Surrey Knights Swim Club

What Surrey Knights Swim Club does

Surrey Knights Swim Club is a year-round non-profit competitive swim club founded in 1973 and headquartered in Surrey, British Columbia, Canada. It operates eight distinct program tiers spanning beginner to elite athlete development: Royal Knights Academy, Competitive Development, Competitive Program, Community Fitness, Adult Masters, Summer Camps, Summer League, and Para Swimming. Programs are delivered at partner facilities including Surrey Sport & Leisure Complex and Guildford Recreation Centre, governed by Swim BC and Swimming Canada standards, and the club currently holds the title of 2022 Swim BC Winter and Summer Provincial Champion.

The club's operating model is built on annual membership fees structured by program tier (Bronze, Silver, Gold, Youth Competitive, Junior Red/Black, Senior Red/Black) plus a volunteer assessment framework ranging from $200 to $600 per season that converts parent labor into operational capacity through job credits. A Fee Reduction Program (Flip Give, member referral credits at $25 per referral, Neufeld Farm Market, Purdy's Chocolate) and financial assistance partnerships with Kid Sport, Jump Start, and Athletics 4 Kids lower effective program cost. The technology stack is PoolQ for registration, scheduling, and results management; the club has no proprietary software, no mobile app, and no disclosed API.

Go-to-market is direct-to-consumer via the surreyknights.com website and email; marketing is minimal and driven by content, email newsletters, social events, and a structured member referral program. Customer acquisition is local, limited to the Lower Mainland of British Columbia, and individual families represent the entire revenue base with no enterprise or B2B contracts. Recent strategic activity has emphasized program breadth (Podium Mind mental performance partnership, Para Swimming, Adult Masters) and affordability infrastructure rather than geographic or financial scale expansion.

Name

Surrey Knights Swim Club

Legal name

Surrey Knights Swim Club

Website

https://surreyknights.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Surrey Knights Swim Club is a year-round non-profit competitive swim club founded in 1973 in Surrey, BC, offering tiered programs from beginner to elite across eight program tracks for individual member families in the Lower Mainland region.

Ownership category

akta.pro rank

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Competitive swimming programs
• Youth swim training
• Swim club membership
• Aquatic sports development
• Swim coaching services

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Program Fees: Annual membership fees for participation in swim programs ranging from development groups (Bronze, Silver, Gold) to competitive groups (Youth Competitive, Junior Red/Black, Senior Red/Black). Fees are prorated based on length of time in program.
2. Volunteer Assessment Fees: Non-profit swim club requires volunteer participation. Families must earn job credits through volunteering at meets, taking officiating clinics, or serving on the board. Unearned portions are invoiced and billed on July 1st. Assessment amounts range from $200-$600 per season based on group level.
3. Fee Reduction Program (FRP): Fundraising opportunities where members earn credits applied directly to their accounts. Current fundraisers include Flip Give, Member Referral Credits ($25 per referral), Neufeld Farm Market, and Purdy's Chocolate.
4. Activity Fees: Additional program fees for supplementary activities such as rock climbing events at $16.75 per swimmer.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Surrey Knights Swim Club is a year-round non-profit competitive swim club in Surrey, BC, Canada offering multi-tiered swimming programs for age-group swimmers of all abilities — ranging from foundational Royal Knights Academy for young beginners through Competitive Development to full Competitive Program tiers (Youth Competitive, Junior Red/Black, Senior Red/Black, High School). Additional offerings include Community Fitness, Adult Masters, Summer Camps, Summer League, and Para Swimming. The club also hosts swim meets and provides member fundraising and financial assistance programs.

