Project Maslow
- Company typePrivate
- Founded2020
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Project Maslow firmographics
Firmographics- Name
- Project Maslow
- Legal name
- Project Maslow
- Website
- https://projectmaslow.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Project Maslow is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
Project Maslow business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Donations: Project Maslow accepts financial donations from the public to support their mission of connecting people, resources, and community to create opportunity. Donations are made through their website.
- Grants and Funding for Non-Profits: Project Maslow offers funding opportunities to non-profit organizations in regions where service needs have been identified. They provide grants to seed program startups that address gaps in local service provision discovered through their Hierarchy of Needs Algorithm.
- Other Funding Opportunities: Project Maslow accepts other forms of funding support from individuals or organizations who want to support the mission in non-traditional ways. Contact via [email protected].
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Project Maslow product offering
Product offeringCore offering
Project Maslow builds and operates a mobile life-planning platform (LifeMap PM) that connects individuals with non-profit resources, government programs, mentors, and community support through gamified goal-setting and step-by-step guidance. The platform is paired with FaceLessID, an anonymous QR-code check-in system, and a proprietary Hierarchy of Needs Algorithm that matches users to services and identifies regional service gaps. The core deliverable is a free-to-user software suite, with funding derived from donations and grants.
Product overview
Project Maslow offers a unified platform built around LifeMap PM, its core gamified life planning application. The platform integrates FaceLessID for anonymous identity verification, a Hierarchy of Needs Algorithm for personalized service recommendations, and connects users to a network of non-profit and government resources. Supporting programs include DISCO PM for disaster coordination, Research for Good for analytics, and a grants program for funding non-profit service providers. The platform architecture centers on user-controlled data with privacy-by-design principles.
Differentiator
Problem solved
Functional benefit
Brands
- FaceLessID: An identification system used by clients to check in with non-profit resource organizations and share aggregated details without revealing personal identity.
- LifeMap PM
- Recommended Services
- DISCO PM
- Research for Good
Products and services
- LifeMap PM A gamified, interactive mobile life-planning and resource-navigation application that allows users to set life goals (career, education, financial), plots step-by-step journeys with approximate timelines, connects users with mentors and like-minded individuals, tracks progress and skills, and provides feedback and rewards. Users create a profile and avatar and check in at non-profit resource organizations.
- FaceLessID An anonymous identification system used by clients to check in at non-profit resource organizations via QR code scanning. Statistical detail about the person is shared with organizations but no personally identifiable information. Optional surveys may be auto-filled from the user's profile and require client approval before release.
- DISCO PM Disaster coordination program for connecting people with resources during emergency situations.
- Research for Good Program providing aggregated statistical data to research organizations for studying behavior and trends to improve program outcomes.
- We Fund NonProfit Opportunity (Grants Program) A grant funding initiative that provides financial support to non-profit organizations to seed program startups that address gaps in local service provision identified through the Hierarchy of Needs Algorithm.
Companies that use Project Maslow
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Project Maslow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Project Maslow partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Project Maslow competitors and assessment
Company assessmentOthers
- Network for Good: Fundraising and donor-management platform built for small to mid-sized non-profits. Comparable as adjacent non-profit enablement infrastructure — useful as a potential integration point or funding partner rather than a direct competitor to Project Maslow's user-facing app.
- Bonterra: Provider of CRM, fundraising, and grants-management software for non-profits (including CyberGrants and Network for Good). Comparable as ecosystem infrastructure that Project Maslow's member non-profits likely use, and a potential data-integration partner.
Broad incumbents
- Charity Navigator: Established non-profit evaluation and information site that helps donors and users assess charities at scale. Comparable as a non-profit discovery and information layer, though oriented to donor decision-making rather than direct user service navigation.
- Candid (GuideStar + Foundation Center): Non-profit information and transparency platform with the GuideStar non-profit database. Comparable as an authoritative source of non-profit and grant information that Project Maslow's Resource Recommendations and Research for Good programs overlap with.
Direct peers
- Findhelp (formerly Aunt Bertha): Largest US social-services search and referral network connecting users to free or reduced-cost programs. Comparable to Project Maslow as a centralized hub that organizes non-profit and government resources for end users seeking help, though it monetizes via enterprise subscriptions rather than donations.
- Healthify: Closed-loop referral platform (now part of Unite Us) that links patients to social services and tracks outcomes. Comparable in product surface area — resource directory plus referral/follow-through — to what Project Maslow is building around FaceLessID and member non-profits.
- 211: Free, confidential service (dialed or accessed online) that connects people to local health and human services. Directly comparable as a referral layer between individuals and the non-profit/government resource network that Project Maslow also aims to organize.
- Unite Us: Social-care coordination platform that connects health and social service providers with shared referral workflows and outcome tracking. Closest technology analogue to Project Maslow's vision of a network connecting users, non-profits, and government agencies with measurable outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Project Maslow social profiles
Digital presenceProject Maslow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Maslow leadership team
Management profileNumber of profiles
Profiles9 records
Project Maslow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Maslow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Maslow
What does Project Maslow do?
Project Maslow builds and operates a mobile life-planning platform (LifeMap PM) that connects individuals with non-profit resources, government programs, mentors, and community support through gamified goal-setting and step-by-step guidance. The platform is paired with FaceLessID, an anonymous QR-code check-in system, and a proprietary Hierarchy of Needs Algorithm that matches users to services and identifies regional service gaps. The core deliverable is a free-to-user software suite, with funding derived from donations and grants.
Is Project Maslow a public or private company?
Project Maslow is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Maslow founded?
Project Maslow was founded in 2020. It employs 11 to 50 people.
Where is Project Maslow based?
Project Maslow is headquartered in Nashville, United States, in the North America region.
How does Project Maslow make money?
Three revenue lines are on record. Donations are the primary driver. The others are grants and Funding for Non-Profits and other Funding Opportunities.
Who are Project Maslow's main competitors?
Others on record are Network for Good and Bonterra. Broad incumbents are Charity Navigator and Candid (GuideStar + Foundation Center). Direct peers are Findhelp (formerly Aunt Bertha), Healthify, 211 and Unite Us.
Does Project Maslow have an API?
Yes. Project Maslow operates an API at api.projectmaslow.org that includes user management endpoints. The RemoveUser endpoint allows users to request removal of their personally identifiable information from the system. No public API documentation, developer portal, or SDK is described in the available content. Authentication method, rate limits, and versioning are not specified.