What Lagoona does

Lagoona SARL is a privately held French limited liability company based in Marseille that refurbishes and resells Apple consumer electronics (iPhone, iPad, MacBook, iMac, and Apple Watch). Founded circa 2003-2004 by Laurent Abram, the company conducts all refurbishment operations in-house at a single facility, with no subcontracting and a stated policy of excluding Chinese-refurbished inventory. Devices are sourced exclusively from official Apple wholesalers and pass through a 52-point quality control process running on licensed software before being graded into A/B/C cosmetic tiers, each carrying a tiered warranty of 12, 6, or 3 months respectively. A proprietary in-house CRM ("Home Made") tracks each device through the refurbishment workflow and supports warranty and repair logistics.

The commercial model combines a direct-to-consumer e-commerce storefront (lagoonatelecom.com) with a dedicated B2B sales motion targeting grande distribution chains, specialty distributors, wholesalers, web merchants, and independent retailers across France. Pricing is positioned at a 30-50% discount versus new Apple devices, with a transactional (non-subscription) revenue model: unit sales of graded devices, accessories (e.g., AirPods Max, Smart Covers), and repair services. Distribution is exclusively French with no international footprint described. Marketing is conducted through SEO-optimized category pages, a French-language content blog, email newsletter, and an AI chatbot for customer service.

The company is founder-owned and managed (SARL with €100,000 of share capital; RCS 48387287500040), operates with 11-50 employees, and reports no external institutional investors, parent entities, funding rounds, M&A activity, patents, or regulatory actions in the available record. All physical retail, refurbishment, and customer service are co-located at the Marseille headquarters. Expansion, partnership, and strategic positioning moves observed in the data are limited to operational buildout items such as the proprietary CRM, the standardized QC process, and add-on insurance via certified partners.

Name

Lagoona

Legal name

LAGOONA SARL

Website

https://lagoonatelecom.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Lagoona is a privately held French SARL based in Marseille that refurbishes and resells Apple devices (iPhone, iPad, MacBook, iMac, Apple Watch). It serves B2B customers across retail, distribution, and wholesale channels and sells directly to French consumers via e-commerce and a physical store.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics

NAICS

Computer and Electronic Product Manufacturing (334)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF)

Keywords

• Refurbished apple devices
• Certified pre-owned electronics
• Smartphone resale
• Apple refurbishment services
• Consumer electronics resale

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Refurbished Apple Product Sales: Primary revenue from selling refurbished Apple devices (iPhone, iPad, MacBook, iMac, Apple Watch) directly to consumers and B2B professionals through the company's e-commerce platform. Products are sold as one-time transactions with no subscription component. Revenue is generated through unit sales at tiered price points based on product model, storage capacity, and cosmetic grade (A/B/C).
2. Apple Accessories Sales: Revenue from selling Apple accessories including Smart Covers, AirPods Max, and protection accessories alongside main device sales.
3. Apple Repair Services: Revenue from Apple repair services including replacement connectors and parts for Apple devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lagoona (Lagoona Telecom / LAGOONA SARL) sources used Apple devices exclusively from official Apple wholesalers and refurbishes them entirely in-house at its Marseille facility. Each device is tested on 52 control points using licensed software, graded into A, B, or C cosmetic categories, repackaged, and sold under a tiered warranty (3, 6, or 12 months) at discounts of 30–50% versus new Apple retail prices. The company also sells Apple accessories and offers Apple device repair services.

Product overview

Lagoona is a French company specializing in Apple refurbished products, operating a business-to-business (B2B) model from Marseille. The company offers a comprehensive portfolio of certified pre-owned Apple devices including iPhone smartphones (models ranging from iPhone 6 to iPhone 14), iPad tablets (including Air, Pro, and mini variants), MacBook laptops, iMac desktops, and Apple Watch wearables. All products undergo a 52-point quality testing process and are graded into three cosmetic categories (Grade A for excellent condition, Grade B for minor traces of use, Grade C for visible wear). Products come with warranties ranging from 3 to 12 months depending on grade. The company also sells Apple accessories (AirPods Max, Smart Covers, cases) and offers repair services for Apple devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished iPhones

Quantifiable outcome

• Products tested on 52 control points before sale
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Official Apple WholesalerscoreOthersLagoona sources all refurbished Apple devices exclusively from official Apple wholesalers, ensuring total product traceability and guaranteeing that no Chinese refurbished products enter their supply chain. This sourcing relationship is foundational to their quality certification claims.
• Certified Insurance PartnersminorOthersLagoona offers insurance options through certified partners that customers can add at checkout to protect their purchased devices beyond the standard warranty period.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Apple (Refurbished Store): Apple's own certified refurbished hardware program sold direct globally. The dominant incumbent in refurbished Apple, offering new-device-quality hardware with full Apple warranty and setting the price/quality reference for third-party refurbishers including Lagoona.
• Amazon Renewed: Amazon's program for certified refurbished products across categories including Apple devices. A large incumbent that competes for the same consumer demand pool via broader selection, Prime logistics and brand trust.

Direct peers

• Back Market: French-founded global marketplace for certified refurbished electronics including iPhones, iPads and MacBooks. Lagoona's most direct competitor in the refurbished Apple category, though Back Market operates at much larger scale as a multi-seller marketplace.
• asgoodasnew: European refurbished consumer electronics retailer (smartphones, laptops, tablets) founded in Germany. Broadly comparable e-commerce model and multi-category refurbished device offering including Apple.
• Okamac: French specialist in refurbished Apple Mac, iPad and iPhone devices for pros and consumers. Closest niche peer to Lagoona given its exclusive Apple focus and SMB/professional positioning in France.
• Swappie: European refurbished iPhone marketplace leader founded in Finland. Comparable product category, e-commerce model and customer segment to Lagoona, though operating at much larger geographic scale across multiple European markets.
• Certideal: French direct-to-consumer retailer of certified refurbished smartphones including iPhones. Operates a similar e-commerce model in France with grade-based pricing and warranty tiers competing with Lagoona.
• reBuy: German refurbished consumer electronics marketplace (smartphones, laptops, tablets). Operates a similar buy-and-resell model on certified used devices, providing a useful benchmark for European refurbishment unit economics.
• Recommerce: French specialist in refurbished and recycled mobile devices, including iPhones. Directly competes with Lagoona in France on certified pre-owned Apple smartphones with similar B2C and B2B/wholesale GTM.

Others

• ecosystem: e-Recycle: French electronic waste recycling and ITAD provider. Adjacent ecosystem participant rather than a direct competitor — relevant as part of the trade-in / device collection flow that feeds the refurbished supply chain Lagoona depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LagoonaTelecom
• LinkedInlinkedin.com/company/lagoona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagoona