ABM Agency

What ABM Agency does

The ABM Agency (legally Search Nearby LLC) is a full-service B2B digital marketing agency founded in 2009 and headquartered in Smyrna, Georgia. The firm specializes exclusively in enterprise account-based marketing, offering 1:1, 1:Few, 1:Many, and pilot ABM campaigns alongside demand generation and lead generation services. Its client base is concentrated in Fortune-tier enterprise accounts across industrial manufacturing, technology/SaaS, cybersecurity, healthcare/medical devices, telecommunications, supply chain, and financial services, with publicly listed logos including IBM, Verizon, Siemens, Palo Alto Networks, Okta, Wolters Kluwer, Medtronic, NTT, Cloudflare, PTC, Dupont, Dassault, International Paper, Chemours, and Manhattan. The agency operates with 11-50 employees and reaches globally across NOAM, LATAM, EMEA, and APAC.

The agency operates a tech-stack-agnostic model, partnering with leading ABM platforms (Demandbase, 6sense, PathFactory) and integrating data sources including Bombora, Google Analytics, and HubSpot into a proprietary account-scoring methodology that combines intent data, page views, on-site interaction, campaign score, and content score. Reporting dashboards can be delivered as native ABM Agency views or embedded into client environments such as Google Data Studio, Domo, or Tableau. In 2025 the agency launched ABM Velocity, an AI-augmented service that generates fully personalized 1:1 campaigns in two weeks, alongside complementary AI Agent Optimization Audit and GEO/AEO service lines. Core delivery assets include customized ABM playbooks, scalable creative production, channel management across SEO, PPC, programmatic, LinkedIn, marketing automation, direct mail, gifting, and DOOH, plus sales enablement and ABM Center of Excellence consulting.

The revenue model is professional services-based with custom quote-based pricing determined by ABM maturity level (New to ABM, Some ABM Experience, In-house ABM), campaign type (1:1, 1:Few, Pilot), and target account volume, typically structured as multi-year engagements. Distribution runs through direct enterprise sales targeting CMOs, VPs of Marketing, Directors of ABM, and Chief Revenue Officers. The company is privately held with no disclosed institutional funding, no parent company, and no public M&A activity in the source data.

Name

ABM Agency

Legal name

Search Nearby LLC

Website

https://abmagency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The ABM Agency is a full-service B2B marketing agency founded in 2009 that runs enterprise 1:1, 1:Few, and pilot ABM campaigns plus demand and lead generation for Fortune-tier clients across manufacturing, technology, SaaS, cybersecurity, healthcare, telecom, and financial services.

Ownership category

akta.pro rank

Product category

Account-Based Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Account-based marketing
• B2B marketing agency
• Enterprise ABM campaigns
• Demand generation services
• Lead generation services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. ABM Campaign Services: Full-service account-based marketing agency providing 1:1 and 1:Few campaign services, strategy, operations, and reporting. Revenue generated through professional services engagements with enterprise clients, including campaign execution, workshops, ongoing sales enablement, and support.
2. Demand Generation Services: Account-based demand generation and lead generation services targeting high-value enterprise accounts through omnichannel digital marketing approaches.
3. Consulting and Training: ABM Center of Excellence consulting, tech stack consulting, sales enablement training, and team augmentation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The ABM Agency is a full-service B2B marketing agency that plans, executes, and reports on enterprise account-based marketing campaigns. It sells tiered ABM campaign engagements (1:1, 1:Few, 1:Many, Pilot) along with strategy, operations, channel management, creative, platform management, and custom reporting services for global enterprise clients.

Product overview

The ABM Agency is a full-service B2B digital marketing agency specializing in enterprise account-based marketing. The agency operates as a tech-stack-agnostic service provider, not a software platform vendor, offering ABM services across three campaign tiers: 1:Many, 1:Few, and 1:1 ABM campaigns, complemented by specialized offerings including ABM Velocity (AI-augmented rapid campaign deployment), AI Agent Optimization, and GEO services. Services span strategic (GTM strategy, sales enablement, ABM Center of Excellence), operational (MarTech integration, creative production, platform management), and reporting (360-degree account reporting, revenue attribution, custom dashboards) domains. The agency partners with major ABM platforms including Demandbase, 6sense, and PathFactory while offering custom reporting dashboard solutions that integrate data from Bombora and Google Analytics into client-native environments or proprietary ABM Agency dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 ABM Campaigns Hyper-personalized account-based marketing targeting single high-value enterprise accounts with bespoke strategies, customized messaging based on deep research, and deep engagement across all touchpoints. For enterprise B2B sales organizations.
• 1:Few ABM Campaigns Targeted account-based marketing strategies against a select group of 5–15 high-potential accounts that share similar characteristics, challenges, or market conditions, combining personalization with economies of scale. For enterprise B2B sales organizations.
• ABM Pilot Campaigns Entry-level ABM offering enabling organizations new to account-based marketing to launch proven strategies and pilot campaigns within 21 days. For enterprise clients beginning their ABM journey.
• 1:Many ABM Account-based marketing campaigns targeting broader audiences, extending ABM principles to larger account segments while maintaining personalization at key touchpoints. For enterprise clients seeking scaled ABM coverage.
• Account-based Demand Generation Demand generation strategies integrated with ABM approaches to create awareness and interest among target accounts before direct sales engagement, using targeted advertising, content marketing, and thought leadership. For enterprise B2B marketing teams.
• Account-based Lead Generation Lead generation services focused on high-value target accounts within the ABM framework, generating qualified leads that progress efficiently through the sales pipeline. For enterprise B2B sales and marketing organizations.
• ABM Velocity AI-augmented ABM solution that builds fully personalized 1:1 campaigns in 2 weeks, enabling enterprises to reach all target accounts without leaving any behind. Incorporates generative AI capabilities for rapid campaign personalization. For enterprise clients seeking accelerated ABM campaign deployment.
• Full GTM Strategy Comprehensive go-to-market strategy development including market analysis, competitive positioning, and integrated launch planning for ABM programs. For enterprise organizations developing or refreshing their go-to-market approach.
• Full Tech Stack Analysis

Quantifiable outcome

• 60% of manufacturing companies implementing ABM report 10% increase in revenue within first year
• +3 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• DemandbasecoreTechnology or IntegrationABM Agency partners with Demandbase as one of their preferred ABM technology platforms for campaign execution, account targeting, and platform management.
• 6sensecoreTechnology or IntegrationABM Agency integrates with 6sense for predictive analytics and account intelligence to identify and target high-value accounts in the buying journey.
• PathFactorycoreTechnology or IntegrationABM Agency utilizes PathFactory for content personalization and engagement tracking across target accounts.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Demandbase: Demandbase is the largest standalone ABM platform and increasingly bundles agency and managed services for enterprise customers. It is both a technology partner to ABM Agency and a broader incumbent competitor that can displace specialist agencies with platform-led services.
• 6sense: 6sense is a leading predictive ABM and intent-data platform that also offers professional and managed services. It competes with ABM Agency at the enterprise tier while serving as one of its key technology partners.

Direct peers

• DemandGen International: DemandGen International is a full-service B2B agency specializing in ABM, demand generation, and content for enterprise technology clients. It is a directly comparable ABM-led agency with similar target buyers and service catalog.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency with deep ABM specialization, serving mid-market and enterprise tech clients. It competes head-to-head for ABM program design, execution, and sales enablement engagements.
• Terminus (Momentum ABM): Terminus (now Momentum Account-Based Marketing) operates a combined ABM platform and managed-services agency targeting enterprise B2B accounts. It directly competes with ABM Agency on the agency-services side while also being a platform alternative for the same enterprise buyers.
• Forge Business Empowerment: Forge Business Empowerment is a specialist B2B ABM and demand-generation agency focused on enterprise clients. It offers comparable 1:1 and 1:Few campaign execution and is a direct agency competitor for similar technology and industrial buyers.
• B2B Marketing (UK): B2B Marketing is a specialist ABM and demand-generation agency serving enterprise B2B clients, with comparable services across 1:1, 1:Few, and demand generation. It is a close agency-only peer with overlapping methodologies and buyer personas.

Emerging players

• Madison Logic: Madison Logic provides an ABM platform with account-based advertising and intent, and offers agency services layered on top. It overlaps with ABM Agency on enterprise ABM execution while bringing a distinct technology stack.
• MRP (now Prelytix by Demandbase): MRP Prelytix is an enterprise ABM platform with an integrated agency motion, focused on complex B2B sales cycles. It overlaps directly with ABM Agency's enterprise 1:1 and 1:Few positioning while bringing proprietary technology.
• Altify: Altify (now part of Upland Software) delivers account-based sales and marketing software with partner-led services for enterprise ABM programs. It competes for the same enterprise ABM engagements with a more software-centric approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theabmagency
• LinkedInlinkedin.com/company/abmagency
• Xtwitter.com/TheABMAgency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABM Agency