What Amplify does

Amplify is a Sydney-headquartered creator marketing agency founded in 2016 that designs and executes end-to-end creator-driven campaigns for enterprise and mid-market brands. Its service portfolio covers campaign strategy and execution, mobile-first production, always-on content management, paid media amplification, and commerce-driven creator partnerships, delivered through an in-house team of 150+ employees and a network of 31,500+ activated creators across 38+ countries. Notable enterprise clients include Google, HBO Max, Spotify, Binance, Canva, Tinder, and Head & Shoulders, with flagship campaigns such as the HBO Max White Lotus Season 3 APAC launch (49.5M+ video views) and the Binance "Anywhere, Anytime" activation (388M+ impressions across 10 markets).

The company's technology layer is CreatorVerse, an AI-powered creator marketing platform that combines agency expertise with in-house efficiency for creator matching, campaign management, and performance analytics. There is no public or partner-facing API, and the platform appears to function as a self-serve surface layered on top of Amplify's bespoke service delivery rather than as a standalone SaaS product.

Commercially, Amplify operates as a B2B professional services agency with bespoke, non-publicly-priced contracts tailored to each brand's campaign scope. The go-to-market is a hybrid model combining enterprise direct sales for brand clients (with "Let's Chat" CTAs and consultative outreach) and a community-led motion for recruiting creators via the website's "Join Us" channel. Revenue is generated through creator campaign services, with no disclosed pricing tiers or productized packages. The company has bootstrapped its 9-year operating history and 4-office international footprint (Sydney, Singapore, Manila, Los Angeles) without any disclosed external funding rounds.

Name

Amplify

Legal name

Amplify

Website

https://thisisamplify.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Amplify is a Sydney-based creator marketing agency serving enterprise brands globally. It delivers end-to-end creator campaigns, production, paid media, and commerce services through a 31,500+ creator network and its CreatorVerse AI platform across 38+ countries.

Ownership category

akta.pro rank

Product category

Creator Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

akta.pro secondary industries

Influencer Media Buying & Paid Amplification (BPAFABAK), Creator Management & Talent Representation (BPAFAHAB)

Keywords

• Creator marketing services
• Influencer marketing agency
• Video production services
• Paid media management
• Talent management

Headquarters

HQ city

Rosebery

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creator Campaign Services: Amplify earns revenue by providing full-service creator marketing to brands, including campaign strategy, execution, creator matching, production, paid media, and commerce solutions. Services are delivered by an in-house team and a global network of creators.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Amplify is a creator marketing agency that delivers end-to-end campaigns for global brands, including strategy, creator matching, mobile-first video production, always-on content, paid media amplification, and commerce-driven creator partnerships. The agency also provides talent management for 100+ creators and operates CreatorVerse, an AI-powered platform that combines agency expertise with in-house campaign execution efficiency.

Product overview

Amplify operates as a creator marketing agency offering a unified service portfolio centered on creator-driven content and brand campaigns. The core offerings include Campaigns, Production, Always On, Paid Media, Commerce, and CreatorVerse (an AI-powered creator marketing platform). CreatorVerse serves as the technology layer combining agency expertise with in-house efficiency, while the remaining services provide end-to-end creative, strategy, and media execution. The agency also provides creator representation services, managing careers of 100+ creators globally. Together, these services form a full-stack creator marketing ecosystem covering strategy, content creation, campaign management, and creator talent management.

Differentiator

Problem solved

Functional benefit

Products and services

• CreatorVerse AI-powered creator marketing platform combining agency expertise with in-house efficiency, enabling brands to manage creator partnerships, campaign execution, creator matching, and performance analytics within a single system.
• Campaigns
• Production
• Always On
• Paid Media
• Commerce
• Creator Representation

Quantifiable outcome

• 77% higher watch time than industry averages
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Palm Beach County Justice AssociationminorGTM or Marketing Partner · 10 April 2026Amplify's Chief Strategy Officer Aron Solomon led a Continuing Legal Education webinar for the PBCJA on how AI is transforming legal discovery and law firm visibility. Amplify provided thought leadership content as part of this GTM activity.
• HBO MaxcoreStrategic or Co-development Partner · 1 January 2025Amplify partnered with HBO Max for the Season 3 launch of The White Lotus, creating 'The White Lotus Experience' — an immersive creator activation featuring 20 creators across 6 APAC markets walking the red carpet, creating content at resorts, and acting as White Lotus staff. The campaign generated 49.5M+ video views and 817K+ engagements.
• BinancecoreStrategic or Co-development Partner · 1 January 2024Amplify partnered with Binance to launch the 'Binance Anywhere, Anytime' campaign showcasing the Binance mobile app's accessibility. The campaign activated 14 localized creators across 10 markets, generating 388M+ impressions and 773K+ engagements. This was a co-developed campaign where Amplify led strategy, creator selection, and content execution for Binance's global crypto audience.
• CanvacoreStrategic or Co-development Partner · 1 January 2024Amplify co-developed the Canva World Tour, a global activation spanning 5 cities where creators designed, filmed, and shared experiences showcasing Canva's design tools. 32 creators participated, producing 208 posts with 16M+ views and 5.04% engagement rate (vs 0.70% paid benchmarks).
• TikTokcoreStrategic or Co-development Partner · 1 January 2024Amplify served as the primary agency for Tinder's sponsorship of the 2024 TikTok Awards in Australia, creating the Tinder FlameBot activation — Tinder's take on the world-famous Glambot. The activation resulted in a 1-hour line and 150+ posts within 48 hours, generating 40M+ earned media value.
• Head & ShoulderscoreStrategic or Co-development Partner · 1 January 2024Amplify created and executed the 'BARE The Truth' launch campaign for Head & Shoulders' new BARE anti-dandruff shampoo. The campaign used a lie-detector format with creators, driving $13.2M EMV, 28.2M+ reach, and a 10% increase in total shampoo sales at Chemist Warehouse.
• GooglecoreStrategic or Co-development Partner · 1 January 2024Amplify developed the 'Unfold The Magic' campaign for the Google Pixel Fold in Australia, combining big-screen wizardry with small-screen VFX creators to showcase the phone's capabilities. The campaign achieved 16.5% ad recall and 9.3% awareness (vs 3.1% benchmark).
• SpotifycoreStrategic or Co-development Partner · 1 January 2023Amplify developed the 'A Year Of Feeling' campaign for Spotify Wrapped 2023, enlisting 36 creators across 4 countries to reflect on their year through music. The campaign generated 145.4M+ reach and 2.2M+ engagements, showcasing Spotify's role as the soundtrack to users' lives.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Obviously: Global creator marketing agency offering full-service campaign management, production, and paid amplification for enterprise brands. Closely comparable to Amplify in dual-sided model (agency + creator network) and enterprise client focus.
• Whalar Group: Creator marketing agency and talent management firm operating a 'Creatorverse' platform concept (same naming as Amplify's CreatorVerse), combining agency services with creator representation. Directly comparable dual-sided business model.
• Billion Dollar Boy: Independent creator marketing agency with global offices delivering end-to-end influencer campaigns for brands. Similar mid-sized positioning, services portfolio (strategy, production, paid media), and enterprise brand client roster.
• Fanbytes: Creator and social media marketing agency specializing in TikTok and Gen-Z-focused campaigns for enterprise brands. Directly comparable in creator-led campaign methodology and platform-native content production.
• Socially Powerful: Global influencer marketing agency with offices across multiple regions, offering strategy, creative, paid media, and creator management. Comparable full-service model and global geographic reach.

Emerging players

• CreatorIQ: Enterprise influencer marketing platform providing creator discovery, campaign management, and analytics SaaS. Comparable technology-driven approach to creator marketing, focused on the platform layer that Amplify's CreatorVerse targets.
• Aspire: Creator marketing platform offering a marketplace and managed services for brands running influencer campaigns. Directly comparable platform-plus-services positioning and enterprise customer base.

Broad incumbents

• WPP: World's largest advertising holding company with influencer and creator marketing capabilities across GroupM, Ogilvy, and Hogarth. Represents the scaled-incumbent competitor that procurement teams may consolidate spend toward.
• Publicis Groupe: Global advertising holding company with dedicated influencer marketing and content production capabilities through Publicis Content and Starcom. Represents scaled competition with deeper platform relationships and larger budgets.
• Dentsu: Global advertising holding company with significant APAC presence and creator marketing offerings (including MKTG and acquired influencer agencies). Highly comparable APAC footprint and enterprise client roster to Amplify.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thisisamplify
• LinkedInlinkedin.com/company/thisisamplify
• Instagraminstagram.com/thisisamplify
• TikToktiktok.com/@thisisamplify
• Xx.com/thisisamplify

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify