Online Casino Deals

What Online Casino Deals does

Online Casino Deals, operating primarily as Radhe Exchange, is an online sports betting exchange and casino gaming platform targeting Indian consumers, founded in 2013. The platform allows users to back or lay wagers on live sporting events including cricket (with a heavy IPL focus), football, tennis, and kabaddi in a peer-to-peer model where bettors are matched against each other rather than against a traditional bookmaker. It supplements sports betting with a casino suite (Teen Patti, slots, live casino) and a sub-brand called Race Exchange for horse racing and skill games. The technology stack is a web-based platform with an Android APK and mobile app, secured via SSL encryption, OTP authentication, and KYC verification, with support for Hindi and English languages.

The business model rests on three revenue streams: a 2-5% commission on winning bets settled through the exchange, one-time Master ID license fees of approximately INR 50,000-100,000 (around $600-$1,200) paid by agents and master operators, and promotional bonuses (welcome, deposit, and referral rewards) that serve as acquisition tools rather than direct revenue. Distribution is conducted through a decentralized WhatsApp-enabled agent network organized as a hierarchy of Agent, Super Agent, Master, and Admin IDs, since users cannot self-register on the website and must obtain login credentials through a verified agent. Marketing is primarily WhatsApp-based, supplemented by SEO-driven content, Instagram, X/Twitter, and YouTube.

Geographically, the platform operates across India except for seven restricted states (Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Telangana, and Tamil Nadu) and holds an offshore Antillephone license under Curacao jurisdiction. The core team is small (1-10 employees), no funding rounds or institutional ownership have been disclosed, and the operating model depends on the agent network to handle onboarding, KYC, payments (UPI, Google Pay, PhonePe, Paytm, IMPS/NEFT/RTGS), and first-line support.

Name

Online Casino Deals

Legal name

Radhe Exchange

Website

https://radheexchange.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Online Casino Deals, operating as Radhe Exchange, is an offshore-licensed online sports betting exchange and casino gaming platform serving Indian consumers, distributing through a WhatsApp-based agent hierarchy and earning commission on peer-to-peer wagers.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

akta.pro secondary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online sports betting
• Casino gaming platform
• Betting exchange
• Sports wagering
• Fantasy gaming

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Betting Commission / Transaction Fee: Radhe Exchange earns revenue by charging a commission (typically 2%–5%) on winning bets placed by users on the platform. As a peer-to-peer exchange, the platform matches bettors against each other and takes a small cut from each winning wager. Commission is deducted from winnings upon settlement.
2. Promotional Bonus Redemptions: The platform offers welcome bonuses, deposit bonuses, referral bonuses, and seasonal promotions to attract and retain users. While bonuses serve as a GTM tool, they also represent a cost center and mechanism to drive deposit and wagering activity that generates commission revenue.
3. Master ID and Agent Account Fees: Agents and Master ID holders pay an upfront investment (reportedly between INR 50,000–100,000) to acquire administrative accounts. This represents a revenue stream from the agent network itself, with Master IDs providing sub-agent management capabilities and commission-earning opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Online Casino Deals operates Radhe Exchange, an online sports betting exchange and casino gaming platform primarily serving Indian consumers. The platform enables peer-to-peer wagering on cricket, football, tennis, kabaddi, and horse racing through a network of verified WhatsApp-based agents, alongside live casino games, Teen Patti, slots, and number games. Users fund accounts via Indian payment rails (UPI, Google Pay, PhonePe, Paytm, net banking) and access services through web and Android APK, with revenue earned from commissions on winning bets and fees for Master ID agent accounts.

Product overview

Radhe Exchange operates as a comprehensive online sports betting exchange and fantasy sports platform with a modular architecture. The core Radhe Exchange platform serves as the main hub for sports wagering and casino gaming, while specialized betting IDs (Cricket Betting ID, IPL Betting ID, Sports ID) provide targeted access to specific betting markets. Agent management tools including Agent ID, Master ID, and Super Master ID form a hierarchical network for sub-agent operations. The mobile experience is delivered through the Radhe Exchange App and APK. Race Exchange functions as a dedicated sub-brand for horse racing and alternative gaming. All modules are interconnected through a unified wallet system and supported by WhatsApp-based customer support and a comprehensive bonus system.

Differentiator

Problem solved

Functional benefit

Brands

• Race Exchange: Online gaming platform providing horse racing, cricket, football, tennis games along with skill games, entertainment play, number games, and live games. Part of the Radhe Exchange ecosystem offering similar wallet services and 24/7 support.

