ALLFM 96.9

What ALLFM 96.9 does

ALL FM 96.9 is a community radio station licensed in Greater Manchester, broadcasting on 96.9 MHz from Levenshulme. It is operated by ALL ARTS & MEDIA, a registered charity (Charity Number 1168695) and is led by a small core team of four staff: Director Ed Connole, Engineer Phil Edmonds, Finance Manager Paul Simon, and Radio Trainer Jane Goetzee. The station's programming is delivered through FM broadcast, online streaming, and podcast distribution via Mixcloud, reaching approximately 14,000 regular listeners according to a University of Manchester study.

The station's product surface extends beyond conventional radio broadcasting. It offers structured training programmes, formal advertising packages (£250–£999 per campaign), and show sponsorship at £10–£25 per show. It has also developed heritage content products, including the Gorton Tank oral history project funded by the Heritage Fund. The station's operations are supported by a volunteer base of over 100 active contributors, which underpins both its programming capacity and community engagement model.

ALL FM's revenue model is a hybrid of charitable grants, listener donations, and commercial income. Funding sources include the UK Government, The Ireland Funds, and the Heritage Fund, alongside institutional partnerships with the University of Manchester, Manchester City Council, and the Greater Manchester Combined Authority (GMCA). The station has been recognized with the Queen's Award for Voluntary Service (2020) and has won Station of the Year at the National Community Radio Awards in both 2019 and 2024. Its geographic focus is Greater Manchester.

Name

ALLFM 96.9

Legal name

ALL ARTS & MEDIA

Website

https://allfm.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ALL FM 96.9 is a community radio station broadcasting from Levenshulme, Manchester, on 96.9 FM and online. Operated by the charity ALL ARTS & MEDIA, it serves Greater Manchester with locally produced programming, training, podcasts, and heritage content, supported by 100+ volunteers and institutional grants.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Community radio broadcasting
• FM radio station
• Volunteer radio training
• Podcast production
• Community media

Headquarters

HQ city

Levenshulme

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: Charitable donations from listeners and supporters to fund community radio operations
2. Advertising: On-air advertising packages for community organisations and small businesses, with rates from £250 for 14-day campaigns
3. Show Sponsorship: Sponsorship packages for specific shows, with pricing from £10-25 per show depending on contract length

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

ALL FM 96.9 is a community radio station broadcasting live on 96.9 FM frequency and online streaming, featuring programming produced and presented by trained volunteers for the diverse communities of Manchester. The station complements its broadcast with radio and podcasting training programs for new volunteers, paid advertising and sponsorship packages for local organisations and businesses, and community heritage projects such as the Gorton Tank Oral History initiative.

Product overview

ALL FM 96.9 is a community radio station operating as a single unified offering centered on its live FM broadcast at 96.9 MHz and online streaming service. The station's core product is community radio broadcasting, supported by complementary services including radio and podcasting training programs, on-air advertising packages, show sponsorship opportunities, and the Gorton Tank oral history heritage project. The station serves the diverse communities of Manchester through volunteer-produced programming.

Differentiator

Problem solved

Functional benefit

Products and services

• ALL FM 96.9 Radio Broadcast Community radio station broadcasting live on 96.9 FM frequency and via online streaming, featuring programming produced and presented by trained volunteers serving diverse communities across Manchester.
• Radio and Podcasting Training Training services offered to individuals, community groups, and organizations to learn radio presenting and podcast production skills, with the goal of enabling people to go live on air.
• On-Air Advertising Radio advertising package where adverts are played every hour for 14 days (252 plays total) targeting the Manchester community audience. Priced at £250 for a 14-day campaign.
• On-Air and Website Advertising Package Combined advertising package including on-air spots plus banner ads on the station website, which averages around 7,000 hits per month. Priced at £350 for a 14-day campaign.
• Annual Broadcast Sponsorship Full calendar year advertising package with a minimum of 3 ads per day for £999, including quarterly ad re-recording options.
• Show Sponsorship Packages Sponsorship options for specific shows ranging from one-month to one-year packages, featuring promotional plays at beginning, end, and mid-show positions. Pricing ranges from £10 to £25 per show depending on contract length.
• Gorton Tank Oral History Project Heritage Fund-supported project documenting the oral histories and industrial heritage of the former Gorton Tank locomotive works, producing podcasts and radio broadcasts.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Manchester City CouncilcoreStrategic or Co-development PartnerListed as a partner organisation on ALL FM's website, indicating collaboration and support for community broadcasting initiatives.
• Greater Manchester Combined AuthoritycoreStrategic or Co-development PartnerListed as a partner organisation, supporting community radio initiatives across Greater Manchester.
• Forever ManchestercoreStrategic or Co-development PartnerPartner organisation supporting community initiatives, with a Forever Manchester Radio Show mentioned in news.
• WEAminorStrategic or Co-development PartnerListed as a partner organisation on ALL FM's website.
• LW (Lawrence Wood)minorStrategic or Co-development PartnerListed as a partner and employer partner on ALL FM's website.
• Inspired TaskforceminorStrategic or Co-development PartnerPartner in the Gorton Tank heritage project, helping document the history of the former locomotive works.
• Gorton Visual ArtsminorStrategic or Co-development PartnerPartner in the Gorton Tank heritage project, contributing to community arts and local history documentation.
• University of ManchesterminorStrategic or Co-development PartnerConducted a study showing ALL FM 96.9 has 14,000 regular listeners in Manchester.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rinse FM: UK community-rooted radio station (now with FM and online streaming). Comparable community-licensed, volunteer/presenter-led radio with strong urban audience focus and similar monetisation mix.
• Radio Regen: Manchester-area organisation supporting community radio stations across the North West. Direct comparable: operates in the same regulatory/licensing space and supports the same community-station ecosystem as ALL FM.
• Desi Radio: London community radio station serving South Asian / multilingual communities. Comparable as a community-radio licensee serving diaspora and minority-language audiences.
• Unity Radio: Manchester-based community radio station targeting urban and multicultural audiences. Closest direct comparable: same city, same community-radio licence category, overlapping audience of diverse Manchester communities.
• Reprezent 107.8 FM: London community radio station focused on young people and underrepresented communities. Closely comparable volunteer-led, training-focused community-radio model targeting diverse audiences.

Regional players

• Switch Radio: Birmingham community radio station. Comparable volunteer-driven, multicultural community-radio model in a different UK urban market.
• Sheffield Live: Community radio station serving Sheffield, UK. Comparable business model (community radio, volunteer presenters, donations/advertising revenue) in a different city; useful for regional benchmarking.
• Ujima Radio: Bristol-based community radio station serving Black and minority ethnic communities. Comparable volunteer-led, community-focused model serving underrepresented audiences in another UK city.

Others

• Mixcloud: Audio-on-demand platform used by ALL FM for podcast catch-up distribution. Adjacent infrastructure partner rather than a competitor; relevant for understanding the platform dependency of ALL FM's on-demand content.

Broad incumbents

• BBC Radio Manchester: Public-sector incumbent local radio broadcaster serving Greater Manchester. Comparable in audience reach and local-news/community remit but operates at vastly greater scale with public funding rather than donations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allfm
• Facebookfacebook.com/ALLFM
• Instagraminstagram.com/allfmradio
• LinkedInlinkedin.com/company/allfm-96.9

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLFM 96.9