Modus Brewing
Modus Brewing is a privately-held Australian craft brewery founded in 2014, operating two on-site brewpub venues in Newcastle and Sydney's Northern Beaches, selling packaged craft beer direct-to-consumer and wholesale through Dan Murphy's and BWS in NSW.
- Company typePrivate
- Founded2014
- HeadquartersMona Vale, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Modus Brewing does
Modus Brewing is an Australian privately-held craft brewery founded in 2014 and headquartered in Merewether, New South Wales. It operates two brewpub venues — Modus Merewether (Newcastle) and Modus Mona Vale (Sydney's Northern Beaches) — where all beer is brewed on-site. The portfolio spans a core range (Modus Pale, Hazy 3.5, Modus Hazy, Modus XPA, Modus Cerveza, Japanese Dry Lager variants) plus a high-velocity limited-release rotation across the IPA Series, Brewer Series, and specialty styles (e.g., Cascadian Howl Black IPA, Liquid Asset Double IPA, Former Tenant Red IPA, Newcastle Jets Premiers Lager), alongside a non-alcoholic line (Nort) and merchandise. Pricing is unit-based at roughly A$21–A$39 per pack, with gift cards from A$25 to A$250.
The company runs a multi-channel revenue model combining direct-to-consumer packaged sales via a Shopify-powered online store with Australia-wide shipping on orders over A$100, on-premise venue sales (dine-in, takeaway, click-and-collect), venue hire and functions for 13–300 guests, wholesale distribution through Dan Murphy's and BWS across 50+ NSW stores, and 10L/20L home-draft kegs via the Keg Swappa sustainability exchange. Customer segments include craft beer enthusiasts, families and social groups (dog- and family-friendly venues), event hosts, and home-tap enthusiasts. Marketing leans on three Instagram accounts, email newsletters, and recurring venue events (trivia, puzzle nights, live music). No funding rounds, acquisitions, or institutional backing are disclosed; the company appears founder/independently owned.
Modus Brewing firmographics
Firmographics- Name
- Modus Brewing
- Legal name
- Modus Brewing
- Website
- https://mobrewing.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modus Brewing is a privately-held Australian craft brewery founded in 2014, operating two on-site brewpub venues in Newcastle and Sydney's Northern Beaches, selling packaged craft beer direct-to-consumer and wholesale through Dan Murphy's and BWS in NSW.
- Ownership category
- akta.pro rank
Modus Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Modus Brewing is headquartered
LocationHeadquarters
- HQ city
- Mona Vale
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Modus Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Beer Sales (Online): E-commerce sales of packaged beer (cans, bottles) delivered Australia-wide. Free shipping on orders over $100. Products include core range, limited releases, seasonal specials.
- On-Premise Venue Sales: Beer, food, and beverage sales at two taproom venues (Modus Merewether and Modus Mona Vale) with dine-in, takeaway, and click & collect options.
- Wholesale/Retail Distribution: Wholesale distribution of packaged beer through Dan Murphy's, BWS, and other liquor retailers across NSW.
- Venue Functions & Events: Event hosting services including weddings, birthdays, corporate functions, product launches with catering. Event spaces accommodate 13-300 guests.
- Gift Cards: Digital gift cards redeemable online and at both Modus venues in denominations from $25 to $250.
- Merchandise: Branded merchandise including snapback caps ($40) and glassware ($15).
- Keg Sales via Keg Swappa: 10L and 20L keg sales through sustainability-focused Keg Swappa initiative for home tap systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Range - Hazy 3.5 (3.5% ABV) |
| Unit Pricing | Pay-as-you-go | Core Range - Modus XPA (4.2% ABV) |
| Unit Pricing | Pay-as-you-go | IPA Series 3: Pacific North West IPA (6.0% ABV) |
| Unit Pricing | Pay-as-you-go | Former Tenant Red IPA (7.8% ABV) |
| Unit Pricing | Pay-as-you-go | Cascadian Howl Black IPA (8.1% ABV) |
| Unit Pricing | Pay-as-you-go | Liquid Asset Double IPA (8.0% ABV) |
| Other | Pay-as-you-go | Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Merchandise - Snapback Cap |
| Unit Pricing | Pay-as-you-go | Merchandise - Schooner Glass |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Modus Brewing product offering
Product offeringCore offering
Modus Brewing is an Australian craft brewery that manufactures and sells a portfolio of packaged craft beers (core range and rotating limited releases), non-alcoholic beer, branded merchandise, and gift cards. The company operates two brewpub venues (Modus Merewether in Newcastle and Modus Mona Vale on Sydney's Northern Beaches) offering on-premise beer, food, venue hire for weddings, corporate events and functions, and weekly community events. All beer is brewed on-site at the Merewether brewery and distributed direct-to-consumer online (Australia-wide), through its taprooms, and wholesale via Dan Murphy's and BWS across NSW.
