Digital White Space

What Digital White Space does

Digital White Space is a privately held, for-profit creative services firm headquartered in Melbourne, Australia, founded in 2012. The company markets itself as a provider of marketing strategy, digital development, communications planning, graphic design, and videography services, positioning as a small generalist agency likely serving local Australian SMB and mid-market clients across branding, content, and digital execution needs.

The firm operates with a lean team of 1-10 employees, consistent with a boutique studio model where principals personally deliver client work. The service portfolio spans the full creative-services stack: strategy (marketing and communications planning), execution (graphic design and videography), and digital build-out (digital development), suggesting project-based and retainer engagements rather than productized offerings. No proprietary technology, platforms, frameworks, or SaaS products are disclosed.

There is no public information on funding, ownership, leadership, client roster, pricing, partnerships, geographic footprint beyond Melbourne, awards, or financial performance. The company appears to compete in a highly fragmented Australian agency market where differentiation is typically talent-driven rather than platform-driven. The absence of disclosed data on revenue, headcount trends, or pipeline means the firm's current commercial trajectory cannot be assessed from available evidence.

Name

Digital White Space

Legal name

Ex Animo

Website

https://digitalwhitespace.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital White Space is a privately held, Melbourne-based boutique creative agency founded in 2012 that provides marketing strategy, digital development, communications planning, graphic design, and videography services to Australian SMB and mid-market clients.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Marketing strategy services
• Digital development services
• Graphic design services
• Videography services
• Communications planning

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Branding and Marketing: Ex Animo generates revenue through professional services engagements including branding, strategic marketing, website development, social media management, content development, and paid advertising services. The agency operates on a project-based and retainer model typical of marketing consultancies, providing specialized expertise across brand strategy, creative design, and digital execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Digital White Space is a small Melbourne-based marketing and communications consultancy that delivers marketing strategy, digital development, communications planning, graphic design, and videography services to business clients. Offerings span strategic planning through to creative execution, including brand-aligned digital builds and multimedia content production, packaged as discrete specialist engagements rather than as a single product.

Product overview

Ex Animo is a consultancy offering integrated marketing and communications services as a unified portfolio of specialized offerings. Their core services include Branding (brand strategy, rebranding, brand positioning), Strategic Marketing (marketing strategy services), Website Development (website design, mobile applications), Social Media (strategy and management), Content Development (videography, photography), and Paid Advertising. These services are positioned as specialized, customer-centric offerings where experts focus on mastering one key aspect rather than providing generic full-service agency capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Marketing strategy services covering strategic marketing planning, positioning, and campaign direction for business clients across sectors such as hospitality, healthcare, real estate, wellness, professional services, technology, and agriculture.
• Digital Development Digital development services encompassing website and digital platform build-out as part of the agency's digital execution offering for business clients.
• Communications Planning Communications planning services supporting brand-aligned messaging, campaign planning, and audience communications for business clients.
• Graphic Design Graphic design services producing visual assets and brand-aligned design collateral for marketing and communications needs.
• Videography Videography services delivering video content production as part of the agency's content and creative offering for brand storytelling and marketing campaigns.

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Melbourne Digital Agency NetworkcoreChannel Partner/ Reseller/ DistributorEx Animo is an active member of the Melbourne Digital Agency Network, a collective of Melbourne-based digital agencies. This membership provides referral opportunities, collaborative project possibilities, and industry credibility within the Australian digital marketing ecosystem.

Scale indicators1 record

Broad incumbents

• DEPT: Global digital agency combining creative, technology, and data services across brand, marketing, and digital execution — directly comparable in service mix to Ex Animo but operating at significantly larger scale.
• The Brand Union (Superunion): Global brand consultancy (WPP network) with significant Australian presence offering brand strategy, identity, and integrated marketing — competes with Ex Animo for larger brand engagements while serving enterprise clients.
• R/GA: Global digital creative and experience design agency offering brand, digital product, and marketing services — comparable capability set, much larger scale, sets the benchmark for the digital creative agency category Ex Animo operates in.

Direct peers

• Thinkerbell: Australian-founded brand and creative consultancy headquartered in Melbourne with integrated branding, marketing, and digital capabilities — direct competitor for the same mid-market and boutique client base in the same geography.
• Affinity Agency: Australian creative and brand agency offering brand strategy, design, and digital services to mid-market clients — comparable in positioning, scale, and service portfolio to Ex Animo.
• The Royals: Melbourne-based brand strategy and creative agency offering brand positioning, identity, and integrated marketing services — closely aligned in size, geography, and service mix to Ex Animo.
• Hardhat: Melbourne digital creative agency offering brand, digital, and content services to a comparable mid-market client base — directly competitive for the same regional accounts.
• Bastion Brands: Australian brand strategy and creative consultancy with a similar specialization model in branding and integrated marketing, competing in overlapping sectors like healthcare, real estate, and lifestyle.
• KWP! Advertising: Adelaide-based creative advertising and brand agency with integrated brand, digital, and content capabilities serving similar SMB-to-mid-market Australian clients.

Emerging players

• We Are Social: Global social media-first creative agency with an Australian presence, offering social strategy, content development, and integrated brand work — overlapping with several of Ex Animo's core service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digwhitespace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital White Space