AppGrade

What AppGrade does

AppGrade (legal entity: Michmol - Services Application Ltd.) is an Israeli B2B SaaS company that operates a modular facilities management platform for organizations with physical real estate. The company sells a cloud-based subscription product covering three core modules — Asset Management (work plans, compliance/EHS, vendor management), Operational Services (patented ticketing with automatic service request routing and a smart SLA engine), and Community Marketplace (transportation, parking, F&B, concierge, wellness, wayfinding) — plus four add-on modules: Data & Analytics (Microsoft Power BI dashboards), Space Management (hybrid work booking), Smart Building (IoT integration), and Dress & Press (white-label customization). The platform is built on Microsoft technology (Power Platform and Azure services), accessible via web and native iOS/Android apps, and supports 42 languages with +AA accessibility certification; an open API enables integrations with 25+ named partners including Microsoft Power BI, ServiceNow, Salesforce, Okta, dormakaba, WhatsApp, and ParkEyes. The company holds a granted patent on its Automatic Service Request Routing Engine.

The business operates as a direct, sales-led enterprise SaaS vendor under a B2B2C model: organizations (landlords, property managers, IFM providers, and corporate tenants) pay recurring subscription fees for platform access and provision the white-labeled app to their employees, residents, or tenants. Pricing is quote-based and not publicly disclosed. Customers include enterprise logos spanning real estate (Azrieli Group, Ariel Properties Group, WeWork, Cushman & Wakefield, Electra, Apleona, Acro Real Estate, Mezrahi Tefahot, The Israel Museum), technology (Microsoft, IBM, Fiverr, Playtika, Perimeter 81, MaxLinear), pharmaceuticals (Pfizer, Gilead), consumer/retail (IKEA, Nespresso, Kimberly-Clark, DNA Brands Co.), banking (UBS), hospitality (Mindspace, Hot, Tavas, Link Hotel & Hub), and education (Bar Ilan University Electra Student Housing). The company markets outcomes of 20-30% reduction in facilities spend, up to 30% NOI improvement, and 100% compliance.

The company is privately held and headquartered in Herzliya Pituach, Israel. Co-founders Boaz Keidar (CEO) and Michal Keidar (Co-Founder) previously built Michmol Solutions LTD (founded 1999) into Israel's leading facility management company; in 2018 Electra acquired a 51% majority stake in Michmol, and AppGrade was established the same year as the software extension of that FM operation. The company is 11-50 employees, has ISO 27001, ISO 27032, ISO 27701, and GDPR certifications, and reports no external venture funding rounds in available sources (an earlier 2016 acquisition of ClicksMob via the Appgrade entity is noted in historical records but is not described in the main data set).

Name

AppGrade

Legal name

Michmol - Services Application Ltd.

Website

https://appgrade.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AppGrade is an Israeli B2B SaaS platform providing modular facilities management software for organizations with physical real estate. Its suite covers asset management, ticketing, smart building integration, and analytics, serving enterprise customers across real estate, corporate, hospitality, and education sectors.

Ownership category

akta.pro rank

Product category

Facility Management Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

iPaaS (Cloud Integration Platforms) (HDAEAIAB), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Facility management software
• Computerized maintenance management
• Smart building platform
• Workplace service management
• IoT building integration

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform Access): Appgrade operates as a cloud-based SaaS platform for organizational facility management services. Organizations pay for access to the platform, with the platform providing asset management, operational services (ticketing), and community marketplace modules. The platform also enables organizations to manage service providers and third-party vendors through the platform. Revenue is generated through recurring subscription fees from organizations (B2B2C model where the organization pays and provides access to its employees/end-users).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AppGrade operates a cloud-based SaaS platform for organizational facility management, providing modular tools that cover asset and work-order management, a patented ticketing system for service requests, a community marketplace of amenities and third-party services, BI dashboards via Microsoft Power BI, space and hybrid-work management, smart-building IoT integrations, and white-label customization. Organizations (B2B) subscribe to the platform and deploy the white-labeled mobile and web apps to their employees, residents, or tenants for service request submission and amenity access.

