Tauste Supermercados

What Tauste Supermercados does

Tauste Supermercados Ltda. is a privately held Brazilian regional supermarket chain headquartered in Marília, São Paulo state, founded in 1991. It operates traditional brick-and-mortar supermarkets offering groceries, beverages, household and personal care items, alongside specialized in-store departments including açougue (butcher), padaria (bakery), peixaria (fishmonger with on-site sushi), hortifrúti, and adega (wine cellar). The company has 501–1,000 employees and a growing footprint of 13 announced store locations across São Paulo state (Marília, Sorocaba, Bauru, Jundiaí, São José dos Campos, Campinas, Taubaté, and São Paulo capital), with formats including 24-hour stores.

The business runs a multi-channel model: physical retail as the core, supplemented by the tauste.com.br e-commerce storefront and Tauste Delivery home-delivery service, plus a WhatsApp community channel for promotional offers. Customer retention is driven by the Clube Tauste loyalty program and aggressive promotional campaigns (e.g., Futuro Premiado 2025 with a R$500,000 gold bar certificate grand prize; Seleção Premiada 2026). A B2B layer — Convênio de Empresas with Cartão Tauste Alimentação (meal-card replacement) and Cartão Tauste Convênio (payroll-deducted purchases) — targets corporate HR/benefits buyers. Sourcing relies on direct partnerships with local rural producers and CEASA São Paulo for fresh produce.

Revenue is generated almost entirely through retail transactions (in-store and delivery) plus corporate benefit-card spend. Payment acceptance includes major credit networks, Brazilian meal/benefit cards (Sodexo, Ticket, Alelo, VR, Pluxee), PIX, and cheque at select locations. Tauste is LGPD-compliant, uses Gupy.io for recruitment, and has no disclosed external funding, M&A, or AI/technology platform beyond standard e-commerce tooling. The ownership structure is not publicly disclosed and is consistent with an independently owned, family/founder-led regional chain.

Name

Tauste Supermercados

Legal name

Tauste Supermercados Ltda.

Website

https://institucional.tauste.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tauste Supermercados is a privately held Brazilian regional supermarket chain founded in 1991, headquartered in Marília, São Paulo state, operating physical stores plus e-commerce, delivery, loyalty, and B2B corporate benefit-card programs across São Paulo state cities.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Grocery retail stores
• Online grocery delivery
• Loyalty program services
• Fresh produce suppliers
• Corporate meal benefits

Headquarters

HQ city

Marília

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Supermarket Sales: Revenue generated from in-store retail sales across 13 supermarket locations in São Paulo state, offering groceries, beverages, household items, personal care products, and specialized departments including açougue (butcher), padaria (bakery), peixaria (fishmonger), hortifrúti, and adega (wine cellar).
2. Tauste Delivery E-commerce: Online grocery delivery service generating revenue through direct consumer purchases via digital channel.
3. Corporate Employee Benefit Cards: Cartão Tauste Alimentação (meal card replacement) and Cartão Tauste Convênio (company partnership card) provide pre-paid card services for corporate clients, with purchases deducted from employee payroll.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tauste Supermercados operates a regional supermarket chain in São Paulo state, Brazil, selling groceries, beverages, household items, personal care products, and fresh goods through 13 physical stores with specialized in-store departments (açougue, padaria, peixaria, hortifrúti, adega). The company supplements its retail operation with a Clube Tauste loyalty program, an online ordering and home delivery service (Tauste Delivery), and corporate employee benefit card products (Cartão Tauste Alimentação and Cartão Tauste Convênio) for business clients.

Product overview

Tauste Supermercados operates as a traditional supermarket chain with an integrated multi-channel retail model. The core offering consists of physical retail stores across São Paulo state (Marília, Sorocaba, Bauru, Jundiaí, São José dos Campos, Taubaté, Campinas, and São Paulo), supplemented by the tauste.com.br e-commerce platform for online shopping. The business enriches its retail offering with the Clube Tauste loyalty program for customer retention, Tauste Delivery for home delivery, and specialized meal card programs (Cartão Tauste Alimentação and Cartão Tauste Convênio) for corporate clients. The company also provides B2B services through its Convênio de Empresas program and operates internal HR systems (Portal Colaboradores) and a recruitment portal (Trabalhe Conosco).

