Scarab Jet

What Scarab Jet does

Scarab Jet, doing business as Rec Boat Holdings, LLC, manufactures luxury jet-propelled recreational boats from its facility in Cadillac, Michigan, and is a wholly-owned brand within Groupe Beneteau's Boat Division. The company's product line spans nine series (165 through 285) and approximately 24 model configurations, offered in SE, LX and LX WAKE trims, with an Open Series (235 Open, 255 Open) extended into the center-console fishing segment. Scarab's hulls are built around the Rotax 4-TEC jet propulsion platform supplied by BRP, complemented by Scarab-specific features such as the iNR (idle/neutral/reverse) system and a Touch Screen Command Center, with manufacturer-suggested pricing running from roughly $41,000 to $180,000. The boats are NMMA- and USCG-certified, use premium materials, and carry a multi-year limited warranty.

Scarab serves recreational boaters and water-sports enthusiasts — particularly wake-surfing and, increasingly, bay/coastal fishing buyers — through a worldwide authorized dealer network rather than direct-to-consumer sales. Go-to-market is dealer-led, with a separate US/Canada and international website, online Build & Price and Request a Quote tools for early-funnel engagement, and a consumer financing program through Synchrony Bank to lower purchase friction at the dealer counter. Its operational model is that of a specialty brand inside a diversified boat conglomerate: it shares parts procurement, dealer operations, compliance and back-office functions with sister brands in the Groupe Beneteau portfolio (10 brands, 200+ models, 7,000+ employees globally), while retaining independent product planning, branding and Cadillac-based manufacturing.

Name

Scarab Jet

Legal name

Rec Boat Holdings, LLC

Website

https://scarabjetboats.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Scarab Jet manufactures luxury jet-propelled recreational boats (nine series, ~24 configurations, ~$41K–$180K), based in Cadillac, Michigan. A wholly-owned subsidiary of Groupe Beneteau, it sells globally through an authorized dealer network to recreational boaters and water-sports enthusiasts.

Ownership category

akta.pro rank

Product category

Recreational Jet Boats

NAICS

Ship and Boat Building (33661), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Jet boats
• Recreational boats
• Wake boats
• Boat manufacturing
• Water sports boats

Headquarters

HQ city

Cadillac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Boat Sales: Scarab generates revenue through the sale of new jet boats. Prices range from approximately $41,405 NAP for the 165 SE base model to $180,455 for the 285 LX WAKE. Financing is available through Synchrony Bank with rates from 8.99% to 13.99% APR.
2. Financing Services: Scarab partners with Synchrony Bank to offer financing options to customers. Program minimum amount financed is $10,000 with 0%-10% down payment required. Rates based on credit approval criteria.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Scarab Jet designs and manufactures a complete lineup of recreational jet-powered boats (Rec Boat Holdings, LLC d/b/a Scarab Jet), ranging from a 16-foot entry-level bowrider to a 28-foot flagship runabout, including dedicated wake-sport and center-console configurations. Every model is powered exclusively by Rotax 4-TEC jet propulsion (no exposed propellers), paired with proprietary Scarab features such as the Intelligent Neutral and Reverse (iNR) electronic docking system and an optional Touch Screen Command Center helm display. The boats are sold through an independent authorized dealer network using transparent Nationally Advertised Price (NAP) pricing.

