStrategic or Co-development PartnerAkiden Ventures is the parent group of bright. business hacking. bright operates as part of the Akiden Ventures group, which provides strategic oversight and resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Performics: Global performance marketing agency within Publicis Groupe, specializing in commerce, paid media, and CRM — comparable to bright's Commerce and CRM/CX services.
• Merkle: Data-driven performance marketing agency within Dentsu, with deep CRM, analytics, and lifecycle management capabilities — directly overlapping bright's Data and CRM/CX practices.
• Dept Agency: Global digital creative agency offering integrated services across data, media, creative, and technology — directly comparable to bright's full-funnel integrated offering and enterprise client focus.
• Jellyfish: Digital marketing agency specializing in media, creative, and data analytics for global brands — comparable service stack and enterprise client focus to bright.
• Croud: Full-service digital marketing agency combining data, media, creative, and technology — directly comparable integrated service model to bright.
• Brainlabs: Performance-focused digital media agency with deep paid search and paid social capabilities — directly comparable in scale and data-driven orientation to bright's Commerce and Media practices.

Broad incumbents

• WPP: Global advertising holding group with digital and media agencies (Mindshare, GroupM, VML) that overlap with bright's integrated offering but operate at enterprise scale.
• Publicis Groupe: Global advertising holding company whose agencies (Performics, Digitas, Leo Burnett) compete with bright for enterprise digital mandates, but at much larger scale and with broader portfolios.
• Monks: Global digital-first marketing and technology services firm offering integrated creative, media, and data services to enterprise brands — broad incumbent competitor to bright.
• Dentsu: Global advertising holding company whose Merkle and Dentsu Creative networks compete with bright for data-driven and integrated marketing engagements across regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oddity.swiss
• LinkedInlinkedin.com/company/oddity-swiss

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oddity