Palm Insurance Broker
Palm Insurance Broker is a privately held, California-only insurance brokerage founded in 2003, placing commercial, personal, and group insurance for California businesses and individuals via a multi-carrier panel and a partner-broker channel.
- Company typePrivate
- Founded2003
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Palm Insurance Broker does
Palm Insurance Broker (PALM Insurance Brokers) is a privately held California-only insurance brokerage founded in 2003 and headquartered at 8150 Beverly Blvd., Suite 300, Los Angeles. Operating under California DOI license #0E08521, the firm places commercial, personal, and group insurance as an intermediary between clients and a broad panel of U.S. insurance carriers. Commercial offerings include Workers' Compensation, General Liability, D&O, Professional Liability, and EPLI; personal lines include Auto, Homeowners, and Renters; group benefits encompass Medical, Dental & Vision, Life, and Disability coverage. PALM is affiliated with MMC-HR, LLC, a Human Resources Consulting and Outsourcing firm, which provides strategic alignment for HR-adjacent insurance needs.
Revenue is generated on a commission basis from carrier placements. PALM markets via direct digital channels (palins.com quote requests, phone, social listings on Yelp and Facebook) and through a Broker Relations channel program that lets partner brokers leverage PALM's carrier network and supplementary payroll, HR, retirement, and marketing services to grow their own book of business. Customer segmentation is horizontal, spanning California-based large corporations, small business owners, and families/individuals, with no named enterprise logos disclosed.
The technology footprint is intentionally minimal: a website with static product pages, an online quote-request intake form for selected commercial lines, and an A-Z insurance glossary for SEO. No proprietary platforms, APIs, mobile apps, integrations, automation, or AI/ML capabilities are disclosed. Headcount is reported in the 1-10 range and the firm is a small, generalist brokerage operating without disclosed funding, institutional investors, M&A activity, or geographic expansion beyond California.
Palm Insurance Broker firmographics
Firmographics- Name
- Palm Insurance Broker
- Legal name
- PALM Insurance Brokers
- Website
- https://palmins.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Palm Insurance Broker is a privately held, California-only insurance brokerage founded in 2003, placing commercial, personal, and group insurance for California businesses and individuals via a multi-carrier panel and a partner-broker channel.
- Ownership category
- akta.pro rank
Palm Insurance Broker industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)
Keywords
Where Palm Insurance Broker is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palm Insurance Broker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: PALM operates as an insurance broker earning commissions from multiple carrier relationships. The company provides risk management solutions for business/commercial, personal, and group benefits, earning revenue through commissions on placed insurance policies.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Palm Insurance Broker product offering
Product offeringCore offering
PALM Insurance Brokers is an independent insurance brokerage that places commercial, personal, and group benefit insurance policies for California clients on behalf of multiple A+ rated U.S. carriers. The firm earns commissions by matching clients (large corporations, small business owners, families, individuals, and partner brokers) with carriers across Workers' Compensation, General Liability, D&O, Professional Liability, EPLI, Auto, Homeowners, Renters, Medical, Dental & Vision, Life, and Disability coverage lines. It operates exclusively in California under CA DOI license #0E08521.
Product overview
Palm Insurance Broker operates as an insurance brokerage firm offering a comprehensive portfolio of commercial, personal, and group insurance products. The commercial offerings include Workers' Compensation, General Liability, D&O, Professional Liability, and EPLI insurance. Personal insurance covers Auto, Homeowners, and Renters policies. Group benefits include Medical, Dental & Vision, Life Insurance, and Disability coverage. The company also provides an online quote request system and broker relationship services. PALM serves as an intermediary connecting clients with multiple insurance carriers to provide customized risk management solutions throughout California.
Differentiator
Problem solved
Functional benefit
Products and services
- Workers' Compensation Insurance
Companies that use Palm Insurance Broker
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Palm Insurance Broker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Palm Insurance Broker partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- MMC-HR, LLCcorePALM is an affiliate to MMC-HR, LLC, a Human Resources Consulting and Outsourcing firm. This affiliation provides strategic alignment and access to HR consulting and outsourcing services that complement PALM's insurance offerings.
- AetnaminorHealth insurance carrier partner for disability insurance products offered through PALM's group benefits division.
- Anthem Blue CrossminorHealth insurance carrier partner for disability insurance products.
- Blue Shield of CAminorHealth insurance carrier partner for group benefits and disability insurance products.
- Health NetminorHealth insurance carrier partner for disability insurance products.
- United HealthcareminorHealth insurance carrier partner for disability insurance products.
- Kaiser PermanenteminorHealth insurance carrier partner for group benefits offerings.
- UnumminorGroup benefits insurance carrier partner offering life and disability coverage.
- Colonial LifeminorGroup benefits insurance carrier partner for supplemental insurance products.
- GuardianminorGroup benefits insurance carrier partner for dental, vision, and life insurance.
- Delta DentalminorDental insurance carrier partner for group dental benefits.
- Western Health AdvantageminorHealth insurance carrier partner for disability insurance products.
- California ChoiceminorCalifornia-based health insurance carrier partner for group benefits.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Palm Insurance Broker competitors and assessment
Company assessmentBroad incumbents
- Hub International: Large North American insurance brokerage with California regional operations offering commercial P&C, personal, and group benefits through broad carrier relationships. Comparable product mix and channel-led distribution model to PALM.
- Marsh McLennan: Global insurance brokerage and risk advisory firm with a substantial California presence across commercial, personal, and group benefits. Overlaps entirely with PALM's product set as a much larger incumbent.
- Aon plc: Global insurance and reinsurance brokerage with deep California operations across commercial risk, health & benefits, and personal lines. Comparable across PALM's full product portfolio at enterprise scale.
- Arthur J. Gallagher & Co. One of the world's largest insurance brokerages with significant California operations covering commercial P&C, employee benefits, and personal lines. Operates broadly across all of PALM's product categories at vastly greater scale.
- Acrisure: Fast-growing technology-enabled insurance brokerage with significant California presence across commercial, personal, and benefits lines. Competes with PALM for the same mid-market and SMB clients, but at materially greater scale and with proprietary digital tools.
Direct peers
- Worldwide Facilities, LLC: California-based wholesale insurance brokerage focused on commercial and specialty lines for retail brokers. Comparable to PALM in California concentration and multi-carrier commercial P&C focus.
- Woodruff Sawyer & Co. Independent California-based commercial insurance brokerage offering commercial P&C, management liability, and employee benefits across multiple carrier partners. Directly comparable to PALM as a West Coast multi-line broker serving mid-market and SMB clients.
- EPIC Insurance Brokers & Consultants: Mid-to-large California-based commercial insurance brokerage offering property/casualty, employee benefits, and personal lines through multi-carrier relationships. Comparable product mix and target segments to PALM.
- Alliant Insurance Services: Large California-headquartered specialty insurance brokerage offering commercial, personal, and group benefits through extensive carrier relationships. Comparable to PALM in product mix and California-anchored client base, though materially larger in scale.
- Brown & Riding Insurance Services: Specialty wholesale insurance brokerage with strong presence in California and focus on professional liability, management liability, and excess/surplus lines. Directly comparable to PALM on D&O, Professional Liability, and EPLI offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Palm Insurance Broker social profiles
Digital presencePalm Insurance Broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palm Insurance Broker leadership team
Management profileNumber of profiles
Profiles1 record
Palm Insurance Broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palm Insurance Broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palm Insurance Broker
What does Palm Insurance Broker do?
PALM Insurance Brokers is an independent insurance brokerage that places commercial, personal, and group benefit insurance policies for California clients on behalf of multiple A+ rated U.S. carriers. The firm earns commissions by matching clients (large corporations, small business owners, families, individuals, and partner brokers) with carriers across Workers' Compensation, General Liability, D&O, Professional Liability, EPLI, Auto, Homeowners, Renters, Medical, Dental & Vision, Life, and Disability coverage lines. It operates exclusively in California under CA DOI license #0E08521.
Is Palm Insurance Broker a public or private company?
Palm Insurance Broker is a private company. It is classified as unknown and is currently operating.
When was Palm Insurance Broker founded?
Palm Insurance Broker was founded in 2003. It employs 1 to 10 people.
Where is Palm Insurance Broker based?
Palm Insurance Broker is headquartered in Los Angeles, United States, in the North America region.
How does Palm Insurance Broker make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Palm Insurance Broker's main competitors?
Broad incumbents on record are Hub International, Marsh McLennan, Aon plc, Arthur J. Gallagher & Co. and Acrisure. Direct peers are Worldwide Facilities, LLC, Woodruff Sawyer & Co., EPIC Insurance Brokers & Consultants, Alliant Insurance Services and Brown & Riding Insurance Services.
Does Palm Insurance Broker have an API?
No public API is recorded for Palm Insurance Broker.
What industry is Palm Insurance Broker in?
Palm Insurance Broker's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.