POLSKA GRUPA ELEKTRYCZNA FORUM-RONDO SP. Z O.O.

What POLSKA GRUPA ELEKTRYCZNA FORUM-RONDO SP. Z O.O. does

Polska Grupa Elektryczna Forum-Rondo Sp. z o.o. is a Polish private limited liability company (Sp. z o.o.) that operates as the central coordination body for the largest network of electrical wholesalers in Poland. Founded in 1999 and operating under its current name since the 2007 merger of two prior networks (El-Forum and Grupa Rondo), the group coordinates 51 independent member electrical wholesale companies that together provide nationwide branch coverage and approximately 20+ dedicated e-commerce storefronts (including elektryczny.pl, egniazdka.pl, elzakup.pl, NEO-LED, E-Lumière, and Studio Światła) serving professional electrical installers, contractors, and construction/maintenance buyers.

The group does not manufacture its own products but functions as a purchasing, marketing, logistics, and training consortium for its members. Centralized capabilities include a Logistics Center in Morszków (opened 2016), a rebuilt group headquarters (2012), collective supplier relationships with major manufacturers such as Schneider Electric (Platinum Distributor), Eaton, Philips/Signify, Legrand, WAGO, Hager, OSRAM, and Ospel, and shared programs including the Forum-Rondo Trade Fair, supplier training academies, and integration trips for member company representatives. The company maintains content marketing through the "Poradnik Elektryka" (Electrician's Guide) editorial section and social channels on Facebook and YouTube.

The business model is a B2B wholesale consortium model: the central Sp. z o.o. employs approximately 11 staff and generates revenue primarily through member contributions and centralized group purchasing coordination, while the underlying product sales (wires, cables, switches, sockets, lighting, circuit breakers, installation tools from multiple brands) flow through the 51 independent member wholesale companies. The group is privately held with no disclosed external private equity, venture capital, or institutional investor ownership, and operates exclusively within Poland.

Name

POLSKA GRUPA ELEKTRYCZNA FORUM-RONDO SP. Z O.O.

Legal name

Polska Grupa Elektryczna Forum-Rondo Sp. z o.o.

Website

https://forum-rondo.pl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Polska Grupa Elektryczna Forum-Rondo Sp. z o.o. is the central coordination body for the largest network of electrical wholesalers in Poland, supporting 51 independent member wholesale companies and 20+ e-commerce storefronts that distribute electrical equipment to professional installers and contractors nationwide.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro industry

PRIMARYCRAEAEAG

Construction, Hardware & MRO Supply Clubs (Trades/Contractors)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

Keywords

• Electrical wholesale distribution
• B2B electrical supplies
• Electrical installation equipment
• Cable and lighting distribution
• Contractor electrical materials

Headquarters

HQ city

Jabłonna Lacka

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Wholesale electrical equipment sales: The group generates revenue through the sale of electrical equipment, installation materials, and related products via its network of member wholesale companies and online platforms. Products include wires, cables, switches, sockets, lighting, circuit breakers, and professional installation tools from multiple brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Polska Grupa Elektryczna Forum-Rondo operates as a purchasing and trade consortium that consolidates 51 independent electrical wholesale member companies across Poland. The group functions as a B2B wholesale distribution platform, sourcing electrical equipment, cables, switches, sockets, lighting, circuit breakers, and installation tools from major manufacturers and supplying them to professional electricians, contractors, and installation companies through member branches and a network of dedicated online stores.

Product overview

POLSKA GRUPA ELEKTRYCZNA FORUM-RONDO SP. Z O.O. is the largest Polish network of electrical wholesalers, functioning as a purchasing and marketing group that consolidates member companies operating independent electrical wholesale stores. The company does not manufacture its own products but distributes electrical equipment and components from major manufacturers including Schneider Electric, Eaton, Philips/Signify, OSPE, WAGO, AKS Zielonka, Relpol, and others. The group operates through affiliated member companies (51 firms as of 2023), each maintaining their own online stores such as Elektryczny.pl, Egniazdka.pl, Elzakup.pl, Elektromont Bydgoszcz, E-Lumière, Studio Światła, NEO-LED, and ELMAX-Lighting. The company provides B2B purchasing platforms, logistics services, and collective marketing support to its member electrical wholesalers across Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Elektryczny.pl Online electrical products store operated by a member company of the Forum-Rondo group, offering electrical equipment and components.
• Egniazdka.pl Online electrical store platform operated by a member company of the Forum-Rondo group, selling electrical installation products.
• Elzakup.pl B2B online purchasing platform for electrical products operated by a Forum-Rondo member company.
• Elektromont Bydgoszcz Online electrical store operated by PZE Elektromont, a Forum-Rondo member company.
• E-Lumière Online lighting store operated by a member company specializing in electrical lighting products.
• Studio Światła Online lighting products store operated by a member company of the Forum-Rondo network.
• NEO-LED LED lighting products online store operated by a member company specializing in LED solutions.
• ELMAX-Lighting Online platform for ELMAX lighting products operated by a member company.
• Forum-Rondo Trade Fair Industry trade fair organized by the Forum-Rondo group for member companies, suppliers, and professional electrical installation customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and standard.

• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorStrategic distribution partnership with Schneider Electric. The group holds Platinum Distributor status, demonstrating the highest level of partnership and sales performance.
• EatoncoreChannel Partner/ Reseller/ DistributorActive distribution and joint marketing partnership including promotional campaigns, training sessions, and joint trips for member company representatives.
• Philips/SignifycoreChannel Partner/ Reseller/ DistributorDistribution partnership for Philips lighting products. The group conducts promotional campaigns, training sessions (Akademia Philips), and features Philips products across online stores.
• LegrandcoreChannel Partner/ Reseller/ DistributorDistribution partnership for Legrand electrical installation products including switches, sockets, and building automation solutions.
• WAGOcoreChannel Partner/ Reseller/ DistributorDistribution of WAGO installation connectors and terminal blocks (series 221). Products featured in the Electrician's Guide and promoted to member company customers.
• V-TAC PolandstandardChannel Partner/ Reseller/ DistributorTraining and product partnership including factory visit to China for member company representatives.
• ETI PolamstandardChannel Partner/ Reseller/ DistributorDistribution partnership for ETI Polam electrical equipment including terminal blocks, circuit breakers, and industrial components.
• OSRAMstandardChannel Partner/ Reseller/ DistributorDistribution partnership for OSRAM lighting products and light sources.
• OSRAMstandardChannel Partner/ Reseller/ DistributorDistribution partnership for OSRAM lighting products and light sources.
• GTVstandardChannel Partner/ Reseller/ DistributorJoint training sessions and integration trips with GTV, including participation in the Akademia GTV program.
• RAWLPLUGstandardChannel Partner/ Reseller/ DistributorJoint training and integration events including cycling trips and product training for member company representatives.
• F&F FilipowskistandardChannel Partner/ Reseller/ DistributorTrading partner supporting training events and member company activities.
• KanluxstandardChannel Partner/ Reseller/ DistributorLong-standing distribution partnership including joint trips to Greece and promotional activities.
• OspelstandardChannel Partner/ Reseller/ DistributorDistribution of Ospel switches, sockets, and electrical installation products (Polish manufacturer).
• HELUKABEL PolskastandardChannel Partner/ Reseller/ DistributorTraining partnership and distribution of HELUKABEL cables and conductors.
• RelpolstandardChannel Partner/ Reseller/ DistributorDistribution of Relpol relays, timers, and energy meters.
• KOPOSstandardChannel Partner/ Reseller/ DistributorDistribution of KOPOS installation boxes, trunking, and cable management systems.
• WojnarowscystandardChannel Partner/ Reseller/ DistributorTraining and product partnership with lighting manufacturer.
• HagerstandardChannel Partner/ Reseller/ DistributorDistribution partnership for Hager circuit breakers, switchgear, and building automation products.
• RadpolstandardChannel Partner/ Reseller/ DistributorTraining trip partnership to Vienna for member companies.

Scale indicators3 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Rexel: Global electrical distribution incumbent operating in Poland; competes across the same product categories (cables, lighting, switchgear) with broader scale and a more centralized corporate model.
• Sonepar: World's largest B2B electrical distributor with Polish operations; competes directly with Forum-Rondo's members for installer accounts while offering a broader product portfolio and supplier breadth.

Regional players

• Elektro-Plast: Polish electrical equipment manufacturer and distributor focused on cable management and installation accessories, with overlapping channel relationships to Polish wholesalers including Forum-Rondo members.

Direct peers

• Solar Polska: Polish electrical and lighting wholesaler operating physical branches and online stores serving installers, overlapping with Forum-Rondo's distribution footprint and customer base.
• TIM SA: Listed Polish distributor of electrical materials and lighting with both online and branch distribution; competes for the same B2B installer base and supplier relationships as Forum-Rondo.
• Grodno: One of Poland's largest networks of electrical wholesalers, with a comparable member-based distribution model serving installers, contractors, and trade professionals across the country.
• Alfa Elektro: Polish electrical wholesale group operating a member-company distribution model, directly competing with Forum-Rondo for installer and contractor customers.
• AB Elektro: Polish electrical wholesaler with both online and branch presence; competes in B2B sales of cables, lighting, and installation accessories to Polish trade customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=r5x6PHSO9aI
• Facebookfacebook.com/ForumRondo
• LinkedInlinkedin.com/company/polska-grupa-elektryczna-forum-rondo-sp-z-o-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POLSKA GRUPA ELEKTRYCZNA FORUM-RONDO SP. Z O.O.