Elus

What Elus does

Elus (legally ELUS Spółka z ograniczoną odpowiedzialnością, KRS 0000843527) is a privately held Polish electrical equipment wholesaler headquartered in Kartuzy, Pomerania. Founded in 1990 and operating 51–100 employees, the company runs a multi-channel distribution model combining five owned physical branches in the Pomorskie region (Kartuzy HQ, Gdańsk, Kościerzyna, Tczew, Puck) with additional locations in Wałbrzych, Puławy, Legionowo, Ustroń, and Opoczno. Its catalog spans over 33,000 SKUs across 17+ categories — cables, wires, switches, sockets, distribution boards, LED lighting, fire-alarm and security systems, automation components, photovoltaic panels and inverters, smart-home systems, and air conditioners — sourced from 100+ brands including Schneider Electric, Legrand, EATON, Hager, Wago, Kanlux, and HUAWEI.

The company's commercial infrastructure consists of a 24/7 retail e-commerce store (sklep.elus.pl, powered by Comarch e-Sklep), a dedicated B2B platform for business customers (elus24.pl) with differentiated wholesale pricing, and traditional counter sales at each branch with delivery via InPost, GLS, DHL, and DPD. Beyond product resale, Elus provides value-added professional services: electrical installation design, custom switchboard prefabrication, and photovoltaic system installation. Revenue is generated transactionally through unit pricing across the catalog (sample items priced 0.63–9.58 PLN), wholesale tier pricing for installer and contractor accounts, and project-based fees for design, prefabrication, and PV installation work.

Elus serves three primary customer segments — professional electrical installers and contractors, construction companies, and individual consumers — with industrial clients as a secondary segment. The company is a member of FORUM-RONDO (Polska Grupa Elektryczna), the Polish electrical trade association. Ownership is independent with no disclosed venture capital, private equity, or parent-company involvement, and no public listing.

Name

Elus

Legal name

ELUS Spółka z ograniczoną odpowiedzialnością

Website

https://elus.pl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Elus is a privately held Polish electrical equipment wholesaler headquartered in Kartuzy, distributing 33,000+ products from 100+ brands via five branches, a B2B platform, and a 24/7 online store to installers, contractors, and consumers across Poland.

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Power Plant Electrical Systems EPC (Switchyard, Transformers, Protection & Controls) (EUAEAAAM)

Keywords

• Electrical equipment wholesale
• Photovoltaic systems supply
• Switchboard prefabrication services
• Electrical installation design
• Smart home automation products

Headquarters

HQ city

Kartuzy

HQ country

Poland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Electrical Equipment: Wholesale and retail sale of electrical equipment including cables, wires, switches, sockets, distribution boards, LED lighting, fire alarm systems, automation equipment, and photovoltaic components.
2. Professional Services: Design services for electrical installations, photovoltaic system installation, and switchboard prefabrication offered alongside product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Elus is a Polish electrical equipment wholesaler and distributor that sells cables, wires, switches, sockets, distribution boards, LED lighting, fire alarm systems, automation equipment, and photovoltaic components to both business and individual customers. The company complements its product distribution with professional services including electrical installation design, switchboard prefabrication, and photovoltaic system installation. It operates a multi-channel model combining physical branches across the Pomorskie region with a 24/7 online store and a dedicated B2B platform.

Product overview

Elus is an electrical wholesale company operating a multi-channel distribution model consisting of the core electrical wholesale platform (hurtownia elektryczna), an online e-commerce store (sklep.elus.pl), a dedicated B2B zone (strefa B2B/elus24.pl), and complementary services including electrical switchgear prefabrication, electrical installation design, and photovoltaic installations. The product portfolio encompasses over 17 major categories including cables and wires, switches and outlets (carrying brands like Kanlux, Legrand, Schneider Electric, EATON, Hager, WAGO, KONTAKT-SIMON, Zamel), lighting fixtures, photovoltaic systems with panels and inverters, wall-mounted air conditioners, smart home systems (F&F, ORNO, Shelly, KNX, Zamel), security and fire alarm systems, and electrical installation accessories. The company serves both retail and wholesale customers across multiple Polish locations.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FORUM-RONDO (Polska Grupa Elektryczna)minorOthersElus is a member of FORUM-RONDO (Polska Grupa Elektryczna), a Polish electrical trade group. This membership provides networking and collaboration opportunities within the electrical industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hager Group: Hager is a leading European manufacturer of switchgear, distribution boards, and building automation systems whose products Elus distributes. Comparable as a player in the Polish electrical equipment value chain, though operating upstream as a manufacturer rather than distributor.
• Rexel Poland: Rexel is one of the world's largest electrical distributors, operating a Polish subsidiary with national coverage. It competes with Elus in B2B electrical distribution but at vastly greater scale and with broader international procurement leverage.
• Schneider Electric Poland: Schneider Electric is a global electrical equipment, automation, and energy management manufacturer whose products Elus distributes. Comparable as a major brand in Elus's portfolio, but operating as a multinational OEM rather than a regional distributor.
• Sonepar Poland: Sonepar is a global electrical distribution leader with Polish operations, serving industrial, commercial, and residential customers. Comparable as a broad-line electrical distributor but operating at significantly larger scale and with deeper industrial accounts than Elus.
• Legrand Poland: Legrand is a French multinational manufacturer of electrical and digital building infrastructure whose wiring devices, switches, and distribution products Elus distributes. Comparable as a key supplier-brand in Elus's catalog, operating at far larger scale upstream.
• Eaton Poland: Eaton is a global power management manufacturer whose electrical components, surge protection, and distribution equipment Elus distributes. Comparable as a brand in Elus's portfolio, but operating as a multinational upstream supplier rather than regional distributor.

Direct peers

• Grodno: Grodno is a major Polish electrical wholesale chain with a multi-branch network and B2B platform. It competes head-to-head with Elus in serving electrical installers, construction companies, and industrial clients, with overlapping brand portfolios (Schneider, Legrand, Hager).
• TIM S.A. TIM S.A. is the largest Polish electrical distributor, listed on the Warsaw Stock Exchange, operating a national branch network plus e-commerce platform. It is directly comparable as a multi-channel Polish electrical wholesaler serving installers and contractors, though at significantly larger scale.
• Alfa Elektro: Alfa Elektro is a Polish electrical wholesaler with branches across multiple voivodeships. It is a direct peer in business model (B2B electrical distribution with design and installation services) and target customer (installers, contractors, retail).
• Elektrim (Poznań): Elektrim is a regional Polish electrical wholesaler based in the Wielkopolska region with a similar branch-plus-e-commerce model serving installers and contractors. Comparable in size and operating approach to Elus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElusHurtownie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elus