Lib Planet
LibPlanet (LIB OÜ) is an Estonian direct-to-consumer e-commerce retailer selling Russian-language books, children's books, comics/manga, board games, and notebooks to consumers across Europe via its PrestaShop storefront libplanet.com.
- Company typePrivate
- Founded2013
- HeadquartersTallinna, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lib Planet does
LibPlanet (legal entity: LIB OÜ, Estonian registration 12450790, headquartered in Tallinn, Estonia) operates a direct-to-consumer e-commerce storefront at libplanet.com focused on Russian-language literature and adjacent entertainment/educational products. The 12,230+ fiction titles span classics, science fiction, fantasy, poetry, publicistics, mystery, detective, and children's literature, sourced from multiple Russian and international publishers including Эксмо, АСТ, Clever, Samokat, Robins, Nigma, and Mozaika Sintez. Beyond books, the catalog includes board games (Настольные игры), comics/manga (Комиксы), notebooks (Тетради), and a cross-promoted Korean cosmetics line routed via partner Imbasai.
The platform is built on a PHP-based PrestaShop stack (ThemesVolty "novelbook" theme) with no proprietary technology layer of note; supplemental integrations include Smartsupp live chat and a WooCommerce customer-info bridge plugin. Customer-account functionality includes wishlists, product comparison, credit slips, and alert subscriptions.
Commercially, LibPlanet runs a transactional one-time-purchase retail model with no subscription or licensing component. Pricing spans approximately $1 to $475, with promotional mechanics including a NIGHT promo code (10–15% off in-stock books and games), a 10% newsletter first-order incentive, and sale-tier discounts of up to 90%. Demand generation relies on organic social (Facebook, Instagram, a Russian-language Facebook community), on-site email signup, and the storefront's own promotional merchandising. International shipping is verified by named customer testimonials from Italy, Finland, and Cyprus, and a wholesale/B2B program ("Оптовым клиентам") is offered alongside the consumer storefront. The team is reported at 1–10 employees with no external funding, parent company, or institutional ownership identified.
Lib Planet firmographics
Firmographics- Name
- Lib Planet
- Legal name
- LIB OÜ
- Website
- https://libplanet.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LibPlanet (LIB OÜ) is an Estonian direct-to-consumer e-commerce retailer selling Russian-language books, children's books, comics/manga, board games, and notebooks to consumers across Europe via its PrestaShop storefront libplanet.com.
- Ownership category
- akta.pro rank
Lib Planet industry classification
Industry- Product category
- Online Book Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (459120), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising) (MPAFABAC)
- akta.pro secondary industries
- Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN), Children’s Comics, Graphic Novels & Manga Publishing (MPAJAFAH)
Keywords
Where Lib Planet is headquartered
LocationHeadquarters
- HQ city
- Tallinna
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Lib Planet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Retail product sales: LibPlanet generates revenue through direct retail sales of books, board games, notebooks, and related products. Customers purchase items at listed prices with periodic promotional discounts. The business model is transactional with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lib Planet product offering
Product offeringCore offering
Lib Planet is an online bookstore and board game retailer that sells a wide range of books (fiction, Russian literature, foreign literature, classics, science fiction, fantasy, poetry), children's books, comics/manga, board games, and notebooks/stationery directly to consumers via its own e-commerce website with international shipping.
Product overview
LibPlanet is an e-commerce bookstore platform that operates as a single unified online retail store rather than a platform-plus-modules architecture. The company sells a diversified product portfolio centered on books across multiple genres (fiction, Russian and foreign literature, classics, science fiction, fantasy, poetry, publicistics, mystery, detective, and children's books) alongside complementary product lines including board games (Настольные игры), comics/manga (Комиксы), and notebooks (Тетради). The platform features products available both in-stock and on-order, with promotional discount campaigns (NIGHT promo code offering 10-15% off) and a wishlist/comparison feature. LibPlanet is registered in Tallinn, Estonia (SELLER: LIB OÜ) and serves customers internationally with multilingual support (Russian and English).
Differentiator
Problem solved
Functional benefit
Products and services
- Fiction books Multi-category fiction catalog (Russian literature, foreign literature, classics, sci-fi, fantasy, poetry, etc.) sold directly to individual readers via the Lib Planet e-commerce site.
- Children's books Children's literature assortment offered via the Lib Planet online storefront for parents, caregivers, and young readers.
- Comics and manga Comics and manga titles sold through the Lib Planet online storefront for individual comic/manga readers.
- Board games Board game assortment sold via the Lib Planet online storefront for individual consumers and families.
- Notebooks and stationery Notebooks and related stationery products sold through the Lib Planet online storefront for individual consumers.
Companies that use Lib Planet
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Lib Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Lib Planet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ImbasaiminorImbasai is a Korean cosmetics retailer. LibPlanet links to Imbasai website, indicating a cross-promotional or referral relationship for Korean cosmetics products sold on LibPlanet.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Lib Planet competitors and assessment
Company assessmentBroad incumbents
- LitRes: Russia's largest digital/ebook and audiobook platform with growing physical-book distribution; comparable Russian-language focus but increasingly digital-first and at vastly greater scale.
- Ozon: Russia's leading general e-commerce marketplace with a deep books category and broad international reach; overlaps with LibPlanet on Russian-language inventory and cross-border ambitions but operates as a much broader multi-category platform.
- Wildberries: Largest Russian e-commerce platform, with significant books, stationery, and toys/games categories; a broad incumbent whose scale and pricing pressure threaten any niche bookseller.
Direct peers
- Hive.co.uk: UK-based online bookstore aggregator offering broad English-language catalog with European shipping — similar small-team, online-only retailer serving European consumers.
- Book Depository: International online bookstore founded on global free-shipping to dozens of countries — closely mirrors LibPlanet's e-commerce-only, internationally-shipped bookstore model.
- ThriftBooks: Large online bookstore built on deep discounting and a huge catalog — comparable low-overhead, discount-driven online bookselling model serving a similar value-oriented book buyer.
- Chitai-Gorod: Major Russian bookstore chain with a strong online presence, focused on Russian-language titles and gift/stationery categories — comparable product mix and target customer base as LibPlanet.
- Coolshop: Nordic e-commerce retailer combining board games, books, and collectibles with EU-wide shipping — comparable in scale, product mix (books + board games), and cross-border European fulfillment.
- Labirint: One of the largest Russian-language online bookstores, carrying a similar multi-category catalog (fiction, children's books, toys/games, stationery) with international shipping. Most directly comparable business model to LibPlanet.
Regional players
- Apollo Eesti: Estonia's largest domestic bookstore chain, based in the same Tallinn market as LibPlanet; a regional incumbent whose physical and online footprint defines the local competitive landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Lib Planet social profiles
Digital presenceLib Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lib Planet leadership team
Management profileNumber of profiles
Lib Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lib Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lib Planet
What does Lib Planet do?
Lib Planet is an online bookstore and board game retailer that sells a wide range of books (fiction, Russian literature, foreign literature, classics, science fiction, fantasy, poetry), children's books, comics/manga, board games, and notebooks/stationery directly to consumers via its own e-commerce website with international shipping.
Is Lib Planet a public or private company?
Lib Planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lib Planet founded?
Lib Planet was founded in 2013. It employs 1 to 10 people.
Where is Lib Planet based?
Lib Planet is headquartered in Tallinna, Estonia, in the Europe region.
How does Lib Planet make money?
One revenue line is on record: retail product sales.
Who are Lib Planet's main competitors?
Broad incumbents on record are LitRes, Ozon and Wildberries. Direct peers are Hive.co.uk, Book Depository, ThriftBooks, Chitai-Gorod, Coolshop and Labirint. Apollo Eesti is listed as a regional player.
Does Lib Planet have an API?
No public API is recorded for Lib Planet.
What industry is Lib Planet in?
Lib Planet's product category is Online Book Retail. Its primary akta.pro industry code is MPAFABAC, Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising), with a secondary code of MPAJAAAN, Humor, Gift & Specialty Format Books (Journals, Coloring, etc.). Its NAICS code is 459 and its SIC code is 5945.