What Pegaso does

Pegaso Yachts (legal entity PEGASO Srl a Socio Unico) is an Italian yacht services company founded in 1991 and headquartered in Genoa, Italy. The firm operates across three service lines: charter brokerage to high-net-worth individuals, charter management for yacht owners seeking to offset ownership costs, and recurring yacht management covering compliance, insurance, classification society liaison, crew administration, and regatta support. Post a December 2019 restructuring — during which the Customer Care and Brokerage department was transferred to Southern Wind Shipyard — Pegaso has concentrated on charter operations and yacht management. The company is staffed by 15 professionals and operates with a single-member limited liability structure (Cap. Soc. €40,000) under Sole Director Andrea Micheli.

Its competitive base is the long-standing technical relationship with Southern Wind Shipyard, granting direct access to shipyard project and construction departments, construction rules, launch certificates, and supplier networks. Its managed charter fleet comprises nine Southern Wind sailing yachts ranging from the SW82 to the SW105 (24.86m to 32.27m), including SW82 AMMONITE 3, SW94 ARAGON, SW100DS FAR AND WIDE, SW100DS STARFALL, SW100RS FREEBIRD, SW102 FARFALLA, SW102 CROSSBOW, SW105RS KIWAYU, and SW105 SØRVIND. Weekly rates span €40,000 to €115,000 plus expenses under MYBA terms, with vessels chartered across the Mediterranean, Caribbean, and French Polynesia depending on season.

The business model combines transaction-based charter intermediation (commission on completed bookings), direct charter revenue where it operates its own fleet, recurring management fees from yacht owners, and occasional brokerage commissions on vessel sales (e.g., SW72 FAR BLUE at €1,100,000, SW102 CROSSBOW at €8,680,000). Go-to-market relies on a professional website, dedicated email channels for charter and yacht management queries, the international broker network, and direct participation in the world's leading yacht shows (Monaco Yacht Show, Cannes Yachting Festival, Palma Superyacht Show). Awards such as the World Superyacht Award 2015 (Quality & Value, SW102 FARFALLA) and World Sailing Award 2016 support the brand positioning in the superyacht segment.

Name

Pegaso

Legal name

PEGASO Srl a Socio Unico

Website

https://pegaso-yachts.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Pegaso Yachts is a Genoa-based yacht services firm, founded in 1991, providing charter brokerage, charter management, and yacht management exclusively for Southern Wind sailing superyachts, serving HNW charter clients and superyacht owners with a 15-person team.

Ownership category

akta.pro rank

Product category

Luxury Yacht Charter & Management Services

NAICS

Deep Sea Passenger Transportation (483112), Other Support Activities for Water Transportation (48839)

SIC

Water Transportation (4400)

akta.pro primary industry

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)

akta.pro secondary industry

Yacht & Recreational Boat Service & Refit (TLAKAKAD)

Keywords

• Yacht charter services
• Superyacht management
• Sailing yacht charter
• Yacht brokerage services
• Luxury yacht charter

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Charter Intermediation: Pegaso acts as central agent for yacht owners, promoting their vessels on the international charter market, processing enquiries, managing bookings, preparing contracts, and handling fund transfers. The company takes a commission on completed charter bookings.
2. Charter Fleet Management: Pegaso manages its own charter fleet of Southern Wind superyachts, earning revenue directly from charter fees charged to end customers. Pricing follows weekly rate cards with MYBA terms (plus expenses and applicable taxes).
3. Yacht Management Services: Recurring management fees from yacht owners for services including document compliance, insurance review, classification society liaison, crew management, and regatta support. Services are tailored to owner and captain needs.
4. Brokerage / Yacht Sales: Pegaso acts as central agent for yacht sales, facilitating transactions between buyers and sellers and earning commission on completed sales (e.g., SW72 FAR BLUE at €1,100,000, SW102 CROSSBOW at €8,680,000).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pegaso provides luxury sailing yacht charter services from its own fleet of 9 Southern Wind superyachts (SW82 to SW105) in the Mediterranean, Caribbean, and Pacific, and offers charter intermediation and full yacht management services for superyacht owners. The company handles everything from yacht selection and crew arrangement for charter guests, to marketing, booking, and fund management for owners who want to charter their vessel, to ongoing operational, regulatory, insurance, and crew administration under its Yacht Management service.

