What VMP Performance does

VMP Performance (legal entity VMP Tuning, Inc.) is a privately held, vehicle-parts retailer and integrator specializing in aftermarket forced-induction upgrades and custom ECU tuning for Ford vehicles, operating from a single facility in New Smyrna Beach, Florida since 2001. The company's core offering is a vertically integrated supercharger package: VMP-branded twin-screw supercharger kits built on Eaton TVS rotor technology, paired with in-house custom tune files and supported by VMP's own heat exchangers, intercoolers, throttle bodies, fuel systems (e.g., DW 400 dual-pump return-style), intake manifolds (Leviathan line), and ancillary parts. Four head-unit generations (Gen2R, Gen3R, Odin, Gen6) reflect ongoing R&D on airflow, port geometry, and intercooling, with one patent-pending airflow technology (Leviathan Turbo Hat) and a CARB Executive Order (E.O. D-846-1) covering the Street Intercooler Upgrade.

The customer base is a vertical of Ford performance enthusiasts: Mustang owners across S197, S550, and S650 generations including GT500, Cobra, and Boss variants; Ford F-150/Raptor EcoBoost and 5.0L owners; and Terminator Cobra owners maintaining aging supercharged platforms. VMP sells through its own e-commerce storefront (vmpperformance.com), phone and email sales, walk-in retail at the New Smyrna Beach facility, and an active wholesale/dealer channel for VMP-branded products. Custom remote email tuning across five tiers (Level 1 NA stock through Level X engine swaps, plus Roush-specific at $1,000) is delivered on a 7-10 business day cadence with up to six months of datalogging support; tune files are explicitly non-transferable, creating post-sale service continuity. Pricing sits at the premium end of the segment, with complete supercharger kits in the $8,999-$10,399 range and supporting components from approximately $30 for a boost-reference adapter up to $2,200 for a plug-and-play return-style fuel system. Products are sold for off-road/competition use; California-bound tuning and performance part orders are auto-refunded.

The business is currently concentrated on Ford platforms, with one US-based headquarters, no disclosed external funding, and a reported employee count of 11-50. Distribution is the manufacturer's website plus wholesale and multi-brand reselling of Magnuson and Whipple superchargers. Marketing relies on the e-commerce site, email newsletter, an annual on-site open house, and a content library of install guides and videos rather than paid social. No M&A activity, leadership changes, or restructuring events are disclosed in the source material.

Name

VMP Performance

Legal name

VMP Tuning, Inc.

Website

https://vmpperformance.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

VMP Performance (VMP Tuning, Inc.), founded 2001 and based in New Smyrna Beach, Florida, designs, sells, and tunes Eaton TVS supercharger kits and supporting performance parts (cooling, fueling, intake) primarily for Ford Mustang, F-150, and Shelby platforms via its own e-commerce storefront, with in-house custom ECU tuning and wholesale distribution.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Performance Parts

NAICS

Pump and Compressor Manufacturing (33391)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Aftermarket superchargers
• Custom ECU tuning
• Forced induction kits
• Automotive performance parts
• Ford Mustang upgrades

Headquarters

HQ city

New Smyrna Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Supercharger Kits and Components: Sale of complete supercharger kits (Gen 6, Odin, Gen3R, Gen2R), supercharger head units, and supercharger components including pulleys, belt drives, idlers, and hardware. Kits range from $8,999 to $10,399 and include custom tune files.
2. Custom Tuning Services: Remote/email-based custom ECU tuning across five levels (Level 1, 2, 3, X, and Roush-specific). Includes tune files, datalogging support, and tune revisions. Tune delivery 7-10 business days. Datalogging support available up to 6 months after file delivery.
3. Performance Parts: Sale of VMP-branded and third-party performance parts including cooling systems (heat exchangers, intercoolers, degas bottles), fueling systems (fuel pumps, rails, injectors), throttle bodies, intake manifolds, and engine components.
4. Tuning Hardware Devices: Sale of SCT X4 tuning devices (preloaded with tunes for Ford vehicles) and HP Tuners credits/interfaces for custom tuning applications.
5. Wholesale/Distribution: Wholesale inquiries accepted for VMP brand superchargers and other products sold through dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

VMP Performance designs, manufactures, and sells aftermarket TVS-based supercharger kits (Gen 6, Gen3R, Odin), in-house custom ECU tuning services at five levels, and a complete supporting ecosystem of performance components including fuel systems, heat exchangers, intercoolers, throttle bodies, intake manifolds, and replacement parts for Ford Mustang, F-150, and Shelby GT500/Cobra platforms. The company also distributes third-party tuning hardware (SCT X4, HP Tuners) and operates primarily through its own e-commerce storefront and walk-in facility in New Smyrna Beach, Florida.

