What Rick Ware Racing does

Rick Ware Racing (RWR) is a privately held, founder-owned motorsports organization founded in 1995 by third-generation racer Rick Ware and his wife Lisa Ware, headquartered in Mooresville, North Carolina. The organization competes simultaneously across seven racing disciplines: the NASCAR Cup Series, the NHRA Mission Foods Drag Racing Series Top Fuel class, Progressive American Flat Track (AFT), the FIM World Supercross Championship (WSX), the zMAX CARS Tour Pro Late Model series, the IHRA Stock Car Series, and the eNASCAR Coca-Cola iRacing Championship. Across these programs, RWR runs more than 125 events annually spanning 26 states and 7 countries. Core racing technology spans 12,000-horsepower Top Fuel dragsters, NASCAR Cup stock cars, twin-cylinder SuperTwins motorcycles, 250cc and premier-class supercross machinery, and purpose-built Late Model stock cars on paved ovals.

RWR's business model is sponsorship-led, generating revenue through corporate partnership agreements in which brands receive on-vehicle branding, experiential activations at racetracks, hospitality access, and cross-discipline marketing exposure across multiple racing series. Pricing is not publicly disclosed; partnership agreements are custom and tiered (primary, associate, marketing partner) based on scope and exposure. The organization markets partners' brands through organic social media channels (Facebook, Instagram, X, YouTube), the NASCAR Digital Media Network, racetrack events, and earned media from race coverage. Notable technical personnel include competition director Tommy Baldwin, veteran NHRA tuner Rob Flynn, and crew chief Jim Oberhofer, with championship-winning drivers such as Tony Schumacher (NHRA), Briar Bauman (AFT SuperTwins), Max Anstie (WSX SX2), and Shane McElrath contributing competitive performance.

Recent strategic activity centers on a multi-year technical alliance with Chevrolet and Richard Childress Racing for the 2026 NASCAR Cup Series, the addition of Tony Schumacher for a full-time NHRA Top Fuel campaign in 2026, anchor sponsorship from Rocket Doctor AI across the portfolio, and continued geographic and discipline expansion. RWR's championships include the 2019-2020 LMP2 Asian Le Mans Series, 2022 WSX 250cc class title, 2024 AFT 450 Singles class title, and 2025 CARS Tour Pro Late Model owners' championship.

Name

Rick Ware Racing

Legal name

Rick Ware Racing

Website

https://wareracing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Rick Ware Racing is a privately held, multi-discipline motorsports organization founded in 1995 that competes across seven racing series including NASCAR Cup, NHRA Top Fuel, American Flat Track, World Supercross, and CARS Tour, serving corporate sponsors with year-round cross-discipline brand exposure across 26 states and 7 countries.

Ownership category

akta.pro rank

Product category

Motorsports Racing Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsports racing
• NASCAR competition
• Motorsports sponsorship
• Multi-discipline racing
• Racing event marketing

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sponsorship and Partnership Revenue: Rick Ware Racing generates revenue through sponsorship agreements with corporate partners who receive branding visibility across the team's entries in multiple racing series. Partners include primary sponsors, associate sponsors, and marketing partners who gain exposure to diverse racing audiences domestically and internationally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rick Ware Racing is a multi-discipline motorsports organization that fields racing teams in NASCAR Cup Series, NHRA Top Fuel drag racing, Progressive American Flat Track, FIM World Supercross Championship, zMAX CARS Tour, and eNASCAR. The organization sells sponsorship and brand-exposure packages to corporate partners, offering visibility across more than 125 races annually in 26 states and 7 countries. Its core product is motorsports competition providing cross-promotional marketing reach across four-wheel and two-wheel racing disciplines.

Product overview

Rick Ware Racing is a diversified motorsports organization that competes across multiple racing disciplines. The portfolio consists of six core racing programs: a NASCAR Cup Series stock car team, an NHRA Top Fuel dragster team, a Progressive American Flat Track motorcycle team, a CARS Tour Late Model team, an FIM World Supercross Championship motorcycle team, and an eNASCAR sim racing team. These programs collectively compete in over 125 races annually across 26 states and seven countries, providing sponsors with multi-discipline marketing and activation opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Cup Series Team Full-time NASCAR Cup Series racing team competing in the premier level of stock car racing with a 38-race schedule featuring superspeedways, intermediate ovals, short tracks, and road courses.
• NHRA Top Fuel Dragster Team Top Fuel dragster racing program competing in the NHRA Mission Foods Drag Racing Series, featuring 12,000-horsepower dragsters that accelerate from zero to more than 330 mph in less than four seconds.
• Progressive American Flat Track Team Progressive American Flat Track racing team competing in the premier professional motorcycle racing series in the United States, featuring the SuperTwins division with purpose-built twin-cylinder machines.
• CARS Tour Series Team Late Model stock car racing team competing on the zMAX CARS Tour and IHRA Stock Car Series, featuring high-powered purpose-built stock cars on paved ovals for grassroots motorsports development.
• FIM World Supercross Championship Team FIM World Supercross Championship team competing globally with off-road motorcycle racing in stadium tracks across multiple continents, featuring premier WSX and WSX 250cc class divisions.
• eNASCAR Coca-Cola iRacing Series Team Sim racing team competing in the eNASCAR Coca-Cola iRacing Championship Series, the premier sim racing league sanctioned by NASCAR featuring virtual drivers competing for a share of a $500,000 total purse.

Quantifiable outcome

• RWR won the 2025 CARS Tour Pro Late Model owners' championship in the team's first season competing in the series
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major, core and standard.

• Graphics615majorGTM or Marketing Partner · 20 July 2026Official printing partner of Tennessee Titans has joined RWR as a major associate partner across all racing series. Graphics615 will leverage the partnership to build a franchising model.
• Rocket Doctor AImajorGTM or Marketing Partner · 12 June 2026AI-powered healthcare technology company serves as anchor partner across RWR's portfolio. Rocket Doctor AI will be primary partner for Cody Ware's No. 51 Chevrolet in 11 races in 2026 and primary partner for Clay Millican for 4 NHRA events. Partnership aims to promote AI-powered virtual healthcare services.
• FinTekk APmajorGTM or Marketing Partner · 12 June 2026Corporate finance advisory firm that has been making direct investments and consulting for companies for nearly 30 years. Works alongside RWR to support Rocket Doctor AI expansion initiatives in markets hosting major motorsports events.
• ChevroletcoreTechnology or Integration · 8 December 2025Multi-year partnership with Chevrolet includes a technical alliance with Richard Childress Racing (RCR) where RWR will use engines prepared by ECR Engines. RWR's NASCAR Cup Series operation switched to Chevrolet in 2026, aligning with the winningest manufacturer in series history.
• Richard Childress RacingcoreTechnology or Integration · 8 December 2025Technical alliance partner in RWR's switch to Chevrolet. RCR provides technical support and collaboration for NASCAR Cup Series competition.
• Super.commajorGTM or Marketing PartnerPartner mentioned in RWR's 'World Tour' announcement as supporting the team's diverse motorsports portfolio. Super.com helps RWR maintain a presence every month of the year except January.
• American Communications ConstructionmajorGTM or Marketing PartnerTexas-based telecommunications company serves as primary partner for Tony Schumacher's No. 15 Top Fuel dragster for all 20 NHRA events. Partnership launched at the U.S. Nationals and extends through the NHRA season finale.
• ClubMXcoreStrategic or Co-development PartnerCollaboration between ClubMX and Rick Ware Racing for FIM World Supercross Championship. ClubMX provides machines and training while RWR provides infrastructure for WSX competition.
• Parts PlusmajorGTM or Marketing PartnerAuto parts supplier partner displayed on RWR vehicles across NASCAR and other series.
• Arby'smajorGTM or Marketing PartnerRestaurant chain partner that extended from NHRA to NASCAR Cup Series (Cody Ware's No. 51) and to WSX with multiple riders representing Arby's globally.
• Costa OilstandardGTM or Marketing PartnerOil change service partner included in RWR's partner portfolio.
• CRCstandardGTM or Marketing PartnerChemical products company listed as RWR partner.
• Lincoln WeldersstandardGTM or Marketing PartnerWelding equipment manufacturer partner supporting RWR.
• Mighty Fire BreakermajorGTM or Marketing PartnerSafety product partner featured on Clay Millican's Top Fuel dragster and Cody Ware's NASCAR entries.
• Schaefferoil.comstandardGTM or Marketing PartnerLubricant products partner in RWR's portfolio.
• Wix FiltersstandardGTM or Marketing PartnerAutomotive filtration products partner.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hendrick Motorsports: Premier multi-car NASCAR Cup Series team fielding four full-time Chevrolet entries. Directly comparable to RWR as a NASCAR Cup competitor pursuing OEM (Chevrolet) technical alliances and corporate sponsorship revenue, though at significantly larger scale.
• Team Penske: Multi-series racing organization competing in NASCAR Cup Series, IndyCar, and IMSA. Directly comparable to RWR's multi-discipline business model and sponsorship-driven revenue structure, with substantially greater resources and a more diversified racing portfolio.
• Joe Gibbs Racing: Multi-car NASCAR Cup Series and Xfinity Series team with deep sponsor relationships across consumer brands. Directly comparable to RWR as a NASCAR-focused organization reliant on primary and associate sponsorship dollars.
• Richard Childress Racing: NASCAR Cup and Xfinity Series team that is now RWR's technical alliance partner. Directly comparable to RWR as a Chevrolet-aligned NASCAR organization; recent alliance formalizes an operational relationship between the two teams.
• Chip Ganassi Racing: Multi-series racing organization competing in NASCAR Cup and IndyCar with sponsorship-led revenue model. Directly comparable to RWR's diversified motorsports portfolio and brand-activation value proposition for partners.
• Front Row Motorsports: Multi-car NASCAR Cup Series team with similar scale tier to RWR and recent expansion into additional racing properties. Closely comparable as an independent, sponsor-driven NASCAR team of similar size that has been active in the team's competitive tier.
• Stewart-Haas Racing: NASCAR Cup Series and Xfinity Series team fielding multiple Ford entries. Directly comparable to RWR as a NASCAR-focused team reliant on primary sponsorship economics, though at a larger competitive scale.
• John Force Racing: Long-standing NHRA team fielding multiple Funny Car and Top Fuel entries. Directly comparable to RWR's NHRA Top Fuel program in terms of sponsorship-driven revenue model and corporate partner activation, with significantly longer NHRA heritage.

Broad incumbents

• Andretti Autosport: Multi-discipline motorsports organization competing in IndyCar, Formula E, and other series. Broadly comparable to RWR as a diversified motorsports platform pursuing sponsor activation across multiple racing series.
• McLaren Racing: Global multi-series motorsports organization competing in Formula 1, IndyCar, Formula E, and Extreme E. Broadly comparable to RWR's diversified motorsports business model and global sponsor activation thesis, though at vastly larger scale and with Formula 1 as a flagship property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RickWareRacing
• YouTubeyoutube.com/@RWRTV
• Facebookfacebook.com/rickwareracing
• Instagraminstagram.com/rickwareracing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rick Ware Racing