Kiss 105.3
- Company typePrivate
- Founded1986
- HeadquartersGainesville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Kiss 105.3 firmographics
Firmographics- Name
- Kiss 105.3
- Legal name
- Kiss 105.3
- Website
- https://kiss1053.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kiss 105.3 industry classification
Industry- Product category
- Terrestrial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Kiss 105.3 is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kiss 105.3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Kiss 105.3 generates revenue primarily through selling advertising airtime to local and national businesses. The station markets itself as #1 for key demographics (25-54, Women 25-54, 18-34) in Gainesville/Alachua County, allowing advertisers to reach these valuable consumer segments. Advertising sales are conducted through direct outreach by the station's sales team including Vice President John, Program Director Brett Douglas, and DJ/Salesperson Robbie Sparks.
- Contests and Promotions: The station runs regular contests and promotions that generate listener engagement and may include sponsorship elements. Current promotions include Disney Water Park contest with prize values of $78.81 per ticket and $94.79 per H2O Glow After Hours ticket. Contest winners are entered into exclusive giveaways and must be North Central Florida residents.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Kiss 105.3 product offering
Product offeringCore offering
Kiss 105.3 (WYKS-FM) is a Top 40 hit music FM radio station serving the Gainesville/Alachua County, Florida market. The station generates revenue by selling advertising airtime to local and national businesses targeting the 18-34, 25-54, and Women 25-54 demographics. Supporting offerings include the WYKS mobile app for iOS and Android, live digital audio streaming, the KISS VIP Club email membership program, and sponsored contests.
Product overview
Kiss 105.3 (WYKS-FM) is a Top 40 hit music radio station based in Gainesville, Florida, operated by Gillen Broadcasting Corporation. The station offers a unified product portfolio consisting of broadcast radio programming (Top 40 Hits format), a mobile application (WYKS App) for iOS and Android, live audio streaming via Securenetsystems, a loyalty program (KISS VIP Club), contest and promotional services, local weather information via AccuWeather, and radio advertising services targeting specific demographic segments in the North Central Florida market.
Differentiator
Problem solved
Functional benefit
Products and services
- WYKS App Official mobile application for Kiss 105.3, available on Apple App Store and Google Play, providing live radio streaming and station content for listeners on iOS and Android devices.
- Live Radio Streaming Real-time audio streaming of the Kiss 105.3 broadcast via Securenetsystems, accessible through the station website and the WYKS mobile app.
- KISS VIP Club Free email-based membership program offering subscribers newsletters, promotional messages, contest entries, and exclusive giveaways; requires registration with personal information.
- Radio Advertising Services Radio advertising placement on WYKS-FM targeting the 25-54, Women 25-54, and 18-34 demographics in the Gainesville/Alachua County market; sold via direct outreach by the station's sales team (Vice President John, Program Director Brett Douglas, and DJ/Salesperson Robbie Sparks).
Companies that use Kiss 105.3
Customer profileSegments3 records
Ideal customer profiles1 record
Kiss 105.3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Kiss 105.3 partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Kiss 105.3 competitors and assessment
Company assessmentBroad incumbents
- Cox Media Group: Diversified media company operating radio and TV stations plus digital advertising platforms. Comparable in running local broadcast stations monetized through advertising.
- iHeartMedia: Largest US radio broadcaster, operating hundreds of FM/AM stations including multiple 'Kiss'-branded Top 40/CHR outlets across markets. Directly comparable business model (over-the-air + streaming + digital advertising) at vastly greater scale.
- Townsquare Media: Operates ~300 local radio stations concentrated in small and mid-sized US markets, plus a digital advertising arm (Townsquare Interactive). Highly comparable model of local-market radio plus digital ad monetization.
- Bonneville International: Private broadcaster operating local radio stations in major US markets. Comparable as a privately-held local radio operator monetized through on-air and digital advertising.
- Beasley Broadcast Group: Owns and operates local radio stations across mid-sized US markets, generating revenue through local ad sales and digital streaming — directly comparable broadcast + advertising model.
- Salem Communications: US radio broadcaster operating local stations nationally, monetized primarily through on-air advertising. Comparable broadcast + advertising model, though more focused on news/talk formats.
- Emmis Communications: Operator of local radio stations (including flagship Top 40 properties historically) plus regional magazines. Comparable local-market radio operator with advertising-driven revenue.
- Saga Communications: Operates local radio stations across multiple US markets, with revenue from on-air advertising and digital streams. Comparable as a multi-market local broadcaster with a similar ad-sales-driven model.
- Cumulus Media: Second-largest US radio broadcaster with hundreds of local stations and a national ad network (Westwood One). Same core business of monetizing local audiences via over-the-air advertising, with multi-market scale.
- Audacy: Major US radio operator (formerly Entercom/CBS Radio) running a portfolio of local stations across formats including CHR/Top 40. Comparable over-the-air + digital streaming + advertising-driven model, with greater geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Kiss 105.3 social profiles
Digital presenceKiss 105.3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiss 105.3 leadership team
Management profileNumber of profiles
Profiles4 records
Kiss 105.3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiss 105.3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiss 105.3
What does Kiss 105.3 do?
Kiss 105.3 (WYKS-FM) is a Top 40 hit music FM radio station serving the Gainesville/Alachua County, Florida market. The station generates revenue by selling advertising airtime to local and national businesses targeting the 18-34, 25-54, and Women 25-54 demographics. Supporting offerings include the WYKS mobile app for iOS and Android, live digital audio streaming, the KISS VIP Club email membership program, and sponsored contests.
Is Kiss 105.3 a public or private company?
Kiss 105.3 is a private company. It is classified as corporate owned and is currently operating.
When was Kiss 105.3 founded?
Kiss 105.3 was founded in 1986. It employs 11 to 50 people.
Where is Kiss 105.3 based?
Kiss 105.3 is headquartered in Gainesville, United States, in the North America region.
How does Kiss 105.3 make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are contests and Promotions.
Who are Kiss 105.3's main competitors?
Broad incumbents on record are Cox Media Group, iHeartMedia, Townsquare Media, Bonneville International, Beasley Broadcast Group, Salem Communications, Emmis Communications, Saga Communications, Cumulus Media and Audacy.
Does Kiss 105.3 have an API?
No public API is recorded for Kiss 105.3.
What industry is Kiss 105.3 in?
Kiss 105.3's product category is Terrestrial Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.