Pour

What Pour does

Pour Inc. is a mobile bartending service founded in 2016 and headquartered at 933 North Mayfair Rd., Wauwatosa, Wisconsin, in the Milwaukee metropolitan area. The company provides professional bartender staffing, custom cocktail menu creation, and full bar service for weddings, corporate events, birthday celebrations, anniversaries, and holiday gatherings. Its core offering is hourly bartender labor at $40 per hour, structured around package tiers (Limited Bar, Full Package, and Hosted Bar), with weekday minimums of $500 and weekend minimums of $1,000, plus travel charges of $0.75 per mile outside Milwaukee.

The product portfolio extends beyond staffing into a proprietary bottled and kegged cocktail line called Elixirs (covering both mocktails and alcoholic variants), Cocktail Consultation for custom menu design, and Cocktail Classes for group education. The Hosted Bar model shifts procurement to Pour Inc., which purchases, transports, and returns product and bills only for what guests consume. Operational differentiators include monthly staff training, dehydration of end-of-life fruit for garnishes, compostable drinkware, and an ecosystem of curated local venue and craft-beverage partners (Bittercube, Three Cellars, Central Standard Craft Distillery, La Crosse Distilling, Great Lakes Distillery).

The company is privately held, bootstrapped (no funding rounds disclosed), and serves individual event hosts as its primary customer segment with corporate clients as a secondary segment. Distribution is direct-to-consumer via the company website (pourinc.co) and a HoneyBook booking widget, supported by Instagram-led social marketing and participation in local events such as the Shepherd Express Martini Royale competition. Founder Thomas Gabert is listed as owner. No revenue, headcount growth, or AI/technology-platform data are disclosed.

Name

Pour

Legal name

Pour Inc.

Website

https://pourinc.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pour Inc. is a Milwaukee-based mobile bartending service founded in 2016 that provides professional bartender staffing, custom cocktail menus, and full bar service for weddings, corporate events, and private celebrations across Wisconsin. It also sells a proprietary bottled and kegged cocktail line called Elixirs.

Ownership category

akta.pro rank

Product category

Mobile Bartending and Event Bar Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

akta.pro secondary industries

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Mobile bartending services
• Event bar services
• Wedding bartending
• Craft cocktail catering
• Private event staffing

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Bartending Service Packages: Hourly bartender rates with minimum spending requirements based on day of week. Packages include Limited Bar, Full Package, and Hosted Bar options with add-on mixer packages and bar essentials.
2. Hosted Bar Consumption-Based: Pour Inc. purchases, transports, and returns alcohol products. Customers charged only for what is consumed, with product, bartender, equipment and mixers not included in base package cost.
3. Cocktail Consultation: Consultation service where mixologists create unique craft cocktail menus for clients to sample in preparation for events.
4. Elixirs Product Sales: Sale of bottled/kegged elixir line (mocktails/cocktails) for events or home use, with endless customization possibilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pour Inc. is a mobile bartending service that provides professional bartender staffing, custom cocktail menus, and complete bar setup for weddings, corporate events, birthday and anniversary celebrations, and private gatherings in the Milwaukee, Wisconsin area. Service is offered via modular packages (Limited Bar, Full Package, Hosted Bar) and add-ons including mixers, bar essentials, cocktail consultations, and cocktail classes. The company also sells its proprietary Elixirs line of bottled/kegged mocktails and cocktails for events and home use.

Product overview

Pour Inc. is a mobile bartending service company operating in the Milwaukee, Wisconsin area. The core offering is professional bartender staffing for events of all sizes. The product portfolio centers on the Wedding + Event Bar Services platform, supported by modular add-on packages including Limited Bar, Full Package, and Hosted Bar options. Additional offerings include bartender staffing at $40/hour, mixer packages (Full and Limited), and Bar Essentials. The company has developed its own proprietary sub-brand called Elixirs—a line of bottled/kegged mocktails and cocktails. Supporting services include Cocktail Consultation for custom menu creation and Cocktail Classes for educational sessions. All packages are customizable to reflect client preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding and Event Bar Services Professional mobile bartending services for weddings, corporate events, birthday celebrations, holiday parties, and anniversary events, providing experienced bartenders, custom cocktail menus, and complete bar setup for event hosts in the Milwaukee area.
• Limited Bar Package Entry-level bar package featuring 1-2 red wine options, 1-2 white wine options, 1-3 beer/seltzer options, and soda, juice, and water, including bartender(s) and bar essentials for events.
• Full Package Premium bar package with light or heavy pour service across three tiers, including a full liquor selection (Vodka, Gin, Rum, Spiced Rum, Whiskey, Bourbon, Scotch, Brandy, and Tequila) plus sodas, juices, simple syrups, bitters, and fresh-pressed lemon and lime juice.
• Hosted Bar Full-service bar management in which Pour Inc. handles purchasing, transporting, and returning all alcohol products for an event, with the client charged only for what is consumed; product, bartender(s), equipment, and mixers are not included in the package cost.
• Bartender Staffing Hourly bartender rental service at $40 per hour per bartender, with weekday minimum of $500 and weekend minimum of $1,000, 20% gratuity or $150 minimum per bartender, and travel fees of $0.75/mile for events outside Milwaukee.
• Cocktail Consultation Personalized service in which Pour Inc. mixologists create a unique menu of craft cocktails for clients to sample in preparation for their event.
• Elixirs Pour Inc.'s proprietary line of bottled/kegged elixirs, including mocktails and cocktails, that can be poured over ice for non-alcoholic beverages or paired with alcohol to create customizable signature cocktails for events or home use.
• Cocktail Classes Educational cocktail sessions for individuals or groups, designed to elevate home bartending skills and offered as happy-hour educational sessions for friends, family, or coworkers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor.

• BittercubeminorStrategic or Co-development PartnerBittercube is a recommended partner by Pour Inc. They are a bitters company providing cocktail ingredients used in craft cocktail preparation.
• Three CellarsminorStrategic or Co-development PartnerThree Cellars is listed as a recommended partner, providing wine and/or other alcoholic beverages for events.
• Feisty FlowersminorStrategic or Co-development PartnerFeisty Flowers is a floral partner recommended by Pour Inc. for event decorations and aesthetics.
• Central Standard Craft DistilleryminorStrategic or Co-development PartnerCentral Standard Craft Distillery is a recommended partner providing craft spirits for events.
• La Crosse DistillingminorStrategic or Co-development PartnerLa Crosse Distilling is a recommended partner providing gin and other craft spirits. Featured in Pour Inc.'s Tea Time with Moneypenny cocktail recipe.
• Great Lakes DistilleryminorStrategic or Co-development PartnerGreat Lakes Distillery is a recommended partner providing craft spirits from the Milwaukee area.
• DandyminorStrategic or Co-development PartnerDandy is a venue partner where Pour Inc. has provided bartending services for events.
• Sharon Lynne Wilson CenterminorStrategic or Co-development PartnerSharon Lynne Wilson Center is a venue partner where Pour Inc. has provided bartending services.
• Schlitz Audubon Nature CenterminorStrategic or Co-development PartnerSchlitz Audubon Nature Center is a venue partner for events.
• Urban Ecology CenterminorStrategic or Co-development PartnerUrban Ecology Center is a venue partner for events.
• Pioneer Creek FarmsminorStrategic or Co-development PartnerPioneer Creek Farms is a venue partner for events.
• Park Place Green BayminorStrategic or Co-development PartnerPark Place Green Bay is a venue partner for events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bachelor Mobile Bartending: Mobile bartending service providing event bar staffing and craft cocktail menus for weddings and private events. Directly comparable service offering and target customer base to Pour Inc.
• Tap Truck: Mobile bar and bartending service operating in multiple U.S. markets, providing event bartenders and bar trailers for weddings, corporate, and private events. Directly comparable to Pour Inc.'s mobile bartending offering for private and corporate celebrations.

Others

• The Knot Worldwide: Wedding marketplace connecting couples with vendors including mobile bartenders. Not a direct competitor, but a primary customer-acquisition channel for wedding-focused services like Pour Inc.
• CaterTrax: Catering management software for corporate and institutional foodservice operations, including bar program management. Adjacent enabling technology for event beverage operations of the type Pour Inc. runs.
• HoneyBook: Customer relationship management and booking platform used by Pour Inc. (per website) and thousands of event professionals. Adjacent ecosystem participant rather than a competitor — Pour's actual booking and inquiry workflow runs through HoneyBook.

Regional players

• Free Spirits: Chicago-area mobile bartending service offering craft cocktail experiences for weddings and corporate events. Closest geographic comparable to Pour Inc.'s Midwest craft-cocktail positioning, though serving Chicago rather than Milwaukee.

Broad incumbents

• Puff 'n Stuff Catering & Events: Full-service event catering company providing bar service, food, and event staffing for weddings and corporate events across multiple markets. Comparable as a broader incumbent offering bar catering as part of a larger event-services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/CrbxDa2OWXk
• Facebookfacebook.com/pourinc
• LinkedInlinkedin.com/company/pour-incorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pour