JIAOCHEN GROUP

What JIAOCHEN GROUP does

JIAOCHEN GROUP (Ningbo Jiaochen Group Co., Ltd. / 宁波轿辰集团股份有限公司) is a privately-held Chinese automotive sales and services conglomerate headquartered in Ningbo High-tech Zone, Zhejiang Province. Founded in 2006 and formally established under its current corporate structure around 2014, the group operates 56 wholly-owned subsidiaries, including 38 brand 4S (Sales, Spare parts, Service, Survey) dealerships and 15+ affiliated automotive brands spanning mass-market, luxury, and new energy vehicles. Active OEM partnerships include FAW Audi, SAIC Volkswagen, FAW-Volkswagen, GAC Toyota, Guangqi Honda, Changan Ford, Lotus, Seres (AITO), and Huawei (HarmonyOS Smart Drive). The chairman and founder is Wang Jianjun (汪剑君), who also serves as president of the Ningbo Auto Circulation Association.

The company's revenue model is built on four interconnected streams: new vehicle sales through affiliated 4S dealerships (one-time transactions), after-sales services covering maintenance, repair, and spare parts (recurring professional services), insurance brokerage through subsidiary Dinghong Insurance (鼎宏保险), and automotive finance/leasing via DuoSheng Finance Lease (多盛融资租赁) and an in-house auto finance unit, plus automobile sharing through 今日共享. Pricing is quote-based and not publicly disclosed, varying by brand, model, and configuration. The go-to-market is a traditional field sales and showroom model, supplemented by participation in auto exhibitions (e.g., the 37th Ningbo International Auto Expo) and a digital presence via website, WeChat, and Weibo channels.

The group's primary customer segment is individual consumers in the Ningbo region purchasing new vehicles and after-sales services, with a secondary corporate/fleet segment. Distribution is concentrated in Zhejiang Province, with a notable strategic pivot toward new energy vehicles evident from 2021 onward through dedicated user centers for AITO, HarmonyOS Smart Drive, FAW-Volkswagen ID., and Ford Mustang Mach-E. As reported by the China Automobile Dealers Association, the group generated revenue of approximately 9.85 billion CNY in 2019 and 9.65 billion CNY in 2020, ranking 44th in 2020 and 51st in 2021 on the China Auto Dealer Group Top 100 list.

Name

JIAOCHEN GROUP

Legal name

宁波轿辰集团股份有限公司 (Ningbo Jiaochen Group Co., Ltd.)

Website

https://jiaochen.com.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

JIAOCHEN GROUP is a privately-held Ningbo-headquartered automotive conglomerate operating 38 brand 4S dealerships across 15+ OEMs, plus insurance, finance, and auto-sharing subsidiaries, serving individual car buyers in Zhejiang Province.

Ownership category

akta.pro rank

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New vehicle sales through 4S dealership stores representing multiple automotive brands including Audi, Toyota, Honda, Volkswagen, Ford, and others.
2. After-sales Services: Vehicle maintenance, repair, spare parts, and related automotive services through subsidiary companies.
3. Insurance Services: Dinghong Insurance (鼎宏保险) provides vehicle insurance and related financial products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

JIAOCHEN GROUP operates a multi-brand 4S automotive dealership network, offering new vehicle sales, after-sales maintenance and repair, spare parts, and information services across 38 brand stores representing 15 automotive brands. The group also provides vehicle insurance (Dinghong Insurance), auto finance and leasing (Auto Finance, DuoSheng Finance Lease), car-sharing (Today Sharing), and dedicated user centers for new-energy/premium brands such as HarmonyOS Smart Drive, AITO, Lotus, ID.HUB, and Ford Mustang Mach-E.

Product overview

轿辰集团是一家综合性汽车销售服务企业，采用平台加多元业务模块的架构。核心业务为4S品牌店网络（38家品牌4S店，代理15个知名品牌），围绕汽车产业链延伸发展多个垂直业务模块：鼎宏保险（保险服务）、今日共享（共享服务）、多盛融资租赁和汽车金融（金融服务）。同时积极布局新能源汽车赛道，运营鸿蒙智行、AITO、一汽-大众ID.HUB、福特电动车等新能源品牌体验中心，并设有路特斯等豪华品牌专营店。集团还通过轿辰管理学院、宁波辰匠职业技能培训学校、轿辰工匠评选等内部体系培养人才，并通过轿辰会会员体系服务终端客户。

Differentiator

Problem solved

Functional benefit

Brands

• 鼎宏保险 (Dinghong Insurance): Insurance services subsidiary
• 今日共享
• 多盛融资 (DuoSheng Finance)
• AITO
• 鸿蒙智行 (HarmonyOS Smart Drive)

Products and services

• 4S Brand Dealership Network Core offering: 38 brand 4S dealership stores providing sales, spare parts, service, and survey (4S) functions for 15 represented automotive brands; targets individual car buyers and corporate fleet customers across Ningbo/Zhejiang.
• Dinghong Insurance (鼎宏保险) Wholly-owned insurance subsidiary of JIAOCHEN GROUP providing vehicle insurance and related insurance services to vehicle buyers and dealership customers.
• Auto Finance (汽车金融) In-house auto finance service within JIAOCHEN GROUP that provides installment and financing solutions to support vehicle purchases at the group's 4S stores.
• DuoSheng Finance Lease (多盛融资租赁) Wholly-owned finance leasing subsidiary providing vehicle finance leasing services to individual and corporate customers across the group's dealership footprint.
• Today Sharing (今日共享) Wholly-owned subsidiary of JIAOCHEN GROUP providing automobile sharing services, extending the group's automotive services from sales to shared mobility.
• HarmonyOS Smart Drive Authorized User Center · Ningbo Tongda Road (鸿蒙智行授权用户中心·宁波通达路) Authorized user center operated by JIAOCHEN GROUP for Huawei's HarmonyOS Smart Drive brand vehicles, providing sales and service for smart-driving vehicles integrated with Huawei technology.
• AITO Authorized User Center · Ningbo Xiaying (AITO授权用户中心·宁波下应) First AITO brand user center in Zhejiang province, selling AITO-brand vehicles such as the AITO M7 (designed jointly by Seres and Huawei), with integrated sales, experience, delivery, and service functions.
• Ningbo Lotus Center (宁波路特斯中心) Authorized Lotus brand dealership operated by JIAOCHEN GROUP in Ningbo, selling and servicing Lotus vehicles including the Eletre pure electric Hyper SUV, entering the high-end British sports car market.
• FAW-Volkswagen ID.HUB New Energy Experience Center (一汽-大众ID.HUB) FAW-Volkswagen new energy experience center at Ningbo Jiaochen Kangfa dealership, providing integrated electric, intelligent, connected, and personalized retail experience for FAW-VW's ID. family of new energy vehicles.
• Ford Mustang Mach-E Ningbo City Store (福特电动车宁波城市店) City store operated by JIAOCHEN GROUP in Ningbo's Yintai City showcasing Ford's Mustang Mach-E and other new energy vehicles from Ford China's electric vehicle division.
• Jiaochen Club Membership (轿辰会) Membership program of JIAOCHEN GROUP providing recent activities and member services to existing customers to support lifetime vehicle ownership.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Huawei (华为)coreStrategic or Co-development Partner · 7 February 2025Huawei's HarmonyOS intelligent driving technology is integrated into vehicles sold through Jiaochen's AITO and HarmonyOS user centers. Jiaochen Group operates HarmonyOS authorized user centers selling vehicles with Huawei's smart driving solutions.
• Lotus (路特斯)coreChannel Partner/ Reseller/ Distributor · 25 November 2022Jiaochen Group operates Lotus Center in Ningbo, selling and servicing Lotus vehicles including the Eletre pure electric Hyper SUV. This represents their entry into high-end British sports car market.
• Seres (赛力斯)coreChannel Partner/ Reseller/ Distributor · 18 July 2022Jiaochen Group operates AITO brand user center in Ningbo, selling Seres vehicles under the AITO brand (a joint brand with Huawei). The AITO M7 and other models are sold through the dedicated user center.
• SAIC Volkswagen (上汽大众)coreChannel Partner/ Reseller/ Distributor · 8 June 2021Jiaochen Group serves as authorized SAIC Volkswagen dealership, selling and servicing Volkswagen vehicles. The partnership includes providing 35 official support vehicles for the Second China-Central Europe Expo, including new Viloran business vehicles and Phaeton high-end sedans.
• Ningbo Municipal Bureau of Commerce (宁波市商务局)majorStrategic or Co-development Partner · 8 June 2021Jiaochen Group provided official support vehicles for the Second China-Central Europe Expo in partnership with government authorities, demonstrating government-business cooperation.
• Guangqi Honda (广汽本田)coreChannel Partner/ Reseller/ DistributorJiaochen Group operates Guangqi Honda 4S dealerships including Ningbo Jinfeng and other locations, selling Honda vehicles with dedicated after-sales service.
• FAW-Volkswagen (一汽-大众)coreChannel Partner/ Reseller/ DistributorJiaochen Group operates FAW-Volkswagen ID.HUB experience centers and 4S stores including Ningbo Jiaochen Kangfa, specializing in ID. electric vehicle sales.
• GAC Toyota (广汽丰田)coreChannel Partner/ Reseller/ DistributorJiaochen Group operates GAC Toyota 4S dealerships including Ningbo Jinfeng, providing sales and service for Toyota vehicles.
• Ningbo Youth League Committee (共青团宁波市委)minorStrategic or Co-development PartnerCo-organized the 7th Ningbo Auto 4S Youth Sales Elite Invitational Competition, demonstrating corporate involvement in youth professional development.
• Ningbo Auto Circulation Association (宁波市汽车流通协会)majorStrategic or Co-development PartnerJiaochen Group Chairman Wang Jianjun serves as President of the association. The company co-organizes industry events and participates in association activities.
• FAW Audi (一汽奥迪)coreChannel Partner/ Reseller/ DistributorJiaochen Group operates FAW Audi dealerships including Ningbo Runda, selling and servicing Audi luxury vehicles.
• Changan Ford (长安福特)coreChannel Partner/ Reseller/ DistributorJiaochen Group operates Changan Ford 4S dealerships including Ningbo Shengfei, selling and servicing Ford vehicles including the Mustang Mach-E electric SUV.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Yixin Group: Leading Chinese auto finance platform (Tencent-backed). Comparable to Jiaochen's Duosheng Finance Lease and auto finance subsidiaries — both monetize the auto-retail value chain through financing products.

