raisingchildren.net.au

What raisingchildren.net.au does

Raising Children Network, operating the website raisingchildren.net.au, is a Melbourne-based, Australian Government-funded non-profit entity (legal name: Raising Children Network (Australia) Limited) that operates an ad-free digital parenting information platform. Founded in 2006 (firmographic data shows 2005), the organisation delivers expert-reviewed content spanning pregnancy through teenage years, with dedicated verticals for autism, ADHD, and disability. Its product surface comprises a comprehensive age-stage-organised website, the Raising Healthy Minds mobile app for child mental health (ages 0-12), email newsletters including personalised pregnancy week-by-week emails driven by the Pregnancy Data Picker Tool, illustrated guides (Parenting in Pictures), interactive tools (Baby Karaoke, movie reviews, A-Z health reference), and multimedia content (podcasts, webinars, activity guides, disaster preparation guide). Content is developed in partnership with the Parenting Research Centre, Murdoch Children's Research Institute, and The Royal Children's Hospital Melbourne Centre for Community Child Health, lending clinical and research credibility to the resource base.

The business model is non-commercial and entirely free to end users. Revenue is provided as Australian Government funding through the Department of Social Services; no advertising, subscription fees, or direct user payments are involved. The organisation is structured as a collaborative, government-backed entity rather than a venture-backed or publicly traded company, with no disclosed funding rounds, investors, or shareholders. Headcount sits in the 11-50 range. Customer segments are horizontally distributed: Australian parents and families are the primary audience, with secondary segments including child and family health professionals, Aboriginal and Torres Strait Islander families, and CALD communities served via multilingual and Easy English resources. Distribution is exclusively digital — website, mobile apps, and social media channels (Facebook, Instagram, YouTube, LinkedIn) — with operations confined to Australia and no disclosed geographic expansion plans.

Name

raisingchildren.net.au

Legal name

Raising Children Network (Australia) Limited

Website

https://raisingchildren.net.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Raising Children Network is a Melbourne-based, Australian Government-funded non-profit that operates raisingchildren.net.au, an ad-free digital parenting platform offering expert-reviewed articles, videos, apps, and tools from pregnancy through teenage years for Australian families.

Ownership category

akta.pro rank

Product category

Parenting Information Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Parenting Skills & Child Development Education (EDACALAA)

akta.pro secondary industries

Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Kids & Family Curated Content Platforms (MPACAKAL)

Keywords

• Parenting education
• Child development resources
• Family health information
• Parenting advice platform
• Child wellbeing content

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Government Funding: Operating as a non-profit entity supported by the Australian Government Department of Social Services. Content is provided free to users with no advertising revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Raising Children Network provides free, ad-free digital parenting resources for Australian families, covering all life stages from pregnancy through to teenage years. Core offerings include expert-reviewed videos, articles, illustrated guides (Parenting in Pictures), interactive tools (Pregnancy Week-by-Week, Baby Karaoke, A-Z Health Reference), the Raising Healthy Minds mobile app for child mental wellbeing, and email newsletters with personalised pregnancy tracking, all distributed via a website, mobile apps, social media, and professional toolkits.

Product overview

Raising Children Network is a single integrated parenting platform offering comprehensive, ad-free content across multiple formats including websites, mobile apps, email newsletters, and video content. The core offering consists of the main website providing age-stage organised parenting guidance (pregnancy through teens, including autism, ADHD, and disability topics), supplemented by the Raising Healthy Minds app for mental health support, email newsletter subscriptions with personalised pregnancy tracking, and various interactive tools including Baby Karaoke and movie reviews. All content is backed by Australian Government support and expert guidance from member organisations including the Parenting Research Centre, Murdoch Children's Research Institute, and The Royal Children's Hospital Melbourne.

