Doughnut Plant
- Company typePrivate
- Founded1994
- HeadquartersLong Island City, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Doughnut Plant firmographics
Firmographics- Name
- Doughnut Plant
- Legal name
- Doughnut Plant
- Website
- https://doughnutplant.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Doughnut Plant industry classification
Industry- Product category
- Artisanal Doughnuts & Coffee
- NAICS
- Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Donut Shops (THAFAGAE)
- akta.pro secondary industry
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)
Keywords
Where Doughnut Plant is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Doughnut Plant business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Doughnut Sales: Direct sales of handcrafted doughnuts through 5 company-owned retail locations in NYC, including yeast-raised, cake, filled, vegan, and gluten-free varieties. Also includes coffee and beverages.
- Online Ordering & Delivery: Same-day pickup and local delivery throughout NYC via order.doughnutplant.com platform. Orders placed for ASAP or advance scheduling up to a week ahead.
- Nationwide Shipping: Cake doughnuts shipped nationwide through Goldbelly marketplace partnership. Original yeast and square filled doughnuts only available in-person.
- Catering & Custom Orders: Catering services for events including corporate orders, weddings, special occasions. Custom options include letter doughnuts, Ripples, mini cake doughnuts. Requires 72-hour advance notice.
- Loyalty/Rewards Program: Rewards program offering discounted delivery fees, earn loyalty on every order, and exclusive notice of new menu items and specials. Available via app or web registration.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Doughnut Plant product offering
Product offeringCore offering
Doughnut Plant is the original gourmet doughnut maker, handcrafting artisanal doughnuts by hand every day since 1994. It produces yeast-raised, cake, filled, sourdough-leavened vegan, and gluten-free doughnut varieties, all made from scratch with no preservatives, artificial flavorings, or eggs, alongside small-batch specialty coffees. Products are sold through five company-owned NYC retail locations, an in-house online ordering platform for same-day pickup and local delivery, nationwide shipping of cake doughnuts via Goldbelly, and catering services for events.
Product overview
Doughnut Plant is a New York City-based artisanal doughnut and coffee company founded in 1994. The core product offering centers on handcrafted doughnut varieties—Yeast Doughnuts, Cake Doughnuts, Filled Doughnuts (including the iconic Square-Filled variety), Sourdoughnuts™, and Gluten-Free Cake Doughnuts—all made fresh daily with all-natural, vegetarian, and egg-free ingredients. This doughnut portfolio is complemented by small-batch roasted specialty coffees (House Blend, 379 Espresso, Kinni Village Rwanda, Limmu Kossa Ethiopia) and supplementary services including catering, custom orders (letter doughnuts, Ripples, mini doughnuts), a loyalty rewards program, same-day local delivery/pickup, nationwide shipping via Goldbelly, SMS order updates and marketing, and gift cards. The company operates five retail locations across Manhattan, Brooklyn, and Queens, and holds Kosher certification from IKC International Kosher Council.
Differentiator
Problem solved
Functional benefit
Companies that use Doughnut Plant
Customer profileSegments4 records
Ideal customer profiles3 records
Doughnut Plant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Doughnut Plant partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GoldbellycoreGoldbelly is a marketplace for shipping artisanal and gourmet food products nationwide. Through this partnership, Doughnut Plant's cake doughnuts are available for nationwide shipping. Original yeast and square-filled doughnuts are not shipped as they are best experienced fresh in person.
- BentoBoxcoreBentoBox operates the Doughnut Plant website and online ordering platform (order.doughnutplant.com). Provides CMS, e-commerce functionality, and SMS marketing services powered by BentoBox technology.
- IKC International Kosher CouncilcoreIKC provides Kosher certification for Doughnut Plant. All doughnuts are certified Kosher Dairy; Vegan Sourdoughnuts are certified Kosher Pareve. Certification is valid through December 31, 2026, for all year excluding Passover.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Doughnut Plant competitors and assessment
Company assessmentDirect peers
- Voodoo Doughnut: Portland-originated gourmet donut chain with multiple U.S. locations, known for quirky flavors, cult brand following, and premium artisanal positioning — directly comparable to Doughnut Plant in product, customer, and category pioneer narrative.
- Stan's Donuts: Chicago-based gourmet donut and coffee shop founded by a James Beard-recognized pastry chef; multi-location, premium artisanal positioning closely mirrors Doughnut Plant's craft, quality, and experiential retail model.
- Blue Star Donuts: Portland-based gourmet donut maker focused on brioche-style donuts, small-batch production, and premium ingredients — overlapping directly with Doughnut Plant's scratch-made, all-natural artisanal positioning.
- Peter Pan Donut & Pastry Shop: Iconic NYC donut shop established in 1953 with a single Greenpoint storefront and cult following — directly comparable to Doughnut Plant as a long-standing, single-city, artisanal donut destination competing for the same NYC customer.
- Carlo's Bakery: Famous Hoboken/NYC bakery known for cakes, pastries, and celebrity-driven brand exposure; competes with Doughnut Plant for NYC tourist, catering, and special-occasion bakery dollars.
- Dominique Ansel Bakery: NYC-based James Beard award-winning patisserie known for the Cronut and other category-defining pastry innovations — directly comparable to Doughnut Plant on innovation-led, premium NYC bakery positioning and tourism-driven traffic.
- Levain Bakery: NYC-based specialty bakery that scaled from a single uptown storefront to a multi-location national brand known for a hero product (famous cookies) — comparable to Doughnut Plant on small-batch NYC craft origin and tourism-led retail expansion.
- Federal Donuts: Philadelphia-based gourmet donut and fried chicken concept with a handful of locations; small-batch, premium, chef-driven positioning directly comparable to Doughnut Plant's artisanal, multi-location urban model.
Broad incumbents
- Krispy Kreme: Global publicly-traded donut chain with thousands of locations; broadly competes with Doughnut Plant in the same product category and overlaps on coffee + donuts occasions, but at a mass-market price and scale.
- Dunkin': One of the largest U.S. donut and coffee chains with thousands of locations nationwide; competes for the same everyday coffee-and-donut occasion as Doughnut Plant but at a fundamentally different price, scale, and convenience proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Doughnut Plant social profiles
Digital presenceDoughnut Plant compliance and trust
Trust signalCompliance2 records
Doughnut Plant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doughnut Plant leadership team
Management profileNumber of profiles
Profiles1 record
Doughnut Plant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doughnut Plant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doughnut Plant
What does Doughnut Plant do?
Doughnut Plant is the original gourmet doughnut maker, handcrafting artisanal doughnuts by hand every day since 1994. It produces yeast-raised, cake, filled, sourdough-leavened vegan, and gluten-free doughnut varieties, all made from scratch with no preservatives, artificial flavorings, or eggs, alongside small-batch specialty coffees. Products are sold through five company-owned NYC retail locations, an in-house online ordering platform for same-day pickup and local delivery, nationwide shipping of cake doughnuts via Goldbelly, and catering services for events.
Is Doughnut Plant a public or private company?
Doughnut Plant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doughnut Plant founded?
Doughnut Plant was founded in 1994. It employs 51 to 100 people.
Where is Doughnut Plant based?
Doughnut Plant is headquartered in Long Island City, United States, in the North America region.
How does Doughnut Plant make money?
Five revenue lines are on record. Retail Doughnut Sales are the primary driver. The others are online Ordering & Delivery, nationwide Shipping, catering & Custom Orders and loyalty/Rewards Program.
Who are Doughnut Plant's main competitors?
Direct peers on record are Voodoo Doughnut, Stan's Donuts, Blue Star Donuts, Peter Pan Donut & Pastry Shop, Carlo's Bakery, Dominique Ansel Bakery, Levain Bakery and Federal Donuts. Broad incumbents are Krispy Kreme and Dunkin'.
Does Doughnut Plant have an API?
No public API is recorded for Doughnut Plant.
What industry is Doughnut Plant in?
Doughnut Plant's product category is Artisanal Doughnuts & Coffee. Its primary akta.pro industry code is THAFAGAE, Donut Shops, with a secondary code of THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains). Its NAICS code is 445291 and its SIC code is 2050.