Product overview

Pegaso is a yacht charter and management services company founded in 1991, headquartered in Genoa, Italy. The company operates three core service offerings: Charter Services (helping clients find and book luxury sailing vacations), Charter Management (promoting and managing yachts on the charter market on behalf of owners), and Yacht Management (comprehensive operational and compliance services for yacht owners). Pegaso's charter fleet consists exclusively of Southern Wind sailing yachts, ranging from 24.86m to 32.27m in length, all available for luxury charter in the Mediterranean and Caribbean. The fleet includes SW94 ARAGON, SW82 AMMONITE 3, SW105RS KIWAYU, SW105 SØRVIND (launched 2022), SW102 FARFALLA, SW102 CROSSBOW, SW100RS FREEBIRD, SW100DS STARFALL, and SW100DS FAR AND WIDE. The company specializes in Southern Wind yachts due to its historical relationship with the shipyard, providing technical expertise and preferential supplier conditions for this brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Charter Services End-customer charter booking service helping clients find and reserve their ideal luxury sailing vacation, including yacht selection, crew arrangement, and itinerary planning across the Mediterranean and Caribbean.
• Charter Management Service for yacht owners that promotes their vessel on the international charter market, optimizes bookings, handles enquiries, prepares contracts, manages funds, and acts as central representative to brokers and clients, taking a commission on completed bookings.
• Yacht Management Comprehensive yacht management for superyacht owners covering document compliance, flag authority liaison, insurance review, classification society coordination, crew agreement management, and regatta support, with particular expertise in Southern Wind yachts.

Quantifiable outcome

• Pegaso maintains trustworthy relations with flag authorities of all Southern Wind boats and classification societies, ensuring smooth regulatory compliance for managed vessels.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Camper & Nicholsons InternationalminorChannel Partner/ Reseller/ Distributor · 7 September 2017Pegaso acted as joint central agent with Camper & Nicholsons International for the sale of SW78 OCEAN HORSE (ex Allsmoke). This was a one-time brokerage cooperation on a specific yacht transaction.
• Dahm InternationalminorChannel Partner/ Reseller/ Distributor · 6 September 2017Pegaso acted as joint central agent with Dahm International for the sale of BALTIC79 LADY G. This was a one-time brokerage cooperation on a specific yacht transaction.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Burgess: Global yacht brokerage, charter, and management house with a similar three-pillar service model to Pegaso. Burgess competes for the same HNW/UHNW charter clients and management mandates, though at significantly larger scale across multiple shipyards.
• Y.CO: Yacht sales, charter, management, and new construction services company with comparable service offering to Pegaso. Targets the same superyacht owner and charter clientele and is a direct competitor in the luxury sailing and motor yacht segment.
• Ocean Independence: Yacht charter, brokerage, and management company with a similar service mix. Directly competes with Pegaso for Mediterranean and Caribbean charter clients and yacht management mandates.
• Edmiston: Yacht sales, charter, and management company with a comparable service portfolio. Targets the same luxury sailing and motor yacht segment and is a direct competitor for charter and management business.
• Northrop & Johnson: Yacht brokerage, charter, and management services with a similar three-pillar model. Competes for the same UHNW customers and superyacht management mandates as Pegaso.
• International Yacht Collection (IYC): Yacht charter, sales, and management company competing for the same HNW clients and management contracts. Operates a similar model with international broker networks and seasonal charter repositioning.
• Merle Wood & Associates: Yacht brokerage and charter firm specializing in large yachts, with a similar focus on serving HNW buyers and charter clients. Comparable in operating model to Pegaso's brokerage and charter intermediation activity.
• Camper & Nicholsons International: Historic yacht charter, brokerage, and management firm with a similar Mediterranean base. Already a documented counterparty to Pegaso (joint central agent on SW78 OCEAN HORSE), directly competitive in the same charter and management value chain.
• Fraser Yachts: Global full-service yacht house offering charter, sales, and management. Provides direct competition to Pegaso for charter bookings and yacht management mandates across sailing and motor yacht segments.

Broad incumbents

• Southern Wind Shipyard: Manufacturer of all Pegaso-managed charter yachts and one of Pegaso's principal partners. As the shipyard absorbed Pegaso's Customer Care and Brokerage department in 2019, it is both a critical supplier and increasingly an adjacent competitor in new-build brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegaso