Industrial Minerals
Industrial Minerals (NZ) Ltd is a privately held B2B industrial distributor founded in 1993, supplying abrasive blasting equipment, surface preparation machinery, blasting media, drilling minerals, and operator safety gear to industrial contractors, foundries, mining operations, and construction firms across New Zealand and Australia through 15 warehouse locations.
- Company typePrivate
- Founded1993
- HeadquartersAlbany, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Industrial Minerals does
Industrial Minerals (NZ) Ltd is a privately held B2B industrial distributor headquartered in Auckland, New Zealand, founded in 1993. The company supplies abrasive blasting equipment, surface preparation machinery, blasting media (garnet, aluminium oxide, crushed glass, glass beads, plastic media), operator safety equipment (blast helmets, respirators, suits), drilling minerals (bentonite), and construction minerals (white cement) to industrial and commercial customers across New Zealand and Australia. Its operational footprint spans 15 warehouse locations, including 10 sites across New Zealand and 5 sites across Australia (Brisbane, Sydney, and two in Melbourne), with additional expansion into North Queensland underway. The company serves four primary end markets: industrial and commercial blasting contractors, foundries, mining and drilling operations, and construction industry buyers.
The company's technology positioning rests on a hybrid distribution-plus-proprietary model. As an authorized distributor for six premium global brands — Graco (EcoQuip 2 vapor blasters), Clemco, RPB Safety, IBIX, Günther Düsen, and Novatek — it offers a multi-vendor portfolio that competitors must replicate through separate channel agreements. On the proprietary side, Industrial Minerals has developed and commercialized two notable technologies: the Blast Force Silencer Nozzle (a Boron Carbide silencer system with Zero Thrust/Fatigue Technology, reducing noise up to 22dB and boosting productivity 25-49%) and FARROW FLOW (a blast pot device using vortex air flow, US Patent Application No: 63/085329, delivering 25% wider spread pattern and 25% media/fuel savings). These inventions extend the company beyond pure resale into defensible, higher-margin product IP.
The business model is direct-to-customer B2B distribution with technical service bundling. The company operates a credit account program requiring $2,500 minimum annual spend and offering 30-day payment terms, alongside a 30% loyalty discount on consumables for media purchasers. Pricing is quote-based and not publicly disclosed. Revenue is generated through one-time product sales (equipment, consumables, parts, accessories) and professional services (installation, maintenance, servicing, training). The company employs between 11 and 50 staff and positions itself as the largest integrated minerals supplier to New Zealand and Australian industrial markets, with the largest regional stock levels and next-day delivery on most products.
Industrial Minerals firmographics
Firmographics- Name
- Industrial Minerals
- Legal name
- Industrial Minerals (NZ) Ltd
- Website
- https://mineralscorp.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Industrial Minerals (NZ) Ltd is a privately held B2B industrial distributor founded in 1993, supplying abrasive blasting equipment, surface preparation machinery, blasting media, drilling minerals, and operator safety gear to industrial contractors, foundries, mining operations, and construction firms across New Zealand and Australia through 15 warehouse locations.
- Ownership category
- akta.pro rank
Industrial Minerals industry classification
Industry- Product category
- Industrial Abrasive Blasting Equipment
- NAICS
- Abrasive Product Manufacturing (327910), Ground or Treated Mineral and Earth Manufacturing (327992), All Other Nonmetallic Mineral Product Manufacturing (32799)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Metals & Minerals (No Petroleum) (5050), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)
- akta.pro primary industry
- Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc) (IMAKAJAF)
Keywords
Where Industrial Minerals is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- New Zealand
- HQ region
- Oceania
Offices13 records
Markets served
Industrial Minerals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: B2B distribution and sale of abrasive blasting equipment, blasting media, surface preparation equipment, drilling minerals, and construction materials. Revenue generated from sale of equipment, consumables, parts, and accessories. Company offers credit accounts with 30-day terms and sells selected brands of industrial equipment.
- Service and Maintenance: The company sells, installs, maintains, services and provides training for blast rooms, dust collectors, blasting cabinets, blast pots, turbine wheel blasters, vibratory equipment, tumblers, belt blasters, testing equipment and surface preparation equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Credit Account Terms |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Industrial Minerals product offering
Product offeringCore offering
Industrial Minerals (NZ) Ltd is a B2B distributor and supplier of industrial surface preparation equipment, abrasive blasting media, drilling minerals, and construction materials. The company sells, services, and supports a multi-brand portfolio including blast pots, blast cabinets, nozzles, hoses, safety equipment, dust collectors, abrasive media, bentonite, and white cement, with installation, maintenance, and training services offered across its 15 warehouse locations in New Zealand and Australia.
Product overview
Industrial Minerals (NZ) Ltd is a distributor and supplier of industrial surface preparation equipment, operating as a multi-brand portfolio rather than a unified platform. The product range centers on abrasive blasting and surface preparation solutions organized into interconnected categories: (1) Abrasive Blast Equipment including blast pots (50lb-600lb), blast cabinets (CS37/CS48 economy line and PB500/PB1000/PB1500/PB2000 professional series), blast hoses (Mini, Q1, Q2, Q3 in Clemco Supa, EnduroLite, PremiumFlex variants), blast nozzles (RED DEVIL Silicone Nitride, Clemco CTXG Tungsten Carbide, Nitro, Blast Force™ Silencer with Boron Carbide), couplings, deadman controls, moisture traps, nozzle holders, valves (Garnet, Gatekeeper, Quantum, T-Valve, TLR 100/300, Viper Pinch), and wet/vapor blasting (Graco EcoQuip 2 series, Clemco Wetblast FLEX, IBIX portable blasters in Nano/Dry/Wet/Trilogy configurations); (2) Abrasive Blasting Media including garnet variants (Black Blast, Budget, Fast Blast, IMX, Jet Blast, Max), aluminium oxide, crushed glass, glass beads, and plastic media; (3) Operator Safety Equipment featuring Apollo helmets (60/100/600), Nova helmets (2000/3), Titan II, RPB PX4 Air respirators, blast suits, gloves, and climate control accessories; (4) Surface Preparation Equipment including Monti MBX Bristle Blaster, SPE shot blast machines (SPE9ES-20ES, MP6000 ride-on), Sapeg ATEX sparkless grinders, and Novatek Rotostrip; (5) Drilling Products including API Grade Bentonite, bentonite granules (BG5/BG10/BG15), drilling fluids (ADF series), drilling equipment, and orientation tools; (6) Construction Minerals including White Cement and specialty sands; (7) Dust Collection and Air Prep including IM2-8/IM3-12/IM3-24 dust collectors, Blast Pak PRO, compressed air dryers and aftercoolers, filter cartridges; (8) Testing/Inspection Equipment including PosiTector series, MiniTest/GalvanoTest coating thickness gauges, PicoGloss finish measurement, PoroTest pinhole detection; (9) Containment Sheeting and Accessories; (10) Zinc Wire. The company also provides installation, maintenance, servicing, and training for all equipment categories, creating a complete turnkey offering for industrial surface preparation operations throughout Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- mineralscorp.com: Company website domain serving as the primary commercial platform for Industrial Minerals (NZ) Ltd
Products and services
- 50lb Sandblasting Pot
Companies that use Industrial Minerals
Customer profileSegments4 records
Ideal customer profiles4 records
Industrial Minerals technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Industrial Minerals partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GracocoreIndustrial Minerals is a distributor of Graco products including EcoQuip 2 EQp, EQm, EQs Elite, EQ200t Elite vapor blasters and associated equipment. These are premium wet/vapor blasting systems for dustless surface preparation.
- ClemcocoreAuthorized distributor of Clemco blast equipment including blast pots, blast hoses, nozzles, wet blast equipment, and accessories such as Clemco Supa blast hoses and CTXG nozzles.
- RPB SafetycoreDistributor of RPB personal protective equipment including PX4 Air battery powered respirators, blast helmets, capes, and replacement parts for operator safety.
- IBIXcoreAuthorized distributor of IBIX portable blasters including IBIX 3 Nano, IBIX Dry, IBIX H2O Wet, and IBIX Trilogy portable blasting systems.
- Günther DüsenminorDistributor of European tungsten carbide nozzles under the Günther Düsen brand name, available in sizes #4 through #9.
- NovatekcoreDistributor of Novatek dustless surface preparation equipment including Rotostrip system, accessories, air filtration, floor equipment, HEPA vacuums, and tile removal products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Industrial Minerals competitors and assessment
Company assessmentBroad incumbents
- Pangborn Group: Global manufacturer of shot blast equipment and surface preparation solutions for industrial foundries and heavy industry. Comparable as a supplier of industrial surface preparation equipment categories that overlap with Industrial Minerals' SPE shot blasting line.
- Norton Abrasives (Saint-Gobain): Global abrasive products manufacturer under Saint-Gobain, supplying grinding, cutting, and blasting media. Comparable as an upstream supplier of abrasive blasting media products sold through industrial distribution channels.
- Clemco Industries: Major US manufacturer of abrasive blasting equipment (blast pots, hoses, nozzles, wet blast systems). Comparable as a brand partner of Industrial Minerals and a leading global supplier in the same product categories, though operating as a manufacturer rather than a distributor.
- Graco Inc. Global US-listed manufacturer of fluid handling equipment including the EcoQuip vapor blasting line that Industrial Minerals distributes. Comparable as a brand partner and broader equipment incumbent serving surface preparation and industrial coating markets.
Emerging players
- Axxiom Manufacturing: Manufacturer of shot blast equipment, wheel blast systems, and air blast equipment for industrial surface preparation. Comparable product overlap in abrasive blast equipment categories sold by Industrial Minerals.
- Boride Engineered Abrasives: Manufacturer of engineered abrasive products including blasting media and finishing tools. Comparable as a niche manufacturer supplying industrial surface preparation markets with branded abrasive consumables.
- International Surface Preparation: Manufacturer and supplier of surface preparation equipment including shot blast machines and abrasive blasting systems. Comparable product portfolio focused on industrial surface prep, with overlap in shot blasting and dust collection categories.
Direct peers
- BlastOne International: Australian-headquartered distributor of abrasive blasting equipment, abrasives, and surface preparation products serving industrial, marine, and infrastructure customers. Directly comparable to Industrial Minerals as a regional ANZ-focused blasting distributor with multi-brand partnerships and similar product portfolio.
- Surface Prep Supply: US distributor of abrasive blasting media, equipment, and safety gear to industrial contractors. Closely comparable distribution-led model with emphasis on consumables and contractor customer base.
- Marco Group International: US-based distributor of abrasive blasting equipment, safety equipment, and surface preparation consumables. Directly comparable business model — multi-brand distribution with proprietary product extensions, serving industrial contractors and heavy industry end markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Industrial Minerals social profiles
Digital presenceIndustrial Minerals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Industrial Minerals leadership team
Management profileNumber of profiles
Industrial Minerals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Industrial Minerals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Industrial Minerals
What does Industrial Minerals do?
Industrial Minerals (NZ) Ltd is a B2B distributor and supplier of industrial surface preparation equipment, abrasive blasting media, drilling minerals, and construction materials. The company sells, services, and supports a multi-brand portfolio including blast pots, blast cabinets, nozzles, hoses, safety equipment, dust collectors, abrasive media, bentonite, and white cement, with installation, maintenance, and training services offered across its 15 warehouse locations in New Zealand and Australia.
Is Industrial Minerals a public or private company?
Industrial Minerals is a private company. It is currently operating.
When was Industrial Minerals founded?
Industrial Minerals was founded in 1993. It employs 11 to 50 people.
Where is Industrial Minerals based?
Industrial Minerals is headquartered in Albany, New Zealand, in the Oceania region.
How does Industrial Minerals make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are service and Maintenance.
Who are Industrial Minerals's main competitors?
Broad incumbents on record are Pangborn Group, Norton Abrasives (Saint-Gobain), Clemco Industries and Graco Inc.. Emerging players are Axxiom Manufacturing, Boride Engineered Abrasives and International Surface Preparation. Direct peers are BlastOne International, Surface Prep Supply and Marco Group International.
Does Industrial Minerals have an API?
No public API is recorded for Industrial Minerals.
What industry is Industrial Minerals in?
Industrial Minerals's product category is Industrial Abrasive Blasting Equipment. Its primary akta.pro industry code is IMAKAJAF, Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc). Its NAICS code is 327910 and its SIC code is 5082.