Product overview
Modus Brewing is an Australian craft brewery with two venues (Modus Merewether and Modus Mona Vale) offering a diverse portfolio of beer products plus hospitality services. The core beer lineup includes sessionable options (Modus Pale, Hazy 3.5, Modus Hazy, Modus XPA, Modus Cerveza, Japanese Dry Black Lager, Japanese Dry Zero Carb Lager) alongside limited releases and seasonal drops. Limited releases include the IPA Series (New World, NZ, Pacific NW styles), Brewer Series (White, IIPA, Steam Beer, NEIPA, Brown), specialty beers (Cascadian Howl Black IPA, Ginger Beer, Endless Return, Liquid Asset Double IPA, Cold Sun Pilsner, Ciao Bella Italian Pilsner, Double Lemon Hard Soda, Former Tenant Red IPA, Vanilla Mocha Stout, Noisy Boy Hazy IPA, Newcastle Jets Premiers Lager, Modus Pacific Ale). Non-alcoholic options include Nort Refreshing Ale. The company also offers merchandise (stubby coolers, snapback caps, glassware), gift vouchers, keg rentals via Keg Swappa, and venue hire/functions hosting at both locations for up to 300 guests.
Differentiator
Problem solved
Functional benefit
Brands
- Nort: Non-alcoholic refreshing ale line, positioned as an alternative for non-drinkers
- Brewer Series
- IPA Series
Products and services
- Modus Pale Core range pale ale (ABV not specified in input) sold online and at venues for everyday drinking.
- Hazy 3.5 3.5% ABV hazy mid-strength beer with magnified flavour, light silky mouthfeel and refreshingly juicy hops. Priced at $21 for a 4-pack.
- Modus Hazy 4.8% ABV hazy IPA positioned as a core range beer. Fresh, hazy, juicy with no shortcuts.
- Modus XPA 4.2% ABV Extra Pale Ale - crisp, easy-drinking with bright tropical and citrus notes, balanced bitterness and maximum refreshment. Priced at $22.
- Modus Cerveza (Bottles 330ml) Mexican-style cerveza available in 330ml bottles, 6-pack or case of 24.
- Modus Cerveza (Cans 375ml) Mexican-style cerveza available in 375ml cans, 6-pack or case of 12.
- Japanese Dry Black Lager Elegant black onyx lager created with six premium malts, with hints of chocolate, coffee and light caramel. Smooth, light and impeccably balanced. 500ml format.
- Japanese Dry Zero Carb Lager 4.5% ABV premium Japanese-style lager with zero carbs and 99.9% sugar free, in 375ml format.
- IPA Series 1: New World IPA First release of the rotating Modus IPA Series focused on freshness with bright citrus and tropical fruit; brewed, canned and released in constant rotation.
- IPA Series 2: New Zealand IPA Rotating IPA Series release featuring New Zealand hops with bright tropical fruit, citrus snap and gooseberry character from NZ hop varieties.
- IPA Series 3: Pacific North West IPA 6.0% ABV West Coast-style IPA with Centennial, Chinook and Simcoe hops delivering grapefruit, pine and resinous hop character over a clean malt backbone. Priced at $30.
- Cascadian Howl Black IPA 8.1% ABV Black IPA inspired by hop-heavy ales of America's Pacific Northwest, with dark chocolate and roasted malt alongside grapefruit, pine and sticky resin. Priced at $32.99.
- Ginger Beer All natural ginger beer with refreshingly less sugar and a super quenching finish. Priced at $26.
- Endless Return - American Stout 5.2% ABV American Stout built with six malt layers, dark chocolate, espresso and roasted barley, balanced by caramel warmth and smooth dry finish.
- Liquid Asset - Double IPA 8.0% ABV Double IPA loaded with CRYO hops (Nectaron, Mosaic, Krush), peach, mango and passionfruit, wrapped in a rich full body with clean resinous finish. Priced at $39.
- Cold Sun West Coast Pilsner 5.4% ABV West Coast Pilsner, crisp and dry, with CRYO Mosaic and El Dorado hops bringing citrus, stone fruit and modern edge. Priced at $27.
- Ciao Bella Italian Pilsner 4.7% ABV crisp, dry-hopped Italian Pilsner with delicate floral notes and refreshing bitterness. Features original artwork by local artist Benny Ross.
- Double Lemon Hard Soda 6.0% ABV all-natural crushed lemon and lime hard soda using traditional Mexican street-side Limonada recipe. Gluten free, low sugar, nothing artificial.
- Former Tenant Red IPA 7.8% ABV Red IPA crowned Champion Australian Craft Beer in 2014. Punchy, full-bodied with Mosaic and Galaxy dry hops delivering passionfruit, mango, rich caramel malt backbone and citrusy hop character. Priced at $36.
- Brewer Series 1: Modus White 5.3% ABV Belgian-inspired White Ale brewed with pilsner malt, wheat, orange peel, coriander and chamomile. Bright citrus, subtle spice, spring florals with Hallertau Blanc dry hop.
