Grupo Paloma
- Company typePrivate
- Founded1968
- HeadquartersMazarrón, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Grupo Paloma firmographics
Firmographics- Name
- Grupo Paloma
- Legal name
- Grupo Hortofrutícola Paloma S.A.
- Website
- https://gpaloma.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Grupo Paloma industry classification
Industry- Product category
- Fresh Fruits and Vegetables
- NAICS
- Vegetable and Melon Farming (11121), Fruit and Tree Nut Farming (1113), Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Agricultural Production-Crops (100), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
- akta.pro secondary industries
- Fresh Produce Distribution (CRAOABAB), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
Keywords
Where Grupo Paloma is headquartered
LocationHeadquarters
- HQ city
- Mazarrón
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Grupo Paloma business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Produce Sales (International Export): Grupo Paloma generates revenue through the production and sale of fresh fruits and vegetables — tomatoes, table grapes, nectarines, and pomegranates — primarily to international supermarket chains across Europe, Middle East, and South America. The company is 100% based in the Region of Murcia and focuses on premium product lines including the Sugardrop cherry tomato brand.
- Fresh Produce Sales (Domestic Spain): Recent expansion of Sugardrop premium cherry tomato into Spanish domestic supermarket market, selling directly to retailers in Spain as a new revenue stream.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Grupo Paloma product offering
Product offeringCore offering
Grupo Paloma is a vertically integrated horticultural producer that cultivates, packages, and distributes premium fresh fruits and vegetables — including tomatoes, table grapes, nectarines, and pomegranates — primarily to international retail supermarket chains across Europe, the Middle East, and South America. The company operates its own nurseries, high-technology greenhouses, and two packaging centers in the Region of Murcia, Spain, enabling 100% own production and year-round supply, with the Sugardrop premium cherry tomato as its flagship brand.
Product overview
Grupo Paloma is a family-owned Spanish horticultural group founded in 1968, based in the Region of Murcia (Mazarrón and Águilas). The company operates as a vertically integrated producer with its own nurseries (injerto/grafting), high-technology greenhouses, and packaging centers. Its portfolio spans four core product lines: Tomatoes (round, plum, vine, cocktail, Sugardrop cherry, Sugarbelle cherry), Table Grapes (Itumfifteen/Rose Caramel, Itumeight, Itumnine/Crispy Dreams, Itumtwelve/Black Joy, Sweet Celebration, Allison, Ivory, Sweet Globe), Nectarines (Nerolis, Copacabana, Patagonia, Garcima, Trinity, Ipanema, Garofa, Caracas), and Pomegranates (Wonderful, Bigful). The Sugardrop cherry tomato on the vine is positioned as the company's premium flagship product and is the focal brand highlight for Fruit Attraction 2025. The company emphasizes 100% own production from the Region of Murcia, controlling the full supply chain from its own seedbeds through packaging, and combines tradition with technology for sustainable, high-quality fruit and vegetable production.
Differentiator
Problem solved
Functional benefit
Brands
- Sugardrop: Premium cherry tomato on the vine (tomate cherry en rama premium) cultivated for over a decade, considered one of the company's signature products. The company aims to bring Sugardrop to the Spanish market after consolidating it in international markets.
Products and services
- Tomatoes Range of premium tomato varieties including Sugardrop and Sugarbelle cherry tomatoes on the vine, round tomatoes, plum tomatoes, vine tomatoes, and cocktail tomatoes on the vine, marketed to international and domestic retail supermarket chains. Available year-round with full traceability from own nurseries.
- Table Grapes Seedless table grape varieties including Itumfifteen (Rose Caramel), Itumeight, Itumnine (Crispy Dreams), Itumtwelve (Black Joy), Sweet Celebration, Allison, Ivory, and Sweet Globe, supplied to international retail chains with Brix levels of 17–25° and seasonal availability from July to October.
- Nectarines Nectarine varieties including Nerolis, Copacabana, Patagonia, Garcima, Trinity, Ipanema, Garofa, and Caracas, with Brix levels of 9–13° and seasonal availability from April to June, supplied to international and domestic retail markets.
- Pomegranates Pomegranate varieties including Wonderful and Bigful, with 76–120 mm size, 16–20° Brix sugar, and seasonal availability from September to November, supplied to international retail chains.
Quantifiable outcome
- 50% reduction in water use across tomato, nectarine, table grape, and pomegranate crops
- +5 more outcomes
Companies that use Grupo Paloma
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Grupo Paloma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Grupo Paloma partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Lidl InternationalcoreLidl International trusted Grupo Paloma to carry out the AWS (Alliance for Water Stewardship) certification project, making Grupo Paloma the first company in Spain to achieve AWS certification. This represents a strategic co-development partnership in sustainable water management.
- eFoodPrintcoreeFoodPrint provided the software platform used by Grupo Paloma to calculate water footprint and carbon footprint across hydroponic tomato, table grape, nectarine, and pomegranate crops.
- DNV GL – Business AssurancecoreDNV GL conducted the analysis and validation of Grupo Paloma's water footprint and carbon footprint calculations as an independent certification body. Also involved in verifying water footprint certificates presented at Fruit Attraction 2016.
- SGS (Société Générale de Surveillance)coreSGS performed the independent verification of Grupo Paloma's greenhouse gas emissions reports (Scope 1 and 2) for years 2020, 2021, and 2022 for Hernández Zamora and Agrícola Paloma, under ISO 14064-3 and GHG Protocol.
- Bayer AgroserviciosminorThe water and carbon footprint project was developed under the Bayer Agro Services program, framing the initiative within Bayer's agricultural sustainability ecosystem.
- ProexportminorProexport coordinated the School Fruit and Vegetable Consumption Program 2023-24 in the Community of Madrid, facilitating the logistics and distribution of 70 tonnes of Grupo Paloma's cherry tomatoes to 709 schools.
- EsAgua NetworkminorGrupo Paloma is a member of the EsAgua Network of Spanish companies committed to sustainable water use, participating in campaigns such as 'Caring for the invisible' and holding the EsAgua Gold Category recognition.
- IMIDA (Instituto Murciano de Investigación y Desarrollo Agrario y Alimentario)minorCollaboration with IMIDA on agricultural research and environmental initiatives in the Region of Murcia.
- Universidad de CartagenaminorUniversity agreements and collaboration with Universidad de Cartagena for talent development and agricultural research.
- Banco de Alimentos de EspañaminorSocial partnership with the Spanish Food Bank, working together since 2010 to address food insecurity and social welfare.
- Foros de Comercio Ético en MurciaminorParticipation in the Ethical Trade Forums in Murcia. Grupo Paloma received the Environmental Category award for water and carbon footprint reduction practices at the X Anniversary event.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Grupo Paloma competitors and assessment
Company assessmentBroad incumbents
- Hortifrut: Global vertically integrated berry platform with operations across the Americas, Europe, Africa, and Asia. Comparable to Grupo Paloma on premium fruit B2B retail supply and integrated nursery-to-pack operations, though at significantly larger scale and focused on berries.
- Total Produce / Dole plc: One of the world's largest fresh produce producers and distributors following the Total Produce–Dole merger. Comparable to Grupo Paloma as a global fresh-produce supplier to major supermarket chains, though operating at vastly larger scale and across many more categories and geographies.
- Driscoll's: Global market leader in branded berries (strawberries, blueberries, raspberries, blackberries) supplying major retailers worldwide. Comparable as a branded, premium fresh-produce supplier to international supermarkets using independent-grower and nursery models similar to Grupo Paloma's vertically integrated structure.
Direct peers
- Grupo Caparrós: Spanish vertically integrated fruit and vegetable producer with operations across Almería and Murcia, supplying major European retailers. Comparable to Grupo Paloma in product mix (tomatoes, peppers, cucumbers, melons), packaging-center infrastructure, and export-led B2B distribution.
- SanLucar: Premium fruit and vegetable producer headquartered in Valencia/Puzol, Spain, with international retail distribution across Europe, Middle East, and beyond. Direct peer to Grupo Paloma due to overlapping premium fresh-produce positioning, multi-country supermarket supply, and brand-led (SanLucar premium brand) strategy.
- Fruca Marketing: Spanish fresh produce grower and exporter based in Murcia, supplying melons, watermelons, and vegetables to European retailers. Direct competitor in the same Region of Murcia for export-grade produce with similar B2B supermarket distribution model.
Others
- Bayer Crop Science / Nunhems: Global vegetable and fruit seed company that supplied Grupo Paloma's water/carbon footprint program through Bayer Agroservicios. Comparable as an enabling partner in the fresh-produce value chain, supplying premium seed genetics for tomatoes, grapes, and other crops cultivated by Grupo Paloma.
- Proexport: Association of fruit and vegetable producers and exporters in the Region of Murcia that coordinated the School Fruit Program in which Grupo Paloma participated. Comparable as a regional ecosystem partner representing many of Grupo Paloma's direct Spanish fresh-produce competitors and channel collaborators.
Emerging players
- Verdifresh / Grupo Verdefresh: Iberian fresh-produce platform (salads, fresh-cut, herbs, sprouts) supplying major European retailers. Comparable to Grupo Paloma on vertically integrated fresh-produce supply to international supermarket chains and on certifications-led retailer relationships, though focused on fresh-cut salads and herbs rather than tomatoes/stone fruit.
- Euroberry: Spanish berry producer and marketer (strawberries, raspberries, blueberries, blackberries) operating in Huelva with export to European retailers. Comparable to Grupo Paloma on B2B retail distribution and premium fruit positioning, though focused on berries rather than tomatoes/grapes/stone fruit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grupo Paloma social profiles
Digital presenceGrupo Paloma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Paloma leadership team
Management profileNumber of profiles
Profiles5 records
Grupo Paloma subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grupo Paloma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Paloma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Paloma
What does Grupo Paloma do?
Grupo Paloma is a vertically integrated horticultural producer that cultivates, packages, and distributes premium fresh fruits and vegetables — including tomatoes, table grapes, nectarines, and pomegranates — primarily to international retail supermarket chains across Europe, the Middle East, and South America. The company operates its own nurseries, high-technology greenhouses, and two packaging centers in the Region of Murcia, Spain, enabling 100% own production and year-round supply, with the Sugardrop premium cherry tomato as its flagship brand.
Is Grupo Paloma a public or private company?
Grupo Paloma is a private company. It is classified as family owned and is currently operating.
When was Grupo Paloma founded?
Grupo Paloma was founded in 1968. It employs 1,001 to 5,000 people.
Where is Grupo Paloma based?
Grupo Paloma is headquartered in Mazarrón, Spain, in the Europe region.
How does Grupo Paloma make money?
Two revenue lines are on record. Fresh Produce Sales (International Export) is the primary driver. The others are fresh Produce Sales (Domestic Spain).
Who are Grupo Paloma's main competitors?
Broad incumbents on record are Hortifrut, Total Produce / Dole plc and Driscoll's. Direct peers are Grupo Caparrós, SanLucar and Fruca Marketing. Others are Bayer Crop Science / Nunhems and Proexport. Emerging players are Verdifresh / Grupo Verdefresh and Euroberry.
Does Grupo Paloma have an API?
No public API is recorded for Grupo Paloma.
What industry is Grupo Paloma in?
Grupo Paloma's product category is Fresh Fruits and Vegetables. Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens), with a secondary code of CRAOABAB, Fresh Produce Distribution. Its NAICS code is 11121 and its SIC code is 100.