Athletic Training Institute

What Athletic Training Institute does

Athletic Training Institute (ATI) is a single-location sports performance and injury prevention facility operating in Bellevue, WA since 2003, founded by Kirk Bradshaw. ATI's core service architecture is built around Muscle Activation Techniques (MAT), a non-invasive methodology that assesses and corrects muscular imbalances and joint instability by addressing root causation rather than symptoms. The integrated service portfolio spans MAT assessments, science-based Progressive Resistance training calibrated to nervous system capacity, sport-specific Performance Enhancement coaching, individualized One-on-One Exercise programming, and the ADAPT therapeutic modalities program (Hyperbaric Oxygen Chamber, PEMF therapy, NanoVi, Infrared Sauna, Joovv Light). The business serves a hybrid client base including MLB and NFL professional athletes, collegiate athletes, and general fitness adults, with revenue generated primarily through individual coaching sessions, pay-as-you-go therapy sessions priced at $30-$90+, and an ADAPT monthly membership. Marketing is testimonial-driven via the company's professional athlete network, with no digital channels, remote services, or app-based offerings.

Name

Athletic Training Institute

Legal name

Athletic Training Institute

Website

https://athletictraininginstitute.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Athletic Training Institute is a Bellevue, WA sports performance and injury prevention facility founded in 2003, serving professional and collegiate athletes plus general fitness clients through Muscle Activation Techniques, science-based resistance training, and ADAPT recovery modalities.

Ownership category

akta.pro rank

Product category

Sports Performance & Injury Prevention Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKAJAD

Strength, Conditioning & Speed/Agility Training Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYMPAKAJAO

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYEDALAIAH

Sports Medicine, Athletic Training & Rehabilitation Services

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADAAAF

Sports Performance Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Muscle activation techniques
• Sports performance training
• Injury prevention therapy
• Athletic rehabilitation services
• Therapeutic recovery modalities

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. One-on-One Training Sessions: Individual training sessions with ATI coaches using MAT, progressive resistance, and customized exercise programs.
2. Therapeutic Modalities Sessions: Individual sessions for ADAPT therapies including Joovv light ($30+ for 20 min), NanoVi ($30+ for 30 min), PEMF ($30+ for 10 min), Infrared Sauna ($35+ for 30 min), and Hyperbaric Chamber ($90+ for 1 hour).
3. ADAPT Monthly Membership: Monthly membership providing access to all therapeutic modalities in the ADAPT program. Cost-effective option for clients seeking next-level care with training and therapy in the same location.
4. Performance Enhancement Programs: Coaching for groups or individuals for particular sports and positions, focused on optimal performance in specific activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Athletic Training Institute operates a single-site sports performance and injury prevention facility in Bellevue, WA, delivering individualized coaching and therapy services. The core offering centers on Muscle Activation Techniques (MAT), a non-invasive assessment and correction methodology for muscular imbalances and joint instability, supplemented by Progressive Resistance training, Performance Enhancement coaching, and the ADAPT suite of therapeutic modalities (Hyperbaric Oxygen Chamber, PEMF, NanoVi, Joovv Red Light Therapy, and Infrared Sauna). Services are purchased as individual sessions or via the ADAPT Monthly Membership.

Product overview

Athletic Training Institute (ATI) is a sports performance and injury prevention facility that operates as a unified service offering centered around its core Muscle Activation Techniques (MAT) methodology. The portfolio consists of three interconnected training services—MAT, Progressive Resistance, and Performance Enhancement—supplemented by the ADAPT therapeutic modalities program. ADAPT offers five complementary recovery technologies (Hyperbaric Oxygen Chamber, PEMF, NanoVi, Infrared Sauna, and Joovv Light) that can be accessed individually or through a monthly membership. The MAT approach serves as the foundational assessment tool that informs all other services, enabling personalized progression through resistance training and performance coaching while the ADAPT modalities support inflammation reduction and accelerated recovery.

Differentiator

Problem solved

Functional benefit

Brands

• ADAPT: A facility within the Athletic Training Institute offering therapeutic modalities including Hyperbaric Chamber, PEMF therapy, NanoVi, Infrared Sauna, and Joovv light for resiliency, health, and performance.

Products and services

• Muscle Activation Techniques (MAT) A non-invasive assessment and correction technique for muscular imbalances and joint instability that addresses the cause of pain rather than symptoms, designed to help athletes prevent injuries, speed recovery, and improve performance.
• Progressive Resistance A scientific approach to performance enhancement and injury prevention that uses MAT assessments to progress resistance training according to nervous system capacity, differing from traditional resistance training that relies on subjective feedback.
• Performance Enhancement Coaching for groups or individuals focused on sport-specific performance improvement including joint stabilization, muscular strength, balance, SAQ (speed, agility, and quickness), body awareness, and acceleration/deceleration.
• One on One Exercise Individualized exercise programs built around each client's unique needs, goals, and body readiness level, using progressive programs tailored to client goals and calendar events.
• Hyperbaric Oxygen Chamber Therapeutic modality using 100% oxygen at higher than normal pressures to increase oxygen levels for critical processes like recovery and energy production.
• Pulsed Electromagnetic Field (PEMF) Therapy Therapy using electromagnetic fields to improve cell frequencies in the body, offsetting damage from non-native frequencies from technology.
• NanoVi Device producing bio-identical signals in response to cellular damage, improving oxygen/nutrient utilization, energy, immunity, and recovery.
• Joovv Light (Red Light Therapy) Photobiomodulation device using specific light wavelengths to penetrate deep tissues, promoting enhanced energy levels, improved sleep, immune function, recovery, and skin health.
• Infrared Sauna Sauna using specific wavelengths of light and heat to target tissues on a deeper level for increased rejuvenation, supporting metabolism, weight loss, muscle pain reduction, and detoxification.
• ADAPT Monthly Membership Monthly membership providing access to all therapeutic modalities in the ADAPT program, including Hyperbaric Chamber, PEMF, NanoVi, Joovv Red Light, and Infrared Sauna.

Quantifiable outcome

• Shoulder restored to 100% full range of motion and strength after dislocating shoulder and shattering humerus
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• JoovvminorOthersJoovv provides red light therapy devices used in ATI's ADAPT program. Joovv harnesses specific wavelengths of light that penetrate deep into body tissues for biological effects including enhanced energy, improved sleep, and increased recovery.
• Oxford Recovery CenterminorOthersReferenced as a resource for hyperbaric oxygen therapy information, indicating a relationship or referral network for hyperbaric chamber services.
• NASAminorOthersPEMF therapy references NASA research (NASA Technical Report Server) on electromagnetic field therapy benefits for tissue regeneration.
• NanoVi (Eng3 Corp)minorOthersNanoVi technology produces bio-identical signals that mimic the body's natural response to cellular damage, used in ATI's ADAPT therapeutic modalities.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Athletic Republic: National sports performance training franchise offering scientifically-based training programs for athletes of all ages; closest multi-site analog to ATI's sports performance and injury-prevention positioning, though operating at franchise scale.
• Restore Hyper Wellness: Multi-site recovery and wellness franchise offering cryotherapy, IV therapy, hyperbaric oxygen, infrared sauna, and PEMF - directly overlapping with ATI's ADAPT modalities, but with a more retail, consumer-facing model and broader geographic reach.
• StretchLab: Assisted-stretching and mobility franchise targeting athletes and active adults; overlaps with ATI's mobility, recovery, and injury-prevention focus, but delivered through a standardized retail-style model rather than a single bespoke facility.
• Premier Sports Performance: Independent sports performance centers providing athlete training, injury prevention, and recovery services; the closest single-facility analog to ATI in service mix, with comparable size and customer profile (youth, collegiate, and professional athletes).
• Stretch Zone: Practitioner-assisted stretching franchise focused on mobility, flexibility, and injury prevention for athletes and older adults; shares ATI's emphasis on assisted modalities versus solo gym work, though with a narrower service menu.

Emerging players

• F45 Training: Global functional fitness franchise serving a broad consumer base with group training; comparable only at the 'training facility' level but addresses a different (group, general-fitness) customer than ATI's pro-athlete and active-adult niche.
• CryoFit: Recovery-focused studio offering cryotherapy, infrared sauna, and other modalities; partial overlap with ATI's ADAPT recovery stack but without the integrated training and MAT assessment layer.

Broad incumbents

• EXOS (formerly Athletes' Performance): Large, established human performance company delivering sports performance, wellness, and fitness services to professional athletes, collegiate programs, and corporate clients; comparable in methodology but operates at significantly greater scale and enterprise scope than ATI.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Athletic-Training-Institute-117687604973934
• LinkedInlinkedin.com/company/athletic-training-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletic Training Institute