Seren

What Seren does

Seren Support Services Ltd is a family-owned domiciliary care provider headquartered in Port Talbot, South Wales, delivering in-home care services across six regulated regional partnership areas in Wales. Founded in 2011 by CEO Nick Pambianchi and formally registered with Care Inspectorate Wales in April 2019, the company operates a six-service portfolio spanning Domiciliary Care, Complex Care, Reablement, Live-in Care, Companionship, and Domestic Support. Service delivery is supported by a digital care management system that provides clients and family advocates with access to care notes and support plan documentation.

The company employs 220+ permanently staff (or 165 FTE per its CIW Annual Return 2025/2026), with no agency workers, delivering 6,000+ hours of care weekly across 425+ service users. Revenue derives from four streams: usage-based hourly care (rates £22.36-£30.58 depending on region), private self-pay, local authority commissioned care across five Welsh councils (Cardiff, Bridgend, Caerphilly, Neath Port Talbot, Powys), and direct payments. Regional offices in Cardiff and Caerphilly supplement the Port Talbot headquarters, with dedicated Care Managers per geography.

Seren operates as a privately-held, family-controlled business with no institutional investors, external funding rounds, or parent company disclosed. Competitive positioning rests on Real Living Wage accreditation, family ownership continuity, multi-region CIW registration, and consecutive Wales Top 20 Homecare Provider recognition (2019-2024). The underlying technology stack is limited to operational digitization (digital care management) with no AI/ML capabilities, patents, or proprietary models evidenced.

Name

Seren

Legal name

Seren Support Services Ltd

Website

https://seren.wales

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Domiciliary Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Domiciliary care services
• Homecare support
• Complex care
• Live-in care
• Reablement services

Headquarters

HQ city

Port Talbot

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hourly Care Services: Charges per hour for domiciliary care, complex care, reablement, live-in care, companionship, and domestic support services. Rates vary by region: Western Bay £25.44-£27.00, Powys £25.40-£30.58, Gwent £27.84-£28.50, Cwm Taf £29.89, Cardiff and Vale £22.36-£26.75.
2. Privately Funded Care: Direct payment from individuals/families paying for their own care, providing flexibility in provider choice, hours, and type of support.
3. Local Authority Commissioned Care: Care commissioned and funded by local councils across 5 South Wales regions, arranged on behalf of assessed individuals.
4. Direct Payments: Funding received directly by individuals assessed as needing care by local authority, who then choose Seren as their provider.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Seren Support Services is a family-owned domiciliary care provider offering six interconnected home-based care services — Domiciliary Care, Complex Care, Reablement, Live-in Care, Companionship, and Domestic Support — delivered by 220+ permanently employed staff across South Wales. Services are person-centred, tailored to individual routines and preferences, and funded through private pay, direct payments, and local authority commissioning across five Welsh councils.

Product overview

Seren Support Services is a family-owned domiciliary care provider offering six interconnected care services delivered by permanently employed staff across South Wales. The portfolio comprises Domiciliary Care (core daily living support), Complex Care (specialist clinical support), Reablement (post-illness independence recovery), Live-in Care (24/7 dedicated carer), Companionship (social support), and Domestic Support (household assistance). All services are person-centred, tailored to individual needs, and supported by a digital care management platform enabling clients and families to access care notes and support plans.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98% client satisfaction rate
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Care Inspectorate WalescoreOthersRegulatory body that inspects and regulates Seren Support Services across 6 regional partnership areas: Cwm Taf, Bridgend, Cardiff & The Vale, Gwent, Powys, and Western Bay. Seren is registered as a domiciliary support service provider under RISCA 2016.
• Cardiff Local AuthoritycoreStrategic or Co-development PartnerLocal authority commissioning arrangement for domiciliary care services in Cardiff and Vale region. Seren provides care for assessed individuals under council-arranged funding.
• Bridgend Local AuthoritycoreStrategic or Co-development PartnerLocal authority commissioning arrangement for domiciliary care services in Bridgend region. Part of Cwm Taf Morgannwg regional partnership.
• Caerphilly Local AuthoritycoreStrategic or Co-development PartnerLocal authority commissioning arrangement for domiciliary care services in Caerphilly and Gwent region.
• Neath Port Talbot Local AuthoritycoreStrategic or Co-development PartnerLocal authority commissioning arrangement for domiciliary care services in Neath Port Talbot and Western Bay region. Where Seren began in 2011.
• Powys Local AuthorityminorStrategic or Co-development PartnerLocal authority commissioning arrangement for domiciliary care services in Powys region, with 4 service users in 2024/25.
• Living Wage FoundationcoreOthersAccredited Real Living Wage employer, paying all staff £13.45-£14 per hour, recognising the true value of care work. Ongoing accreditation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Home Instead: UK's largest specialist homecare franchise network offering domiciliary, companionship, and live-in care to older adults. Directly comparable service mix, target customer, and local-authority commissioning model to Seren, with multiple franchisees operating across Wales.
• Bluebird Care: National UK homecare franchise delivering personal care, dementia care, live-in care, and reablement in clients' homes. Closely matched operating model, customer segment, and per-hour pricing structure to Seren.
• Caremark: UK homecare franchise offering domiciliary care, reablement, live-in care, and complex care across multiple regions. Directly comparable service portfolio and local-authority commissioning footprint.
• Helping Hands: One of the UK's largest independent homecare providers offering visiting, complex, and live-in care with directly employed carers. Comparable workforce model (permanent staff, no agency) and elderly/disabled customer segment.
• MiHomecare: UK domiciliary care provider delivering personal care, reablement, and complex support to adults and older people in their homes. Similar geographic, customer, and operational profile to Seren.
• Right at Home: UK homecare franchise network providing personal care, dementia care, and companionship to elderly clients in their own homes. Closely aligned service portfolio and franchise-style local market presence.

Broad incumbents

• Allied Healthcare: Large UK homecare provider with national footprint delivering personal care and complex support to local authorities and private clients. Broader portfolio and scale than Seren, but overlapping core service lines.
• Prestige Nursing + Care: Established UK provider offering homecare, complex care, and live-in services alongside nursing staffing. Broader service portfolio but directly comparable elderly homecare segment.
• Cera Care: Tech-enabled, scale UK homecare provider delivering domiciliary and complex care with significant private-pay and local-authority exposure. Larger and more technology-centric than Seren, but overlapping core customer and service set.

Emerging players

• Total Community Care: Specialist UK provider focused on complex and live-in care for clients with significant health needs, including supported living. Overlaps with Seren's complex care and live-in service lines, particularly in the higher-acuity segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/serensupport/?locale=en_GB
• Instagraminstagram.com/teamseren

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seren