Pour
Pour Inc. is a Milwaukee-based mobile bartending service founded in 2016 that provides professional bartender staffing, custom cocktail menus, and full bar service for weddings, corporate events, and private celebrations across Wisconsin. It also sells a proprietary bottled and kegged cocktail line called Elixirs.
- Company typePrivate
- Founded2016
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pour does
Pour Inc. is a mobile bartending service founded in 2016 and headquartered at 933 North Mayfair Rd., Wauwatosa, Wisconsin, in the Milwaukee metropolitan area. The company provides professional bartender staffing, custom cocktail menu creation, and full bar service for weddings, corporate events, birthday celebrations, anniversaries, and holiday gatherings. Its core offering is hourly bartender labor at $40 per hour, structured around package tiers (Limited Bar, Full Package, and Hosted Bar), with weekday minimums of $500 and weekend minimums of $1,000, plus travel charges of $0.75 per mile outside Milwaukee.
The product portfolio extends beyond staffing into a proprietary bottled and kegged cocktail line called Elixirs (covering both mocktails and alcoholic variants), Cocktail Consultation for custom menu design, and Cocktail Classes for group education. The Hosted Bar model shifts procurement to Pour Inc., which purchases, transports, and returns product and bills only for what guests consume. Operational differentiators include monthly staff training, dehydration of end-of-life fruit for garnishes, compostable drinkware, and an ecosystem of curated local venue and craft-beverage partners (Bittercube, Three Cellars, Central Standard Craft Distillery, La Crosse Distilling, Great Lakes Distillery).
The company is privately held, bootstrapped (no funding rounds disclosed), and serves individual event hosts as its primary customer segment with corporate clients as a secondary segment. Distribution is direct-to-consumer via the company website (pourinc.co) and a HoneyBook booking widget, supported by Instagram-led social marketing and participation in local events such as the Shepherd Express Martini Royale competition. Founder Thomas Gabert is listed as owner. No revenue, headcount growth, or AI/technology-platform data are disclosed.
Pour firmographics
Firmographics- Name
- Pour
- Legal name
- Pour Inc.
- Website
- https://pourinc.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pour Inc. is a Milwaukee-based mobile bartending service founded in 2016 that provides professional bartender staffing, custom cocktail menus, and full bar service for weddings, corporate events, and private celebrations across Wisconsin. It also sells a proprietary bottled and kegged cocktail line called Elixirs.
- Ownership category
- akta.pro rank
Pour industry classification
Industry- Product category
- Mobile Bartending and Event Bar Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
- akta.pro secondary industries
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
Keywords
Where Pour is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pour business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Bartending Service Packages: Hourly bartender rates with minimum spending requirements based on day of week. Packages include Limited Bar, Full Package, and Hosted Bar options with add-on mixer packages and bar essentials.
- Hosted Bar Consumption-Based: Pour Inc. purchases, transports, and returns alcohol products. Customers charged only for what is consumed, with product, bartender, equipment and mixers not included in base package cost.
- Cocktail Consultation: Consultation service where mixologists create unique craft cocktail menus for clients to sample in preparation for events.
- Elixirs Product Sales: Sale of bottled/kegged elixir line (mocktails/cocktails) for events or home use, with endless customization possibilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Limited Bar - Light or Heavy Pour |
| Unit Pricing | Pay-as-you-go | Full Package - Light or Heavy Pour with Three Tiers |
| Transaction based/ take rate | Pay-as-you-go | Hosted Bar |
| Usage-based | Pay-as-you-go | Bartender Staffing |
| Unit Pricing | Pay-as-you-go | Full Mixers Package |
| Unit Pricing | Pay-as-you-go | Limited Mixers Package |
| Unit Pricing | Pay-as-you-go | Bar Essentials |
| Other | Pay-as-you-go | Cocktail Consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pour product offering
Product offeringCore offering
Pour Inc. is a mobile bartending service that provides professional bartender staffing, custom cocktail menus, and complete bar setup for weddings, corporate events, birthday and anniversary celebrations, and private gatherings in the Milwaukee, Wisconsin area. Service is offered via modular packages (Limited Bar, Full Package, Hosted Bar) and add-ons including mixers, bar essentials, cocktail consultations, and cocktail classes. The company also sells its proprietary Elixirs line of bottled/kegged mocktails and cocktails for events and home use.
Product overview
Pour Inc. is a mobile bartending service company operating in the Milwaukee, Wisconsin area. The core offering is professional bartender staffing for events of all sizes. The product portfolio centers on the Wedding + Event Bar Services platform, supported by modular add-on packages including Limited Bar, Full Package, and Hosted Bar options. Additional offerings include bartender staffing at $40/hour, mixer packages (Full and Limited), and Bar Essentials. The company has developed its own proprietary sub-brand called Elixirs—a line of bottled/kegged mocktails and cocktails. Supporting services include Cocktail Consultation for custom menu creation and Cocktail Classes for educational sessions. All packages are customizable to reflect client preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding and Event Bar Services Professional mobile bartending services for weddings, corporate events, birthday celebrations, holiday parties, and anniversary events, providing experienced bartenders, custom cocktail menus, and complete bar setup for event hosts in the Milwaukee area.
- Limited Bar Package Entry-level bar package featuring 1-2 red wine options, 1-2 white wine options, 1-3 beer/seltzer options, and soda, juice, and water, including bartender(s) and bar essentials for events.
- Full Package Premium bar package with light or heavy pour service across three tiers, including a full liquor selection (Vodka, Gin, Rum, Spiced Rum, Whiskey, Bourbon, Scotch, Brandy, and Tequila) plus sodas, juices, simple syrups, bitters, and fresh-pressed lemon and lime juice.
- Hosted Bar Full-service bar management in which Pour Inc. handles purchasing, transporting, and returning all alcohol products for an event, with the client charged only for what is consumed; product, bartender(s), equipment, and mixers are not included in the package cost.
- Bartender Staffing Hourly bartender rental service at $40 per hour per bartender, with weekday minimum of $500 and weekend minimum of $1,000, 20% gratuity or $150 minimum per bartender, and travel fees of $0.75/mile for events outside Milwaukee.
- Cocktail Consultation Personalized service in which Pour Inc. mixologists create a unique menu of craft cocktails for clients to sample in preparation for their event.
- Elixirs Pour Inc.'s proprietary line of bottled/kegged elixirs, including mocktails and cocktails, that can be poured over ice for non-alcoholic beverages or paired with alcohol to create customizable signature cocktails for events or home use.
- Cocktail Classes Educational cocktail sessions for individuals or groups, designed to elevate home bartending skills and offered as happy-hour educational sessions for friends, family, or coworkers.
Companies that use Pour
Customer profileSegments2 records
Ideal customer profiles2 records
Pour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pour partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- BittercubeminorBittercube is a recommended partner by Pour Inc. They are a bitters company providing cocktail ingredients used in craft cocktail preparation.
- Three CellarsminorThree Cellars is listed as a recommended partner, providing wine and/or other alcoholic beverages for events.
- Feisty FlowersminorFeisty Flowers is a floral partner recommended by Pour Inc. for event decorations and aesthetics.
- Central Standard Craft DistilleryminorCentral Standard Craft Distillery is a recommended partner providing craft spirits for events.
- La Crosse DistillingminorLa Crosse Distilling is a recommended partner providing gin and other craft spirits. Featured in Pour Inc.'s Tea Time with Moneypenny cocktail recipe.
- Great Lakes DistilleryminorGreat Lakes Distillery is a recommended partner providing craft spirits from the Milwaukee area.
- DandyminorDandy is a venue partner where Pour Inc. has provided bartending services for events.
- Sharon Lynne Wilson CenterminorSharon Lynne Wilson Center is a venue partner where Pour Inc. has provided bartending services.
- Schlitz Audubon Nature CenterminorSchlitz Audubon Nature Center is a venue partner for events.
- Urban Ecology CenterminorUrban Ecology Center is a venue partner for events.
- Pioneer Creek FarmsminorPioneer Creek Farms is a venue partner for events.
- Park Place Green BayminorPark Place Green Bay is a venue partner for events.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Pour competitors and assessment
Company assessmentDirect peers
- Bachelor Mobile Bartending: Mobile bartending service providing event bar staffing and craft cocktail menus for weddings and private events. Directly comparable service offering and target customer base to Pour Inc.
- Tap Truck: Mobile bar and bartending service operating in multiple U.S. markets, providing event bartenders and bar trailers for weddings, corporate, and private events. Directly comparable to Pour Inc.'s mobile bartending offering for private and corporate celebrations.
Others
- The Knot Worldwide: Wedding marketplace connecting couples with vendors including mobile bartenders. Not a direct competitor, but a primary customer-acquisition channel for wedding-focused services like Pour Inc.
- CaterTrax: Catering management software for corporate and institutional foodservice operations, including bar program management. Adjacent enabling technology for event beverage operations of the type Pour Inc. runs.
- HoneyBook: Customer relationship management and booking platform used by Pour Inc. (per website) and thousands of event professionals. Adjacent ecosystem participant rather than a competitor — Pour's actual booking and inquiry workflow runs through HoneyBook.
Regional players
- Free Spirits: Chicago-area mobile bartending service offering craft cocktail experiences for weddings and corporate events. Closest geographic comparable to Pour Inc.'s Midwest craft-cocktail positioning, though serving Chicago rather than Milwaukee.
Broad incumbents
- Puff 'n Stuff Catering & Events: Full-service event catering company providing bar service, food, and event staffing for weddings and corporate events across multiple markets. Comparable as a broader incumbent offering bar catering as part of a larger event-services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Pour social profiles
Digital presencePour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pour leadership team
Management profileNumber of profiles
Profiles1 record
Pour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pour
What does Pour do?
Pour Inc. is a mobile bartending service that provides professional bartender staffing, custom cocktail menus, and complete bar setup for weddings, corporate events, birthday and anniversary celebrations, and private gatherings in the Milwaukee, Wisconsin area. Service is offered via modular packages (Limited Bar, Full Package, Hosted Bar) and add-ons including mixers, bar essentials, cocktail consultations, and cocktail classes. The company also sells its proprietary Elixirs line of bottled/kegged mocktails and cocktails for events and home use.
Is Pour a public or private company?
Pour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pour founded?
Pour was founded in 2016. It employs 11 to 50 people.
Where is Pour based?
Pour is headquartered in Milwaukee, United States, in the North America region.
How does Pour make money?
Four revenue lines are on record. Bartending Service Packages are the primary driver. The others are hosted Bar Consumption-Based, cocktail Consultation and elixirs Product Sales.
Who are Pour's main competitors?
Direct peers on record are Bachelor Mobile Bartending and Tap Truck. Others are The Knot Worldwide, CaterTrax and HoneyBook. Free Spirits is listed as a regional player. Puff 'n Stuff Catering & Events is listed as a broad incumbent.
Does Pour have an API?
No public API is recorded for Pour.
What industry is Pour in?
Pour's product category is Mobile Bartending and Event Bar Services. Its primary akta.pro industry code is HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending), with a secondary code of THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs). Its NAICS code is 7224 and its SIC code is 2080.