AEG Presents
AEG Presents, a subsidiary of Anschutz Entertainment Group, operates premium UK and European music venues including British Airways ARC and Eventim Apollo, and produces major festivals such as BST Hyde Park and All Points East.
- Company typePrivate
- Founded2005
- HeadquartersEngland, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What AEG Presents does
AEG Presents Ltd is a UK-registered private limited company (company number 05452230) and wholly-owned subsidiary of Anschutz Entertainment Group, Inc., which itself sits within The Anschutz Corporation conglomerate. The company promotes and produces live music events, concerts, and festivals across the UK and continental Europe, with registered offices in London (6th Floor, 240 Blackfriars Road), Paris (AEG Presents France SAS), Berlin (Anschutz Entertainment Group Development GmbH), and Oslo (AEG Presents Norway AS).
The business is structured around two operating pillars: venue management and festival production. AEG Presents owns, operates, or manages multiple premium UK music venues including British Airways ARC (a 3,800-capacity venue at Olympia London operated under a founding partnership with British Airways), Eventim Apollo (Hammersmith), Indigo at The O2, Watford Colosseum, and University of Wolverhampton at The Halls. Festival properties include BST Hyde Park, All Points East, LIDO powered by SumUp, Eden Sessions, Country 2 Country, Forwards, and Roundhay Festival in the UK, plus Rock en Seine in France and Piknik i Parken in Norway. Distribution flows through authorized ticketing partners — primarily AXS Europe Limited and Ticketmaster — alongside direct website sales and on-site venue box offices. Venue hospitality is enhanced by technology integrations such as Boxbar Tech's TapWall self-serve bar installations.
Revenue is generated through a transaction-fee model on ticket sales across the venue and touring portfolio, supplemented by venue operations and hospitality income, presenting sponsorship (e.g., American Express Presents BST Hyde Park, British Airways at ARC, Volvo Car UK at Eden Sessions), and corporate sponsorship activations. The company is positioned within a wider Anschutz Entertainment Group ecosystem that includes AXS ticketing infrastructure, Legends Global venue operations, and Trafalgar Entertainment (theatre). AEG Europe's UK venues have been made the first in the entertainment industry to run on renewable energy via Power Purchase Agreements with Ecotricity, using hourly-matched Renewable Energy Guarantees of Origin.
AEG Presents firmographics
Firmographics- Name
- AEG Presents
- Legal name
- AEG Presents Ltd
- Website
- https://aegpresents.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AEG Presents, a subsidiary of Anschutz Entertainment Group, operates premium UK and European music venues including British Airways ARC and Eventim Apollo, and produces major festivals such as BST Hyde Park and All Points East.
- Ownership category
- akta.pro rank
AEG Presents industry classification
Industry- Product category
- Live Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Music Festival Organizers & Promoters (MPAGAAAB), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
Where AEG Presents is headquartered
LocationHeadquarters
- HQ city
- England
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
AEG Presents business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Live event ticket sales and promotion: AEG Presents generates revenue through promoting and producing live music events, concerts, and festivals. Revenue is derived from ticket sales across their venue network and touring events.
- Venue operations and hospitality: Revenue from operating owned and managed live entertainment venues including bars, hospitality services, and venue amenities.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
AEG Presents product offering
Product offeringCore offering
AEG Presents promotes and produces live music events, concerts, and festivals across the UK and Europe. The company operates and manages a portfolio of owned and operated music venues and produces flagship outdoor festivals, selling tickets directly through its website and via authorized ticketing partners AXS and Ticketmaster. Revenue is generated primarily through ticket sales, venue hospitality, and corporate sponsorships.
Product overview
AEG Presents is a live entertainment company that operates as a unified platform combining venue management and festival production. The company owns and operates multiple music venues across the UK including British Airways ARC, Eventim Apollo, Indigo at The O2, University of Wolverhampton at The Halls, and Watford Colosseum. Additionally, AEG Presents produces and promotes major festivals including BST Hyde Park, Eden Sessions, All Points East, LIDO Festival, Country 2 Country, Rock en Seine, and Piknik i Parken. The company sells tickets through authorized agents including AXS, Ticketmaster, and See Tickets. The portfolio is organized around two core divisions: venue operations and festival events.
