No-till on the Plains

What No-till on the Plains does

No-till on the Plains is a 501c3 non-profit educational organization founded in 1996 and headquartered in Protection, Kansas. It provides education and networking on continuous no-till agricultural systems, soil health, cover crops, and regenerative agriculture primarily to crop and livestock producers across the High Plains region spanning Kansas, Nebraska, and Oklahoma. The organization operates with 1-10 employees and is governed by a board that includes up to 11 grower positions plus representatives from grower commodity organizations, industry, USDA NRCS, and university extension, with no parent company or venture backing.

The organization's core offerings revolve around event-based education: the flagship annual Winter Conference (scheduled for its 31st edition in January 2027 at the Wichita Marriott), Whirlwind Expo field days at producer operations, the Agriculture's Innovative Minds (AIM) Symposium, Fundamentals of Soil Health and Advanced Concepts workshops, and multi-day regional and international bus tours. Additional programming includes the Cover Crop Cost-Share Program operated in partnership with Upfield (Country Crock), the David Brandt Soil Legacy Award recognizing soil health innovators, the David Brandt Legacy Scholarship for beginning producers, and a library of educational DVDs, newsletters, fact sheets, and online videos.

Revenue is generated through a mix of conference and event registration fees (e.g., $30-$40 for field days, $675-$825 for multi-day bus tours, $100-$180 for DVD sets), corporate sponsorships from seed and agribusiness companies, cost-share program funding from partners, charitable donations, and grants. Go-to-market is community-led and event-driven: NTOP relies on peer referrals, producer testimonials, multi-channel content marketing (website, email newsletters, Twitter, Facebook, YouTube, podcasts), and a dense network of partnerships with USDA NRCS, university extensions, state conservation commissions, and industry sponsors to drive attendance and donations.

Name

No-till on the Plains

Legal name

No-till on the Plains, Inc.

Website

https://notill.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

No-till on the Plains is a 501c3 non-profit founded in 1996 that educates crop and livestock producers across the High Plains on continuous no-till systems, soil health, and cover crops through an annual Winter Conference, field days, bus tours, and workshops.

Ownership category

akta.pro rank

Product category

Agricultural Education Services

NAICS

Soil Preparation, Planting, and Cultivating (115112), Support Activities for Crop Production (11511)

SIC

Services-Educational Services (8200), Agricultural Services (700)

akta.pro primary industry

Agriculture & Food Production (EDABALAA)

akta.pro secondary industries

Conservation Agriculture (Erosion Control, Contour/Strip Cropping, Mulching) (AFAGAMAB), Agroforestry & Perennial Cropping Systems (EUABABAD)

Keywords

• No-till farming education
• Soil health training
• Conservation agriculture programs
• Regenerative farming workshops
• Agricultural producer education

Headquarters

HQ city

Protection

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Support: As a 501c3 non-profit educational organization, No-till on the Plains relies on donations and charitable support to fund educational programming and outreach.
2. Conference Registration Fees: Revenue generated from Winter Conference registrations, with fees varying by early bird and regular pricing. DVD sets of conference presentations available for purchase at $100 per set or $180 for the set.
3. Event Revenue: Field day and workshop registrations, with fees typically $30 for non-members and discounted rates for members. Bus tours generate revenue through tour fees (e.g., $675 double occupancy, $825 single occupancy).
4. Partnership Programs: Cover crop cost-share programs with partners like Upfield/Country Crock provide incentives to farmers and generate program support revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

No-till on the Plains is a 501c3 non-profit educational organization that delivers education and networking opportunities to agricultural producers seeking to adopt continuous no-till farming systems. Its core programming consists of an annual Winter Conference, Whirlwind Field Days, the AIM Symposium, soil health workshops, and regional/international bus tours that combine peer learning with science-based soil health instruction.

Product overview

No-till on the Plains is a 501c3 non-profit educational organization that operates as a single unified offering focused on agricultural education and networking for no-till farming systems. The core product is the annual Winter Conference supplemented by field days (Whirlwind Expos), the Agriculture's Innovative Minds (AIM) Symposium, soil health workshops, and international/regional bus tours. Additional offerings include conference DVDs for remote learning, the Cover Crop Cost-Share Program (partnership with Upfield), the David Brandt Soil Legacy Award and Legacy Scholarship for beginning farmers, and an online Educational Resources Library with videos and fact sheets. The organization publishes quarterly newsletters and maintains a digital archive of educational materials. All offerings center on promoting continuous no-till agriculture, soil health, cover crops, and regenerative farming practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Conference

Quantifiable outcome

• Reduced soil erosion through no-till practices
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Upfield (Country Crock)coreGTM or Marketing Partner · 17 September 2024No-till on the Plains partnered with Upfield, parent company of Country Crock, to provide a cover crop cost-share program for farmers in eastern Kansas and western Missouri. The sustainability initiative provides $20 per acre reimbursement to producers to plant cover crops on acres previously not planted to cover crops. The program aims to incentivize cover crop adoption and reduce financial risk for producers.
• Nebraska Environmental TrustcoreStrategic or Co-development PartnerPartnership with Nebraska Environmental Trust to fund Whirlwind Expos and educational field days in Nebraska. Trust provides funding for events focused on soil health and no-till education.
• USDA Natural Resources Conservation Service (NRCS)coreStrategic or Co-development PartnerUSDA NRCS partners with NTOP on multiple initiatives including field days, workshops, and conservation programs. NRCS provides technical expertise and funding support for soil health educational events.
• Nebraska ExtensioncoreStrategic or Co-development PartnerPartnership with University of Nebraska Extension for educational programming, presenter expertise, and regional workshops on no-till systems and soil health.
• Oklahoma State UniversitycoreStrategic or Co-development PartnerPartnership with Oklahoma State University Extension for field events, workshops, and conservation innovation grants in Oklahoma.
• Green Cover SeedminorChannel Partner/ Reseller/ DistributorGreen Cover Seed serves as event sponsor and partner, providing cover crop seed expertise and support for NTOP educational events.
• CHS Inc.minorChannel Partner/ Reseller/ DistributorCHS Inc. partners with NTOP through sponsorship and industry representation on the board. CHS provides cover crop seed resources and industry expertise.
• Arrow SeedminorChannel Partner/ Reseller/ DistributorArrow Seed sponsors NTOP field days and educational events, providing seed resources and expertise on cover crops and soil building.
• Oklahoma Conservation CommissioncoreStrategic or Co-development PartnerPartnership with Oklahoma Conservation Commission for soil health programming, field days, and bus tours including the Crossroads on the Road Soil Health Bus Tour.
• Oklahoma Association of Conservation DistrictscoreStrategic or Co-development PartnerOACD partners with NTOP on field events and soil health initiatives in Oklahoma, including the Leedey Whirlwind Expo.
• Koch Agronomic ServicesminorChannel Partner/ Reseller/ DistributorKoch Agronomic Services sponsors bus tours and educational events, providing expertise and support for NTOP programming.
• Prairieland RC&DminorStrategic or Co-development PartnerPrairieland Resource Conservation and Development partners with NTOP on Whirlwind Expos in Nebraska.

Scale indicators6 records

Recent moves6 records

Others

• USDA Natural Resources Conservation Service (NRCS): Federal agency delivering soil health, no-till, and conservation education and cost-share programs. Comparable audience and curriculum, but a government entity rather than a non-profit — and a key NTOP partner.

Direct peers

• Soil Health Institute: A national non-profit focused on advancing soil health science, education, and adoption. Highly comparable as a non-profit educational organization promoting soil health and regenerative practices, though operating at a larger national scale rather than regionally.
• Soil Health Academy: Non-profit regenerative agriculture education organization offering schools, workshops, and field training. Comparable educational programming on soil health, regenerative grazing, and cover crops targeted at producers.
• Conservation Technology Information Center (CTIC): Non-profit promoting conservation tillage and soil health through education, partnerships, and events. Directly comparable as a no-till and soil health education organization with a similar mission and audience.
• Rodale Institute: Non-profit research and education organization advancing regenerative organic agriculture. Comparable as a non-profit educator for soil health and regenerative farming, with research farm operations and farmer training programs.
• Practical Farmers of Iowa: Non-profit farmer-led organization providing education, field days, and research on conservation practices. Comparable as a peer-led educational non-profit delivering field days and conferences on cover crops, no-till, and soil health.
• Sustainable Agriculture Research and Education (SARE): USDA-funded program that funds and promotes sustainable agriculture research and education. Comparable as an educational outreach organization targeting farmers on conservation and regenerative practices, with broader national scope.
• Trust In Food (formerly Soil Health Partnership): Non-profit program of the National Corn Growers Association advancing soil health adoption among farmers. Comparable educational and demonstration mission with deeper corporate-agriculture backing.

Emerging players

• No-Till Farmer (Lessiter Media): Trade media brand covering no-till practices, equipment, and farmer profiles. Comparable no-till education mission but delivered as media/content rather than live events and field programs.
• Kiss the Ground: Non-profit advocacy and education organization focused on regenerative agriculture and soil health awareness. Comparable educational mission with greater consumer/media focus and a national brand footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/notillorg
• YouTubeyoutube.com/channel/UCNc5nhbBDj6qFwdO3sjou_g
• Facebookfacebook.com/NoTillOnThePlains

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No-till on the Plains