What Gameset does

Gameset monetizes through professional services — agency fees for campaign design, influencer management, and ongoing brand servicing — on a custom, non-publicly-disclosed quote basis. Its go-to-market is sales-led and direct-to-enterprise, targeting large brands seeking to reach modern consumers who are difficult to engage through traditional channels. Customer logos span beer (Warka), FMCG (Hochland), food delivery (Pyszne.pl), consumer electronics (Philips), recruitment (Pracuj.pl), construction (Erbud), mobile gaming (Candivore/Match Masters), and nonprofit (Greenpeace), indicating a horizontal segmentation approach with primary use case being brand entry into gaming/esports. Distribution is augmented by LTTM group referrals and the agency has self-reported 999 creator collaborations, billions of creator video views, and 50 industry awards (including 13 Cannes Lions) as of 2022.

Name

Gameset

Legal name

Grupa Lifetube Sp. z o.o.

Website

https://gameset.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Gaming Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Gaming marketing agency
• Esports influencer marketing
• Brand gaming campaigns
• Creator collaboration management
• Gaming content strategy

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Professional Services: Gameset generates revenue through professional agency fees for comprehensive gaming marketing campaigns, influencer collaboration management, and ongoing brand servicing in the gaming space.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Gameset is a B2B gaming marketing agency that plans and executes full-cycle marketing campaigns for brands seeking to reach audiences through gaming and esports. Its work spans strategy, gaming influencer selection and coordination, in-game branded experiences (e.g., custom Fortnite maps, Minecraft world builds), esports tournament activations, and ongoing brand presence management across Twitch, YouTube, TikTok, and major game titles.

Product overview

Gameset is a gaming marketing agency that does not operate as a unified software product or platform. Its offering consists of three core service areas: (1) Efektywna kampania – comprehensive gaming campaign execution focused on measurable effectiveness; (2) Współpraca z influencerami – selection and coordination of gaming influencers for brand promotion; and (3) Stała obsługa marki – strategic brand presence development in gaming with ongoing campaign management. The agency operates as part of LTTM (Grupa Lifetube), the largest video and influencer marketing group in Poland, and serves clients across Central and Eastern European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Efektywna kampania (Effective Campaign) End-to-end gaming marketing campaign service that plans and executes a complete campaign in gaming based on the client's business goals, with a focus on measurable effectiveness and audience engagement. Targeted at enterprise and mid-market brands seeking to enter or activate in gaming/esports.
• Współpraca z influencerami (Influencer Collaboration) Service selecting appropriate gaming content creators to promote a client's product or service, and coordinating the collaboration end-to-end. Targeted at brands looking to leverage gaming influencers/creators as part of their marketing mix.
• Stała obsługa marki (Ongoing Brand Management) Service that develops a brand's long-term presence strategy in gaming and then executes and continually develops various activities. Targeted at brands seeking a sustained, strategic gaming marketing presence rather than one-off campaigns.

Quantifiable outcome

• 50 industry awards including 13 Cannes Lions, 5 Effie Awards, 4 D&AD Awards
• +5 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LTTM / Grupa LifetubecoreStrategic or Co-development PartnerGameset is a brand owned by Grupa Lifetube Sp. z o.o., the largest video and influencer marketing group in Poland. LTTM provides group-wide scale, cross-selling opportunities, and institutional support for Gameset's gaming marketing operations.

Scale indicators25 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Anzu: In-game advertising platform that places programmatic ads inside games and esports broadcasts. An adjacent incumbent that monetizes the same gaming attention Gameset sells through influencer-led campaigns.
• Bidstack: In-game advertising technology company enabling brands to place ads within video games. Operates one layer below Gameset — the supply side of gaming attention — making it a comparable but adjacent participant in the gaming marketing value chain.
• Publicis Groupe: Global advertising holding company with a dedicated gaming practice (e.g., Publicis Sport & Entertainment, Leo Burnett gaming). A broad incumbent that increasingly competes for the same enterprise gaming marketing budgets Gameset targets, particularly on multi-market RFPs.
• Enthusiast Gaming: Publicly listed gaming media and esports company owning assets like Luminosity and OverwatchWire, with a content and influencer marketing arm. A broader incumbent offering gaming marketing solutions alongside media properties, versus Gameset's pure agency model.

Direct peers

• Wild: Sweden-based creative agency with a dedicated gaming practice delivering influencer and content-led campaigns for global brands. Closely comparable to Gameset as a specialized gaming marketing agency serving enterprise clients across Europe.
• Amplify: Creative-led agency with a strong gaming and entertainment practice, running influencer-driven brand campaigns on Twitch, YouTube and social platforms. Comparable to Gameset in combining award-winning creative with platform-agnostic gaming execution.
• PlayerTwo: Gaming marketing agency that connects brands with creators and gaming audiences across platforms like Twitch and YouTube. Directly comparable to Gameset in mission, model and target buyer (enterprise brands seeking gaming audience access).
• Gameinfluencer: Gaming influencer marketing platform and agency operating across multiple European markets, brokering creator campaigns for brands. Comparable to Gameset as a specialist intermediary between brands and gaming creators in EMEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjr2YZpBNfTOJGK6-qgUEAA
• Facebookfacebook.com/gameset.co
• LinkedInlinkedin.com/company/17930229

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gameset