Hamann & Friends

What Hamann & Friends does

Hamann and friends GmbH is a Heilbronn-based, full-service event management and PR agency that has operated continuously since its founding in 1999. The company plans and executes end-to-end events for corporate clients across Germany, with a service portfolio spanning corporate events, product presentations, sports events, corporate runs (Firmenläufe), incentive travel, real estate milestone events, conferences, trade shows, galas, and food events. Its underlying operating model is professional services delivery: a team of approximately nine named specialists, led by founder and Managing Director Stefan Hamann, provides concept development, planning, execution, event technology, and qualified personnel, supplementing internal capabilities with a curated network of caterers, technicians, artists, and moderators.

The firm operates with no proprietary technology platform, no software product, and no AI capabilities — its value delivery is entirely human-led project management. Revenue is generated on a project-quoted basis for corporate engagements, supplemented by published equipment rental catalog pricing for ancillary services. Its own recurring event properties — notably the Street Food Festival Heilbronn (cumulatively ~250,000 visitors) and a portfolio of corporate running events held in at least seven German cities — function as both revenue generators and live marketing showcases for prospective corporate clients.

Customer concentration spans at least thirteen named enterprise logos across diverse industries (solar, electronics, agricultural machinery, financial services, real estate, healthcare, automotive, insurance, banking, construction), with multi-year relationships dating to 2014 for several anchor accounts including hep solar GmbH and aurelis Real Estate GmbH. The firm is privately held and founder-owned with no institutional investors, no funding rounds, and no subsidiaries. Geographic scope is primarily German with selective international incentive travel capability.

Name

Hamann & Friends

Legal name

Hamann and friends GmbH

Website

https://hamannandfriends.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Hamann and friends GmbH is a Heilbronn-based, full-service event management agency founded in 1999 that plans and executes corporate events, sports events, corporate runs, trade shows, galas, and the Street Food Festival for enterprise clients across Germany.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Food Service Contractors (722310)

akta.pro industry

PRIMARYTHAHAIAI

Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Event Management & Internal Meetings

Keywords

• Corporate event management
• Event planning services
• Corporate running events
• Trade show organization
• Incentive travel programs

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Organization Services: Full-service event planning and execution for corporate clients. Revenue is generated through project-based professional fees for complete event management including concept, planning, execution, event technology, and personnel provision. Services are tailored per event, with no single standard pricing tier publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hamann & Friends is a full-service B2B event management agency offering end-to-end event planning and execution for corporate clients. The company delivers complete event services from concept and planning through execution, including event technology, qualified personnel, and coordination of catering, entertainment, and other specialist providers. Their portfolio spans corporate events, product presentations, sports events, corporate running events, incentive travel, real estate events, conferences, trade shows, gala events, and food festivals.

Product overview

Hamann & Friends GmbH is a full-service event management agency based in Heilbronn, Germany, operating since 1999. The company offers a comprehensive portfolio of event services rather than a software product or platform. Core offerings include: Firmenevents (corporate events), Produktpräsentationen (product presentations), Sportevents (sports events), Firmenläufe (corporate running events - TOP 3 in Germany), Incentives (incentive travel), Immobilien-Veranstaltungen (real estate events), Tagungen und Workshops (conferences), Messen und Kongresse (trade shows), Abendveranstaltungen/Gala-Events (evening/galas), Food-Events (culinary events), and the signature Street Food Festival Heilbronn. The company provides full-service event management from concept and planning to execution, including qualified personnel, event technology, and catering coordination through their partner network. They do not offer a software product, API, or SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Firmenevents (Corporate Events) Full-service corporate event management including summer parties, open days, kick-off events, and employee celebrations for corporate clients across Germany.
• Produktpräsentationen (Product Presentations) Product launch events and relaunch presentations with show elements and stage productions for manufacturer and brand clients.
• Sportevents (Sports Events) Sports event organization including corporate football cups, running events, bike tours, and large-scale sporting events for corporate clients. Approximately 30 sporting events organized annually.
• Firmenläufe (Corporate Runs) Organized corporate running events across multiple German cities including Heilbronn, Oer-Erkenschwick, Sinsheim, Rüsselsheim, Wittlich, Herne, and Walldorf. Positioned among the TOP 3 running event organizers in Germany.
• Incentives Incentive travel and team events for employees, business partners, and customers, including international incentive trips.
• Immobilien-Veranstaltungen (Real Estate Events) Ground-breaking ceremonies, topping-out celebrations, openings, and property presentations for real estate developers and construction companies.
• Tagungen und Workshops (Conferences and Workshops) Professional conference and workshop management with transparent cost calculation and full event execution for corporate clients.
• Messen und Kongresse (Trade Shows and Congresses) Trade show and congress organization including exhibition stands, attendee management, and full event execution for corporate clients.
• Abendveranstaltungen / Gala-Events Gala events, award ceremonies, anniversary celebrations, and charity galas with entertainment and show elements for corporate and institutional clients.
• Food-Events Culinary events including street food festivals, cooking events, and themed food experiences for corporate and public audiences.
• Street Food Festival Heilbronn Annual signature street food festival held at Wertwiesenpark Heilbronn featuring up to 40 exhibitors from six continents with nearly 250,000 visitors historically.
• Special Events Specialty events including US car shows, round birthday celebrations, music festivals, pleasure festivals, dream weddings, fashion shows, fashion theater, après-ski parties, Mallorca parties, companion programs, and press conferences.

Quantifiable outcome

• Nearly 250,000 visitors across Street Food Festivals
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Models & moreminorStrategic or Co-development PartnerLong-standing collaboration with the 'Models & more' model agency for fashion shows integrated into events. The agency has contributed to several events including charity galas and benefit events organized by Hamann & Friends.
• Caterers NetworkminorOthersHamann & Friends explicitly states it has built a wide-ranging network of caterers ('ein weitreichendes Netzwerk von Caterern'), alongside networks of technicians, artists, and moderators. These are specialist providers used as needed for event delivery. Individual named partners are not listed.
• Heilbronner SinfonieorchesterminorOthersThe Heilbronn Symphony Orchestra has performed at charity galas and benefit events organized by Hamann & Friends, providing live music accompaniment to events.
• Stage School HamburgminorOthersGraduates of the Stage School Hamburg performed at a charity gala organized by Hamann & Friends at the Bildungscampus Heilbronn.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GL events: International integrated event-services group operating venues and providing event organising services across Europe, including Germany — comparable in service line but with portfolio, scale and venue ownership that puts it in a broader-incumbent category relative to Hamann & Friends.
• MCI Group: Global meetings, incentives, conferences and events (MICE) agency group with offices in Germany delivering corporate events, incentives and congresses; broader portfolio and scale, but overlapping service offerings and target enterprise customers.
• Jack Morton Worldwide: Global brand experience agency delivering corporate events, conferences and experiential campaigns for enterprise brands; overlapping service model in concept-to-execution corporate events but at significantly broader scale and reach.
• BCD Meetings & Events: Large international MICE agency with German operations delivering corporate event management, incentives and conferences; comparable full-service B2B event model for enterprise clients though at much greater scale.
• Pico (event management): Global experiential events and exhibitions agency delivering corporate events, incentives and large-scale public events worldwide; comparable scope of services from concept to execution though at significantly larger scale.

Direct peers

• KMS TEAM: Stuttgart-area full-service event and live-marketing agency serving corporate clients with congresses, trade shows, sport events and incentives — directly comparable in geography, service mix and target customer.
• VOK DAMS: Wuppertal-based, family-run full-service event agency organising corporate events, incentives, congresses and galas across Germany and internationally — the closest like-for-like German competitor to Hamann & Friends in services, customer mix and regional footprint.
• event lab GmbH: Munich-based creative event agency delivering corporate events, brand activations, incentives and conferences for German enterprises; comparable full-service B2B event model with a similar nationwide client base.
• DRAGA GmbH & Co. KG: German full-service event and PR agency serving corporate clients with event conception, planning and execution — comparable offering, customer mix and consultancy-style delivery to Hamann & Friends.
• Gahrens + Battermann: Berlin-based event technology and full-service event provider that, like Hamann & Friends, supplies event technology, qualified personnel and end-to-end execution to enterprise clients across Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hamannandfriends
• Instagraminstagram.com/hamann_and_friends
• LinkedInlinkedin.com/company/hamann-and-friends-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamann & Friends