What Tresillian does

Tresillian (legal name: Royal Society for the Welfare of Mothers and Babies) is an Australian not-for-profit early parenting service founded in 1918 and incorporated by an Act of Parliament in New South Wales in 1919. It operates as part of Sydney Local Health District under the NSW Ministry of Health and delivers clinical parenting support across 26+ locations in New South Wales, the Australian Capital Territory, Tasmania, and Victoria. The organisation's core service portfolio comprises four-night/five-day Residential Services, two-hour Day Services, a free 7am-11pm Parent's Help Line (1300 272 736), telehealth consultations, perinatal mental health support via co-located Gidget House, parenting courses, the Tresillian 2U Mobile Van for regional communities, and the SleepWellBaby App (approximately 20,000 downloads since April 2020). Tresillian has supported more than 85,000 families and was awarded an 82.3% Net Promoter Score in 2024 across its Day Services.

The organisation's underlying technology stack is light: digital delivery is concentrated in the SleepWellBaby App (a content and tracking tool), a self-serve online booking system, and the Tresillian Live Advice web chat (human-nurse-staffed), alongside standard telehealth video infrastructure. There is no evidence of proprietary AI, ML models, or platform integrations beyond the operational websites and apps. Tresillian's go-to-market is a hybrid of direct-to-consumer self-referral (online form or phone) and professional referral from GPs, Child and Family Health Nurses, and the Department of Education, with community-led outreach through parenting groups, Dads Groups, and perinatal therapy sessions.

Tresillian's revenue model is government-anchored rather than market-anchored. The majority of funding flows from the NSW Ministry of Health, with Medicare billings covering Day and Residential Services and private health funds covering Residential accommodation and meals (approximately A$56/day boarder charge). Additional revenue is derived from long-term corporate sponsorships (notably Johnson & Johnson, 25+ years), partnerships with state health departments (ACT Health, Tasmanian Government), and donations channelled through its registered charity status with the ACNC. The organisation is governed by a voluntary Board and led by CEO Rob Mills (appointed November 2013), under whose tenure the service network has expanded from a single-state metropolitan operation to a four-state network of 26+ clinical sites.

Name

Tresillian

Legal name

Royal Society for the Welfare of Mothers and Babies

Website

https://tresillian.org.au

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Tresillian is an Australian not-for-profit, government-funded early parenting service operating 26+ clinical sites across NSW, ACT, Tasmania and Victoria. It supports families with newborns and young children via residential stays, day services, a free helpline, telehealth, mobile vans, and the SleepWellBaby App, having served 85,000+ families since 1918.

Ownership category

akta.pro rank

Product category

Early Parenting & Maternal Child Health Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Child Care Services (62441)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

akta.pro secondary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Early parenting services
• Child family health
• Postnatal support services
• Perinatal mental health
• New parent education

Headquarters

HQ city

Belmore

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. NSW Ministry of Health Government Funding: Majority of funding comes from NSW Ministry for Health as a public health service.
2. Medicare Billings: Day Services and Residential Services covered by Medicare for eligible families.
3. Private Health Insurance: Residential Services also covered by private health funds for accommodation and meals.
4. Corporate and Individual Donations: Tresillian relies on generosity of corporate sector and individual donors for special projects beyond government funding.
5. Sponsorship: Corporate sponsors including Johnson & Johnson (25+ years), Curash, Elevit, Bonjela, Bepanthen, Avent, Vixin, Pigeon support specific services like Parent's Help Line and Live Advice.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Tresillian is Australia's largest not-for-profit early parenting service, delivering a coordinated suite of support services for families with infants and young children. Core offerings include residential stays (4 nights/5 days), Day Services (2-hour outpatient appointments), a free Parent's Help Line (1300 272 736) operating 7am-11pm, telehealth consultations, the SleepWellBaby app, Tresillian Live Advice online chat, Gidget House perinatal mental health counselling, parenting programs and courses, Tresillian 2U mobile van services for regional areas, and the Guthrie Early Learning Centre long day care.

Product overview

Tresillian is Australia's largest not-for-profit early parenting service offering a coordinated suite of support services. The core offerings include the Parent's Help Line (1300 272 736) for 24/7 telephone support, Residential Services (4-night, 5-day in-house programs), Day Services (2-hour outpatient appointments), and Telehealth Consultations for remote access. The SleepWellBaby App enables parents to track baby's sleep and feeding digitally. Additional services include Gidget House mental health counselling, Parenting Programs and Courses, the Guthrie Early Learning Centre (long day care), and the Tresillian 2U Mobile Van for community outreach. The Tresillian North Intensive Parenting Unit represents the most intensive residential support option. Services span NSW, ACT, and Tasmania.

Differentiator

Problem solved

Functional benefit

Brands

• SleepWellBaby App: App-based digital program developed in consultation with Tresillian, delivering parenting education on baby sleep, settling, feeding and parental mental health. Free access provided to NSW parents with babies up to 12 months.
• Tresillian North Intensive Parenting Unit
• Tresillian 2U Mobile Van
• Gidget House

Products and services

• SleepWellBaby App
• Parent's Help Line
• Residential Services
• Day Services
• Telehealth Consultations
• Gidget House
• Tresillian 2U Mobile Van
• Parenting Programs and Courses
• Guthrie Early Learning Centre
• Tresillian Live Advice
• Tresillian North Intensive Parenting Unit

Quantifiable outcome

• Over 82.3% of parents using Day Services would recommend Tresillian to family & friends (NPS 2024)
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Tasmanian GovernmentcoreStrategic or Co-development Partner · 11 July 2024Tasmanian Government partnering with Tresillian to launch Tasmanian Parenting Support Line (1300 TAS BUB) and establish day and residential services at Launceston Health Hub in late 2025 under the Tasmanian Government's 2030 Strong Plan for Tasmania's Future. Includes four-bed residential unit, consultation rooms, and co-located Gidget House for mental health support.
• ACT HealthcoreStrategic or Co-development PartnerTresillian appointed Service Provider of QEII Family Centre in Curtin, ACT from July 2019. Partnership provides 13-bed Residential Unit servicing ACT community and surrounding areas.
• Albury Wodonga HealthcoreStrategic or Co-development PartnerPartnership for Parents & Babies Service at 1 Benson Street Wodonga. First Tresillian Centre outside NSW, opened October 2015 in modern purpose-built facility.
• North Coast Primary Health Network & Northern NSW Local Health DistrictcoreStrategic or Co-development PartnerPartnership for Lismore centre at 46 Uralba Street. Opened November 2015 to serve north coast NSW families.
• Murrumbidgee Local Health DistrictcoreStrategic or Co-development PartnerPartnership for Tresillian in Murrumbidgee Day Service at 54 Yentoo Drive, Wagga Wagga. Opened May 2016.
• University of Technology Sydney (UTS)coreStrategic or Co-development PartnerPartnership to deliver Graduate Certificate program in Child and Family Health Nursing. Tresillian's Professor Cathrine Fowler held the Tresillian Chair in Child and Family Health funded for 5 years in partnership with UTS Faculty of Nursing, Midwifery and Family Health. One of only two Chairs of its kind in Australia.
• Johnson & JohnsoncoreGTM or Marketing PartnerLong-term sponsor (25+ years) supporting critical services including Parent's Help Line and Tresillian Live Advice online chat service.
• Gidget Foundation AustraliacoreGTM or Marketing PartnerDonated $100,000 in 2006 for annual study scholarship to enable Tresillian Nurses to study courses specializing in mental health. Expanding Gidget House face-to-face services to regional areas including Cowra and Launceston.
• Gidget HousecoreStrategic or Co-development PartnerGidget House co-located with Tresillian centres providing free psychology services to parents experiencing perinatal mental health and anxiety. Currently in Cowra, expanding to Launceston. Bulk-billed GP referred specialist counselling sessions available face-to-face and via telehealth.

Scale indicators8 records

Recent moves17 records

Expansion highlights6 records

Broad incumbents

• Beyond Blue: Australia-wide mental health organisation providing helplines, online tools, and clinical information including perinatal mental health resources. Adjacent to Tresillian's mental health and helpline services but much broader in scope and not specialising in early parenting.
• Raising Children Network: Australian Government-funded digital parenting resource providing evidence-based articles, videos, and parenting guides across the 0-18 age range. Overlaps with Tresillian's content marketing and digital advice layer (e.g. SleepWellBaby, Live Advice) but does not deliver clinical services.

Regional players

• Queen Elizabeth Centre (QEC): Victorian early parenting centre offering residential parenting programs, day programs, and outreach services. Comparable to Tresillian in clinical scope (sleep, settling, feeding, parental mental health) but primarily serves Victoria rather than NSW/ACT/Tasmania, making it a regional rather than direct competitor.
• Ngala: Western Australia's leading early parenting service with residential parenting services, day stays, helpline, and education programs. Operates the Ngala Parenting Line and is government-funded — directly analogous to Tresillian but geographically focused on WA.

Direct peers

• Karitane: NSW-based early parenting service operating residential and day-stay programs for families with infants and young children, including the Karitane Toddler Clinic and virtual care. Most directly comparable to Tresillian in service model, target families (0-5 with sleep/feeding/mental health concerns), and government-funded delivery within the NSW health system.

Emerging players

• PANDA (Perinatal Anxiety & Depression Australia): National not-for-profit operating the PANDA Helpline for perinatal mental health support. Comparable to Tresillian's Parent's Help Line on the mental health and helpline dimension but does not deliver residential or in-person parenting services.
• Gidget Foundation Australia: Not-for-profit providing perinatal mental health support including the Gidget House psychology program, which is already co-located with Tresillian sites. Adjacent and partially complementary to Tresillian's parent mental health services; partial overlap on the clinical offering and partnership relationship.
• Possums for Parents: Australian clinical and educational program offering Possums & Co. for infant sleep, feeding, and cry-fuss concerns via accredited clinicians. Comparable niche overlap with Tresillian on infant sleep and feeding services, focused on a specific clinical approach rather than full-service parenting support.
• Circle of Security International: Provider of the evidence-based Circle of Security Parenting program delivered via trained facilitators across Australia and globally. Comparable on structured parenting education delivery, though narrower in scope than Tresillian's full-service residential and clinical model.

Others

• Red Nose (formerly SIDS and Kids): Australian not-for-profit focused on safe sleep education, bereavement support, and infant health research. Adjacent rather than competing with Tresillian — overlapping on safe sleep messaging but serving bereaved families as a primary audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TresillianBaby
• Facebookfacebook.com/tresillianearlyparenting
• LinkedInlinkedin.com/company/tresillian-family-care-centres
• Instagraminstagram.com/tresillianbaby
• Xx.com/tresillianbaby

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tresillian