Others

• Autohome: China's largest online auto information and lead-generation platform serving dealers and consumers. Relevant ecosystem peer to Jiaochen as a digital channel and marketing touchpoint for dealer-group customer acquisition.
• Souche (Damai Auto): Chinese used-car and auto retail platform that digitizes dealer inventory and consumer financing. Adjacent peer relevant to Jiaochen's used-car replacement and auto finance services via ecosystem participation.

Direct peers

• Zhongsheng Group: China's largest auto dealer group (HKEX-listed) operating multi-brand 4S dealerships and after-sales services nationally. Directly comparable to Jiaochen in business model (multi-brand dealership + service ecosystem) and is the relevant scale benchmark for a top-50 Chinese dealer.
• China Grand Automotive Services: Historically one of China's largest dealer groups operating nationwide 4S networks across multiple brands. Directly comparable business model to Jiaochen's 38-store multi-brand 4S operations, though larger scale.
• Meidong Auto: Hong Kong-listed Chinese dealer specializing in premium and luxury brands (BMW, Porsche, Audi, Jaguar Land Rover). Comparable to Jiaochen's premium-brand exposure (Lotus, FAW Audi, AITO) and after-sales service focus.
• Yongda Auto Service: Hong Kong-listed Chinese auto retailer with multi-brand 4S stores including luxury and NEV exposure (BMW, Porsche, Volvo, NIO). Comparable to Jiaochen in geographic mix, brand portfolio breadth, and post-sale services.
• China ZhengTong Group: Hong Kong-listed Chinese auto dealer with multi-brand 4S stores and after-sales services. Comparable to Jiaochen in business model (dealership + service + parts) and customer-base structure.
• Heshi Group (Harmonious Auto): China's largest independent dealer for luxury and ultra-luxury brands (Bentley, Rolls-Royce, Lamborghini, Ferrari). Comparable to Jiaochen in offering premium/luxury retail experiences and dealer-led brand experience centers.

Regional players

• CAR Inc (Shenzhou Zuche): China's largest car rental operator with a nationwide fleet. Comparable to Jiaochen's car-sharing subsidiary (今日共享) in operating model (vehicle fleet + consumer mobility services) though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xweibo.com/jiaochen

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JIAOCHEN GROUP