Mood Active

Name

Mood Active

Legal name

Mood Active

Website

https://moodactive.org.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Exercise Programs

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Behavior Change & Motivational Coaching (HSADAGAF)

akta.pro secondary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Mental health exercise programs
• Community wellbeing programs
• Corporate wellness workshops
• Cardio tennis classes
• Charity fitness programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Program Fees: Participants pay a nominal fee of $20 to attend the 2-Day Wellbeing Program. Fee waivers are available for those experiencing financial difficulty.
2. Donations: As a registered charity with Deductible Gift Recipient (DGR) status, Mood Active accepts tax-deductible donations over $2. The organization relies on generous support from volunteers and donors.
3. Sponsorship: Corporate and local government sponsors provide funding for administrative costs, membership systems, equipment, events, transport, and online systems. Sponsors receive promotional opportunities including co-branding, signage, and online presence.
4. Grants: Mood Active receives support from various government and not-for-profit partners including NSW Government and local councils for program delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mood Active delivers evidence-based group exercise and education programs for adults with mild to moderate mental health conditions. Its signature offering is the 2-Day Wellbeing Program, a two-day workshop combining two hours of mental health education with one hour of supported group exercise (cardio tennis or fitness circuits). The organization also offers Cardio Tennis Classes, Fitness Circuit sessions, and a tailored Corporate variant of the 2-Day Wellbeing Program for employer wellness initiatives.

Product overview

Mood Active is a not-for-profit organization offering structured, evidence-based exercise programs for mental health support. The core product is the 2-Day Wellbeing Program — a two-day workshop combining education sessions with group physical activity. This is supplemented by Cardio Tennis Classes and Fitness Circuit sessions. The organization also offers a corporate variant of the 2-Day Wellbeing Program for employees. Programs are delivered in-person at various Sydney and Orange locations, with online session options available.

Differentiator

Problem solved

Functional benefit

Products and services

• 2-Day Wellbeing Program A two-day workshop combining two 3-hour sessions (2 hours of education + 1 hour of supported exercise) for adults (18+) with mild to moderate mental health conditions. Participants learn goal setting, managing negative thoughts, and beginner-friendly exercise like cardio tennis, using the DASS-21 assessment for screening and outcome tracking. Delivered in small groups of 6-12 participants at community venues in Sydney and Orange, NSW, and online.
• 2-Day Wellbeing Program for Corporate A tailored version of the 2-Day Wellbeing Program adapted for company settings, helping employees and managers improve their mood through evidence-based exercise and education. Designed to work with hybrid work approaches, with corporate participation cross-subsidising program access for vulnerable Australians.
• Cardio Tennis Classes Certified Cardio Tennis coaching sessions led by Cameron Wilson, providing high-energy, low-impact tennis-based exercise workouts as part of Mood Active's mental health exercise programming.
• Fitness Circuit Group fitness circuit sessions combining varied exercise stations, part of the original Mood Active exercise programs supporting mental health.

Quantifiable outcome

• Over 70% of participants report an increase in both mood and physical activity levels upon completing the programs.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major, regional and minor.

• City of SydneycoreStrategic or Co-development PartnerLocal government partnership supporting Mood Active's mental health through exercise programs. Part of broader council network collaboration.
• Randwick CouncilcoreStrategic or Co-development PartnerLocal government partnership providing venue access and support for program delivery in the Randwick area.
• Parramatta CouncilcoreStrategic or Co-development PartnerLocal government partnership supporting program delivery in the Parramatta region.
• Bayside CouncilcoreStrategic or Co-development PartnerLocal government partnership supporting Mood Active programs in the Bayside area.
• Jones Lang LaSallemajorStrategic or Co-development PartnerCorporate partnership with Jones Lang LaSalle supporting Mood Active's mission to make exercise a cornerstone of mental health support.
• NSW GovernmentcoreStrategic or Co-development PartnerState government partnership providing funding and support for program expansion across NSW.
• Stride (Orange)regionalStrategic or Co-development PartnerNot-for-profit partnership delivering Mood Active programs in the Orange region of NSW.
• CASSregionalStrategic or Co-development PartnerNot-for-profit partnership supporting Mood Active's community outreach and program delivery.
• Philip ShawminorGTM or Marketing PartnerLocal winery providing major prizes (winning and runner-up team prizes) for the Mood Active Tennis Fundraising Day. Also provides wine tasting and sales at the event.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smiling Mind: Australian not-for-profit delivering mindfulness and mental wellbeing programs (app-based, schools, workplaces). Competes for the same mental wellness audience and corporate wellness budgets with a more scalable digital model.
• Beyond Blue: Major Australian mental health organization providing support, information, and referrals. Competes for donor dollars, government grants, and corporate partnerships across the same mental health awareness ecosystem.
• Headspace: Australia's national youth mental health foundation providing clinical and wellbeing services. Competes for healthcare professional referrals, government funding, and brand attention in the Australian mental health space.
• ReachOut Australia: Digital mental health organization serving young Australians with peer support, information, and self-help tools. Competes for healthcare professional referral share and the same target demographic of mild-to-moderate mental health conditions.
• SANE Australia: Australian mental health charity supporting people with complex mental health conditions including anxiety, depression, and trauma. Competes for donor funding, awareness, and clinical referral pathways in the same charity segment.
• Black Dog Institute: Australian medical research institute focused on mood disorders (depression, bipolar). Mood Active's co-founder Isabelle Granville-Smith is affiliated with the Institute. Operates clinical programs and training relevant to Mood Active's mental health audience.
• Batyr: Australian mental health charity focused on youth, using lived-experience storytelling to reduce stigma. Closely comparable to Mood Active's lived-experience founder-led model and small charity operating footprint.
• Heart Foundation Walking: National walking program that pairs structured physical activity with health outcomes. Closely comparable business model — group exercise programs targeting health/wellbeing outcomes via a registered charity structure.

Broad incumbents

• Fitness Australia: Peak industry body for the Australian fitness industry, certifying trainers and gym operators. Comparable as a broader fitness-wellness ecosystem player; relevant for potential coach certification and program accreditation pathways.
• Exercise & Sports Science Australia (ESSA): Peak professional body for exercise physiologists and sports scientists in Australia. Provides clinical exercise referrals for mental health conditions and represents a broader, established ecosystem where Mood Active's evidence-based claims live.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoodActive
• LinkedInau.linkedin.com/company/mood-active
• Instagraminstagram.com/moodactive
• Xx.com/moodactive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mood Active