Products and services

• Radhe Exchange Sports Betting & Casino Platform Core online sports betting exchange and casino gaming platform offering peer-to-peer wagering (back and lay bets) on cricket, football, tennis, kabaddi, and horse racing, plus live casino, Teen Patti, slots, and number games for adult Indian consumers.
• Radhe Exchange Mobile App Mobile application providing Android (APK) and iOS access to the Radhe Exchange betting exchange, casino games, wallet management, and real-time odds for registered users on the go.
• Radhe Exchange Master/Super Master/Agent ID Network Tiered agent account program (Agent, Master, Super Master IDs) enabling entrepreneurial operators to build sub-agent networks, extend credit to players, manage wallets, and earn commissions on bets placed within their network.
• Race Exchange Dedicated sub-brand platform for horse racing wagering alongside cricket, football, tennis, skill games, number games, and live gaming within the Radhe Exchange ecosystem.

Quantifiable outcome

• Commission earnings for Master ID holders on every bet placed within their network, regardless of individual bet outcomes
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UPI (Unified Payments Interface)coreTechnology or IntegrationUPI serves as the primary payment rails for Indian users, enabling instant deposits and withdrawals via Google Pay, PhonePe, Paytm, and other UPI-enabled apps. All UPI transactions are encrypted and processed through secure payment gateways integrated into the Radhe Exchange wallet system.
• Indian Banks (IMPS / NEFT / RTGS)coreTechnology or IntegrationBank transfer integrations enable users to deposit and withdraw funds via IMPS, NEFT, and RTGS. These traditional banking rails complement UPI for users who prefer direct bank transfers and provide broader payment accessibility across Indian banking institutions.
• WhatsAppcoreTechnology or IntegrationWhatsApp serves as the primary customer communication, onboarding, and support channel. Radhe Exchange uses WhatsApp Business API for real-time customer support, account activation, and promotional communications with users across India.
• GameCareminorOthersGameCare is displayed as a footer badge on the platform website, indicating membership or adherence to responsible gaming standards promoted by the GameCare organization. This association builds trust and demonstrates commitment to player protection.
• GT (Gambling Terminology / Gaming Trust)minorOthersGT badge displayed in the platform footer as a trust and credibility indicator. Appears alongside other regulatory badges (18+, Antillephone) to signal compliance and responsible gaming practices.
• AntillephoneminorOthersAntillephone is displayed as a footer badge on the platform, indicating licensing or regulatory oversight under Curacao gaming jurisdiction. This international gaming license enables legal operation of the platform for international users while the platform targets Indian consumers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Matchbook: Peer-to-peer sports betting exchange with low-commission model. Closely comparable exchange-based product to Radhe Exchange, though operating in more mature, regulated markets.
• Betfair: Global leader in peer-to-peer betting exchanges. Most direct comparable to Radhe Exchange's exchange-based model where users back and lay bets against each other rather than against a bookmaker.
• 1xBet: Major offshore online sportsbook and casino operator with significant presence in India, Africa, and CIS markets. Competes with Radhe Exchange in Indian sports betting and casino.
• 10Cric: India-focused online sportsbook specializing in cricket betting. Most comparable regional peer given its Indian-market focus and cricket-centric product.
• Parimatch: International online betting and casino operator with strong cricket-focused marketing in India. Directly comparable product offering in sports betting and casino gaming.
• Smarkets: Peer-to-peer betting exchange offering sports and political betting with low commission rates. Operates a similar exchange-based model to Radhe Exchange's core product.

Broad incumbents

• LeoVegas: Online casino and sportsbook operator with broad international presence. Competes in the same integrated sportsbook + casino category that Radhe Exchange offers.
• Betway: Global online betting and casino operator with established India presence and major brand spend. Larger incumbent competing in the same sports betting and casino verticals.
• Bet365: World's largest online sportsbook with deep product breadth across sports betting and casino. Operates broadly across the same categories as Radhe Exchange with vastly greater scale and brand recognition.

Regional players

• Dream11: India's largest fantasy sports platform, operating within the legal framework of "games of skill." Competes for the same Indian sports-bettor wallet and time, but operates under a different regulatory model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/radhe_exchangee
• YouTubeyoutube.com/@Radheexchid-y2k
• Instagraminstagram.com/radhe_exchid

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Casino Deals