- Brewer Series 2: IIPA
Quantifiable outcome
- Champion Australian Craft Beer 2014 (Former Tenant Red IPA)
Companies that use Modus Brewing
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Modus Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modus Brewing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- East Coast CanningcoreManufacturing partner for Newcastle Jets Premiers Lager. East Coast Canning handled the canning production of the special edition premiership beer, enabling wide retail distribution of the limited release.
- Keg SwappaminorSustainability-focused keg exchange program allowing customers to swap 10L and 20L kegs with different breweries. Enables home draft beer sales in Newcastle and Northern Beaches areas.
- ShopifycoreE-commerce platform powering the Modus Brewing online store, customer accounts, order management, and payment processing.
- Newcastle JetsminorSports team partnership for Newcastle Jets Premiers Lager celebrating the 2025/26 A-League Men Premiership win. Special edition beer created to commemorate the championship.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Modus Brewing competitors and assessment
Company assessmentDirect peers
- Young Henrys: Sydney-based Australian craft brewery with taproom venue, wholesale distribution, and strong local brand following. Comparable on craft model and metropolitan venue + packaged hybrid.
- Balter Brewing Company: Australian craft brewery known for hop-forward limited releases, brand-led marketing, and on-premise presence. Closely comparable on craft positioning and product innovation strategy.
- 4 Pines Brewing Company: Australian craft brewery with multiple brewpub venues, packaged distribution, and a strong venue-led brand experience. Highly comparable on business model combining on-premise taprooms with wholesale and DTC beer sales.
- Pirate Life Brewing: Australian craft brewery with a similar hop-forward, limited-release-driven portfolio and multi-channel distribution. Comparable on craft positioning, brand-led marketing, and product cadence.
- Mountain Culture Beer Co: NSW-based (Blue Mountains) craft brewery with a taproom venue and a strong limited-release, hop-forward reputation. Comparable on regional NSW craft positioning and venue-led model.
- Stone & Wood Brewing Co: One of Australia's leading independent craft breweries, founded in NSW (Byron Bay/Mullumbimby) with similar multi-channel model including venues, packaged distribution, and on-premise experience. Directly comparable on craft positioning, product portfolio breadth, and Australian regional footprint.
- Bentspoke Brewing Co: Canberra-based Australian craft brewery with a taproom venue, packaged distribution, and a strong reputation for hop-forward and limited release beers. Directly comparable on craft model and venue experience.
- Hop Nation Brewing Co: Melbourne-based Australian craft brewery with a taproom venue and packaged distribution focused on hop-forward beers. Comparable on craft positioning and venue-led brand experience.
- Capital Brewing Co: Australian craft brewery operating a destination brewpub with food, events, and packaged distribution. Comparable on combined venue + packaged + events business model.
Broad incumbents
- BrewDog Australia: Global craft brewery brand with Australian operations, multiple venues, and broad distribution. Comparable product portfolio and channel mix but operates at significantly greater scale as a multinational craft incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Modus Brewing social profiles
Digital presenceModus Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modus Brewing leadership team
Management profileNumber of profiles
Modus Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modus Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modus Brewing
What does Modus Brewing do?
Modus Brewing is an Australian craft brewery that manufactures and sells a portfolio of packaged craft beers (core range and rotating limited releases), non-alcoholic beer, branded merchandise, and gift cards. The company operates two brewpub venues (Modus Merewether in Newcastle and Modus Mona Vale on Sydney's Northern Beaches) offering on-premise beer, food, venue hire for weddings, corporate events and functions, and weekly community events. All beer is brewed on-site at the Merewether brewery and distributed direct-to-consumer online (Australia-wide), through its taprooms, and wholesale via Dan Murphy's and BWS across NSW.
Is Modus Brewing a public or private company?
Modus Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modus Brewing founded?
Modus Brewing was founded in 2014. It employs 11 to 50 people.
Where is Modus Brewing based?
Modus Brewing is headquartered in Mona Vale, Australia, in the Oceania region.
How does Modus Brewing make money?
Seven revenue lines are on record. Direct Beer Sales (Online) is the primary driver. The others are on-Premise Venue Sales, wholesale/Retail Distribution, venue Functions & Events, gift Cards, merchandise and keg Sales via Keg Swappa.
Who are Modus Brewing's main competitors?
Direct peers on record are Young Henrys, Balter Brewing Company, 4 Pines Brewing Company, Pirate Life Brewing, Mountain Culture Beer Co, Stone & Wood Brewing Co, Bentspoke Brewing Co, Hop Nation Brewing Co and Capital Brewing Co. BrewDog Australia is listed as a broad incumbent.
Does Modus Brewing have an API?
No public API is recorded for Modus Brewing.
What industry is Modus Brewing in?
Modus Brewing's product category is Craft Beer. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.