Product overview

Surrey Knights Swim Club is a year-round competitive swimming organization offering a multi-tiered program structure. The club operates programs ranging from foundational Royal Knights Academy (for young beginners) through Competitive Development to the full Competitive Program (with Youth Competitive, Junior Red/Black, Senior Red/Black levels). Additional offerings include Community Fitness, Adult Masters, Summer Camps, Summer League, and Para Swimming for athletes with disabilities. The club recently partnered with Podium Mind to provide mental performance training for competitive swimmers aged 11+. SKSC organizes various swim meets including hosted events like SKSC Summerfest and participates in regional competitions including Swim BC Provincial Championships.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Earned $25 credit per successful member referral
• +1 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered supportive and core.

• Athletics 4 KidssupportiveOthersExternal organization providing financial assistance to families who qualify. Links provided on SKSC Financial Assistance page to help offset membership costs.
• Kid Sport Surrey/White Rock BranchsupportiveOthersExternal organization providing financial assistance to families who qualify. Links provided on SKSC Financial Assistance page to help offset membership costs.
• Canadian Tire Jump StartsupportiveOthersExternal organization providing financial assistance to families who qualify. Links provided on SKSC Financial Assistance page to help offset membership costs.
• Team Aquatic SuppliescoreOthersRecommended equipment supplier. BC and Canadian based company providing high quality swimming equipment with 20% discount card for SKSC members.
• Podium MindcoreStrategic or Co-development PartnerMental performance platform partnership providing online learning from Canada's top Olympians, Paralympians, and Certified Mental Performance Consultants. Available at no cost to members. Athletes complete 10-15 minute modules weekly.
• Swim BCcoreOthersProvincial governing body for swimming in BC. SKSC is a registered member club subject to Swim BC governance, policies, and competition standards.
• Swimming CanadacoreOthersNational governing body for swimming in Canada. SKSC swimmers achieve Swimming Canada time standards and compete in sanctioned national competitions.
• PoolQcoreTechnology or IntegrationTeam management software platform providing website, registration, scheduling, meet management, and results systems for SKSC operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• YMCA of Greater Vancouver: Operates aquatics and competitive swim programs across the Lower Mainland as part of a broader community fitness portfolio. Overlaps with Surrey Knights on swim instruction and youth aquatic programming but offers a much wider amenity mix.
• USA Swimming: US national governing body for competitive swimming. Provides a comparable institutional framework and competitive ecosystem to Swimming Canada, and operates as the umbrella for comparable US-based competitive swim clubs.
• Swimming Canada: National governing body for competitive swimming in Canada and an existing Surrey Knights partner. Sets national time standards and competition frameworks that structure the club's elite programming pathway.
• Swim BC: Provincial governing body for swimming in BC and a Surrey Knights partner. Administers provincial championships (where SKSC won in 2022) and governs club membership, policies, and competition standards across the province.

Direct peers

• White Rock Wave Swim Club: White Rock, BC competitive swim club providing development through competitive programming for South Fraser youth. Adjacent geography and similar non-profit competitive youth-swim focus make it a close regional peer.
• Hyack Swim Club: New Westminster, BC competitive swim club serving age-group swimmers across development and competitive streams. Highly comparable regional non-profit swim club with similar tiered programming and Swim BC affiliation.
• Tsunami Swim Club: BC competitive swim club focused on age-group development and competitive swimming. Operates under the same Swim BC governance framework with comparable program tiers and target swimmer demographic.
• Winskill Dolphins Swim Club: Delta, BC-based competitive swim club offering development through elite competitive programs for Lower Mainland youth. Directly comparable to Surrey Knights on geography, age-group focus, and volunteer-driven club model.
• Langley Olympians Swim Club: Langley, BC-based youth competitive swim club offering programs from beginner through Senior levels. Comparable to Surrey Knights on Lower Mainland geography, tiered program structure, and Swim BC governance.
• Pacific Sea Wolves Aquatic Club: BC-based competitive aquatic club offering training and competition streams for youth swimmers. Operates as a regional non-profit competitor under Swim BC with comparable age-group programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/knightsswimclub
• Facebookfacebook.com/SurreyKnightsSwimClub
• LinkedInlinkedin.com/company/surrey-knights-swim-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrey Knights Swim Club