AIRA

What AIRA does

AIRA (doing business as AI Reach Agency) is a privately held, bootstrapped social media marketing agency headquartered in Portland, Oregon, founded circa 2020 and operating with 1–10 employees. The company positions itself as the exclusive social media marketing partner of the Pro Football Retired Players Association (PFRPA) and works in conjunction with the Football Greats Alliance to connect brands with retired NFL players for endorsements, content, and ambassador engagements. Its service portfolio spans social media strategy, content creation, account management, paid social advertising, and analytics/reporting, delivered through a sales-led, direct-outreach GTM executed via airacorporate.com with quote-based, multi-year pricing customized per engagement.

AIRA's primary technical offering is its Digital AI Athlete Agents, interactive AI-powered avatars of figures such as Anthony Dorsett Jr. and Ron Mix, deployed on the D-ID studio platform to enable brands to converse with athlete representations in real time. There is no evidence of a proprietary AI model, research pipeline, or patents; AI is therefore a third-party-enabled feature layered on top of a services business rather than a core technology differentiator. The customer base is the buyer of record for retired-NFL athlete endorsements, but no enterprise logos, case studies, or revenue figures are disclosed.

The business model is professional services: bespoke engagements with customized fee structures, multi-year contract cadence, and revenue driven by the scope of athlete involvement and campaign deliverables. The company is independently owned with no parent company, institutional investors, or venture capital backing disclosed in the source data, and it serves the United States as a single geographic market.

Name

AIRA

Legal name

AIRA

Website

https://airacorporate.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AIRA is a Portland-based social media marketing agency that connects brands with retired NFL players via an exclusive partnership with the Pro Football Retired Players Association, offering strategy, content, endorsements, and AI-powered athlete avatars on bespoke multi-year contracts.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)

Keywords

• Social media marketing
• Athlete partnership marketing
• Brand ambassador services
• Content creation services
• Influencer marketing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Social Media Marketing Services: AIRA generates revenue by providing social media marketing services to brands seeking athlete partnerships. The company offers comprehensive services including strategic social media marketing, content creation, and ambassador representation. Pricing is customized based on scope of work and athlete involvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AIRA is a social media marketing agency that connects brands with retired NFL athletes through its exclusive partnership with the Pro Football Retired Players Association (PFRPA). The company delivers a tailored suite of services including strategic social media marketing, content creation, ambassador representation, analytics, and AI-powered athlete engagement via Digital AI Athlete Agents. Pricing is quote-based and customized per client engagement, with multi-year contract terms.

Product overview

AIRA (AI Reach Agency) operates as a social media marketing agency and exclusive partner of the Pro Football Retired Players Association (PFRPA). The company offers a unified platform connecting brands with retired NFL athletes for marketing partnerships. Core offerings include Social Media Marketing Services, Athlete Partnership Services, Content Creation, and Analytics and Reporting. The company has recently introduced Digital AI Athlete Agents—interactive AI-powered digital representations of athletes like Anthony Dorsett Jr. and Ron Mix that enable real-time conversations with companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Acro Aircraft SeatingminorStrategic or Co-development Partner · 28 July 2024AIRA partnered with Acro Aircraft Seating to perform an independent audit confirming 98.83% recyclability of the Series 9 economy class seat. AIRA created a digital database of seat parts to help airlines manage end-of-life recycling. Note: This appears to reference a different AIRA entity focused on sustainability/audit services.
• Pro Football Retired Players Association (PFRPA)coreStrategic or Co-development PartnerAIRA is the exclusive social media marketing partner for the Pro Football Retired Players Association. This partnership enables AIRA to connect brands with retired NFL players for marketing campaigns and endorsements. PFRPA's mission is to solidify and preserve the legacy of retired NFL players by creating new revenue streams and developing health, welfare, and educational programs.
• Football Greats AlliancecoreStrategic or Co-development PartnerFootball Greats Alliance provides opportunities for retired players to band together for partnerships. These deals provide direct financial benefits to players and revenue for the Greater Good Fund. AIRA works with this organization to facilitate brand partnerships with retired NFL legends including Jim Brown as Chairman of the Board.

Expansion highlights3 records

Broad incumbents

• Athletes First: Athletes First is a leading NFL-focused athlete representation and marketing agency. Directly comparable to AIRA's NFL-retired-player focus but with much deeper active-player relationships.
• CAA (Creative Artists Agency): CAA is a top-tier global talent and sports agency representing elite athletes for endorsements and brand partnerships. Operates in AIRA's category with significantly greater scale and reach.
• Roc Nation: Roc Nation's sports division manages athlete marketing, endorsements, and brand partnerships across major leagues. Competes with AIRA in the brand-athlete connection layer with significantly larger resources.
• Wasserman: Wasserman is a major sports marketing and talent management agency that connects brands with athletes. Overlaps with AIRA's athlete partnership services as a much larger, full-service incumbent.
• Excel Sports Management: Excel Sports is an athlete representation and sports marketing firm focused on golf, tennis, and other sports. Comparable athlete-to-brand partnership model though serving a different sport mix than AIRA.
• Octagon: Octagon is a global sports marketing agency representing athletes and brokering brand endorsement deals. Larger, established incumbent competing in the same athlete marketing space as AIRA but with a much broader portfolio and roster.

Emerging players

• Greenfly: Greenfly is a content distribution and athlete-content platform used by sports organizations and athletes to share branded content with sponsors. Adjacent to AIRA's athlete-content marketing offering but platform-first rather than agency-first.
• The Montag Group: The Montag Group is a sports marketing and athlete representation agency that connects brands with athletes for endorsements. A more comparable scale and niche focus to AIRA than the global mega-agencies.

Direct peers

• Opendorse: Opendorse is a social media and endorsement platform connecting athletes with brands for content-driven marketing campaigns. Directly comparable to AIRA's athlete-to-brand social media marketing model, with stronger technology and a broader athlete roster.
• INFLCR (Teamworks): INFLCR, now part of Teamworks, operates a Name, Image, Likeness and athlete-content platform that helps athletes monetize social media exposure with brand partners. Highly comparable service offering and customer base to AIRA.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aira-corporate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIRA