Seren
- Company typePrivate
- Founded2011
- HeadquartersPort Talbot, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Seren does
Seren Support Services Ltd is a family-owned domiciliary care provider headquartered in Port Talbot, South Wales, delivering in-home care services across six regulated regional partnership areas in Wales. Founded in 2011 by CEO Nick Pambianchi and formally registered with Care Inspectorate Wales in April 2019, the company operates a six-service portfolio spanning Domiciliary Care, Complex Care, Reablement, Live-in Care, Companionship, and Domestic Support. Service delivery is supported by a digital care management system that provides clients and family advocates with access to care notes and support plan documentation.
The company employs 220+ permanently staff (or 165 FTE per its CIW Annual Return 2025/2026), with no agency workers, delivering 6,000+ hours of care weekly across 425+ service users. Revenue derives from four streams: usage-based hourly care (rates £22.36-£30.58 depending on region), private self-pay, local authority commissioned care across five Welsh councils (Cardiff, Bridgend, Caerphilly, Neath Port Talbot, Powys), and direct payments. Regional offices in Cardiff and Caerphilly supplement the Port Talbot headquarters, with dedicated Care Managers per geography.
Seren operates as a privately-held, family-controlled business with no institutional investors, external funding rounds, or parent company disclosed. Competitive positioning rests on Real Living Wage accreditation, family ownership continuity, multi-region CIW registration, and consecutive Wales Top 20 Homecare Provider recognition (2019-2024). The underlying technology stack is limited to operational digitization (digital care management) with no AI/ML capabilities, patents, or proprietary models evidenced.
Seren firmographics
Firmographics- Name
- Seren
- Legal name
- Seren Support Services Ltd
- Website
- https://seren.wales
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Seren industry classification
Industry- Product category
- Domiciliary Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
Keywords
Where Seren is headquartered
LocationHeadquarters
- HQ city
- Port Talbot
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Seren business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hourly Care Services: Charges per hour for domiciliary care, complex care, reablement, live-in care, companionship, and domestic support services. Rates vary by region: Western Bay £25.44-£27.00, Powys £25.40-£30.58, Gwent £27.84-£28.50, Cwm Taf £29.89, Cardiff and Vale £22.36-£26.75.
- Privately Funded Care: Direct payment from individuals/families paying for their own care, providing flexibility in provider choice, hours, and type of support.
- Local Authority Commissioned Care: Care commissioned and funded by local councils across 5 South Wales regions, arranged on behalf of assessed individuals.
- Direct Payments: Funding received directly by individuals assessed as needing care by local authority, who then choose Seren as their provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly care rates vary by region |
| Usage-based | Monthly | Care worker wages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Seren product offering
Product offeringCore offering
Seren Support Services is a family-owned domiciliary care provider offering six interconnected home-based care services — Domiciliary Care, Complex Care, Reablement, Live-in Care, Companionship, and Domestic Support — delivered by 220+ permanently employed staff across South Wales. Services are person-centred, tailored to individual routines and preferences, and funded through private pay, direct payments, and local authority commissioning across five Welsh councils.
Product overview
Seren Support Services is a family-owned domiciliary care provider offering six interconnected care services delivered by permanently employed staff across South Wales. The portfolio comprises Domiciliary Care (core daily living support), Complex Care (specialist clinical support), Reablement (post-illness independence recovery), Live-in Care (24/7 dedicated carer), Companionship (social support), and Domestic Support (household assistance). All services are person-centred, tailored to individual needs, and supported by a digital care management platform enabling clients and families to access care notes and support plans.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 98% client satisfaction rate
- +2 more outcomes
Companies that use Seren
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Seren technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Seren partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Care Inspectorate WalescoreRegulatory body that inspects and regulates Seren Support Services across 6 regional partnership areas: Cwm Taf, Bridgend, Cardiff & The Vale, Gwent, Powys, and Western Bay. Seren is registered as a domiciliary support service provider under RISCA 2016.
- Cardiff Local AuthoritycoreLocal authority commissioning arrangement for domiciliary care services in Cardiff and Vale region. Seren provides care for assessed individuals under council-arranged funding.
- Bridgend Local AuthoritycoreLocal authority commissioning arrangement for domiciliary care services in Bridgend region. Part of Cwm Taf Morgannwg regional partnership.
- Caerphilly Local AuthoritycoreLocal authority commissioning arrangement for domiciliary care services in Caerphilly and Gwent region.
- Neath Port Talbot Local AuthoritycoreLocal authority commissioning arrangement for domiciliary care services in Neath Port Talbot and Western Bay region. Where Seren began in 2011.
- Powys Local AuthorityminorLocal authority commissioning arrangement for domiciliary care services in Powys region, with 4 service users in 2024/25.
- Living Wage FoundationcoreAccredited Real Living Wage employer, paying all staff £13.45-£14 per hour, recognising the true value of care work. Ongoing accreditation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Seren competitors and assessment
Company assessmentDirect peers
- Home Instead: UK's largest specialist homecare franchise network offering domiciliary, companionship, and live-in care to older adults. Directly comparable service mix, target customer, and local-authority commissioning model to Seren, with multiple franchisees operating across Wales.
- Bluebird Care: National UK homecare franchise delivering personal care, dementia care, live-in care, and reablement in clients' homes. Closely matched operating model, customer segment, and per-hour pricing structure to Seren.
- Caremark: UK homecare franchise offering domiciliary care, reablement, live-in care, and complex care across multiple regions. Directly comparable service portfolio and local-authority commissioning footprint.
- Helping Hands: One of the UK's largest independent homecare providers offering visiting, complex, and live-in care with directly employed carers. Comparable workforce model (permanent staff, no agency) and elderly/disabled customer segment.
- MiHomecare: UK domiciliary care provider delivering personal care, reablement, and complex support to adults and older people in their homes. Similar geographic, customer, and operational profile to Seren.
- Right at Home: UK homecare franchise network providing personal care, dementia care, and companionship to elderly clients in their own homes. Closely aligned service portfolio and franchise-style local market presence.
Broad incumbents
- Allied Healthcare: Large UK homecare provider with national footprint delivering personal care and complex support to local authorities and private clients. Broader portfolio and scale than Seren, but overlapping core service lines.
- Prestige Nursing + Care: Established UK provider offering homecare, complex care, and live-in services alongside nursing staffing. Broader service portfolio but directly comparable elderly homecare segment.
- Cera Care: Tech-enabled, scale UK homecare provider delivering domiciliary and complex care with significant private-pay and local-authority exposure. Larger and more technology-centric than Seren, but overlapping core customer and service set.
Emerging players
- Total Community Care: Specialist UK provider focused on complex and live-in care for clients with significant health needs, including supported living. Overlaps with Seren's complex care and live-in service lines, particularly in the higher-acuity segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seren social profiles
Digital presenceSeren compliance and trust
Trust signalCompliance4 records
Seren financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seren leadership team
Management profileNumber of profiles
Profiles5 records
Seren funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seren M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seren
What does Seren do?
Seren Support Services is a family-owned domiciliary care provider offering six interconnected home-based care services — Domiciliary Care, Complex Care, Reablement, Live-in Care, Companionship, and Domestic Support — delivered by 220+ permanently employed staff across South Wales. Services are person-centred, tailored to individual routines and preferences, and funded through private pay, direct payments, and local authority commissioning across five Welsh councils.
Is Seren a public or private company?
Seren is a private company. It is classified as family owned and is currently operating.
When was Seren founded?
Seren was founded in 2011. It employs 251 to 500 people.
Where is Seren based?
Seren is headquartered in Port Talbot, United Kingdom, in the Europe region.
How does Seren make money?
Four revenue lines are on record. Hourly Care Services are the primary driver. The others are privately Funded Care, local Authority Commissioned Care and direct Payments.
Who are Seren's main competitors?
Direct peers on record are Home Instead, Bluebird Care, Caremark, Helping Hands, MiHomecare and Right at Home. Broad incumbents are Allied Healthcare, Prestige Nursing + Care and Cera Care. Total Community Care is listed as an emerging player.
Does Seren have an API?
No public API is recorded for Seren.
What industry is Seren in?
Seren's product category is Domiciliary Care Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility). Its NAICS code is 62161 and its SIC code is 8082.