Differentiator
Problem solved
Functional benefit
Products and services
- British Airways ARC A 3,800-capacity entertainment and music venue at Olympia London, operated by AEG Presents UK, serving as part of the £1.3 billion Olympia redevelopment project and featuring self-serve TapWall bar technology.
- Eventim Apollo A live music venue in Hammersmith, London, operated by Hammersmith Apollo Limited, hosting concerts and touring artists.
- Indigo at The O2 An intimate live music venue at The O2 in London, operated by Ansco Music Club Limited.
- University of Wolverhampton at The Halls A live music venue in Wolverhampton operated by AEG Presents Limited.
- Watford Colosseum A live music venue in Watford operated by Ansco Music Club Limited.
- BST Hyde Park American Express Presents BST Hyde Park — a major outdoor music festival in London's Hyde Park featuring multi-day headlining artists.
- Eden Sessions Eden Sessions presented by Volvo — an annual summer concert series held at the Eden Project in Cornwall, operated in long-term partnership with Eden Project Ltd.
- All Points East A major multi-day music festival held in London's Victoria Park, featuring headlining artists and supporting acts.
- LIDO Festival LIDO powered by SumUp — a London music festival featuring a battery-powered main stage, pioneering sustainable event technology and achieving AGF Certification.
- Country 2 Country An annual country music festival presented by AEG Presents, featuring international country music artists.
- Rock en Seine A major music festival in Paris, France operated by AEG Presents France SAS.
- Piknik i Parken A music festival in Oslo, Norway operated by AEG Presents Norway AS.
- Forwards A London-based music festival operated by AEG Presents Limited.
- Roundhay Festival American Express Presents Roundhay Festival — a major outdoor music event in Leeds operated by AEG Presents.
Quantifiable outcome
- 63% higher brand consideration recall among festival-goers for AI brands partnering with live events
- +2 more outcomes
Companies that use AEG Presents
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
AEG Presents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AEG Presents partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Heatherwick StudiominorArchitecture firm designing the Olympia London redevelopment project, working alongside SPPARC on the transformation of the historic venue.
- Legends GlobalcoreVenue operator for Olympia London, managing the day-to-day operations of the newly redeveloped entertainment venue as part of the £1.3 billion transformation project.
- TicketmastercoreOfficial ticketing provider for live events at Olympia London venue. The partnership provides ticketing services, audience analytics, marketing capabilities, and sales tools to support Olympia's expanding portfolio of live entertainment offerings.
- AXS Europe LimitedcorePrimary authorized ticketing partner for AEG Presents UK events. AXS provides mobile ID delivery on the AXS platform and is the preferred channel for official ticket sales per AEG's ticketing terms.
- EcotricitycoreRenewable energy provider for AEG Europe's UK venues including The O2 in London, Watford Colosseum, and The Halls Wolverhampton. Partnership uses Power Purchase Agreements combined with hourly-matched Renewable Energy Guarantees of Origin, making these venues the first in the entertainment industry to run on the UK's most sustainable forms of energy.
- British AirwayscoreFounding partner for British Airways ARC venue at Olympia London. British Airways serves as the venue naming sponsor and founding partner alongside AEG Presents UK for the new 3,800-capacity entertainment and music venue.
- Eden ProjectcoreLong-term partnership with Eden Project to run Eden Sessions Ltd, featuring the annual Eden Sessions concert series at the Eden Project in Cornwall. Partnership announced in September 2019.
- Volvo Car UKminorPresenting Partner of Eden Sessions and Official Electric Car Partner of the Eden Project since January 2025. Supports the annual Eden Sessions concert series.
- Trafalgar EntertainmentcoreOperates the 1,575-seat theatre at Olympia London as part of the £1.3 billion redevelopment. London's largest purpose-built theatre in nearly 50 years, designed by Heatherwick Studio and SPPARC.
- Transport for LondonminorPartnership with Olympia redevelopment consortium to fund additional overground services to the venue, improving transportation access for the projected 10 million annual visitors.
- Hyatt RegencyminorHotel brand planned as part of Olympia London redevelopment, providing accommodation as part of the multi-purpose entertainment and hospitality hub.