Product overview

Scarab Jet manufactures a comprehensive lineup of jet-powered recreational boats under the Rec Boat Holdings parent company (d/b/a Scarab Jet, part of Groupe Beneteau). The product portfolio consists of nine boat series ranging from 16-foot entry-level models (165 Series) to 28-foot yacht-class vessels (285 Series), available in standard, LX, and LX WAKE trim levels. Key product lines include the traditional bow boats (165 through 285 Series) and center console Open Series (235 Open and 255 Open) designed for fishing applications. All boats feature Rotax 4-TEC jet propulsion engines paired with proprietary technologies including the Intelligent Neutral and Reverse (iNR) electronic shifting system and optional Touch Screen Command Center helm displays. The company operates from Cadillac, Michigan, with manufacturing backed by a lifetime structural warranty and comprehensive component coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• 165 Series Jet Boats Entry-level single engine jet boats, 16 feet in length, designed for compact recreational boating.
• 195 Series Jet Boats Compact single engine jet boats, 19 feet in length, offering enhanced features for small group outings.
• 210 Series Jet Boats Mid-size single engine and twin engine jet boats, 21 feet in length, including wake sport configurations.
• 215 Series Jet Boats 21-foot twin engine jet boats with wake capabilities and various trim levels.
• 235 Series Jet Boats 23-foot twin engine jet boats featuring wake edition packages and multiple configuration options.
• 255 Series Jet Boats 25-foot twin engine jet boats with wake features and advanced helm technology.
• 285 Series Jet Boats Flagship 28-foot twin engine jet boats designed as yacht-class watercraft with premium features.
• 235 Open Series Jet Boats 23-foot center console twin engine jet boats designed for fishing and open-deck water activities.
• 255 Open Series Jet Boats 25-foot center console twin engine jet boats with enhanced fishing and watersport capabilities.
• Scarab Jet Build & Price Configuration Tool Online Build & Price tool on the Scarab Jet website enabling customers to configure boat color, options, and power packages and submit their build to a local authorized dealer for a quote.

Quantifiable outcome

• Lifetime limited warranty on structural components of hull and deck - transferable to second owner
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BRP (Bombardier Recreational Products) - RotaxcoreTechnology or IntegrationBRP provides Rotax 4-TEC jet propulsion engines exclusively for Scarab boats. The Rotax 4-TEC engine is the foundational technology enabling Scarab's jet propulsion performance advantages. Over 800,000 Rotax 4-TEC engines are in operation globally. The partnership includes 3-year/480-hour warranty coverage.
• Groupe BeneteaucoreStrategic or Co-development PartnerScarab is a brand under Rec Boat Holdings, LLC, which is part of Groupe Beneteau - the boating industry's global market leader. Groupe Beneteau's Boat Division provides 10 brands including Beneteau, Jeanneau, Lagoon, Prestige, CNB, Monte Carlo Yachts, Four Winns, Glastron, Wellcraft, and Scarab, offering over 200 recreational boat models globally. Groupe Beneteau employs over 7,000 people in France, United States, Poland, Italy, Brazil and China.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chaparral Boats: Independently-owned recreational boat manufacturer with overlapping bowrider, deck boat, and sport boat lineup. Competes with Scarab across mid-tier recreational segments.
• Bayliner: Mass-market recreational boat brand competing with Scarab's entry-level 165/195 series in the small recreational bowrider category at comparable price points.
• Wellcraft: Sister brand under Groupe Beneteau's Rec Boat Holdings. Overlaps with Scarab's center console fishing-oriented Open Series in the offshore/recreational fishing category.
• Glastron: Sister brand under Groupe Beneteau's Rec Boat Holdings, sharing manufacturing footprint in Cadillac, MI. Competes in the entry-to-mid-tier recreational bowrider and runabout segments.
• Malibu Boats: Premium wake sports boat manufacturer competing directly with Scarab's LX WAKE trims. Comparable in price range, target customer (water sports enthusiasts), and dealer-led go-to-market.
• Four Winns: Sister brand under Rec Boat Holdings/Groupe Beneteau, also manufactured in Cadillac, Michigan. Competes with Scarab across overlapping bowrider and deck boat segments at similar price points.
• Sea-Doo (BRP): BRP's recreational jet boat brand using the same Rotax 4-TEC jet propulsion technology as Scarab. Direct head-to-head competitor in the jet boat category across overlapping price points and use cases.
• MasterCraft Boat Holdings: Premium performance wakeboat and runabout manufacturer, competing with Scarab's higher-end LX and WAKE trims in the wake sports and luxury recreational segments.
• Yamaha WaveRunner/jet boats: Yamaha's recreational jet boat line using jet propulsion technology with comparable horsepower and feature sets. Competes directly with Scarab in entry-to-mid-tier recreational jet boat segments.

Broad incumbents

• Sea Ray (Brunswick): Mass-market premium recreational boat brand owned by Brunswick Corporation with broader portfolio across sport boats, cruisers, and yachts. Competes with Scarab in premium recreational segments as a larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ScarabBoats
• YouTubeyoutube.com/user/ScarabBoatsTV
• Facebookfacebook.com/ScarabBoats
• Instagraminstagram.com/ScarabBoats
• LinkedInlinkedin.com/company/scarab-jet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarab Jet