What Oktoberfest does

Oktoberfest UK is a Newcastle upon Tyne-based event management brand operated by Evnt Live, a subsidiary of Evnt Inspirations Company. The company produces Bavarian-themed festival events at the Times Square venue in Newcastle, anchored by an annual flagship marketed as "The North's Largest Bavarian Party" — scheduled for October 2nd-24th, 2026 — featuring a large tent venue with traditional Bavarian entertainment, food, and beverages. Beyond the October window, the same venue is used to host a calendar of secondary events including Newcastle Pride Arena, Day Fever 'OPEN AIR', BASS JAMZ, Second Speed, Craig Charles Funk & Soul House Party, and Paddy Fest, extending utilization of the tent and supporting infrastructure across the year.

The business is consumer-facing and horizontally segmented, targeting general public festival attendees in Newcastle and the wider North East England. The company operates with no proprietary technology; its digital surface is a Wix-hosted marketing site, social media accounts on Instagram, Facebook, and TikTok (with @paddyfestuk for short-form video), and an email newsletter for first-access ticket announcements and competitions. Ticketing and registration are outsourced to the third-party platform Fatsoma, with direct event-date deep links from the company's website.

Revenue is generated almost exclusively through one-time ticket sales for scheduled event dates, with pricing not publicly disclosed. The company is privately held with no disclosed institutional investors, venture funding, or external capital, and operates with a headcount of 11-50 employees. The legal operating entity is Evnt Live, organized under the Evnt Inspirations Company parent, which manages multiple event properties across UK venues.

Name

Oktoberfest

Legal name

Evnt Live

Website

https://oktoberfestnewcastle.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Oktoberfest UK operates Bavarian-themed and adjacent music festival events at the Times Square venue in Newcastle, UK, under Evnt Live (an Evnt Inspirations Company), serving general public consumers in North East England through ticketed events distributed via the Fatsoma platform.

Ownership category

akta.pro rank

Product category

Live Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industries

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Event management
• Festival organization
• Bavarian themed events
• Live entertainment
• Ticket sales

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Event Ticket Sales: Primary revenue generated through ticket sales for Bavarian-themed festival events held at Times Square, Newcastle. Events include Oktoberfest, Paddy Fest, and various music events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Oktoberfest UK organizes and operates Bavarian-themed beer festival events held at Times Square in Newcastle, branded as 'The North's Largest Bavarian Party.' The company sells tickets through the Fatsoma ticketing platform for scheduled festival dates (e.g., October 2nd-24th, 2026), providing attendees access to a large-scale tent venue featuring traditional German-style entertainment, food, and beverages. The venue also hosts additional events including Pride Arena, Day Fever, Bass Jamz, and Paddy Fest.

Product overview

Oktoberfest UK is a single core product — a Bavarian-themed beer festival event held at Times Square in Newcastle, promoted under the Evnt Live brand (an Evnt Inspirations Company). The offering centers on the annual Oktoberfest celebration featuring a large party tent with German-style entertainment, food, and beverages. Additional events such as Newcastle Pride Arena, Day Fever, BASS JAMZ, and themed music festivals are also promoted through the same platform, expanding the venue's year-round event programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Oktoberfest UK Newcastle Festival An annual Bavarian-themed beer festival event held at Times Square, Newcastle, marketed as 'The North's Largest Bavarian Party.' Tickets sold to general consumer audience through the Fatsoma ticketing platform for multi-day scheduled dates in October.
• Newcastle Pride Arena 2026 Pride-themed music and cultural festival event held at Times Square, Newcastle as part of the venue's year-round programming under the same tent setup used for Oktoberfest.
• Day Fever 'OPEN AIR' Open-air daytime music event held at the Times Square Newcastle venue as part of the broader event programming.
• BASS JAMZ 'OPEN AIR' Outdoor electronic/bass music event held at the Times Square Newcastle venue as part of the broader event programming.
• Second Speed: Open Air Open-air electronic music event held at the Times Square Newcastle venue.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Evnt Live / Evnt Inspirations CompanycoreOthersParent company operating the Oktoberfest UK brand. Evnt Inspirations Company manages multiple event properties including Oktoberfest UK, Paddy Fest, and various music festivals across UK venues. The company operates out of Times Square venue in Newcastle.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Albert's Schloss: UK chain of Bavarian-themed bar and live entertainment venues operated by Mission Mars. Comparable through shared Oktoberfest-style positioning, beer hall atmosphere, and live entertainment programming for similar consumer demographics.
• Bierfest UK: UK operator of German/Bavarian beer festival tent events across multiple British cities. Closest direct comparable by format (Bavarian tent, German food, live Oompah bands) and target audience (young adult beer festival attendees).
• The Bierkeller (Bierkeller Ltd): UK operator of Bavarian-style beer halls and pop-up Oktoberfest events. Directly comparable German-themed event concept, ticketed party format, and beer-centric social experience.

Regional players

• CAMRA Great British Beer Festival: Largest UK beer festival, run by CAMRA. Comparable ticketed, beer-focused festival format with strong UK consumer brand, though it operates nationally and is membership-driven rather than commercial Bavarian-themed.
• Boomtown Fair: Independent UK festival organizer running one of the country's largest themed music festivals. Comparable as a UK ticketed festival brand with strong community following, though music-focused rather than Bavarian-themed.
• Parklife Festival: Major UK urban festival promoted by SJM Concerts. Comparable as a ticketed UK festival with Northern England audience overlap (Manchester), relevant for benchmarking UK festival economics.

Others

• Festicket / Eventbrite: Ticketing and events platform partners/competitors. Comparable as distribution channels for ticketed festival events and a benchmark for platform-based event monetization in the UK market.

Broad incumbents

• Live Nation UK: UK arm of the world's largest live entertainment promoter. Comparable as a large-scale live events operator and ticketed festival promoter with broader portfolio across concerts and festivals.
• AEG Presents UK: UK promoter and venue operator behind All Points East and major UK festivals. Comparable as a venue-anchored festival and live events operator, though at significantly larger scale and broader genre.

Emerging players

• Fever Labs: Global experience and events marketplace producing and promoting ticketed experiences including themed festivals. Comparable as a ticketed events operator targeting consumer leisure spend, though broader and platform-driven.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/oktoberfestofficialuk
• Instagraminstagram.com/oktoberfest_uk
• TikTokinstagram.com/@paddyfestuk
• LinkedInlinkedin.com/company/two-tribes-ncl-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oktoberfest