What G3 Vehicle Auctions does

G3 Vehicle Auctions (legally G3 Remarketing Limited, Company No. 06929699) is a UK-based independent vehicle remarketing and auction company founded in 2009 by Matthew Dale and Amanda Holtby. The firm operates a dual-channel marketplace combining physical auction halls with simultaneous online bidding, serving fleet operators, finance houses, rental and leasing providers, car dealerships, and motorbike/WAV sellers across England, Scotland, Wales, and Northern Ireland. It runs two 14-acre auction facilities — a purpose-built Castleford, West Yorkshire headquarters (capacity up to 50,000 vehicles annually) opened in 2021, and a Bedford facility acquired from Cazoo Wholesale in May 2024 (capacity up to 30,000 vehicles annually) — supporting ~80,000 vehicles per year of combined throughput across 8 weekly auction events. G3's distribution is reinforced by 35+ strategic drop-off locations spanning the UK and a 15,000+ buyer database of independent and franchised dealers.

The company's technology stack is built around proprietary, in-house-developed systems: the AVID tablet-based inspection platform (photographic damage capture and grading), the G3 Signal vehicle management platform used by dealers, finance houses and fleet providers for online and physical valuations, and E-Recovery, a cradle-to-grave asset management product for motor finance providers. These are paired with assurance services (G3 Assured 30+ point check, G3 EV Assured 35+ point EV/PHEV check, G3 Express Check informational report) and the G3 Buyer App for iOS/Android with proxy bidding and sale-day tracking. G3 is FCA-authorised (ref 704309), NAMA-approved (with NAMA-trained inspectors), EVA-certified at both sites for electric vehicle remarketing, and holds ISO 9001 and ISO 27001 certifications.

G3's business model is transaction-based: revenue derives from a buyer's premium on auction sales (structured in 5 volume-based tiers, with claims of being up to 46% cheaper than some competitors), supplementary fees for G3 Assured/EV Assured/Express Check reports, vendor surcharges, online-purchase fees, and non-runner fees. Trade accounts are free and pricing is not publicly disclosed. Vendor-side relationships span enterprise fleet, leasing, rental and finance-house customers (e.g. Motability since 2017, Europcar, Leasys, Blue Motor Finance, Close Brothers), while buyer-side demand is distributed across the 15,000+ dealer database. The Car Buying Crew subsidiary (acquired December 2022) adds a consumer-facing AI-enabled vehicle sourcing channel. In April 2026 G3 was acquired by America's Auto Auction, marking the US company's first international expansion; G3 continues to operate under its existing brand and senior management team.

Name

G3 Vehicle Auctions

Legal name

G3 Remarketing Limited

Website

https://g3remarketing.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

G3 Vehicle Auctions operates a UK-based digital and physical vehicle remarketing marketplace, auctioning up to 80,000 vehicles annually across Castleford and Bedford facilities for fleet operators, finance houses, rental providers, and 15,000+ dealers. Now a subsidiary of America's Auto Auction following its April 2026 acquisition.

Ownership category

akta.pro rank

Product category

Vehicle Remarketing and Auction Services

NAICS

Used Car Dealers (44112), Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

Keywords

• Vehicle remarketing services
• Automotive auction services
• Vehicle disposal services
• Fleet remarketing
• Trade vehicle auctions

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Auction Transaction Fees (Buyer's Premium): G3 charges a buyer's premium on all vehicle auction sales, which is a service charge added to the hammer price. The premium varies according to hammer value and is structured in 5 tiers with further reduction in fees depending on volume purchased in a one-year period. They claim fees are up to 46% cheaper than some competitors.
2. G3 Assured/EV Assured Reports: Additional fees for vehicle inspection reports including G3 Assured (30+ point check), EV Assured (35+ point EV-specific check), and Express Check reports, charged to purchasers of vehicles.
3. Vendor Surcharges and Additional Fees: Additional fees may apply including vendor surcharge fees where an additional fee goes directly to the vendor, online fees for purchases via website rather than hall, and non-runner fees for vehicles in non-runner sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

G3 Vehicle Auctions operates a digital and physical vehicle remarketing marketplace that conducts simultaneous online and in-hall auctions across two UK auction centres (Castleford and Bedford). They run 8 auction events per week remarketing cars, LCVs, motorbikes, WAVs and non-runners for vendors including fleet operators, finance houses, rental and leasing companies, and dealerships, selling to a database of 15,000+ trade buyers.

Product overview

G3 Vehicle Auctions operates a unified digital and physical vehicle remarketing marketplace built around simultaneous online and in-hall auctions across two UK sites (Castleford and Bedford). The core platform is complemented by proprietary technology products: the G3 Buyer App for mobile auction participation, G3 Signal for vehicle management and valuations, and E-Recovery for motor finance asset management. Inspection and assurance services include G3 Assured (30-point check), G3 Express Check (informational report), and G3 EV Assured (35-point EV-specific check), all supported by the EV Hub for electric vehicle remarketing. The portfolio also includes Dealer Events, Proxy Bids for remote bidding, and a nationwide network of 30+ drop-off locations. In 2026, G3 was acquired by America's Auto Auction, expanding its international presence while maintaining its existing product lineup and senior management.

Differentiator

Problem solved

Functional benefit

Brands

• G3 Signal: All-in-one vehicle management platform for capturing and processing online valuations and physical inspections.
• E-Recovery
• G3 Assured
• G3 Express Check
• G3 EV Assured
• Car Buying Crew

Products and services

• G3 Vehicle Auctions Marketplace Digital and physical vehicle auction marketplace offering simultaneous online and in-hall auctioneer-led sales across Castleford and Bedford locations, remarketing cars, LCVs, motorbikes, WAVs and non-runners for fleet owners, finance houses, rental companies and dealerships, selling to 15,000+ trade buyers.
• G3 Buyer App

Quantifiable outcome

• Up to 50,000 vehicles annually at Castleford flagship site
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered major, community, preferred, minor and regular.

• NAPA Racing UKmajorGTM or Marketing Partner · 1 January 2025G3 joined NAPA Racing UK for the 2025 BTCC season as sponsor of two drivers (Dan Cammish for G3 Castleford and Sam Osborne for G3 Bedford) and their cars for the full 10-race weekend schedule. G3 also offers NAPA's LCVs at upcoming auctions as part of the partnership. The BTCC has over 17 million TV viewers per season and 350k+ in ticket sales annually.
• Martin House Children's HospicecommunityOthers · 1 January 2019Partnership since 2019 with donations of portions of profits from vehicle sales alongside regular fundraising and events. Have donated over £15,000 since 2019 to raise awareness for this charity.
• Prince of Wales HospiceOthers · 1 January 2010G3 pledged to donate £1 from every car sold through their auction to the Prince of Wales Hospice. Have donated over £150,000 since 2010. Partnership includes charitable fundraising activities.
• LE CapitalpreferredChannel Partner/ Reseller/ DistributorDealer funding partner offering stocking loans for independent and franchise car dealerships with ability to get stocking loans fast. Part of G3's approved stock funder network.
• NextGear CapitalpreferredChannel Partner/ Reseller/ DistributorDealer funding partner providing flexible, straightforward, and dependable vehicle stock funding for independent and franchised vehicle dealers. Regular participant in G3 Dealer Days events.
• MotoNovo FinancepreferredChannel Partner/ Reseller/ DistributorDealer funding partner providing financing options for buyers to stock forecourts with ease. Part of G3's approved stock funder network.
• Forecourt FundingminorChannel Partner/ Reseller/ DistributorProvides a more personal and bespoke dealer funding service than currently available within the market. Part of G3's approved stock partner network.
• RACregularGTM or Marketing PartnerWarranty provider and regular participant in G3 Dealer Days events. Has held 'centre for a day' takeover events at G3 Castleford where the hall was filled with orange for RAC events.
• Oodle Car FinanceregularGTM or Marketing PartnerFinance house partner that has turned the Red Lane into the 'Green Lane' for dedicated takeover sales events. Regular participant in G3 Dealer Days and Tuesday/Thursday sales.
• Warranty Solutions GroupregularGTM or Marketing PartnerWarranty provider and regular participant in G3 Dealer Days events offering products and exclusive deals to dealers in the hall.
• Warranty Solutions GroupregularChannel Partner/ Reseller/ DistributorWarranty provider and regular participant in G3 Dealer Days events offering products and exclusive deals to dealers in the hall.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Motorway: UK online marketplace connecting private sellers to a network of dealers via daily auctions. Adjacent to G3's remarketing model with overlap in dealer supply/demand dynamics, though focused on consumer-to-dealer inventory acquisition rather than fleet/lease disposals.
• Webuyanycar (BCA): UK consumer car-buying service owned by Constellation Automotive Group. Indirectly comparable to G3 via its Car Buying Crew subsidiary (acquired 2022) in sourcing inventory directly from private sellers for onward remarketing.

Direct peers

• Autorola: European online vehicle remarketing platform operating cross-border B2B auctions for fleets, leasing, and rental operators. Direct comparable on online/B2B remarketing and cross-border vehicle flows, complementing G3's UK physical-plus-online model.
• Aston Barclay: UK independent vehicle auction group operating multiple physical auction centres (Chelmsford, Bridgwater, Doncaster, etc.) with online bidding. Closely comparable to G3 in fleet/lease remarketing, dealer services, and physical-plus-online auction model as an independent alternative to BCA/Manheim.
• BCA Marketplace: Largest UK vehicle auction house, operating physical and online remarketing across multiple sites with a captive logistics network. Directly comparable to G3 in core vehicle auction services, fleet/lease remarketing, and dealer buyer base, but at substantially greater scale and as part of Constellation Automotive Group.
• Cars On The Web: Pan-European B2B online vehicle auction platform used by leasing companies, rental fleets, and dealers. Comparable to G3 in online remarketing, fleet disposal workflows, and cross-border dealer buyer base.
• Manheim (Cox Automotive): UK arm of Cox Automotive's global auction network, running multiple physical auction centres and digital platforms. Direct peer in wholesale vehicle remarketing, dealer buyer services, and fleet/lease disposals, with additional capability from integrated Cox dealer software.
• RAW2K: UK online B2B vehicle auction platform focused on salvage, fleet, and dealer trade vehicles. Comparable to G3 in online auction format and trade-only buyer base, with overlap in fleet and finance house disposal supply.

Broad incumbents

• Cox Automotive UK: Parent group of Manheim UK, offering broader dealer software, valuations, and remarketing services. Overlaps G3's auction and fleet remarketing offering within a much wider portfolio including DealerAuction, Auto Trader, and dealer management systems.
• Constellation Automotive Group: Parent of BCA Marketplace, Cinch, Webuyanycar, and other UK automotive platforms. Operates across remarketing, online retail, and consumer car-buying, directly overlapping G3 in auction and fleet disposal, with broader reach across the UK used-car value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@G3VehicleAuctions/videos
• Instagraminstagram.com/g3auctions
• Facebookfacebook.com/G3Remarketing
• LinkedInlinkedin.com/company/g3remarketing-auctions

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G3 Vehicle Auctions