Perrigo

What Perrigo does

Perrigo Türkiye is the Turkish sales, marketing, and distribution subsidiary of global Perrigo Company, an OTC pharmaceutical and personal care manufacturer founded in 1887 and headquartered in Ireland. The Turkish entity operates as Perrigo Kişisel Bakım Ürünleri San. ve Tic. Ltd. Şti. from Göztepe, Istanbul, with 51-100 employees, and traces its local presence to Omega Pharma's 2009 market entry; Omega Pharma was acquired by Perrigo in 2015, and the local operations rebranded to Perrigo Türkiye in 2019.

The subsidiary distributes a portfolio of eleven consumer health brands across dermocosmetics (Sebamed pH 5.5, Bio-Oil with proprietary PurCellin Oil, Altermed Panthenol), intimate care (Gvyna), deodorants (Deotak), depilation (Depitak), pregnancy testing (Predictor with 99%+ accuracy at 12.5 mIU/ml hCG threshold), lice treatment (Paranit, #1 in Turkey and Europe), nail fungus treatment (Wartner), cold sore treatment (Vectavir 1% penciclovir), and medical devices (Omron digital blood pressure monitors and nebulizers). Several of these brands are category leaders backed by clinical validation — Sebamed has 120+ scientific tests, Paranit claims 100% efficacy with a pesticide-free dual-action formula, and Omron has sold 200M+ digital blood pressure monitors globally.

The business model is B2C/B2B2C distribution: Perrigo Türkiye sells one-time-purchase OTC and personal care SKUs through Turkish pharmacy chains, retail chains, and independent pharmacies, supported by brand-specific consumer websites, a centralized consumer advice hotline, and dedicated technical/adverse-event support lines for medical devices (Omron) and medicinal products (Vectavir). Revenue is generated from product unit sales rather than subscriptions or licensing, with pricing controlled at retail level and not publicly disclosed by the company.

Name

Perrigo

Legal name

Perrigo Kişisel Bakım Ürünleri San. ve Tic. Ltd. Şti

Website

https://perrigo.com.tr

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

51–100 employees

Short description

Perrigo Türkiye distributes eleven OTC healthcare and personal care brands — including Sebamed, Paranit, Bio-Oil, Predictor, Vectavir, and Omron medical devices — through pharmacy and retail channels to Turkish consumers for self-care, dermatological, and personal hygiene needs.

Ownership category

akta.pro rank

Product category

Consumer Health & Personal Care

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (4242), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Deodorants & Antiperspirants (CRADANAA), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• OTC pharmaceuticals
• Dermocosmetics
• Personal care products
• Consumer health
• Medical devices

Headquarters

HQ city

Göztepe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. OTC Pharmaceutical Products: Perrigo generates revenue from manufacturing and selling over-the-counter (OTC) drugs including prescription topical medications, cold sore treatments, nail fungus treatments, and pregnancy tests sold without prescription.
2. Personal Care Consumer Products: Revenue from dermocosmetics, deodorants, depilation products, intimate care products, and lice treatment products sold through retail and pharmacy channels.
3. Medical Devices: Sale of Omron healthcare devices including digital blood pressure monitors, nebulizers, pain treatment equipment, electronic thermometers, and body composition monitors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Perrigo manufactures and distributes over-the-counter (OTC) pharmaceutical products and personal care items through its portfolio of consumer health brands. The portfolio spans dermocosmetics (Sebamed, Bio-Oil, Altermed), intimate care (Gvyna), deodorants (Deotak), depilation (Depitak), pregnancy tests (Predictor), lice treatment (Paranit), nail fungus treatment (Wartner), cold sore medication (Vectavir), and medical devices including blood pressure monitors and nebulizers (Omron). Products are sold through pharmacy and retail channels in Turkey under the Perrigo Türkiye subsidiary.

Product overview

Perrigo is a global over-the-counter (OTC) pharmaceutical and personal care products company founded in 1887, headquartered in Ireland with operations in North America, Europe, Australia, and China. Perrigo Türkiye operates as the local subsidiary (established 2009 as Omega Pharma, acquired by Perrigo in 2015) distributing a portfolio of consumer health brands across dermocosmetics, intimate care, deodorants, depilation, pregnancy testing, lice treatment, nail fungus treatment, cold sore treatment, and medical devices. The product portfolio consists of multiple sub-brands including Sebamed (pH 5.5 dermocosmetics), Gvyna (intimate care), Deotak (deodorant), Depitak (depilation), Altermed Panthenol (moisturizers), Bio-Oil (skincare oil), Predictor (pregnancy tests), Paranit (lice treatment), Wartner (nail fungus treatment), Vectavir (cold sore medication), and Omron Healthcare (blood pressure monitors, nebulizers, and medical devices).

Differentiator

Problem solved

Functional benefit

Products and services

• Sebamed pH 5.5 dermatocosmetic skincare brand with soap and alkali-free formulations, clinically and dermatologically tested with 120+ scientific tests. Offers products for skin, body, baby, men, and sun care categories. Targets consumers with sensitive or problematic skin.
• Gvyna Intimate hygiene cleanser containing lactic acid that maintains vaginal pH between 3.8 and 4.5. Free from soap and alcohol, dermatologically and gynecologically tested for daily use by women.
• Deotak Deodorant brand with D-panthenol formula that fights odor caused by sweat. Available in cream and roll-on forms with Classic, Fresh, Soft, and Plus variants. Provides up to 7 days of clinically tested protection.
• Depitak Hair removal products including depilatory cream and wax strips for normal, dry, sensitive skin and men. Formulated to minimize irritation and redness with calendula and jojoba ingredients.
• Altermed Panthenol Panthenol-based moisturizing line including cream (6% D-Panthenol), spray (9% D-Panthenol), and body milk (40% Aloe Vera). Contains allantoin and vitamins A, E, and F complex for skin moisturizing and antioxidant protection.
• Bio-Oil Skin care oil combining plant extracts and vitamins with proprietary PurCellin Oil that facilitates absorption. Addresses stretch marks, skin blemishes, wrinkles, and moisture loss on face and body.
• Predictor Pregnancy detection brand including Predictor Early (detects pregnancy 6 days before missed period) and Predictor Express. Measures hCG hormone levels in urine with over 99% accuracy at 12.5 mIU/ml threshold.
• Paranit Lice treatment brand ranked #1 in Europe and Turkey with 100% effective formula. Products include spray (dual-action formula), shampoo (mineral oil-based), and head lice repellent spray (12-hour protection). Insecticide-free formulations.
• Wartner Dual-action nail fungus treatment gel for mild to moderate onychomycosis on hands and feet. Prevents spread of fungal infections caused by dermatophytes, yeasts, and molds. Visible results in 1 week.
• Vectavir Medicinal cold sore cream containing 1% penciclovir (10mg per gram). Used for herpes simplex virus (HSV1-2) treatment, applied every 2 hours (approximately 8 times daily) for 4 days. Licensed product for adults and children over 12.
• Omron Healthcare Global leader in digital blood pressure monitors (200+ million sold) and nebulizers for respiratory therapy. Product portfolio includes low-frequency pain therapy devices, electronic thermometers, and body composition monitors. Distributed in over 110 countries.

Quantifiable outcome

• Predictor Early can detect pregnancy 6 days before missed period with over 99% accuracy at hCG levels of 12.5 mIU/ml or higher
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Omron HealthcarecoreOthersPerrigo distributes Omron medical devices in Turkey including digital blood pressure monitors, nebulizers, pain treatment equipment, electronic thermometers, and body composition monitors. Omron is a global leader with over 200 million digital blood pressure monitors sold worldwide.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Reckitt Benckiser: Global consumer health leader with strong Turkey presence through brands like Nurofen, Gaviscon, Dettol, and Durex. Directly competes across OTC pain relief, personal hygiene, and consumer health categories served by Perrigo Türkiye.
• Bayer Consumer Health: Global OTC and personal care giant operating in Turkey with brands like Aspirin, Bepanthen, and Canesten. Directly competes with Perrigo Türkiye across OTC and dermocosmetic categories through pharmacy and retail channels.
• Johnson & Johnson Consumer Health: Global OTC and personal care conglomerate with brands like Neutrogena, Johnson's Baby, Listerine, and Benadryl. Has significant Turkey presence and competes directly with Perrigo's Sebamed, Bio-Oil, and personal care brands.
• Haleon: Spun off from GSK in 2022 as a standalone consumer healthcare company with brands like Voltaren, Centrum, Sensodyne, and Panadol. Operates in Turkey and competes with Perrigo in OTC pain relief, oral care, and wellness categories.
• Sanofi Consumer Healthcare: Pharmaceutical major with consumer health division featuring brands like Allegra, Dulcolax, and Mucosolvan. Operates in Turkey and overlaps with Perrigo's OTC and personal care positioning.

Emerging players

• Church & Dwight: US-based consumer products company with brands like OxiClean, Batiste, and Trojan. Has personal care and OTC exposure that overlaps with several Perrigo Türkiye categories, particularly intimate care and personal hygiene.
• Pierre Fabre: French dermocosmetics and pharmaceutical company with brands like Avène, Klorane, and Ducray. Directly comparable as a dermocosmetics specialist competing with Perrigo's Sebamed and Bio-Oil in sensitive-skin and therapeutic skincare.
• Beiersdorf: German personal care major behind Nivea, Eucerin, and Hansaplast. Operates in Turkey and competes in dermocosmetic and personal care categories where Perrigo distributes Sebamed, Bio-Oil, and Deotak.

Regional players

• Eczacıbaşı Group: Major Turkish conglomerate with significant consumer products, pharmaceuticals, and personal care operations. Strong local manufacturing base gives it pricing advantages over Perrigo's imported brand portfolio in the Turkish market.
• Hayat Kimya: Leading Turkish FMCG and personal care manufacturer with brands like Molfix, Molped, Papia, and Bingo. Local manufacturing scale and broad mass-market positioning make it a formidable regional competitor to Perrigo Türkiye in personal care categories.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perrigo