What ASI does

ASI (Assessment Services Inc.) is a privately held Iowa-licensed substance use disorder (SUD) assessment and treatment provider, founded in 2005 by Krista M. Lindholm, LISW, and headquartered at 440 Fairway Drive, Suite 200, West Des Moines. The company specializes in court-mandated and Department of Transportation (DOT)-required services for Operating While Intoxicated (OWI/DUI) and other alcohol/drug-related charges in Iowa, delivering same-day evaluation reports to attorneys, courts, and the Iowa DOT. Core products include OWI evaluations ($125), comprehensive non-OWI SUD assessments ($150), OWI 1st and 2nd Offense Weekend jail-diversion programs priced $450-$1,400, and the DOT-mandated 12-Hour Impaired Drivers Education Class. In October 2023, ASI expanded into clinical treatment with Level 1.0 Extended Outpatient Treatment at $150/session for individual and group counseling.

ASI delivers services via a 100% HIPAA-compliant Zoom telehealth platform that enables statewide Iowa reach, supplemented by in-person appointments at its West Des Moines office and online booking/payment through Square. The technology stack is intentionally lean — Zoom for clinical delivery, Square for commerce, and a content website (assessmentiowa.com) for funnel — with no proprietary software product. Revenue is generated on a pay-as-you-go, one-time-fee model per assessment or program; insurance is not referenced. Go-to-market is referral-driven from Iowa attorneys, courts, probation/parole, the Iowa DOT, employers, and licensing boards, with the company's regulatory credentials (Iowa DPH Licensed Comprehensive Program #1212, HIPAA, 42 CFR Part 2, certified Prime for Life instructors) functioning as the primary competitive differentiator. Mental health therapy services for co-occurring disorders are delivered through a sister company, KALM Therapy Group PLLC, founded by the same owner in 2018.

Name

ASI

Legal name

Assessment Services Inc.

Website

https://assessmentiowa.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ASI (Assessment Services Inc.) is an Iowa-licensed substance use disorder assessment and treatment provider delivering court-mandated OWI/DUI evaluations, impaired-drivers education programs, and outpatient SUD counseling via statewide telehealth to individual clients, attorneys, courts, and the Iowa DOT.

Ownership category

akta.pro rank

Product category

Court-Mandated Substance Abuse Assessment and Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Substance abuse assessment
• OWI DUI evaluation
• Court mandated education
• Outpatient addiction treatment
• Telehealth counseling

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. OWI Weekend Programs: Weekend jail diversion programs for OWI 1st and 2nd offense clients. OWI 1st Offense ranges $450-$800, OWI 2nd Offense ranges $850-$1,400 depending on single/double room options.
2. Substance Use Disorder Assessments: Comprehensive SUD assessments for OWI and non-OWI clients. OWI evaluations at $125, Non-OWI assessments at $150.
3. Level 1.0 Extended Outpatient Treatment: Individual and group counseling sessions at $150/session for substance use disorder treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ASI provides court-mandated and DOT-related substance use disorder assessments, OWI/DUI evaluations, impaired-drivers education programs, and Level 1.0 outpatient treatment to individuals throughout Iowa. Services are delivered via HIPAA-compliant telehealth and in-person appointments, with same-day or next-business-day filing of required reports to courts, attorneys, and the Iowa Department of Transportation.

Product overview

ASI is a single-provider platform offering court-mandated substance use disorder assessment, evaluation, and treatment services. The core offerings include OWI evaluations, substance use disorder assessments, and impaired drivers education programs (OWI 1st and 2nd Offense Weekend Programs, plus the 12-Hour Impaired Drivers Education Class). These services are bundled with telehealth delivery capabilities for remote access across Iowa. The product portfolio also includes Level 1.0 Extended Outpatient Treatment and mental health therapy via the sister company KALM Therapy Group for clients with co-occurring disorders. All services coordinate DOT and legal system reporting requirements under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• OWI Evaluation Substance use disorder evaluation for Operating While Intoxicated charges, required by Iowa Code 321J.22 for court proceedings and Iowa DOT driver's license reinstatement; delivered via secure Zoom telehealth.
• Substance Use Disorder Assessment (Non-OWI) Comprehensive licensed substance use disorder assessment for non-OWI criminal charges, probation requirements, attorney referrals, professional licensing board matters, employer concerns, and personal referrals; delivered via secure Zoom telehealth.
• Level 1.0 Extended Outpatient Treatment Licensed clinical treatment for substance use disorders with individual and group counseling sessions delivered via telehealth for Iowa residents; launched October 2023.
• OWI 1st Offense Weekend Program Court-mandated jail diversion weekend program satisfying Iowa Code 321J.2 requirements for OWI 1st offenders, including breath testing and search components; offered with double room ($450) or single room ($800) options.
• OWI 2nd Offense Weekend Program Intensive two-weekend jail diversion program for OWI 2nd offenders focusing on accountability, victim impact, community effects, and restorative justice; offered monthly with double room ($850) or single room ($1,400) options.
• 12-Hour Impaired Drivers Education Class Iowa DOT-mandated impaired drivers education course required for driver's license reinstatement following OWI conviction and/or DOT sanctions.

Quantifiable outcome

• Over 3,000 unique substance abuse assessments provided since 2005
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• kä(l)m therapy group, PLLCcoreStrategic or Co-development PartnerSister company providing mental health therapy services including co-occurring disorder therapy and EMDR therapy. Located at www.iowatherapy.com. Krista M Lindholm serves as Managing Member of this group practice.
• Stoney Creek Hotel (Johnston, IA)minorOthersHotel venue partner for OWI Weekend Programs. Programs held at Stoney Creek Hotel, 5291 Stoney Creek Court, Johnston, IA 50131.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CleanSlate Centers: Multi-state outpatient addiction medicine practice specializing in medication-assisted treatment and SUD assessments. Comparable outpatient SUD service mix, including court-mandated evaluations, with a scaled, multi-state operating model that could enter Iowa.
• BrightView Health: National outpatient substance use disorder treatment provider offering medication-assisted treatment, counseling, and intensive outpatient programs. Closest scaled analog to ASI's outpatient SUD model; expansion into additional states poses direct competitive threat to ASI's referral-driven approach.
• Powell Chemical Dependency Center: Iowa-based outpatient and residential substance use disorder treatment provider. Direct peer in Iowa SUD services — Amy Oehlert joined ASI from Powell's director role in 2024, indicating direct competition for the same Iowa SUD assessment and treatment market.
• Ideal Option: Outpatient addiction treatment provider delivering medication-assisted treatment and counseling across multiple U.S. states. Comparable outpatient SUD service stack with similar telehealth-enabled delivery; a credible competitor if it expands into Iowa.
• House of Mercy: Des Moines-based non-profit providing substance use disorder and co-occurring treatment services. Directly comparable Iowa SUD provider; ASI's founder Krista Lindholm previously worked at House of Mercy as Client Services Coordinator/Primary Counselor, indicating shared market and client base.

Emerging players

• Workit Health: Digital-first substance use disorder treatment platform delivering telehealth-based counseling and medication-assisted treatment. Comparable telehealth-delivered outpatient SUD model, but serving a broader, often self-pay/corporate market rather than court-mandated referrals.
• Confidant Health: Telehealth-based addiction treatment provider offering medication-assisted treatment and recovery support via a mobile app. Emerging digital SUD player with telehealth-first delivery that mirrors ASI's virtual service model but targets a national, tech-savvy population.

Broad incumbents

• Caron Treatment Centers: Long-standing non-profit addiction treatment provider offering a full continuum of care from outpatient to residential. Broad incumbent in SUD services; competes for court/professional referrals in overlapping geographies.
• American Addiction Centers: Large publicly-traded operator of addiction treatment facilities across the U.S., including outpatient programs. Broad incumbent offering outpatient SUD services that overlap with ASI's assessment and outpatient treatment portfolio.
• Hazelden Betty Ford Foundation: Established national non-profit providing comprehensive addiction treatment, including outpatient, residential, and education programs. Broader incumbent in the same SUD treatment space; competes for referral relationships and curriculum legitimacy but operates at very different scale and acuity levels than ASI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/assessmentiowa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASI