Davidson Insurance & Financial Services

What Davidson Insurance & Financial Services does

Davidson Insurance & Financial Services, Inc. is a privately held, founder-led insurance and financial services firm established in 1981 and headquartered in a single office at 25 West Rolling Oaks Drive, Suite 110, Thousand Oaks, California. The firm delivers a multi-line insurance and financial planning platform organized around three core product pillars: insurance (life, health, disability, long-term care, group health, dental, and vision), financial planning (retirement, 401(k)/403(b), estate, tax, and education planning, money management, and profit sharing), and investments (bonds, common stock, brokerage accounts, treasury securities, variable annuities, and multiple IRA types). It also offers specialized business products including Keyperson Life Insurance, Split Dollar Plans, Executive Benefits, and Buy-Sell Plan Funding, plus worksite marketing specialty products distributed through AFLAC and Colonial Life.

The firm serves a diverse client base across municipalities, private schools, public corporations, small businesses (2-50 employees), professional athletes, actors, producers, directors, and individual consumers across the United States. It maintains relationships with over 30 insurance carriers, including AIG, Blue Shield, Blue Cross (Anthem), Cigna, United Healthcare, Kaiser, Aetna, Humana, MetLife, Mass Mutual, Prudential, Transamerica, and UnumProvident, and is a longstanding partner of The LBL Group for large group and municipal benefits. The firm reports over 30 active groups covering thousands of clients and a retention rate exceeding 98% for its employee benefits marketplace services.

The go-to-market model is sales-led and relationship-driven, executed through licensed insurance advisors and financial professionals delivering personalized consultations, with a free online quote tool enabling lead capture. Revenue is generated through two primary streams: insurance commissions from carriers for life, health, disability, and related policies placed, and professional services fees from financial planning and investment advisory work. The firm operates no proprietary technology platform, relying instead on standard FMG Suite website infrastructure for content management, resource centers, and client tools. The company holds memberships in the National Association of Insurance & Financial Advisors (NAIFA), the National Association of Health Underwriters, and The Society of Financial Service Professionals.

Name

Davidson Insurance & Financial Services

Legal name

Davidson Insurance & Financial Services, Inc.

Website

https://davidsonfinancialinc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Davidson Insurance & Financial Services is a privately held, founder-led insurance and financial planning firm founded in 1981 and based in Thousand Oaks, California. It delivers life, health, disability, long-term care, group benefits, and financial planning services through licensed advisors and 30+ carrier relationships to municipalities, schools, corporations, small businesses, entertainers, and individuals across the United States.

Ownership category

akta.pro rank

Product category

Insurance and Financial Services

NAICS

Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Life Insurance (6311)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Small Group Health Insurance (2–50/100) (FSAIAFAD), Business Overhead Expense (BOE) Disability Insurance (FSAIAIAJ), Disability Buy-Sell / Business Continuation Insurance (FSAIAIAL), Participating (Dividend) Whole Life Insurance (FSAIABAI), Professional Firms BOP (Office/Professional) (FSAJAFAE)

Keywords

• Insurance brokerage services
• Financial planning services
• Employee benefits advisory
• Disability income insurance
• Retirement plan services

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The firm earns commissions from the sale of life, health, disability, and other insurance products through multiple carrier relationships. Commissions are paid by insurance carriers for policies placed.
2. Financial Planning Fees: Fees generated from providing financial planning services including retirement plans, estate plans, tax plans, and investment advisory services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Davidson Insurance & Financial Services sells life, health, disability, and long-term care insurance products for both individuals and employer groups, alongside investment products and comprehensive financial planning services including retirement, tax, estate, and college planning. The firm places policies through more than 30 insurance carrier relationships and serves small businesses, municipalities, private schools, public corporations, individual consumers, and high-net-worth professionals such as professional athletes and entertainers.

Product overview

Davidson Insurance & Financial Services offers a comprehensive financial services platform organized around three core product pillars: Investments (including various IRA accounts, brokerage services, bonds, and variable annuities), Financial Planning (covering retirement, tax, estate, and education planning), and Insurance (including life, health, disability, and long-term care coverage). The firm provides both individual and group insurance products, with specialized offerings for businesses including Keyperson Life Insurance, Split Dollar Plans, Executive Benefits, and Buy-Sell Plan Funding. The company also offers worksite marketing specialty products through partnerships with carriers like AFLAC and Colonial Life. All products are delivered through a network of over 30 insurance carrier relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Investments Investment product suite for individual clients including Bonds, Common Stock, Brokerage Accounts, Treasury Bills, Government Securities, Treasury Notes, Variable Annuities, and education savings and retirement accounts such as Educational IRA, Traditional IRA, Roth IRA, SEP IRA, and Simple IRA.
• Financial Planning Comprehensive financial planning services for individuals and businesses covering Retirement Plans, Tax Plans, 401k Planning, 403b Planning, College Plans, Estate Plans, Money Management, Money Purchasing Plans, and Profit Sharing Plans.
• Disability Income Insurance Insurance coverage providing income protection for individuals unable to work due to disability, including group and individual short-term and long-term disability policies, with specialized expertise serving professional athletes, actors, producers, and directors since 1985.
• Life Insurance Term and permanent life insurance products including whole life coverage, designed to protect families financially upon death.
• Long Term Care Insurance Insurance coverage for medical and non-medical services needed by those with chronic illness or disability, covering nursing home care, in-home assistance, assisted living, and adult day care.
• Individual Health Insurance Personal health insurance coverage for individuals not covered by employer-sponsored group plans.
• Group Health Insurance Employer-sponsored health insurance plans covering small groups (2-50 employees) up to fully self-funded National Accounts, with experience working with Municipalities, Private Schools, and Public Corporations.
• Keyperson Life Insurance Company-owned insurance designed to cover the cost of replacing a key employee if they were to die or become disabled.
• Split Dollar Plans Arrangement under which an employer and employee share the obligations and benefits of a life insurance policy.
• Executive Benefits Executive compensation benefits including bonus plans funded through employer contributions to provide additional incentives and protection for key executives.
• Buy-Sell Plan Funding Business succession planning product that provides funding for buy-sell agreements, often funded with life insurance to facilitate ownership transitions.
• Dental and Vision Insurance Supplemental employee benefit coverage for dental and vision care services.
• 401(k) Plans Qualified retirement plans allowing eligible employees to defer taxation on income put toward retirement savings, with employer matching options.
• Worksite Marketing Specialty Products Voluntary employee benefits offered through worksite marketing companies like AFLAC and Colonial Life, providing specialty products on a pre-tax basis.

Quantifiable outcome

• Over 98% client retention rate
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The LBL GroupcoreStrategic or Co-development PartnerLongstanding relationship providing benefits and services for Large Groups and Municipalities for over 30 years. Services include Worksite Marketing, Elder Care, and Self-Funded Administrative Support Plans. Known for 'Customer Centered Excellence'.
• AFLACminorChannel Partner/ Reseller/ DistributorWorksite marketing company providing specialty products through employers on a pre-tax basis.
• Colonial LifeminorChannel Partner/ Reseller/ DistributorWorksite marketing company providing specialty products through employers on a pre-tax basis.
• National Association of Insurance & Financial Advisors (NAIFA)coreStrategic or Co-development PartnerIndustry association membership keeping firm informed of current legislation and industry changes.
• National Association of Health UnderwriterscoreStrategic or Co-development PartnerIndustry association membership for health insurance professionals.
• The Society of Financial Service ProfessionalscoreStrategic or Co-development PartnerProfessional society for financial services professionals.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Woodbury Financial Services: Independent broker-dealer and insurance marketing organization supporting financial professionals with life, health, retirement, and investment products. Comparable independent advisor support model for multi-line financial services distribution.
• Cetera Financial Group: Independent broker-dealer and wealth management platform supporting financial advisors across insurance, retirement, and investment products. Comparable independent advisor support model with multi-carrier product access.
• Hub International: Large North American insurance brokerage offering commercial, personal, and benefits products via carrier relationships. Comparable multi-carrier brokerage model, though at significantly greater scale and geographic reach.
• Northwestern Mutual: Mutual financial services firm offering life, disability, long-term care, investment, and planning through career advisors. Closely comparable holistic financial planning + insurance career-agent model.
• New York Life: Mutual life insurer distributing life, long-term care, retirement, and investment products via career agents. Comparable career-agent, multi-product financial services delivery model.
• NFP (an Aon company): Independent insurance brokerage and advisory firm offering property/casualty, benefits, life, and wealth management across employer groups and individuals. Highly comparable multi-line independent brokerage model.
• OneDigital: Large US employee benefits and insurance brokerage serving small and mid-sized employer groups with group health, retirement, and benefits advisory. Closely matches Davidson's group benefits and worksite marketing motion at a much larger scale.
• MassMutual Career Agency: Mutual life insurer with a career agency system selling life, disability, long-term care, retirement, and investment products through captive agents. Comparable product mix and licensed advisor distribution model.

Broad incumbents

• Brown & Brown: Large US insurance brokerage distributing commercial and personal lines through carrier relationships. Comparable multi-carrier brokerage distribution at substantially greater scale and national footprint.
• Marsh McLennan: Global insurance brokerage and risk advisory giant with broad commercial lines and benefits capabilities. Overlaps with Davidson's commercial brokerage motion as a massive, diversified incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/davidson-financial-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davidson Insurance & Financial Services