Differentiator

Problem solved

Functional benefit

Products and services

• Tauste Physical Supermarket Stores Physical retail supermarket locations across São Paulo state offering groceries, beverages, household items, personal care products, and specialized departments including açougue (butcher with on-site deboning), padaria (artisanal bakery), peixaria (fishmonger with sushi prepared on-site), hortifrúti, and adega (wine cellar). Serves household shoppers across cities including Marília, Sorocaba, Bauru, Jundiaí, São José dos Campos, Campinas, Taubaté, and São Paulo.
• Tauste E-commerce Website
• Clube Tauste Loyalty Program
• Tauste Delivery
• Cartão Tauste Alimentação
• Cartão Tauste Convênio
• Convênio de Empresas (Corporate Partnership Program)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Clube TausustecoreOthersLoyalty program allowing customers to register and receive exclusive discounts on products. Program members can access special promotional pricing and offers.
• Local Rural ProducerscoreStrategic or Co-development PartnerTauste maintains direct partnerships with local and regional rural producers for fresh fruit, vegetable, and produce supply. This supports local economy while ensuring product freshness and quality.
• CEASA São PaulocoreStrategic or Co-development PartnerCentral de Abastecimento de São Paulo (CEASA) supplies fruits, vegetables, and produce. Tauste trained employees select products directly at CEASA for quality assurance.
• Gupy.iominorOthersRecruitment and hiring platform used by Tauste for posting job openings and managing candidate applications for employment opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Assaí Atacadista: Brazil's leading atacarejo (cash-and-carry/wholesale-retail hybrid) operator, expanding aggressively in São Paulo interior. Competes with Tauste on price-conscious shoppers and bulk assortment, particularly relevant given Tauste's SP state overlap.
• Carrefour Brasil: National hypermarket and supermarket incumbent (Carrefour, Carrefour Bairro, Market, Express) with strong omnichannel via Carrefour App. Competes with Tauste across price, assortment, and digital in overlapping SP markets.
• Pão de Açúcar (GPA): One of Brazil's largest premium supermarket chains (GPA/São Paulo), part of Grupo Pão de Açúcar. Comparable to Tauste in assortment breadth and fresh offerings, but operates at national scale with much larger bargaining power and a mature e-commerce/Delivery platform.

Direct peers

• Pague Menos Supermercados: Mid-sized regional Brazilian supermarket chain operating multi-format stores with strong fresh, bakery, and butchery departments. Closely comparable to Tauste in footprint size, regional positioning, and specialization in fresh categories rather than pure discount.
• St. Marche Supermercados: Premium São Paulo supermarket chain focused on fresh, gourmet, and prepared foods with strong private label. Comparable to Tauste in fresh/specialty positioning and SP geography, though skews more premium.
• Hirota Supermercados: São Paulo-based supermarket chain known for fresh-prepared sushi, sashimi, and Asian cuisine offerings, with strong e-commerce and delivery. Direct competitor on Tauste's fresh-premium/specialty differentiation and same SP metro footprint.
• Savegnago Supermercados: Regional supermarket chain concentrated in São Paulo state (especially interior) with multi-department stores, loyalty programs, and bakery/meat specialties. Highly comparable geography and store format to Tauste's interior-SP footprint.

Regional players

• Mambo Supermercados: Mid-sized supermarket chain operating in select Brazilian states including São Paulo with full-line grocery assortment. Comparable scale and store format to Tauste, useful as a same-tier regional benchmark.

Emerging players

• Oba Hortifruti: Specialty fresh-produce retailer with growing SP presence. Comparable to Tauste's fresh/hortifrúti positioning and supplier relationships, though narrower assortment focused on produce and gourmet.
• Natural da Terra: São Paulo-based fresh and natural food retailer with strong prepared-food and healthy assortment. Comparable to Tauste on the fresh/specialty side of the business, particularly in SP metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwdHyJWb7ukz1pLgh1eJbWQ
• Facebookfacebook.com/TausteSupermercados
• Instagraminstagram.com/tauste.supermercados

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tauste Supermercados