Differentiator

Problem solved

Functional benefit

Products and services

• Raising Children Network Website Australian Government-supported ad-free parenting website providing expert-reviewed videos, articles, and interactive guides covering pregnancy through teenage years, including specialised content on autism, ADHD, and disability. Targeted at Australian parents, families, and child and family health professionals.
• Raising Healthy Minds App Free mobile application providing parents with personalised, expert-backed information and tools to help raise confident, resilient children aged 0-12, with a focus on child mental health and wellbeing.
• Email Newsletters Weekly email newsletters delivering practical parenting information tailored to different life stages from pregnancy through the teenage years, including personalised weekly pregnancy updates based on the user's due date.
• Parenting in Pictures Illustrated visual guides in picture format covering pregnancy, babies, toddlers, and teenage parenting topics for easy visual reference, including Easy English versions.
• Baby Karaoke Interactive singing activity tool that allows parents to engage with babies and young children through nursery songs and musical activities.
• Movie Reviews Child-friendly movie review resource allowing families to search new releases and older movies by age rating and genre to inform viewing choices for children.
• A-Z Health Reference Comprehensive alphabetical health reference guide covering medical conditions and health topics relevant to children and parenting, including topics such as CMV in pregnancy.
• Activity Guides Practical activity guides providing age-appropriate play and learning activities for children across different developmental stages from pregnancy through to teens.
• Podcasts & Webinars Audio (podcast) and video (webinar) content series featuring expert advice and parent stories across a range of parenting topics.
• First 1000 Days Guide Comprehensive guide focused on the critical first 1000 days of a child's life, providing information to give children the best possible start.
• Disaster Preparation & Recovery Guide Family-focused guide providing information on disaster preparedness, emergency response, evacuation procedures, and post-disaster recovery support for families with children.
• Professional Mental Health Resources Resources specifically designed for child and family health professionals, providing information on child, teenage, and parent mental health and wellbeing to support professional practice.
• Pregnancy Week by Week Guide Week-by-week pregnancy guide covering all 40 weeks across the first, second, and third trimesters, with detailed information on fetal development, maternal changes, and care tips.
• Pregnancy Data Picker Tool Interactive calendar tool allowing users to input their due date in order to receive personalised weekly pregnancy emails and stage-appropriate information across the pregnancy journey.

Quantifiable outcome

• Ad-free parenting information for all ages and stages

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Parenting Research CentrecoreStrategic or Co-development PartnerMember organisation contributing to content development and research-based parenting resources. One of three founding member organisations of the Raising Children Network.
• Murdoch Children's Research InstitutecoreStrategic or Co-development PartnerMember organisation providing research expertise and child health knowledge for content development. One of three founding member organisations of the Raising Children Network.
• The Royal Children's Hospital MelbournecoreStrategic or Co-development PartnerMember organisation contributing clinical expertise through its Centre for Community Child Health. One of three founding member organisations of the Raising Children Network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zero to Three: US non-profit focused on early childhood development (0–3) with expert-reviewed parenting resources, professional toolkits, and policy advocacy. Comparable in mission (early childhood parenting education), expert-led content, and dual consumer/professional audience, though smaller in scope than Raising Children Network's full life-stage coverage.
• HealthyChildren.org: Operated by the American Academy of Pediatrics, HealthyChildren.org is the closest international analogue: a pediatrician-backed, ad-light parenting information platform covering pregnancy through teens with mobile apps. Directly comparable in mission, funding model (medical society/government-adjacent), and product format.
• KidsHealth: Nemours Children's Health-operated pediatric information platform providing expert-reviewed content for parents, kids, and professionals. Closely comparable in medical-institution backing, ad-light model, and breadth of parenting and child-health content.
• NHS Better Health: Start for Life: UK government-backed parenting resource covering pregnancy through early years with NHS clinical endorsement, free access, and expert-reviewed content. Closely mirrors Raising Children Network's government-funded, ad-free, expert-backed positioning in a different geography.
• BabyCenter: Global, venture-backed parenting platform covering pregnancy through early childhood with mobile apps, community, and personalised content. Directly comparable product surface but commercially monetised (advertising), making it the primary competitive benchmark for content depth and product velocity.
• What to Expect: One of the largest global pregnancy and parenting brands, with mobile apps, week-by-week trackers, and active community. Comparable in pregnancy and early-parenting content depth; differs in commercial monetisation and US-centric origin.

Regional players

• Karitane: NSW Health-affiliated parenting support service with virtual and in-person programs plus parent education resources. Comparable as an Australian government-backed parenting support organisation, though with a clinical/service-delivery focus rather than media-platform model.
• Tresillian: New South Wales government-funded early parenting service offering helplines, day-stay programs, and online resources. Australian peer operating in the same domestic market with overlapping parenting support content, though Tresillian is service-delivery oriented rather than pure content/media.
• Raising Arizona Kids: US-based regional parenting resource covering pregnancy through teens. Comparable as a content-driven parenting information platform, though narrower in scope and commercial in funding model.

Emerging players

• ParentTV: Subscription video-on-demand parenting education service used by schools, health services, and governments (including Australian councils) to deliver expert video content to parents. Comparable as an expert-video parenting education distribution channel; emerging commercial alternative competing for the same professional referral budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RaisingChildren2011
• Facebookfacebook.com/RaisingChildrenNetwork
• LinkedInlinkedin.com/company/raising-children-network
• Instagraminstagram.com/raisingchildren.net.au
• Xx.com/rcn_aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about raisingchildren.net.au