- citizenMminorHotel brand planned as part of Olympia London redevelopment alongside Hyatt Regency, contributing to the site's transformation into an entertainment and hospitality destination.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
AEG Presents competitors and assessment
Company assessmentDirect peers
- Live Nation Entertainment: World's largest live entertainment company operating concert promotion, venues, and festivals globally. Directly competes with AEG Presents across UK and European concert touring, festival ownership (e.g., Reading/Leeds, Download, Wireless), and arena venue management through affiliated operators.
- CTS Eventim: European ticketing and live entertainment company operating ticketing platforms plus concert promotion (Eventim Live). Comparable to AEG Presents as both a promoter and venue operator, with Eventim Apollo itself operated by AEG via a venue originally branded under Eventim's ticketing partnership.
- Festival Republic: UK festival organizer owned by Live Nation, running Reading & Leeds, Download, Wireless, Latitude, and other major UK festivals. Most direct head-to-head competitor to AEG Presents' UK festival portfolio (BST Hyde Park, All Points East, LIDO).
- SJM Concerts: UK and Ireland-based concert promoter and venue operator (formerly MCD Productions sister brand). Competes for the same UK and Ireland artist routing, festival programming, and arena content that AEG Presents books across its venues.
- DF Concerts: Scotland's largest concert promoter operating TRNSMT Festival and promoting shows across Scottish venues. Directly comparable to AEG Presents as a regional concert and festival promoter with similar touring and outdoor event capabilities.
- Kilimanjaro Live: UK concert and festival promoter (formerly Metropolis Music) running events such as Bloodstock and Latitude. Comparable to AEG Presents' UK festival and touring promotion business with similar artist booking and outdoor event production capabilities.
- Live Nation UK (Ticketmaster UK): UK arm of Live Nation Entertainment promoting concerts and operating ticketing through Ticketmaster. Direct competitor to AEG Presents across UK concert touring, festival promotion, and the broader live entertainment value chain.
Broad incumbents
- Anschutz Entertainment Group (AEG): Parent company of AEG Presents and operator of a global portfolio of venues, teams (LA Kings, LA Galaxy), and entertainment assets including Crypto.com Arena (formerly Staples Center) in LA. Comparable as the broader corporate parent operating live entertainment at scale, with AEG Presents being its UK/European promoter arm.
Others
- WME (William Morris Endeavor): Global talent agency representing artists, athletes, and entertainers. Comparable as the supply-side counterpart to AEG Presents' promoter role, controlling artist availability, tour routing, and deal terms that drive promoter economics across AEG's venues and festivals.
- CAA (Creative Artists Agency): Global talent and entertainment agency representing artists across music, film, and live touring. Comparable to AEG Presents' ecosystem counterpart as a major supplier of artist talent that books into AEG-operated venues and festivals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
AEG Presents social profiles
Digital presenceAEG Presents financial estimates
Financial estimateRevenue estimate
Valuation estimate
AEG Presents leadership team
Management profileNumber of profiles
AEG Presents subsidiaries and ownership
Company hierarchySubsidiaries9 records
AEG Presents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AEG Presents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AEG Presents
What does AEG Presents do?
AEG Presents promotes and produces live music events, concerts, and festivals across the UK and Europe. The company operates and manages a portfolio of owned and operated music venues and produces flagship outdoor festivals, selling tickets directly through its website and via authorized ticketing partners AXS and Ticketmaster. Revenue is generated primarily through ticket sales, venue hospitality, and corporate sponsorships.
Is AEG Presents a public or private company?
AEG Presents is a private company. It is classified as corporate owned and is currently operating.
When was AEG Presents founded?
AEG Presents was founded in 2005. It employs 501 to 1,000 people.
Where is AEG Presents based?
AEG Presents is headquartered in England, Germany, in the Europe region.
How does AEG Presents make money?
Two revenue lines are on record. Live event ticket sales and promotion is the primary driver. The others are venue operations and hospitality.
Who are AEG Presents's main competitors?
Direct peers on record are Live Nation Entertainment, CTS Eventim, Festival Republic, SJM Concerts, DF Concerts, Kilimanjaro Live and Live Nation UK (Ticketmaster UK). Anschutz Entertainment Group (AEG) is listed as a broad incumbent. Others are WME (William Morris Endeavor) and CAA (Creative Artists Agency).
Does AEG Presents have an API?
No public API is recorded for AEG Presents.
What industry is AEG Presents in?
AEG Presents's product category is Live Entertainment. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 71131 and its SIC code is 7900.