Jelly Modern Doughnuts

What Jelly Modern Doughnuts does

Jelly Modern Doughnuts is a privately held, Calgary-based gourmet doughnut bakery that handcrafts and sells preservative-free doughnuts made from organic and locally sourced ingredients. The company operates two physical points of presence in Calgary, Alberta: a flagship bakery café at 100 1414 8 Street SW (open seven days a week) and a vendor booth at the Calgary Farmer's Market (Thursday through Sunday). Customers can also place orders through a Shopify-powered e-commerce site for weekday pickup or scheduled delivery.

The product range centers on handcrafted doughnuts in full-size and three-bite formats, sold individually ($3.50-$3.95 CAD), by the dozen ($38.95-$54.95 CAD), or in packs of 16 three-bites ($52.95 CAD), with gluten-sensitive and seasonal varieties extending the assortment. The portfolio is broadened by gift-oriented SKUs — celebration boxes with ribbons, stickers, and personalized cards, e-gift cards in $15-$100 CAD denominations, and an annual 'Doughnuts For A Year' subscription at $440 CAD — alongside coffee and bundled 'Coffee Break' packages for events. Pricing is set in Canadian dollars with pay-as-you-go unit pricing for most SKUs and annual billing for the subscription.

The go-to-market is direct-to-consumer and geographically narrow: physical retail in Calgary plus a Shopify storefront for local pickup and weekday delivery (no weekend delivery). Marketing relies on organic social (Instagram, X, Facebook), an email newsletter, and earned media from celebrity and press features. Revenue is not publicly disclosed, no funding has been raised, and the business operates as a founder-owned independent retailer with 11-50 employees.

Name

Jelly Modern Doughnuts

Legal name

Jelly Modern Doughnuts

Website

https://jellymoderndoughnuts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jelly Modern Doughnuts is a Calgary-based, privately held gourmet doughnut bakery that handcrafts preservative-free doughnuts from organic, locally sourced ingredients and sells them through two Calgary retail locations, a Shopify e-commerce site, gift cards, and an annual subscription.

Ownership category

akta.pro rank

Product category

Specialty Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Donut Shops (THAFAGAE)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Gourmet doughnut bakery
• Handcrafted artisan doughnuts
• Celebration gift boxes
• Coffee and pastries
• Specialty bakery products

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Doughnut and Pastry Sales: Primary revenue from handcrafted gourmet doughnuts sold in various sizes (single, half dozen, dozen) and formats (full size, three-bite). Products include regular, gluten-sensitive, and seasonal varieties. One-time purchase model at point of sale or via online ordering for pickup.
2. Coffee and Beverage Sales: Sale of coffee and beverage products including Jelly Drip Coffee for 12 To-Go and combo coffee break packages with doughnuts. One-time product purchases.
3. Gift Cards: E-Gift Cards sold in denominations of $15, $25, $50, and $100 CAD. Delivered via email with instructions for redemption at checkout. No additional processing fees.
4. Recurring Gift Subscription: 'Doughnuts For A Year' product offering monthly delivery of one dozen or 16 three-bite size doughnuts for 12 months, presented in a gift box with occasion cards. This represents a recurring revenue opportunity through a pre-paid gift subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jelly Modern Doughnuts is a Calgary-based gourmet doughnut bakery that handcrafts preservative-free raised yeast doughnuts from organic and local ingredients, including scratch-made glazes, icings, fillings, and handmade marshmallows. The company sells full-size and three-bite doughnuts, gluten-sensitive options, celebration boxes, seasonal occasion doughnuts, coffee bundles, e-gift cards, and an annual 'Doughnuts For A Year' subscription gift. Products are distributed through two Calgary retail locations and a direct-to-consumer e-commerce platform.

Product overview

Jelly Modern Doughnuts is a gourmet doughnut bakery offering hand-crafted, preservative-free doughnuts made with local and organic ingredients. The product portfolio includes: core doughnut offerings in full-size and three-bite sizes (available individually, in dozens, or in packs of 16); specialty products including gluten-sensitive doughnuts and Stampede-themed mini doughnuts; celebration gift boxes with ribbon, sticker, and personalized cards for birthdays, holidays, and special occasions; coffee and doughnut bundled products for events; and subscription-style gift products like the annual 'Doughnuts For A Year' package. The company also offers E-Gift Cards in multiple denominations. All products are hand-crafted on-site using traditional raised yeast dough, scratch-made glazes, icings, fillings, and handmade marshmallows, with eco-friendly packaging and bamboo materials in their modern bakery café. The business operates through a Shopify e-commerce platform with delivery services (excluding weekends) and pickup options at their Calgary flagship location and Calgary Farmer's Market.

Differentiator

Problem solved

Functional benefit

Products and services

• Dozen Full Size Gourmet Doughnuts A dozen full-sized handcrafted gourmet doughnuts with custom flavour selection or Jelly pick (assorted flavours), priced from $45.75 CAD. For consumers and gifting occasions.
• Single Full Size Gourmet Doughnut Individual full-sized handcrafted gourmet doughnut priced at $3.95 CAD, for personal consumption or sampling.
• Single Three-Bite Size Doughnut Single three-bite-sized gourmet doughnut priced at $3.50 CAD, a smaller portion option for personal enjoyment.
• 16 Three-bite Size Doughnuts Pack of 16 three-bite-sized doughnuts with Jelly Pick (assorted flavours) or custom flavour selection, priced at $52.95 CAD. For sharing or small events.
• Half Dozen Gluten-Sensitive Doughnuts Six gluten-sensitive doughnuts priced at $25.50 CAD, catering to consumers with gluten sensitivities.
• Dozen Three-bite Gourmet Doughnuts A dozen three-bite gourmet doughnuts with custom flavour selection or Jelly Pick, priced from $38.95 CAD. Includes optional card, ribbon, and sticker.
• Dozen Celebration Box Gift box containing one dozen gourmet doughnuts with ribbon, sticker, and choice of card, priced at $54.95 CAD. For birthday, event, and special occasion gifting.
• 3-bite Celebration Box Celebration box containing 16 three-bite doughnuts with ribbon, sticker, and choice of card, priced at $57.95 CAD. For special occasion gifting.
• Doughnuts For A Year Annual doughnut subscription gift including whimsical occasion cards and presentation box, with monthly delivery of one dozen or 16 three-bite doughnuts, priced at $440.00 CAD.
• Jelly Gourmet Coffee Break Full Size to Go Coffee and full-size gourmet doughnuts bundle for 12 people with Jelly Pick (assorted) or custom selection, priced at $68.95 CAD. For office events and meetings.
• Jelly Three Bite Coffee Break to Go Coffee and 16 three-bite doughnuts combo package for events, priced at $70.25 CAD.
• Jelly Drip Coffee for 12 To-Go Organic drip coffee packaged for 12 servings with cups, lids, sugar, stir sticks, milk and cream included, priced at $25.95 CAD.
• E-Gift Card Digital gift card delivered by email with redemption instructions, available in $15, $25, $50, and $100 CAD denominations with no additional processing fees.
• Stampede Cinnamon Sugar Mini Doughnuts Five cinnamon sugar mini doughnuts as a Calgary Stampede seasonal favourite, priced at $6.50 CAD.
• Happy Birthday Doughnut Birthday-themed seasonal doughnut with ribbon, sticker and personalized card.
• Happy Easter Doughnut Easter-themed seasonal doughnut with ribbon, sticker and personalized card.
• Happy Dad's Day Doughnut Father's Day-themed seasonal doughnut with ribbon, sticker and personalized card.
• Happy Mom's Day Doughnut Mother's Day-themed seasonal doughnut with ribbon, sticker and personalized card.
• Love Doughnut Valentine's Day/love-themed seasonal doughnut with ribbon, sticker and personalized card.
• New Baby Doughnut New baby celebration-themed seasonal doughnut with ribbon, sticker and personalized card.
• Merci Pink Doughnut Merci (thank you) themed pink doughnut with ribbon, sticker and personalized card.
