Digital Radish

What Digital Radish does

Digital Radish (legal entity Radish Agency Ltd) is a London-based specialist Account-Based Marketing (ABM) agency founded in 2013, serving B2B challenger and leader organisations. The firm operates as a subsidiary within the Selbey Anderson Group of agencies, headquartered at the Tea Building in Shoreditch, London. Its core offering is organised across four ABM tiers — Deal-based Marketing, 1:1 ABM, 1:Few ABM, and 1:Many ABM — supported by Brand and Demand Generation services spanning the full programme lifecycle from insight and intent through media activation to sales enablement. The agency differentiates through a deliberately blended team of senior B2B brand operators (with backgrounds at Microsoft, Cisco, and HP) alongside creative talent drawn from playwrights, musicians, and artists.

The business is a service-based consultancy, not a technology platform; revenue is generated through professional services engagements structured as project-based or retainer arrangements typical of B2B marketing agencies. Go-to-market is consultative enterprise field sales, with direct engagement of senior marketing decision-makers at target accounts. The named client roster spans approximately 20 enterprise logos across technology (Cisco, Oracle, Capgemini, Infosys, Auth0, Veeam, Quantexa, GBG), financial services (Multiverse), legal (Addleshaw Goddard), hospitality (Zonal), telecommunications (Console Connect), workforce solutions (KellyOCG), compliance (BSI), cloud (Rackspace), ERP (IFS), cybersecurity (Proofpoint), and facilities management (Mitie). No public revenue, funding, or financial details are disclosed; the firm operates privately within its parent group.

The agency has accumulated industry recognition including a Drum Award, Sunday Times Best Companies recognition, Agency of the Year, a Gold Award, and a Fintech Award, and has built technology partnerships with Pipeline360, Lead Forensics, and DirectIT to support ABM execution. The firm markets itself through content marketing, social media (LinkedIn, X, Instagram, TikTok), client testimonials, and award-led PR. No AI/ML capabilities are disclosed, and there is no proprietary technology platform underpinning the service.

Name

Digital Radish

Legal name

Radish Agency Ltd

Website

https://digitalradish.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Radish is a London-based specialist ABM agency serving B2B challenger and leader enterprises across technology, financial services, legal, hospitality, and other verticals. It generates revenue through professional services engagements, combining account-based strategy with creative execution across a four-tier ABM offering.

Ownership category

akta.pro rank

Product category

B2B Account-Based Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Account-based marketing
• B2B marketing agency
• Demand generation services
• Brand strategy services
• Creative marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ABM Agency Services: Digital Radish generates revenue through providing account-based marketing agency services to B2B organizations. Services include Deal-based Marketing, 1:1 ABM, 1:Few ABM, and 1:Many ABM programmes spanning from insight and intent to media activation and sales enablement. Revenue is likely structured as project-based engagements or retainer arrangements typical of B2B marketing agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Digital Radish is a specialist Account-Based Marketing (ABM) agency for B2B challengers and leaders, delivering end-to-end programmes across four tiers: Deal-based Marketing, 1:1 ABM, 1:Few ABM, and 1:Many ABM. Services span the full lifecycle from insight and intent through media activation and sales enablement, complemented by brand strategy and demand generation capabilities. The agency combines account-based strategy with creative execution to convert brand recognition into measurable revenue for B2B clients.

Product overview

Digital Radish (trading as Radish) is a specialist ABM (Account-Based Marketing) agency for B2B challengers and leaders. The core offering is a unified set of account-based marketing services organised across four tiers: Deal-based Marketing (for single high-value opportunities), 1:1 ABM (personalised to individual priority accounts), 1:Few ABM (cluster-based targeting of account groups), and 1:Many ABM (segment-level demand generation). These are supported by Brand and Demand Generation services covering the full programme lifecycle from insight and intent through to media activation and sales enablement. The agency is not a SaaS product platform but rather a service-based consultancy combining account-based strategy with creative execution to drive revenue for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Deal-based Marketing Precision marketing and rapid-response support built around a single high-value sales opportunity, providing targeted engagement to win specific deals.
• 1:1 ABM Deeply personalised account-based marketing programme designed to acquire, expand, and retain an individual client's priority accounts through tailored strategy and creative execution.
• 1:Few ABM Cluster-based account-based marketing targeting grouped accounts with the strongest growth potential, balancing personalisation with scalability across high-value account cohorts.
• 1:Many ABM Concentrated demand generation targeting clearly defined target account segments, scaling ABM-style messaging and creative across broader, defined account lists.
• Brand Services Brand development and strategy services covering positioning, identity, and creative platform development, integrated with ABM programmes to ensure brand-led demand generation.
• Demand Generation Services Demand generation capabilities spanning intent-based targeting, media activation, and sales enablement, used to convert target-account engagement into pipeline and revenue.

Quantifiable outcome

• Significant boost in engagement, brand visibility and conversion metrics for Console Connect
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered parent_company and minor.

• Selbey Anderson Groupparent_companyOthersDigital Radish is a subsidiary brand within the Selbey Anderson Group of agencies, which provides strategic direction and resources to its portfolio of marketing agencies.
• The DrumminorGTM or Marketing PartnerMarketing industry publication partnership; The Drum features agency awards and industry recognition.
• B2B MarketingminorGTM or Marketing PartnerIndustry association/partnership with B2B Marketing organization for industry recognition and best practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stein IAS: Global B2B creative agency offering brand, demand, and ABM programmes for enterprise clients across technology and industrial verticals; comparable on creative-led B2B focus and account-based programmes.
• ABM Agency (Standing Partnership): B2B marketing and ABM agency serving enterprise clients with account-based programmes; comparable service architecture (1:1, 1:Few, 1:Many) and creative-led positioning for challenger B2B brands.
• gyro (part of Dentsu): Global B2B agency within Dentsu providing ABM, content, and demand services to enterprise clients; comparable offering and customer base, though larger and embedded in a holding-company network.
• Godfrey: B2B technology marketing agency offering ABM, brand, and demand services to enterprise tech vendors; highly comparable in target customer (enterprise B2B tech), service mix, and creative-led positioning.
• Velocity Partners: UK-based B2B marketing agency specializing in ABM and demand generation for technology clients; directly comparable boutique offering, similar vertical mix (enterprise tech), and analogous creative-plus-strategy positioning.
• Bamboo (MRM McCann B2B): UK-based B2B marketing agency delivering ABM, brand, and demand programmes for enterprise technology and services brands; closely aligned in scope, geography, and creative-plus-account-based approach.

Broad incumbents

• WPP (parent of VMLY&R, Ogilvy): Largest global marketing services holding company with broad B2B and ABM capabilities across its network; competes for the same enterprise ABM mandates at greater scale and global footprint, but as part of a multi-brand portfolio.
• Publicis Groupe (Publicis Sapient, Digitas): Global marketing services holding company offering B2B and ABM through multiple agency brands; comparable end-clients and campaign scope, with deeper geographic reach and procurement leverage than a boutique specialist.

Emerging players

• B2B Marketing (community/professional services): UK-based B2B marketing professional body and services network that Digital Radish partners with; adjacent rather than directly competing, but operates in the same ABM and B2B creative ecosystem.
• Pipeline360 (Zoominfo): ABM-focused media and services platform that Digital Radish partners with; overlapping ABM programmes but with a more tech/data-driven and media-buying emphasis rather than pure creative services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DigitalRadish
• LinkedInlinkedin.com/company/digital-radish
• Instagraminstagram.com/theradishagency
• TikToktiktok.com/@theradishagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Radish