Product overview

VMP Performance is a performance automotive parts company specializing in TVS superchargers, custom tuning, and supporting performance components primarily for Ford Mustang and F-150 vehicles. Their product portfolio consists of three main pillars: (1) Supercharger Systems including the Gen 6 3.0L, Gen3R, and legacy Odin supercharger kits along with head unit upgrades; (2) Custom Tuning Services offering five levels of remote email tuning (Level 1 through Level X) for stock to extremely modified vehicles; and (3) Supporting Performance Components including fuel systems, heat exchangers, intercoolers, throttle bodies, intake manifolds (Leviathan line), and replacement parts. The company also distributes third-party tuning hardware (SCT X4, HP Tuners devices) and consumables. Their products are designed for off-road and competition use only.

Differentiator

Problem solved

Functional benefit

Products and services

• VMP Gen 6 3.0L Supercharger Kit Complete supercharger kit featuring front-inlet twin-screw supercharger with dual-core dual-pass intercooler, fuel system components, intake components, belt drive components, cooling system, and VMP custom tune file. Designed for '15-'25 Mustang GT 5.0L vehicles, delivering 350+ rwhp gains over stock.
• VMP Gen3R Head Unit Upgrade Performance supercharger head unit upgrade for '11-'17 Coyote 5.0L engines with VMP or Roush kits. Uses Eaton 2.65L TVS rotors with Stage 2 port geometry, capable of 700-1250+ rwhp at 12-25+ psi boost.
• VMP Odin Supercharger Kit Supercharger kit for 2018+ Mustang Coyote 5.0L featuring Eaton TVS 2.65 rotors, front inlet, independent overhead intercoolers, and blow-up design.
• VMP Leviathan Lower Intake Manifold Lower intake manifold for Gen1, Gen2, and Gen3 Coyote engines featuring air-to-water intercooling. Available in 3/4", 1", or -20 AN ORB inlet/outlet configurations, with VMP-SUC050 intercooler brick.
• VMP Leviathan Turbo Hat Turbo hat for GT500 and Coyote platforms featuring patent-pending airflow technology from the Apex Predator Supercharger Lid Upgrade. Adapts GT500 lower intake manifolds to turbo builds on Gen 1, 2, and 3 Coyote, Voodoo, and Predator engines.
• VMP Custom ECU Tuning Service (Levels 1-3 and Level X) Remote/email-based custom ECU tuning delivered in 7-10 business days, with five priced tiers: Level 1 ($299.99) for naturally aspirated stock/light-mod vehicles; Level 2 ($399.99) for NA mild bolt-ons; Level 3 ($699.99) for forced induction, heavy mods, nitrous, Shelby GT500, Cobra, and Roush applications; Level X ($899.99) for extreme builds and engine swaps; plus Roush-specific tuning ($1,000). Includes tune file delivery and datalogging support for up to 6 months after file delivery.
• SCT X4 Flash Tuning Device Hardware tuning device distributed by VMP for Ford vehicles, preloaded with SCT tune files. Required hardware companion for many VMP custom tuning services.
• HP Tuners RTD4 Interface HP Tuners Remote Tuning Device distributed by VMP. Supports '24+ Mustang and '21+ F-150 applications. Requires HP credits for vehicle licensing.
• VMP Plug and Play Return Style Fuel System Complete plug-and-play dual pump return-style fuel systems for '11-'17 and '18+ Mustang GT applications. Supports 1100+ rwhp, E85 and race gas compatible, includes dual DW 400 fuel pumps and custom wiring harness.
• VMP Dual-Fan Triple Pass Heat Exchanger Triple pass heat exchanger with dual 11-inch fans, 13-inch tall core, and plug-and-play harness. Designed for sustained road-course performance in high ambient temperatures. Compatible with Whipple, Kenne Bell, Roush, Magnuson, and Edelbrock superchargers on '15+ Mustang and '07-'12 GT500.
• VMP Street Intercooler Upgrade Intercooler core upgrade for '07-'14 GT500 and '11-'17 Coyote. Features 13 cooling rows versus 12 stock, 1" in/out ports, 8% airflow increase, 12% core volume increase, and 16 FPI lanced offset core. 50-State Legal under CARB E.O. D-846-1.
• VMP 163R Super Monoblade Throttle Body High-performance throttle body for '15-'17 Coyote with 163 sq in blade surface area, designed for 1000+ rwhp applications using VMP/Roush rear-inlet superchargers.
• VMP Boost-Lok Supercharger Gasket Seal Premium lower intake-to-supercharger gasket seal for GT500 and Coyote engines. Double-hump design prevents fold-over in high-boost conditions; red FKM Viton fluoroelastomer construction. Direct replacement for Ford gasket 7R3Z-9H486-AA.
• VMP/Eaton Supercharger Oil Synthetic supercharger oil in 115mL bottle. Required for warranty coverage on VMP, Roush, Edelbrock, Harrop, and Ford/Chevy Eaton superchargers.
• VMP Bosch Brushless Intercooler Pump Upgrade Kit Upgraded brushless intercooler pump with plug-and-play harness, providing double the flow rate of stock pumps (8+ GPM versus 4.5 GPM). Direct replacement for stock applications.
• VMP Upgraded Supercharger Belt Tensioner Heavy-duty belt tensioner for '11+ 5.0L Coyote, providing 20% more tension than stock. Precision-machined billet aluminum construction designed to resolve slipping and broken belts in high-boost applications.
• VMP 3.4" 6-Rib Supercharger Pulley Supercharger pulley for 2011+ 5.0L Mustang TVS kits. 3.4 inch (88mm) size producing approximately 13 psi boost with VMP Gen3 TVS. Black anodized aluminum.

Quantifiable outcome

• 350+ rwhp gain over stock on '15-'17 Mustang GT 5.0L with Gen 6 3.0L Supercharger Stage 3 Kit
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• HP Tuners: HP Tuners provides tuning software and hardware interfaces (MPVI4, RTD4) for Ford vehicles. VMP resells HP Tuners devices and uses their platform for custom tuning, making them an enabling partner and adjacent competitor in the ECU tuning ecosystem.
• SCT Performance: SCT Performance manufactures the SCT X4 tuning device that VMP sells preloaded with Ford tunes. They are a comparable peer in the ECU tuning ecosystem and an enabling partner in VMP's tuning service delivery model.

Broad incumbents

• Ford Performance Parts: Ford Performance Parts is the OEM-adjacent performance division selling Ford-branded performance parts, including supercharger kits and tuning. They are a comparable peer for OEM-backed Ford performance upgrades, though typically at lower power levels than VMP's aftermarket offerings.
• Edelbrock: Edelbrock is a broad incumbent in the automotive performance aftermarket offering superchargers, intake manifolds, and supporting components. They overlap with VMP in Ford supercharger kits and parts breadth but operate at significantly larger scale and a wider portfolio.

Direct peers

• Whipple Superchargers: Whipple manufactures supercharger kits for Ford Mustang and F-150 applications including the Gen 6 3.0L Stage kits that VMP itself distributes. They compete head-to-head with VMP in forced induction and share customer overlap, evidenced by VMP's cross-listing of Whipple kits.
• BBK Performance: BBK Performance is an aftermarket performance parts manufacturer specializing in cold air intakes, throttle bodies, headers, and fuel system components for Ford Mustang and F-150. They overlap directly with VMP's intake manifold, throttle body, and fueling categories.
• Magnuson Superchargers: Magnuson Superchargers (formerly Magnacharger) produces supercharger kits for Ford applications including Mustang GT and F-150 trucks. VMP distributes Magnuson kits alongside its own, making them both a channel partner and a direct competitor in the same customer segment.
• Roush Performance: Roush Performance builds Ford Mustang supercharger kits and performance parts with deep brand recognition in the same enthusiast customer base as VMP. Their supercharger lineup (Stage 1-3) directly competes with VMP's Gen 6 and Gen3R kits for the same S550/S197 Coyote buyer.
• Kenne Bell: Kenne Bell manufactures twin-screw superchargers for Ford Mustang and other performance vehicles. They directly compete with VMP's Eaton TVS-based kits in the high-horsepower forced induction segment targeting Coyote and GT500 platforms.
• ProCharger: ProCharger is a leading manufacturer of centrifugal superchargers for Ford Mustang, F-150, and other performance vehicles. They are a direct competitor in the forced induction aftermarket with comparable kit pricing and an established dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vmpperformance
• LinkedInlinkedin.com/company/vmp-performance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VMP Performance