Product overview

AppGrade is a modular SaaS platform for facilities management that centralizes property operations. The platform consists of three core modules: Asset Management for work plans, compliance, EHS, and vendor management; Operational Services featuring a patented ticketing system with automatic routing; and Community Marketplace for employee services. Additional modules include Data & Analytics (Power BI dashboards), Space Management (hybrid work), Smart Building (IoT integrations), and Dress & Press (white-label customization). The platform is accessible via mobile apps (iOS/Android) and web app, operates as a cloud-based solution, and is built on Microsoft-based technology with an open API for integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Management Module for work plans, task management, resources management, equipment, work orders, compliance requirements, EHS, sustainability, and vendor management, designed for organizations managing physical facility assets.
• Operational Services Patented ticketing system providing communication between an organization's employees and service providers, including automatic service request routing, smart SLA engine, digital forms, checklists, photos, documents, internal chat, QR code scanning, and WhatsApp/Facebook/Instagram integration for service request intake.
• Community Marketplace Platform module that enables organizations to define different communities and provide access to transportation, parking, food and beverage, restaurants, concierge services, fitness, wellness, mail, wayfinding, and other supplier services via third-party integrations.
• Data & Analytics BI dashboards and reports built on Microsoft Power BI providing real-time data insights for facility operations, vendor control, resource optimization, sustainability metrics, user satisfaction, and organizational benchmark comparisons.
• Space Management Hybrid work management solution providing workspace booking, parking space allocation, and common area management with real-time analytics for organizations managing flexible office and hybrid workplace environments.
• Smart Building IoT integration ecosystem for monitoring and controlling smart building devices across transportation, accessibility, security, sustainability, and workplace management solutions, with open API enabling integrations with technology partners such as Okta, dormakaba, ParkEyes, Opticity, Nagish, RightHear, and others.
• AppGrade Mobile App Mobile application available on iOS and Android that gives employees, residents, and tenants white-labeled access to service request submission, amenity and community marketplace features, parking management, and other facility functions of the deploying organization.
• AppGrade Web App Web-based application providing browser-based access to the AppGrade facility management platform on desktops and tablets without downloads, supporting back-office administrators, service providers, and end-user interactions.

Quantifiable outcome

• 20-30% reduction in facilities spend driven by efficiencies across energy usage, consumables, workforce, space and overall resource management
• +5 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability1 record

Feature6 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Facilio: Facilio is a cloud-based CAFM/IWMS platform focused on multi-site real estate operators, with modules for operations, maintenance, sustainability, and tenant experience. It is an emerging player targeting the same landlord/IFM customer base as Appgrade with a similar SaaS delivery model.
• Smarten Spaces: Smarten Spaces is an AI-driven workplace and tenant experience platform that integrates space booking, visitor management, and IoT data. It overlaps Appgrade in the Smart Building and Community Marketplace modules and is an emerging competitor in workplace experience.

Direct peers

• Planon: Planon is a specialist CAFM/IWMS software vendor with modules for operations, maintenance, space, and workplace experience. It is a direct competitor to Appgrade in serving landlords, corporate occupiers, and IFM providers with multi-tenant facility operations, and is sold across Europe and globally — overlapping the same customer base.
• Eptura (Archibus / iOffice / Spacewell): Eptura combines Archibus, iOffice, and Spacewell into a workplace experience and CAFM platform covering facility operations, space management, visitor management, and work order management. It is a direct competitor in the same proptech/IFM space, with a comparable modular product set and a similar enterprise target customer.
• OfficeSpace Software: OfficeSpace Software is a workplace experience and facility management platform covering space management, work orders, and visitor management. It is a direct peer for hybrid-work-focused facility operations, with comparable modules to Appgrade's Space Management and Operational Services.
• FM:Systems (iOFFICE + FM:Systems): FM:Systems (now part of the same group as iOffice) provides workplace management, facility management, and space management software to corporate occupiers. It is a direct peer in CAFM/IWMS for mid-market and enterprise customers, with comparable modules to Appgrade's Asset Management and Space Management.

Broad incumbents

• Honeywell Forge (Honeywell Connected Enterprise): Honeywell Forge is a building operations and analytics platform that combines BMS, energy, and facility operations. It overlaps Appgrade in facility operations and smart building use cases, and competes as an established incumbent with hardware-software bundling advantages.
• ServiceNow: ServiceNow is a major enterprise workflow and ITSM platform that has extended into workplace service delivery and facilities/facility service management via its Workplace Service Delivery and Integrated Risk Management suites. It competes with Appgrade by bundling facility ticketing, workplace experiences, and broader enterprise workflows into a single platform used by large global customers.
• SAP REFX / SAP Real Estate Management: SAP's real estate and facility management capabilities, including REFX and broader S/4HANA enterprise asset and real estate management, address the same landlord and corporate occupier use cases. SAP competes as a broad ERP/enterprise software incumbent, often displacing pure-play CAFM vendors.
• IBM TRIRIGA: IBM TRIRIGA is a long-standing IWMS platform for real estate and facility management, used by many of the same large enterprise and public-sector customers Appgrade targets. It is a broad incumbent in the same space, often sold as part of a wider IBM software and services engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@servicesappappgrade6688/videos
• Facebookfacebook.com/appgrademobile
• LinkedInlinkedin.com/company/michlol-services-application---

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppGrade