Aging Gracefully

Name

Aging Gracefully

Legal name

Aging Gracefully

Website

https://aginggracefully-stl.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Geriatric Care Management

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Senior Move Management (HSAFAFAD)

Keywords

• Geriatric care management
• Senior care coordination
• Aging life care
• Caregiver coaching services
• Elder care consulting

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Care Management Services: Comprehensive and personalized care management services for persons needing support navigating life transitions, aging-related situations, or complex medical conditions. Services are delivered through customizable packages that can be tailored to fit exact needs and modified as circumstances change. Includes care coordination, local care management, caregiver coaching, planning ahead, organization services, crisis management, relocation assistance, and peace of mind membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Aging Gracefully provides personalized geriatric care management services for seniors and families navigating aging-related transitions and complex medical situations. Services include personalized care assessments, care coordination, caregiver coaching, crisis intervention, medical advocacy, planning ahead, organization, relocation assistance, and a Peace of Mind Membership, all delivered through customizable packages. A distinct sub-brand, Flourish, offers a Life Enrichment Program focused on emotional, social, and creative wellness for clients.

Product overview

Aging Gracefully is a comprehensive geriatric care management service provider offering a unified portfolio of person-centered services centered around Care Management. The core offering includes Personalized Care Assessment, Care Coordination, and Caregiver Coaching, supplemented by specialized modules such as Crisis Intervention, Medical Assistance, Planning Ahead, Organization Services, Relocation Assistance, and Peace of Mind Membership. The company also operates a distinct sub-brand called Flourish, a Life Enrichment Program focused on emotional, social, and creative enrichment for clients. All services are customized to individual client needs and delivered by a team of licensed care managers including social workers, nurses, and therapists.

Differentiator

Problem solved

Functional benefit

Brands

• Flourish: A Life Enrichment Program created to celebrate the emotional, social, and creative spirit of those served, focusing on joy, purpose, and connection through personalized visits and one-on-one engagement with a Life Enrichment Specialist.

Products and services

• Care Management Services Comprehensive and personalized care management for individuals navigating life transitions, aging-related needs, or complex medical situations. Includes care planning assessments, coordination of services, medical appointment advocacy, and family support, delivered as customizable packages tailored to client circumstances.
• Personalized Care Assessment Detailed evaluation that identifies client needs, resources required, and produces a comprehensive personalized care plan for individuals and families. Available as a standalone engagement via the firm's website and serves as a common entry point into ongoing care management.
• Flourish Life Enrichment Program Sub-brand program celebrating the emotional, social, and creative spirit of clients through personalized visits and one-on-one engagement with a Life Enrichment Specialist (CTRS-led). Activities include nature outings, creative activities, storytelling, reminiscence, and passion projects designed to bring joy, purpose, and connection.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Aging Life Care AssociationcoreOthersThe company is a member of the Aging Life Care Association (ALCA), displaying the ALCA member logo on their website. ALCA is the premier professional organization for care managers, providing certification, standards of practice, and professional development for the aging life care management profession.
• National Association of Certified Care Managers (NACCM)coreOthersThe company displays the NACCM Certified Care Manager logo, indicating certification and professional affiliation with NACCM which establishes standards and credentials for care managers in the field.
• Healthcare Providers and Medical ProfessionalscoreStrategic or Co-development PartnerThe company works closely with doctors, nurses, home health agencies, caregivers, and healthcare providers to coordinate comprehensive care for clients. They collaborate with healthcare professionals to ensure continuity of care and serve as advocates during medical appointments.
• Financial Advisors and AttorneysminorStrategic or Co-development PartnerThe company works closely with financial advisors, attorneys, and Special Needs Trust trustees who are involved in clients' overall care and financial planning, coordinating services as part of comprehensive care management.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Wellthy: Caregiving coordination platform serving families and employers, blending technology with human care coordinators. Overlaps with AG's family caregiver coaching and care coordination offerings, but delivered through a tech-first, employer-channel go-to-market.
• CarePatrol: Senior placement and care advisory franchise that helps families evaluate senior living and care options. Comparable to AG's senior advisory and relocation assistance services, but with a franchise-based, placement-led model.
• A Place for Mom: Senior care advisory and referral platform that helps families navigate assisted living, memory care, and in-home care options. Overlaps with AG's relocation assistance and family advisory offerings, though more focused on placement than ongoing care management.
• Homethrive: Tech-enabled caregiver support platform offering on-demand coaching and care coordination. Comparable because an AG team member (Erin Schneider) previously served as its Director of Care Management; competes for the same customer with a more scalable, software-driven model.

Others

• Aging Life Care Association: The professional association for geriatric care managers, of which AG is a member. Not a direct competitor but its member directory and standards effectively define the peer group in which AG competes, and member firms are the closest set of peers to AG nationwide.

Regional players

• Institute on Aging: San Francisco Bay Area-based aging services provider offering care management, home care, and clinical programs to older adults. Comparable scope and credentialed staff model, but serves a different geographic market than AG.
• WISE & Healthy Aging: Long Beach/Southern California-based nonprofit delivering care management, caregiver support, and aging-in-place services. Comparable scope and multidisciplinary staff to AG, serving a different regional market.

Direct peers

• Lifespan (Greater Rochester): Regional nonprofit providing care management, caregiver support, and aging services in the Rochester, NY market. Comparable to AG in offering multidisciplinary aging services delivered by credentialed social workers and nurses, but as a nonprofit with broader funded programs.
• SeniorBridge: A national geriatric care management firm offering professional care management, coordination, and family caregiver support across multiple markets. Directly comparable in service model, target customer (seniors and their adult children), and multidisciplinary clinician-led delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aginggracefully
• LinkedInlinkedin.com/company/aging-gracefully
• Instagraminstagram.com/aginggracefullystlouis

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aging Gracefully