Louis Moulin
Louis Moulin is a French manufacturer, founded in 1963, of metal and wood garden, terrace, balcony, and home decoration products sold through garden centers, DIY retailers, and e-commerce marketplaces across France. It operates as the garden subsidiary of CQFD within the BRICONORD group.
- Company typePrivate
- Founded1963
- HeadquartersSaint-laurent-d'agny, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Louis Moulin does
Louis Moulin is a French manufacturer of metal and wood garden and home decoration products, founded in 1963 by the Moulin family and headquartered in Saint-Laurent d'Agny, Auvergne Rhône-Alpes. The company is structured as a SASU with share capital of €150,000 and is the garden subsidiary of CQFD, itself part of the BRICONORD group since 2024. Its product portfolio spans ten categories including container supports (Supports contenants), plant caddies (Roule-plantes), arches and stakes (Tuteurs), climbing-plant supports (Grimpantes), outdoor furniture (Mobilier), outdoor decorations, interior decorations, Christmas items (Noël), candles, and the premium Essentis sub-brand.
The company's core technology is metalworking (métallier): raw flat iron, round iron, and steel tubes are cut, shaped, and welded, then finished with an in-house epoxy powder-coating process that emits no harmful substances and recovers overspray for reuse. Wood components use pin maritime sourced from the Landes region and treated with water-based solutions. A welding robot with tilting table (added 2021), a new paint line (commissioned around 2022), and an ongoing 10,000m² facility extension (over €5 million investment) underpin production capacity. Assembly and packaging of a substantial portion of output is handled through ESAT partnerships employing disabled workers.
Louis Moulin sells exclusively through third-party channels — major French garden-center chains (Jardiland, Botanic, Truffaut, Gamm Vert, VillaVerde, Georges Delbard, Meilland Richardier, Nalod's, Jardin et Saisons, Mon Magasin Vert), DIY chains (Mr. Bricolage), e-commerce marketplaces (Amazon France, Un coq dans le transat), and a direct e-shop via coin-fr.com. Revenue is generated entirely through hardware sales of branded products; pricing is set at retailer level and not publicly disclosed. The company holds the Origine France Garantie certification on garden arches (since November 2023), participates in Eco-Mobilier recycling and Eco-tax DIY/Garden extended-producer-responsibility schemes, and counts 11–50 employees.
Louis Moulin firmographics
Firmographics- Name
- Louis Moulin
- Legal name
- Louis Moulin
- Website
- https://louismoulin.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Louis Moulin is a French manufacturer, founded in 1963, of metal and wood garden, terrace, balcony, and home decoration products sold through garden centers, DIY retailers, and e-commerce marketplaces across France. It operates as the garden subsidiary of CQFD within the BRICONORD group.
- Ownership category
- akta.pro rank
Louis Moulin industry classification
Industry- Product category
- Garden & Outdoor Decoration Products
- NAICS
- Ornamental and Architectural Metal Work Manufacturing (332323)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes) (CRAIACAJ)
Keywords
Where Louis Moulin is headquartered
LocationHeadquarters
- HQ city
- Saint-laurent-d'agny
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Louis Moulin business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Garden and outdoor decoration products: Louis Moulin generates revenue through the manufacture and sale of garden decoration and outdoor fitting products including plant supports, arches, trellises, plant caddies, outdoor furniture, decorative items, and Christmas decorations. Products are sold through garden centers, DIY retailers, and e-commerce marketplaces.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Louis Moulin product offering
Product offeringCore offering
Louis Moulin manufactures and sells metal and wood decoration and landscaping products for gardens, terraces, balconies, and the home, including plant supports, arches, trellises, plant caddies, outdoor furniture, decorative items, and Christmas decorations. Products are made from steel and Landes maritime pine, using metalworking, welding, and an eco-friendly epoxy powder coating process, and are sold through garden centers, DIY stores, and e-commerce channels across France.
Product overview
Louis Moulin is a French manufacturer of garden and home decoration products founded in 1963, operating as a garden subsidiary of CQFD and part of the BRICONORD group since 2024. The company produces a comprehensive portfolio of metal and wood products for gardens, terraces, balconies, and interiors. The product range is organized into ten main categories: Supports contenants (container supports and hangers), Roule-plantes (plant caddies), Tuteurs (garden stakes and arches), Grimpantes (climbing plant supports), Mobilier (garden furniture), Déco extérieure (outdoor decorations), Décoration intérieure (interior decorations), Noël (Christmas products), Bougies (candles), and the premium Essentis sub-brand. Products are manufactured in the company's Auvergne Rhône-Alpes factory using metalwork expertise, with steel coated in eco-friendly epoxy powder and wood sourced from French maritime pine.
Differentiator
Problem solved
Functional benefit
Brands
- Essentis: Premium line of garden supports including supports jardinières, porte pots, potences, and roule-plantes
Products and services
- Supports contenants
Quantifiable outcome
- Products manufactured with 100% recyclable steel materials
- +2 more outcomes
Companies that use Louis Moulin
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Louis Moulin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Louis Moulin partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and supporting.
- JardilandmajorJardiland is a major French garden center chain offering Louis Moulin products across its retail network. The partnership enables broad consumer access to Louis Moulin garden decoration products through Jardiland's national presence.
- BotanicmajorBotanic operates a network of garden centers across France where Louis Moulin products are distributed, including featured in-store implantations such as at Botanic Albertville showcasing arches and garden structures.
- TruffautmajorTruffaut is a leading French garden center and DIY retailer distributing Louis Moulin products, with featured in-store displays at locations including Truffaut Servon and Fourqueux showcasing arches and garden structures.
- Amazon FrancemajorLouis Moulin maintains an Amazon Storefront providing e-commerce access to consumers across France, complementing the physical retail distribution network.
- Gamm VertmajorGamm Vert is an agricultural cooperative network operating garden centers throughout France where Louis Moulin products are available.
- Mr. BricolagemajorMr. Bricolage is a French DIY retail chain distributing Louis Moulin garden products alongside its home improvement offerings.
- VillaVerdemajorVillaVerde operates garden centers across France where Louis Moulin products are distributed.
- CQFDcoreCQFD is the parent company of Louis Moulin. Louis Moulin is the garden subsidiary of CQFD. In 2021-2022, the companies merged logistics and production sites at the CQFD headquarters in St Laurent d'Agny. They share a joint CSR reporting initiative.
- BRICONORD GroupcoreSince 2024, Louis Moulin belongs to the BRICONORD group, which is an expert in layout and hardware solutions for home improvement. This provides strategic backing for continued growth and investment.
- ESAT (Establishment and Service for Aid through Work)supportingAssembly and packaging of a large portion of Louis Moulin products are handled by two ESAT facilities located near the workshop. ESATs are French organizations facilitating employment for disabled workers.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Louis Moulin competitors and assessment
Company assessmentDirect peers
- Glatz: Swiss manufacturer of metal parasols and outdoor furniture. Comparable to Louis Moulin on metal fabrication expertise, premium positioning, and design-led product development serving garden and terrace consumers in Europe.
- Esschert Design: Dutch manufacturer and wholesaler of garden decoration, accessories, and gift products. Comparable to Louis Moulin on product categories (plant supports, trellises, decorative items) and B2B distribution into garden-center retailers across Europe.
- Nortene: European manufacturer and distributor of garden decoration and protection products (plant supports, trellises, garden structures). Comparable to Louis Moulin on product mix and distribution through garden centers and DIY retailers across Europe.
- Fermob: French manufacturer of metal outdoor furniture, garden accessories, and decorative items. Highly comparable to Louis Moulin on metalwork expertise, French origin, premium positioning, and distribution through French garden-center retailers.
- Tectona: French premium outdoor furniture brand offering garden furniture and accessories. Comparable to Louis Moulin on outdoor furniture, decorative garden products, and French premium positioning through garden centers.
- Lafuma Mobilier: French brand of outdoor furniture and garden accessories with overlapping product categories (chairs, loungers, garden furnishings) and similar distribution through garden and outdoor retailers in France.
Broad incumbents
- Keter: Large international manufacturer of outdoor lifestyle products (resin-based furniture, storage, garden accessories). Not a direct metalwork peer but competes broadly for shelf space and consumer spend in outdoor and garden categories at mass-market prices.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Louis Moulin social profiles
Digital presenceLouis Moulin compliance and trust
Trust signalCompliance3 records
Louis Moulin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Louis Moulin leadership team
Management profileNumber of profiles
Profiles1 record
Louis Moulin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Louis Moulin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Louis Moulin
What does Louis Moulin do?
Louis Moulin manufactures and sells metal and wood decoration and landscaping products for gardens, terraces, balconies, and the home, including plant supports, arches, trellises, plant caddies, outdoor furniture, decorative items, and Christmas decorations. Products are made from steel and Landes maritime pine, using metalworking, welding, and an eco-friendly epoxy powder coating process, and are sold through garden centers, DIY stores, and e-commerce channels across France.
Is Louis Moulin a public or private company?
Louis Moulin is a private company. It is classified as corporate owned and is currently operating.
When was Louis Moulin founded?
Louis Moulin was founded in 1963. It employs 11 to 50 people.
Where is Louis Moulin based?
Louis Moulin is headquartered in Saint-laurent-d'agny, France, in the Europe region.
How does Louis Moulin make money?
One revenue line is on record: garden and outdoor decoration products.
Who are Louis Moulin's main competitors?
Direct peers on record are Glatz, Esschert Design, Nortene, Fermob, Tectona and Lafuma Mobilier. Keter is listed as a broad incumbent.
Does Louis Moulin have an API?
No public API is recorded for Louis Moulin.
What industry is Louis Moulin in?
Louis Moulin's product category is Garden & Outdoor Decoration Products. Its primary akta.pro industry code is CRAIACAJ, Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes). Its NAICS code is 332323 and its SIC code is 2590.