• Merci BW Doughnut Merci (thank you) themed black and white doughnut with ribbon, sticker and personalized card.
• Merry Christmas Doughnut Christmas-themed seasonal doughnut with ribbon, sticker and personalized card.
• Happy Haunting Doughnut Halloween-themed seasonal doughnut with ribbon, sticker and personalized card.
• Congratulations Doughnut Congratulations-themed seasonal doughnut with ribbon, sticker and personalized card, priced at $7.95 CAD.
• Happy Friday Doughnut Friday-themed seasonal doughnut with ribbon, sticker and personalized card.
• Coffee and Doughnuts Collection Combined offering of organic Jelly Drip Coffee with cups, lids, sugar, stir sticks, milk and cream alongside assorted doughnut packs, for office meetings and small events.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Chinook HoneyminorOthersLocal honey supplier providing organic/local ingredients for Jelly Modern Doughnuts' products. Supports the company's commitment to sourcing from local suppliers.
• Lund's OrganicminorOthersLocal organic ingredient supplier for Jelly Modern Doughnuts' products. Part of the company's commitment to organic and local sourcing.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Federal Donuts: Federal Donuts is a Philadelphia-based gourmet donut and fried chicken concept operating a small fleet of retail stores. It is directly comparable to Jelly in offering premium handcrafted donuts as the core product in a multi-location retail format.
• Voodoo Doughnut: Voodoo Doughnut is a Portland-originated premium/artisan doughnut chain that built a cult brand through novelty flavors, celebrity attention, and giftable packaging. It is directly comparable to Jelly Modern Doughnuts as a similarly positioned gourmet donut brand with strong media cachet and retail-led distribution.
• Stan's Donuts: Stan's Donuts is a Chicago-based premium doughnut and coffee shop known for handcrafted small-batch donuts. It is directly comparable to Jelly as a gourmet donut café offering similar pricing, retail format, and coffee pairing strategy.
• Sidecar Doughnuts: Sidecar Doughnuts is a Southern California premium doughnut shop focused on small-batch, seasonal, handcrafted donuts and coffee. It mirrors Jelly's positioning as a chef-driven, premium-priced gourmet donut retailer serving a local urban market.
• Doughnut Plant: Doughnut Plant is a New York-based artisan doughnut shop known for proprietary recipes and small-batch craftsmanship. It is directly comparable to Jelly as a premium single-brand donut retailer emphasizing handcrafted quality and unique flavors.
• Blue Star Donuts: Blue Star Donuts is a Portland-based gourmet donut shop serving chef-driven brioche-style donuts. It is directly comparable to Jelly through its premium positioning, handcrafted methodology, and similar price-to-quality positioning.

Regional players

• Honey Dew Donuts: Honey Dew Donuts is a New England regional donut chain with strong local brand recognition. It is comparable to Jelly as a regional donut retailer with multi-location retail and similar product offerings, though operating in a different geography.

Broad incumbents

• Tim Hortons: Tim Hortons is Canada's largest QSR chain with nationwide distribution of donuts, coffee, and baked goods. It is a broad incumbent directly comparable to Jelly through the same product category and Canadian market overlap, but with mass-market pricing and scale.
• Dunkin': Dunkin' is a large North American donut and coffee chain. It is a broad incumbent comparable to Jelly through overlapping product category and coffee-donut pairings, but operates at a vastly larger scale and mass-market positioning.
• Krispy Kreme: Krispy Kreme is a global doughnut chain with broad retail and wholesale distribution. It is a broad incumbent comparable to Jelly through overlapping product category (doughnuts) and Canadian retail presence, though at a vastly larger scale and mass-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jellymodern
• Facebookfacebook.com/jellymoderndoughnuts
• Instagraminstagram.com/jellymodern
• LinkedInlinkedin.com/company/jelly-modern-doughnuts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jelly Modern Doughnuts